Text | Shen Zhipeng

　　June 30, 2022

　　Qingdao "Qindao E-insurance" has 1.61 million participants, 76.3% of the same period last year. "Qindao E-insurance" announced that the insurance period would be extended by 20 days, and the insurance period for residents would end at 24: 00 on July 20th.

　　July 31, 2022

　　The number of Shanghai "Huhuibao" participants was 6.45 million, which was 87.27% of the same period last year. The insurance period of Huhuibao is extended by 20 days, and the premium and guarantee period remain unchanged.

　　In 2022

　　Weihai’s "Wei Ni Bao" enrollment progress is far lower than the same period last year.

　　These different names of insurance have a common name-"Huimin Insurance". With the new payment cycle of Huimin Insurance in various places, people find that the enthusiasm of customers is rapidly declining, and the participation data is declining instead of increasing.

　　Is it a customer change of heart or a product failure? There is a heated discussion in the industry about what happened to Huimin Bao, wondering whether such products can go on.

　　Some people blame this situation on the "death spiral" of insurance, and think that adverse selection is the main reason.

　　Specific to Huimin insurance, it is its low premium and high security ability, which lies in the sharing of medical expenses between healthy people and patients with previous diseases.

　　When the participation rate is high enough and there are enough healthy people who can share the medical costs of people with previous illnesses, Huimin insurance will continue;

　　Once the participation rate of healthy people is insufficient, and the proportion of people suffering from serious diseases in the insured population is gradually increasing, the overall product will enter a "death spiral", which will be unsustainable.

　　In fact, in addition to the "death spiral", Huimin Insurance entering 2022 is still facing multiple severe tests, and more deep problems are emerging one by one.

　　one

　　-Insurance Today-

　　Huimin Bao "triangle model"

　　Different parties have different perspectives and different demands.

　　Many people regard 2015 and Shenzhen as the starting time and starting place of Huimin insurance products, but it is not. The real Huimin insurance products began in 2020.

　　In 2015, Shenzhen Special Economic Zone took the lead in implementing supplementary insurance for serious illness, which has experienced years of running-in and stable operation.

　　In 2020, the Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Reform of the Medical Security System (Zhongfa [2020] No.5) was promulgated, pointing out that:

　　"By 2030, a medical security system with basic medical insurance as the main body, medical assistance as the backing, supplementary medical insurance, commercial health insurance, charitable donations and medical mutual assistance will be fully established."

　　Huimin insurance is the product of the in-depth development of national medical insurance reform, and this document is the guiding document for all Huimin insurance products in the market. The nature of Huimin insurance is between basic medical insurance and commercial insurance. With the help of the third-party platform, Huimin insurance has developed rapidly, forming a triangular model of "government guidance, commercial operation and platform operation".

　　Due to the different perspectives of the government, insurance companies and platforms, apart from the common expectation of the participation rate, there are many differences in demands among the three parties, even for the insured users and the Huimin insurance project itself. This leads to a series of problems that affect the development of Huimin insurance.

　　2

　　-Insurance Today-

　　The first question

　　It is difficult to balance "government guidance" and "commercial operation"

　　2022 is the second year of many Huimin insurance projects. Because payout ratio was lower than expected in the first year, as a government-directed project, government departments were under great pressure from public opinion.

　　In this context, many regional medical insurance departments have put forward clear requirements for insurance companies. In fact, it is also understandable that an insurance project with a "quasi-policy" color endorsed by the government’s credibility for insurance companies can never sit idly by and watch commercial insurance companies earn a lot of money. However, for insurance companies, there are also pressures. On the one hand, health insurance has the characteristics of lagging claims, and some claims have not been paid yet; On the other hand, the project itself has to face the company’s profit assessment.

　　So, how to balance the two demands? This balance point is difficult to grasp. If the balance is not good, either the government’s support for the project will weaken or the insurance company will lose enthusiasm for the project. No matter which side weakens or withdraws, it will bring uncertainty, which is not conducive to the sustained and healthy development of Huimin Insurance.

　　For fear of over-commercialization, government-guided projects will prohibit excessive pursuit of profits and insurance companies from providing insurance products or services other than Huimin Insurance. This has brought great pressure to the Huimin insurance project. From the essence of business, the government-guided Huimin insurance project is more like a group policy in which the government as the insured and the insured voluntarily pay. With the advantage of number and scale, government departments have absolute bargaining power and dominance over insurance companies, which leads to such projects being meager, flat or even losing money. From the perspective of sustainable development of Huimin insurance, it is necessary to have commercial means and methods, otherwise, only operating a single Huimin insurance product will not enrich the product structure and increase the scale of operating income, and such projects will not form a business model.

　　Compared with the claim rate requirement, the government’s request for commercialization has a greater impact on the development of Huimin Insurance. Perhaps this is also one of the important reasons why Shenzhen’s serious illness supplementary insurance first emerged, but it was not copied externally.

　　three

　　-Insurance Today-

　　the second question

　　Two types of insurance companies, property insurance and life insurance, need to be improved and involved in each other.

　　At present, the main participants of Huimin Insurance are property insurance companies. The main reason is that property insurance companies are affected by the auto insurance reform, and they are very concerned about short-term health insurance premiums. With the help of the government business experience of property insurance companies, they quickly enter Huimin Insurance Circuit and grab a favorable position.

　　Compared with life insurance company’s complete life insurance product sequence, professional life insurance service ability and powerful service network, property insurance company has some inherent shortcomings, so it is necessary to continuously strengthen the professional strength of service and products, change the business thinking of auto insurance in the past, and realize long-term benefits through continuous operation and demand mining for customers.

　　In the early stage, life insurance companies participated in a small number of projects, and even if they participated, they only acted as co-insurance companies. The main reason was that life insurance companies focused on long-term insurance. In the last two years, the growth of long-term insurance premiums was hindered and the agent team dropped off. In addition, life insurance companies did not participate much in government-run projects before, which led to the initial lack of time for life insurance companies to quickly join Huimin Insurance Circuit.

　　Next, life insurance companies need to solve the relationship between Huimin insurance business and its team development and long-term insurance business. Life insurance teams and agents need to integrate Huimin insurance with their own business in order to stimulate life insurance potential and give play to their advantages.

　　Whether property insurance companies or life insurance companies do a good job in Huimin insurance business, they all need a joint platform company to continuously serve the growing and changing needs of customers through the combination of online empowerment and offline services, establish a stable customer relationship and a good service experience, and firmly lay the foundation for the long-term and stable development of Huimin insurance.

　　four

　　-Insurance Today-

　　Third question

　　The expectation of comprehensive protection and the reality of only covering serious illness

　　As an entry-level health insurance, Huimin Insurance has quickly completed the insurance education for the public, which is mainly due to the urgent protection needs of ordinary people (603883).

　　Today, with the development of society, we still see all kinds of information about fund-raising due to illness, which shows that there is still a cruel reality that many people in this society have not received corresponding protection, especially for low-and middle-income groups and underdeveloped areas, the breadth and depth of commercial insurance are far from what it should be.

　　It’s not that ordinary people don’t want to buy insurance, but there are practical problems. The first is the issue of trust, the second is that the price is too expensive, and the third is the threshold limit for participation.

　　It can be said that Huimin Insurance has solved the above problems well and even become the first commercial health insurance for many urban white-collar workers. It’s like people have to buy a full insurance after buying a car. Although they don’t know much about the specific content of full insurance, there are usually misunderstandings, thinking that all cars can be compensated for their accidents. Ordinary people buy Huimin Insurance and think that it can provide all medical insurance.

　　In fact, Huimin insurance is only a supplementary insurance for serious illness, and there are conditions such as higher deductible, which can not only solve most of the problems of most people, but also meet certain conditions for solving the problems of a few people.

　　In this way, there is an irreconcilable contradiction between the people’s comprehensive security needs and high psychological expectations and the limited security of Huimin insurance.

　　This year, there have been many voices questioning Huimin Insurance on the Internet, which even became a hot topic in local search. Everyone discussed "benefiting the people to protect the people", and there was a community of "* * * revealing the scam of benefiting the people".

　　This is usually because ordinary people do not pay attention to the details of the terms when they are insured. When they actually claim compensation, they find that the deductible is high and there are many restrictions on the scope of reimbursement, which will inevitably lead to emotional rebound. If the relevant parties do not provide good service and explain communication, they will easily escalate into negative public opinion.

　　The problem of benefiting the people and protecting public opinion has become a problem in many places, even in cities with high claims rate. After all, the real benefit is only those who are seriously ill and spend a lot of money.

　　These people are only a small part of all the insured. For most insured people, there is no benefit and no sense of gain.

　　For ordinary people, what they need is comprehensive protection and services, not only individuals but also families, which contain a lot of medical care and related content.

　　For example, there are children in the family who have bad teeth and are prone to problems, so there is a need for oral health care and protection; There are elderly people at home, medical needs or medication needs, and there will also be unexpected protection needs; For families, there are financial needs at the beginning or end of the month.

　　All these are not supported by a Huimin insurance, but need a Huimin security system, which not only solves the serious illness problem, but also solves the medical and health service needs, and also solves the mental health or financial health needs of families and individuals. From this perspective, Huimin Bao is only the first step.

　　five

　　-Insurance Today-

　　The fourth question

　　The operation platform is awkward.

　　At first, the platform company was the promoter of the rapid development of Huimin Insurance.

　　Some platform companies with mature experience and talent teams have helped insurance companies with political insurance experience or government resources to achieve a "zero to one" quick cold start. At one time, platform companies led or influenced the development of the project. However, with the increase in the number of platform companies and the increasing dominance of government departments, platform companies first came to an embarrassing situation.

　　There is even a fierce price killing between platforms. In this way, the platform’s own value and significance of existence have been completely abandoned. The platform itself should be based on operational services and technology empowerment to make money, but the result is to enter the market at the expense of "white-edged fighting" to the end. Moreover, in the actual operation process, the operation platform is doing the implementation work, but it is not allowed to do any commercialization or customer operation.

　　Some people even suggest that insurance companies can operate, but objectively speaking, the organizational structure and operating mechanism of insurance companies are traditional rules, and platform operation requires long-term investment of funds and teams, service integration and product innovation, and rapid and flexible response mechanisms, which are not what insurance companies can do.

　　In the actual project operation, limited by the commercialization of the government and the insurance company’s right to operate, it is difficult for platform companies to have the opportunity to try and innovate. This is also one of the main obstacles to Huimin’s innovation and development.

　　six

　　-Insurance Today-

　　The fifth question

　　To be or not to be?

　　Since there are so many deep-seated problems, some people worry that Huimin Bao will disappear soon.

　　I believe that Huiminbao will survive.

　　Huimin insurance "comes from time to time, thrives on demand, and changes according to the situation", which includes the arrangement of top-level design for people’s livelihood security, the rigid demand of promoting people’s livelihood, and the changes of times, insurance reform and industrial integration. Although there are many problems in the process of development, although some problems are unsolvable in a short time, there is reason to believe that time and development will break through each problem one by one.

　　From another angle, the security needs of ordinary people are there. If there is no Huimin insurance, is there a better alternative? Will other alternatives solve the current contradictions and problems? After substitution, can it bring greater industry development and social benefits? While thinking, let’s review the innovations and surprises in the development process of Huimin Insurance.

　　May 2020

　　Beijing Jinghuibao Project Team launched "Huitabao", the exclusive inclusive guarantee for women, which extended to specific groups on the basis of serious illness, and broadened the scope and services of reimbursement for specific diseases on the basis of continuing the price to benefit the people. "Huitabao" became the masterpiece of the first Pratt & Whitney series products.

　　September 2021

　　Zibo launched the service of "Qi Huibao+public welfare assistance". By June 2022, the special public welfare fund for rare diseases in Zibo had served 3 patients with spinal muscular dystrophy (SMA). After serious illness insurance, Qi Huibao reimbursement and public welfare fund assistance, the out-of-pocket expenses of patients were reduced to less than 30%, effectively reducing the economic burden of patients and their families. Huimin insurance+public welfare fund better embodies the concept and significance of multi-level protection.

　　November 2021

　　Guangzhou "Sui Sui Kang" has expanded the scope of the insured population. On the basis of social medical insurance participants in Guangzhou and other medical security personnel in Guangzhou in 2021, Sui Sui Kang has added three categories of participants: first, registered residents in Guangzhou, second, those who have applied for and held the Guangdong Residence Permit in Guangzhou and have been registered for two consecutive years, and third, those who have been recognized by the relevant departments of Guangzhou as courageous in the administrative area of Guangzhou, basically achieving full coverage of the permanent population in Guangzhou. Absorb new citizens to participate in the insurance, so that the benefits of Huimin Bao Pratt & Whitney will be more deeply rooted in the hearts of the people.

　　A small step in the development of Huimin insurance is a big step in the health insurance industry. From the unimaginable a few years ago to the rapid development in the last two years, although there are difficulties, we will certainly be able to step over the bumps.

　　We look forward to the early formation of the commercial closed loop of Huimin Insurance, which will bring new possibilities and choices for the transformation of the insurance industry and provide customers with more complete protection and services.

This article was first published on WeChat WeChat official account: Today’s Insurance. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　It is a vivid testimony of the diversity and continuity of Chinese civilization, and a vivid display of the Chinese nation’s blood ties and common destiny. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the protection and inheritance of intangible cultural heritage. From the strategic height of strengthening cultural self-confidence and realizing the great rejuvenation of the Chinese nation, the General Secretary of the Supreme Leader has published a series of important expositions and made a series of decision-making arrangements, which has provided fundamental follow-up for doing a good job in intangible cultural heritage in the new era. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, the Ministry of Culture and Tourism thoroughly studied and implemented the spirit of the important exposition of the Supreme Leader’s General Secretary on the protection and inheritance of intangible heritage, implemented the working policy of "protection first, rescue first, rational utilization, inheritance and development", adhered to classified protection, and persisted in creative transformation and innovative development, so as to promote the intangible heritage protection and inheritance to achieve remarkable results and enter a new stage of systematic protection, and provided the "China Plan" for the practice of intangible heritage protection and inheritance.　

　　Promote governance according to law, and build a "four beams and eight pillars" for intangible protection and inheritance. In 2011, the Law of People’s Republic of China (PRC) on Intangible Cultural Heritage was promulgated and implemented, which laid a solid legal foundation for the protection and inheritance of intangible cultural heritage. In 2021, the Central Office and the State Council issued the Opinions on Further Strengthening the Protection of Intangible Cultural Heritage, which pointed out the target direction for doing a good job in the protection of intangible cultural heritage in the new era. The Ministry of Culture and Tourism issued the measures for the identification and management of national intangible cultural heritage representative inheritors and the measures for the management of national cultural and ecological protection zones, jointly issued the implementation plan of non-genetic inheritance development projects with Publicity Department of the Communist Party of China and the Ministry of Finance, jointly issued the measures for the management of special funds for intangible cultural heritage protection, gradually improved supporting policies, and set up the main framework of the legal system for intangible cultural heritage protection and inheritance. All 31 provinces, autonomous regions and municipalities in China have issued regulations on the protection of intangible heritage, and some cities and counties have issued local regulations, and the level of legalization and standardization of the inheritance of intangible heritage protection has continued to improve.

　　Strengthen system construction, establish and improve the inheritance system of intangible cultural heritage protection. After years of efforts, China has now established an intangible heritage protection and inheritance system including investigation records, representative projects, representative inheritors, regional overall protection, inheritance experience facilities and theoretical research. Efforts will be made to build a national, provincial, municipal and county-level intangible cultural heritage list system, and more than 100,000 representative projects at all levels and more than 90,000 representative inheritors at all levels have been identified, including 1,557 national intangible cultural heritage projects in 5 batches and 3,068 national intangible cultural heritage inheritors in 5 batches. Vigorously improve the overall level of regional protection, and set up 23 national cultural and ecological protection (experimental) zones and 205 provincial cultural and ecological protection zones. Actively do a good job in the declaration and implementation of UNESCO’s intangible cultural heritage list items. Up to now, 42 items including Kunqu Opera, Chinese Medicine Acupuncture and Tai Ji Chuan have been included in it, ranking first in the world, showing the world the unique charm and beautiful style of Chinese excellent traditional culture.

　　Pay attention to innovation and development, and continuously improve the level of intangible heritage protection and inheritance. Around the protection of inheritance practice, inheritance ability and inheritance environment, we will innovate and implement a variety of effective ways of non-legacy protection. Implement the intangible cultural heritage recording project, record 1,805 national intangible cultural heritage inheritors, and keep the "Chinese memory". China non-genetic inheritors’ training plan was implemented. Together with the Ministry of Education and the Ministry of Human Resources and Social Security, the Implementation Plan of China’s Intangible Cultural Heritage Inheritors’ Training Plan (2021-2025) was issued, and more than 1,100 training courses were held, with over 38,000 trainees and extended training, covering over 100,000 people. We implemented the traditional craft revitalization plan of China, published the catalogue of traditional craft revitalization, and gave key support to 383 projects in 14 categories. The implementation of the Quyi inheritance and development plan will enhance the vitality and survival of endangered operas and operas, explore and explain the times value and social functions of folk literature, promote the integration of traditional sports and entertainment into national fitness activities, and expand and strengthen the social foundation and inheritance potential of intangible cultural heritage protection. Actively promote the construction of non-legacy disciplines, 11 colleges and universities set up non-legacy protection undergraduate majors, and 12 colleges and universities carried out pilot training for non-legacy talents.

　　Serve the overall situation of work and explore the path of connecting modern life. Give full play to the advantages of intangible cultural heritage, especially traditional craft resources, and promote urban and rural employment and increase people’s income. Together with the Ministry of Human Resources and Social Security and the National Rural Revitalization Bureau, the Notice on Continuously Promoting the Construction of Non-legacy Workshops to Help Rural Revitalization was issued. By June 2022, more than 2,500 non-legacy workshops had been set up in various places, of which more than 1,400 were set up in poverty-stricken counties, and a number of outstanding leaders including the "National Model for Poverty Alleviation" had been trained. The "Intangible Heritage Shopping Festival" was held for three consecutive years, which opened the "last mile" of intangible heritage products from production to sales. In 2022, the sales exceeded 1.6 billion yuan, becoming a cultural consumer brand activity for the masses to participate in intangible heritage protection and share the protection results. Coordinate the integration of intangible cultural heritage protection into the ecological protection and high-quality development strategy of the Yellow River Basin, and formulate the Construction Plan of Intangible Cultural Heritage Protection and Inheritance Project in the Yellow River Basin to promote the systematic protection of cultural heritage in the Yellow River Basin. Adhere to the principle of "building tourism with culture" and "displaying culture with tourism". Under the premise of effective protection, we will use intangible resources to develop rural tourism and other formats, and launch a number of theme tourism routes with distinctive intangible characteristics, so as to promote the integrated development of intangible heritage and tourism, fully connect with modern life, and show a bright style and full of vitality.

　　Increase the promotion and display, and continue to build a modern communication pattern of intangible cultural heritage. During the annual Cultural and Natural Heritage Day, a series of non-legacy exhibition activities are carried out. During the 2022 activities, more than 6,200 online and offline activities are in full bloom. China Chengdu International Intangible Cultural Heritage Festival, China Intangible Cultural Heritage Expo, China Native Folk Song Festival and National Intangible Cultural Heritage Art Week are held regularly. Actively promote the online communication of intangible cultural heritage, and hold the "Cloud Tour Intangible Cultural Heritage Video Exhibition" for three consecutive years. In 2022, more than 2,800 intangible cultural heritage films and documentaries will be exhibited online for public welfare. For two consecutive years, the activity of "Culture Entering Ten Thousand Families-Video Live Hometown Year" was held, and the intangible cultural heritage items were displayed on the network platform, with a cumulative broadcast volume of 2.03 billion times. Invite and support all kinds of media at all levels to participate in non-genetic broadcasting extensively. CCTV Comprehensive Channel produces and broadcasts Open Class of Non-legacy and China in Non-legacy. Guangming Daily and Guangming. com carry out the publicity activities of "China’s Person of the Year". Tik Tok and other new media launch special non-genetic broadcasting actions such as "Non-legacy Partner Plan" and "Seeing Craft Plan". Since 2012, more than 350,000 non-legacy publicity and exhibition activities have been held nationwide, enabling people at home and abroad to approach, experience, taste and fall in love with non-legacy. (Author: Hu Heping, Party Secretary and Minister of the Ministry of Culture and Tourism)　

　　[Network China Festival Spring Festival]China’s Spring Festival global "red whirlwind" shows the world’s "model"

　　Xinhuanet reporter Li Xiaoyu

　　As an important festival handed down by the Chinese nation for thousands of years, the Spring Festival has an insurmountable position in Chinese’s mind. In recent years, the spread of the Spring Festival overseas has been accelerating and its influence has been increasing. Some countries list the Spring Festival as a legal holiday, some countries hold colorful celebrations during the Spring Festival, and many international politicians also come to join in the fun … … How did the Spring Festival blow a "red whirlwind" around the world?

　　They also have a holiday during the Spring Festival — — Many countries make the Spring Festival a public holiday.

　　The Spring Festival holiday is no longer just a "welfare" for the people of China. More and more countries and regions in the world have designated the Lunar New Year in China as a public holiday.

　　Among Asian countries, Vietnamese, Korean, Singaporean and Malaysian countries have the same Lunar New Year holidays as China. In 2002, the Spring Festival was listed as a national public holiday in Indonesia. Since 2005, the Philippines announced that the first lunar month in China must be a national holiday.

　　In addition to Asian countries, many cities and states in the United States have identified the Spring Festival in China as a statutory holiday in their own state. For example, in 2014, the Spring Festival became a statutory school holiday in New York State and the first statutory Chinese holiday in American history. There are even calls in the Chinese community to make the Lunar New Year a national legal holiday in the United States.

　　At present, nearly 20 countries and regions around the world have designated the Spring Festival in China as a legal holiday for the whole or some cities under their jurisdiction. The Spring Festival in China is becoming more and more international, and it has become a festival celebrated all over the world.

　　They play like this during the Spring Festival — — The world will make the Spring Festival a super big Party.

　　How to spend the Spring Festival? Living in China, you can naturally talk about family reunion, visiting relatives and friends, visiting temple fairs and other activities. Unexpectedly, in foreign countries, the Spring Festival has gradually become a super event.

　　In 2015, in order to celebrate the Spring Festival in China, new york held a large-scale fireworks show "Harmony with China" on the Hudson River, which was as large as the fireworks show on the National Day of the United States. This is the first time in American history that fireworks were set off on a large scale for the Spring Festival in China.

　　In the Spring Festival of China in 2017, the largest celebration outside Asia was held in London, the capital of England. The parade of dragon and lion dances and floats went from Trafalgar Square to Chinatown, attracting thousands of onlookers and cheers. By the Spring Festival of 2017, the Empire State Building has been lighting up for the Spring Festival in China for 17 consecutive years, and the Sydney Opera House has also held the China New Year Bright Red Event … … The Spring Festival in China has become a grand ceremony in the world.

　　With the popularity of outbound travel during the Spring Festival, many countries have tried their best to attract tourists from China, and the Spring Festival elements are everywhere, making China tourists feel at home.

　　In the Spring Festival of the Year of the Rooster, China’s songs were played in shopping malls in Phuket, Thailand, Picasso’s works were exhibited at Charles de Gaulle Airport, and the China Spring Festival was called a British festival in British travel brochures. During the Spring Festival of the Year of the Monkey, Dubai Airport Duty Free Shop held a series of promotions, decorated the booth with traditional festive elements of China, and hundreds of red lanterns decorated the glittering dome of the South Bank Shopping Plaza in Los Angeles … … Tourists from China bring warmth to the world economy with weak recovery and lack of confidence, and the world has also turned the Spring Festival in China into a large carnival.

　　They come to pay New Year greetings during the Spring Festival — — Foreign dignitaries came together to celebrate the New Year.

　　Nowadays, more and more foreign politicians also make public appearances during the Spring Festival to pay New Year greetings to the people of China. During the Lunar New Year in China in 2017, many international dignitaries, including UN Secretary-General Gutierrez, British Prime Minister Theresa May, South African President Jacob Zuma, Canadian Prime Minister Trudeau, Cambodian Prime Minister Hun Sen and Philippine President Duterte, delivered videos or congratulatory messages to wish the people of China a happy New Year.

　　There are also some politicians who "join in the fun" and personally integrate themselves into the festive atmosphere of the Spring Festival in China. In 2015, Prince Charles of England and his wife, Mrs. Duke of Cornwall, went to China City in London to watch the lion dance, learn Chinese characters, and participate in Chinese New Year celebrations. In 2017, Ivanka, the daughter of President Trump of the United States, took her daughter arabella to the China Embassy in the United States to pay a New Year’s call, which became a much-told story.

　　The Spring Festival of the Year of the Dog is coming soon. How will the world celebrate the Year of China? We will wait and see!

　　(Text comes from Xinhua News Agency, People’s Daily Overseas Edition, China News Network, Beijing Youth Daily, etc.)

The 2022 "Government Work Report" clearly pointed out that "resolutely prevent and correct employment discrimination such as gender and age, and strive to solve outstanding problems that infringe upon the legitimate rights and interests of workers." During the two sessions of the National People’s Congress, the "35-year-old threshold" became a hot topic of discussion among deputies.

Jiang Shengnan, a representative of the National People’s Congress, was quoted as saying: at the age of 35, he is in the prime of his career, and he is also in a difficult stage of his life, with the old and the young. It is neither scientific nor fair to exclude them with only one age limit, and it is a great waste of talents.

Whether you are a young person who has just entered the workplace or a senior migrant worker who has begun to be anxious about age, there are these data that you have to know about the middle-aged crisis of the "35-year-old threshold"-

01. How to deal with the middle-aged crisis in the involution era?

Involution and anxiety have always been symbiotic. Although the average life expectancy is getting longer and longer, Chinese’s anxiety about the middle-aged crisis is getting earlier and earlier. In a survey conducted by China Youth Daily, 71.4% of the respondents claimed that they were anxious about their working age. How to deal with it? 56.9% people said that they should use their expertise to seek a breakthrough, 56.4% people thought that their core competitiveness should be enhanced, and fewer people thought that they should change careers in time to find another way out after losing their age advantage.

02. In some factories, it is too late to be anxious until you are 35.

"35-year-old age anxiety" and "middle-aged crisis in big factories" have come into reality more and more by joking. 35-year-old has indeed become an age watershed in the workplace, especially in Internet companies. Even in some big factories, it is far from enough to start anxiety at 35. According to pulse statistics, as of November 2021, the median age of Didi employees is 33 years old, while Alibaba, Ant Financial and JD.COM are 32 years old, and Baidu and Ape Tutor are even more exaggerated to be 28 years old.

03. Are you anxious about your age under the "social clock"?

Older people often tell young people what to do at what age. Work, marriage, having babies … The world of adults seems to be locked in the established "social clock". Twenty or thirty years old should be the best time in my life, but the questions from netizens in Zhihu are full of anxiety. Is it too late to be married at 26? Can I still take the civil service exam at the age of 29? These problems reveal people’s growing age anxiety.

04. Should everyone follow the social clock?

It’s time to get married, to have children, and to do things at any age. The huge social habit force requires young people to follow the "social clock" to advance their lives. Once you don’t follow the clock, the anxiety of "step by step can’t keep up" will sweep through, and families, parents and themselves will not escape.

05. I feel anxious. I am the most active after learning a new career.

People who are engaged in the preparation of milk tea drinks are called bartenders; Courier and takeaway are collectively referred to as online delivery staff; Taobao anchor is a live salesman, and these "new occupations" are becoming a new choice for the public to choose a job. The nail platform conducted a sample survey on new vocational learning groups, and found that among these people, the post-80s and post-90s are the main force, accounting for 42% and 41% respectively, and their academic qualifications are mainly junior college and undergraduate. Among the respondents, the proportion of post-80s generation who encounter occupational crisis and bottleneck is also the highest.

Cctv news(Reporter/Written by Du Anqi/Kan Chunyu): "Cooking is too tiring, and the table is too expensive." During the Spring Festival, the business of home cooking is booming. CCTV News+reporter interviewed three chefs. In Jiuquan, Gansu, two tables of 18 dishes are charged in 500 yuan, and in the suburbs of Chongqing, a table of 13 dishes is charged in 300 yuan, but some chefs have received 2— A large-scale family banquet with three tables will earn five or six thousand yuan a day.

Two tables of New Year’s Eve dinner, 18 dishes charge 500 yuan

Repeatedly shirked, however, Wang Liping of Jiuquan, Gansu received an order for New Year’s Eve dinner. No way, the relationship needs to be maintained. Wang Liping is always asked to cook for the daily reception of the client company. This time, the client asked her to "help" during the New Year, and she could not refuse. The chefs in the team have all returned to their hometowns for the Spring Festival. Before that, Wang Liping had already cancelled more than a dozen orders.

Dinner will be served at 6:30 p.m., and Wang Liping needs to come home at 3:30 to prepare. Make a family dinner for more than 20 people in a family, set two tables, and serve 18 dishes, large and small, and charge 500 yuan. "On this single order, the customer is an acquaintance and there is no price increase." Wang Liping’s hands are tied, and she plans to let her husband go with her.

Wang Liping is not a professional chef. She has a regular job, and cooking at home is only a part-time job. At the beginning of 2023, she saw such a business model on social platforms. In March, she began to take orders, relying on her own home cooking skills and relying on the hard work of carefully pondering food videos. "Sometimes there are four or five orders a day, and sometimes there are no orders."

While taking orders, she runs her own social account and regards short videos as her own advertisements. Some people I know began to follow Wang Liping to take orders, and others found them from social platforms. Slowly, the number of orders and teams rose. At work, Wang Liping sends out the list, and at rest, he goes to the door to cook. Near the Spring Festival, "telephone calls for ordering food from all over the country are received from morning to evening".

Customers have different requirements. According to the quantity of food, Wang Liping charges 200— 300 yuan, a year down, she earn up to 7000 yuan a month. Wang Liping said: "No investment, low risk, free time, and hard money."

Make some pocket money for children by cooking at home.

Liu Li, who lives in the suburbs of Chongqing, received two orders on New Year’s Eve, and the customers prepared their own ingredients, a table of 10— 12 dishes, each door-to-door service 2— 3 hours, a day can earn more than 700 yuan’s manual fee. During the Chinese New Year, she raised the price of each order by 20%.

Before becoming a substitute chef for home cooking, Liu Li opened a beauty shop in the county town. In 2018, she had a child. Due to the pressure of rising rent and labor costs, she transferred the store. In 2023, she found that cooking at home can not only bring income, but also set aside time to pick up and drop off children and take care of housework.

On weekdays, Liu Li can pick up 3-mdash a day; Four orders, one for cooking, and the other for bacon soup pots, can earn seven or eight hundred yuan a day. Friends around her came to help, and she took out 30% as a commission.

Liu Li’s schedule is very full. After finishing the housework at home in the morning, she goes to the client’s house to cook, and she is busy until around 6:30 pm. After eating the New Year’s Eve dinner at home, she will continue to wash the dishes. "In fact, if you think about it, you have earned it by yourself. You have to rely on your own hands to do it. If you do it, you will get it."

Photo courtesy of respondents　

Earn five or six thousand dollars a day and go home to eat instant noodles

In contrast, He Xie’s team is larger and the charging standard is higher. "There are 50 chefs, including me, and the fees for chefs of different grades are different. Some are home-cooked dishes, some are star-rated products, and some are local specialty dishes, ranging from several hundred yuan to several thousand yuan." On New Year’s Eve, He Xie holds more than 60 home cooking orders, and the chefs in the team can earn up to five or six thousand yuan a day.

At the end of 2022, He Xie, who had worked hard in the catering industry for many years, noticed that cooking at home was on fire. He and his partners are planning to form a team. "Some of the chefs we recruited think that this industry is more promising, and some people have lost money in the catering business before and want to make some money."

In a year, the order volume has soared from a dozen orders a day to hundreds a day. "Many families pay more and more attention to health or the atmosphere at home, which is basically in a state of continuous growth." The monthly income of chefs in the team is 10 thousand — 30,000 yuan.

This time, He Xie and the team members made preparations from the twelfth lunar month to the fifteenth day of the first month: "The Spring Festival is our busiest time. We also hope to provide services to those families who need help and bring them warmth and joy. " Although his reunion with his family needs to be postponed, He Xie thinks it is very meaningful. "Most of the chefs in the team are men, and they are husbands and fathers in the family. In order to earn some money to subsidize the family and make the family live better, I will earn more money during the New Year."

Photo courtesy of respondents　

On New Year’s Eve, He Xie began to buy food at six o’clock in the morning and went to the customer’s house to start cooking at eight o’clock. 12— An order for 16 dishes often takes 4 hours. The latest table of New Year’s Eve dinner was set at 7: 00 p.m. He Xie still needed to clean up the kitchen. When he got home, it was already 10: 00 p.m. He didn’t want to fire again and bought a bucket of instant noodles to satisfy his hunger.

Although it is very hard, He Xie feels that his career is very valuable. "99% of the owners are very enthusiastic about us and will ask you if you drink water. Some people say that they can help us with chores and even let us eat together." At this moment, He Xie always feels very proud.

　　German researchers reported in the new authoritative academic journal Nature that they found a natural antibiotic in human nasal cavity, which can kill methicillin-resistant Staphylococcus aureus (MRSA), which is called "superbacteria" and is resistant to many antibiotics.

　　Researchers at the University of Tü bingen, Germany, found in the study of 187 hospitalized patients that a bacterium named Staphylococcus ludden rarely appeared with Staphylococcus aureus in the nasal cavity of patients. When the patient has Staphylococcus aureus in the nasal cavity, the rate of Staphylococcus aureus in the nasal cavity is only one sixth of that of the patient without Staphylococcus aureus in the nasal cavity. Further research shows that Staphylococcus ludden can produce a previously unknown natural antibiotic, which makes Staphylococcus aureus unable to survive in human nasal cavity. The researchers named it "Ludenin".

　　Animal experiments have shown that Luteinin can kill MRSA, vancomycin-resistant enterococci and other multi-resistant bacteria resistant to traditional antibiotics. For example, the ointment made of Ludwig successfully cured MRSA skin infection in mice, and Ludwig spray greatly reduced the number of MRSA in the nasal cavity of rats. The researchers say that antibiotics are usually produced only by bacteria and fungi in the soil, and it is a new discovery that human flora can also be a source of antibiotics. Next, they will focus on the application of ludenin, such as trying to implant ludenin-producing bacteria into high-risk patients to reduce the risk of MRSA infection.

　　Jim Lewis, a microbiologist at Northeastern University in the United States, said that this is the first time that scientists have made it clear that antibiotics produced by one bacterium can inhibit the existence of another bacterium in the same microbial community. Researchers believe that new discoveries will help to prevent and treat drug-resistant bacterial infections in the future, and also provide new ideas for finding new antibiotics in the future.

The writer of this article is @Noodles of Xiaowan family.

The shadow bugs in the world all begin with movies that eat away at the world.

Last weekend, according to the film directed by Bong Joon ho,Snow country trainAdaptedAmerican drama of the same nameIt premiered on TNT TV in the United States (Netflix was launched on May 25).

In contrast, compared with the film version of the international big coffee-class cast, the drama version of the starring Cass has shrunk a lot in order of magnitude, and many faces are too strange.

Fortunately, the female No.1 in the play has long locked in the Hollywood goddess generation.Jennifer Lynn ConnellyIt will not make this drama version with a well-known IP look too shabby in casting.

When it comes to Jennifer Lynn Connelly, everyone’s first impression is still that she is making her debut.Once upon a time in AmericaThat amazing Debra dance in the movie.

A netizen in Zhihu said that after seeing once in America, she went to watch all her other movies, which shows the charm of the goddess.

This year, Jennifer Lynn Connelly, who has been in business for 36 years, is about to enter.50 years old.

"Snow Country Train" is her first work to meet the audience after last year’s "Alita". If there is no accident, she will partner with Tom.Top gun 2It will also be released at the end of the year.

Top Gun: Maverick is currently scheduled to be released in North America on December 23rd.

In Hollywood Vanity Fair, where the competition for newcomers is fierce, Jennifer Connery has not left the scene for more than 30 years, but is not limited by her age, and is increasingly favored by big productions and big IP.

such"reverse growth" trendFor a 14-year-old female artist who is under the spotlight, it is really rare.

How many beauties in Hollywood have failed to escape?The curse of a good skinSome are self-indulgent and some are involuntarily.

Needless to say, for a long time in the past, the female stars introduced by Hollywood companies controlled by men were nothing more than pleasing the public with their hue.

They went from"Hunting" all over the worldIn an attempt to dig up more girls who first let them and then let the audience covet.

But there are always some excellent actresses who break their frivolity and prejudice.Of course, it is not to deny the appearance, but to impress the audience with acting skills on this basis.

Vivien Leigh (1913 ~ 1967)

For example, there is a saying that is used to evaluate.Vivien Leigh(Gone with the Wind, Oscar for Best Actress)-"She has such beauty without acting, and she has such acting without beauty.”。

The above evaluation also applies to Jennifer Lynn Connelly. But before this recognition, she also went through a long period of transformation.

Before the age of 19, because of her mature temperament beyond her age in Once upon a time in America, Jennifer played many similar precocious roles, and the other two are representativeMagic maze(1986) andDeath of the Swan（1989）。

She is playing against a generation of rock stars.David BowieThe two have a sharp contrast, one is handsome and the other is wild. Working with david bowie at a young age is precious enough.

According to Jennifer Lynn Connelly’s husband, that is, "vision"Paul BettanyHe said that when he was a child, he regarded Jennifer as his dream lover after watching Once upon a Time in America and Magic Labyrinth.

Later cooperationA Beautiful MindWhen the two formally met (there is a supplement to their feelings below).

Death of a Swan is a masterpiece that has been relatively neglected.19-year-old Jennifer has shown the crazy state of being completely immersed in the role in Requiem for a Dream.

In the film, she plays a ballerina. When rehearsing Swan Lake, she finds herself strangely connected with a dead ballerina. The white swan, which was originally pure and kind, gradually slides to the black swan, which hides evil …

Later helped natalie portman win the Oscar-winning title.Black swan(2010) is a sister version of Death of a Swan, except that Natalie was 29 when she played Black Swan and Jennifer was only 19 when she played it.

Besides trying to mature her role many times at an early age, Jennifer Lynn Connelly didn’t give up her studies. She studied in two famous universities, Yale and Stanford, and studied many languages.

The boiling point of passion, 1990.

The university campus life that is completely different from the crew also makes her next role less heavy.A beautiful adolescent girl with a little baby fatIt has become the symbol image of her years, and the most typical one is that the contiguous names are extremely appropriate.Spirits fly（1991）。

In the film, she plays the rebellious daughter of a local rich businessman. In order to deliberately oppose her father, she "confessed" to the ordinary supermarket working boy, and two young people with very different identities gave birth to a relationship.

On quality,"Spirits fly" is just a low-cost little rotten film that is straightforward and naive and meets the fantasy of teenagers..

However, because of Jennifer’s immortal face value and graceful figure, this film has a high onlookers value in bilibili so far, and the short comments on opening Douban are full of praise for Jennifer.

After the age of 20, Jennifer Lynn Connelly has stepped out of the frame of her actress image in Once upon a time in America. While releasing the youthful and glamorous atmosphere, her bodySexy labelIt is also attracting more and more attention.

Boiling point of passion（1990）、Battlefield of Heroes（1994）、Muhlan jump(1996) has a large scale of nudity, the first two parts are different fromDon Johnson(Father of fifty shades of grey heroine Dakota Johnson), Spanish male god.Antonio BanderasWaiting for the male stars to cooperate in intimate scenes.

But just when everyone thought that this beautiful embryo who has repeatedly undressed might find it difficult to take off her sexy label, she was already accumulating strength for the next decade.

In 1998, Jennifer appeared indark cityAn underrated sci-fi film with the same theme as The Matrix. She plays a singer, an equally mysterious existence in the process of the hero’s memory confusion and identity loss.

This is her first time to appear in a serious high-concept science fiction film. Her clothes are wrapped and her temperament has changed greatly.

The following year, she took on an independent film with the reputation of being a god.requiem for a dream(2000), in the director’s drugged psychedelic atmosphere and a large number of close-ups and subjective shots, Jennifer gave a performance state that was even more selfless than Death of a Swan.

Jennifer just turned 30 after Requiem for a Dream. In just two or three years, no one has described her with sexy vases, eyeballs and other words.

Taking advantage of the situation, Jennifer went from independent films.Quickly return to mainstream production., an Oscar hit movie with russell crowe.A Beautiful Mind(2001) Let her finally win.Best supporting actress.

The first high-gold award recognition in the past 16 years.

This film is her most cherished and proud work, and it alsoTherefore, the film became attached to her future husband paul bettany.They got married in 2003.

There is a very special story behind the acquaintance and love of two people.

As mentioned earlier, paul bettany regarded Jennifer as her dream lover when she was a teenager, but they were only in the same group when filming A Beautiful Mind, and they didn’t directly play opposite each other. The confession took place one year later.

At that time9.11 incidentWhen it happened, Paul happened to be on the street of new york. He witnessed the plane crashing into the World Trade Center. At that moment, he realized that many people’s lives had been completely changed.

Like a sudden confusion, he called Jennifer for two days after he ran home (they were not familiar at the time), and the first sentence after the connection was ""I’m coming to see you now. Let’s get married.”。

The phone actually answered Yes, so they came together and spent seventeen years with each other, known as the Hollywood fairy couple.

After the peak of career and a happy family, Jennifer Lynn Connelly’s works are relatively narrow in popularity.

In addition to working with Ang Lee,Hulk(2003), cooperation with Xiao LiziBlood diamond(2006) Except for the two blockbusters, the rest are mostly literary films or medium-cost films for American audiences, such asmassugu ni ikou（2017）。

Last year’s Alita was a commercial blockbuster that she returned to the mainstream after many years.Image meaning is greater than performance meaning.After all, Dr. Elaine in the original comic book needs a talented and qualified actress to match.

Next, I have to wait patiently for her "Top Gun 2" with Tom Cruise.Both of them are over 50.They have also been the dream lovers of countless boys and girls. This cooperation is meaningful.

While writing this tweet, Xiaowan also took a look at bilibili’s various stories about Jennifer Lynn Connelly.

A distinct feeling-just like Hong Kong movie actresses in the golden age, no matter how many years have passed, the beauty of temperament will always be remembered.

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

Special feature of 1905 film network In the past two weeks, "Hundred Flowers Sixty" specially planned a series of programs, and together with filmmakers, reviewed the footprints of Hundred Flowers Award in the past 60 years. A few days ago, the 36th Hundred Flowers Award came to an end, and the film produced by Bona Film won the title of best film, as if once again leading the audience back to a red sea night four years ago.

Hundred Flowers Award, founded in 1962, has gone through 60 years and witnessed the social changes in China with light and shadow. Talking about the 34th Hundred Flowers Award, I have to mention the action war movie, and won the honor of the best feature film of that year, which was the highlight moment of the 34th Hundred Flowers Award Awards Ceremony.

It was the evening of November 12th, 2018 in Foshan. Yu Dong, the chairman of Bona Film, led a team of nearly 20 people from Operation Red Sea’s creative team to attend the award ceremony, which was very spectacular. Because of Operation Red Sea’s outstanding performance, the audience voted for Operation Red Sea in succession, hence the name "Red Sea Night".

Yu Dong said: "In fact, there was a lot of suspense that night, and the most competitive thing was that both films were stories about evacuating overseas Chinese, and both of them achieved good results, so I was very nervous, but I still comforted the director and said that both of your films were shortlisted anyway, and which one won the prize was an honor."

Operation Red Sea finally won five honors that night, including best film, best director, best supporting actor, best supporting actress and best newcomer. A particularly interesting thing happened that year, and many people didn’t expect that the competition for best supporting actor would be so fierce. Operation Red Sea and Wolf Warriors 2 competed for the Best Supporting Actor Award. In the first round, there were 101 votes, and the judges voted on the spot. Both of them got exactly the same votes, with 32 votes, so they voted again, and Du Jiang narrowly won.

Yu Dong mentioned: "Everyone was very happy that day. We were lucky enough to participate in the creation of the film, and we were very happy whether we won the prize or not. What everyone shouted the most was that at the celebration dinner, the director "Tucao" "abused" them, and why it was so hard to shoot at that time. Why do I say that Lin Chaoxian is a madman? He is desperate to make a movie. There is a shot of tank battle with a tank running at high speed in front. The director asked the camera to run after the tank, and then turned from the front of the tank to take a shot of the tank coming in front. The photographer refused to shoot, saying that it was too dangerous, and there was no guarantee that the car would hit in the middle. Lin Chaoxian went on his own, but this lens was too fast, and the car turned over, and even the car was turned into a dust smoke, and everyone was scared. It was really a life-changing lens. "

In the end, director Lin Chaoxian’s head was broken and he turned a few somersaults, but he just stood up, patted his head, and said nothing was wrong. Go on, and prepare for the next shot. This professional attitude infected all the staff present, and it was this crazy and unforgettable shooting experience that made Operation Red Sea such a blockbuster and won the love of the audience. When the thrilling shooting process behind it was shared, it made people feel that the film was hard-won.

Yu Dong once said that to tear down the wall between the main melody film and the audience, what does it mean to tear down this wall?

Yu Dong replied: "We are studying the direction of Chinese blockbusters. In the past, many war films and genre films suffered from many limitations. One was that they were too focused on the theme and lacked a strong narrative structure. The other was that they were afraid to invest in technology and surpass them by taking the same theme as a benchmark. This is also a topic we are constantly exploring. For example, it is a mix of several types, which is already a gangster film plus an agent film plus an action film. Therefore, Bona Film has focused on the stories of firefighters, pilots, marines and drug police in recent years, which also shows the responsibility and responsibility of such a big country as the community of human destiny. We especially hope that the types of China films will present more styles and give the audience more choices. For example, a genre breakthrough has been achieved with oriental thinking, including such a realistic film, which has turned a social problem film into an emotion. It is amazing. "

Over the years, what kind of guiding role has Hundred Flowers Award played in film creation? Yu Dong, as a filmmaker, said: "I started to pay attention to Hundred Flowers Award when I was a child. At that time, my sister especially liked to buy Popular Movies magazine. Every issue came out and she always took it home. Everyone rushed to read it. When voting, everyone discussed who to choose. I definitely voted when I was a child. Later, I liked movies and often watched movies, so I went to the Film Academy and was assigned to work in Beijing Film Studio after graduation. At that time, I took the film of the North Film Factory and followed the propaganda section chief to participate in Hundred Flowers Award. "

Hundred Flowers Award inspired Yu Dong’s interest in movies and led him to start his own film career. Hundred Flowers Award will continue to shine in China, attracting more light and shadow lovers and contributing to China’s film career together.

Hundred Flowers Award’s votes represent the audience’s love, and also reflect the direction of China’s film creation. The people-centered creative orientation reflects the new era and tells the stories around the audience, thus expressing the feelings of the creators and expressing their heroic dreams. I hope that Hundred Flowers Award, the oldest, oldest, most historical and weighty audience evaluation in China, will be able to do better and better on behalf of the audience. It can be more deeply rooted in people’s hearts and influence every audience.

According to the Reuters report quoted by the US World News Network on May 24th, the Office of the US Trade Representative announced that it would extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to the epidemic from May 31st to June 14th. Some exempted projects will be extended to May 31, 2025.

The report mentioned that former US President Trump imposed tariffs on China goods in 2018 and 2019 in accordance with Article 301 of the Trade Law.

According to the report, the extension of exemption measures announced on the 24th means that some commodities will continue to be exempted from import duties, including animal feeding machines, DC electric motors, blood pressure monitors and thermostats specially designed for air conditioning or heating systems that are not connected to the network.

The Office of the U.S. Trade Representative said that the exemption period will be extended until June 14th to facilitate the transition. Some exclusions will be extended until May 31, 2025 to support efforts to transfer procurement out of China, or to provide additional time when the supply of products outside China is still limited.

However, according to the Office of the Trade Representative, many products will face tariffs again, including 102 categories, which are items for which there is no public request for further extension, or there is no evidence that extending the exemption will help to transfer the procurement out of China.

These product categories include garage door openers, switches for motor vehicles, printed circuit board components, electric motorcycles, natural graphite, a series of luggage bags and messenger bags.

The report pointed out that Beijing has always criticized the 301 tariff imposed by the United States on China’s imports as "discriminatory".

Don’t know Zhou Huan.

There is neither WeChat nor personal contact, so I always wanted to be called "Duke of Zhou" when I wrote my draft, but when I started writing, I found that he had already had the reputation of "Duke Huan" and followed it with fear.

But presumably, the public relations and media in the internet circle are mostly aware of Huan Gong. Since December 7, 2015, Huan Gong was once fully responsible for the public relations department of Alibaba Group. In addition to continuing to directly lead the public relations team of the retail e-commerce business, the public relations teams of other business divisions of the Group reported to Huan Gong on the dotted line. However, just over two years later, Huan Gong suddenly broke with Ali, and joined Pinduoduo in mid-2018 to meet the brothers of the former public relations team.

At that time, Ali and Pinduoduo were engaged in fierce fighting. For quite some time, Huan Gong’s choice was the talk after dinner in the circle.

Huan Gong’s big trouble happened on January 4, 2021. At 1 am that day, a 23-year-old female employee in Pinduoduo died suddenly on the way to work. In the face of the sudden death of female employees, Pinduoduo’s series of crazy operations are jaw-dropping; But after Zhihu gave Pinduoduo a fatal blow, things became more and more magical.

As the head of public relations, Huan Gong is naturally at the forefront, and in successive disputes, he quietly left, and the public relations team with hundreds of people was collectively opened, which can’t help but sigh.

When I was out of Ali, I gave up a lot. I’m afraid I’ll worry about it and hate it. How many things do I want to talk about?

01 Quan Shuai Zhi Shuai

Be brave and know the machine, know people and make good use of them, which is handsome; Take charge of the three armed forces alone and display the general plan, which is actually handsome; Shock up and down, tune yin and yang, and make a decision, which is the right to be handsome.

No matter what the content of Ali’s public relations system is, we can’t bypass Wang Shuai. Ali’s public relations is brave and good at fighting, which can be called "the public relations team" by the outside world, and also originated from Wang Shuai.

Wang Shuai is not only the chairman of the marketing public relations committee of Alibaba Group, but also a partner of Alibaba Group. He is not a general Ali partner, because Wang Shuai has a higher level in the management sequence than many partners.

In other words, Wang Shuai can’t be simply regarded as the head of Ali’s public relations. He is a core participant in the strategic planning of Ali Group, and he helps the group’s strategy more by supervising the war and public relations, a Chinese-Taiwan department.

The existence of Wang Shuai naturally solved two major problems that public relations had to face:1. Internal status (whether there is a right to speak); 2, internal management (can you get the results, cut to the cake).

In most companies, anyone in the public relations department can bully, and from time to time, they have to "carry the pot" for the boss. It is light to get a few kicks, and it is normal to be stewed in a pot. But in Ali, public relations is a close comrade-in-arms of the bosses of all business lines, and even many business lines rely on public relations to break the game.

To put it bluntly:For anyone in Ali’s public relations, personal ability determines the foundation of their growth, Ali’s stage determines the space for them to move around, and Wang Shuai determines the upper limit of their development early..

Duke Huan is undoubtedly capable. In Ali, Huan Gong has the same scenery for a while, and he can also play games among partners. However, in Pinduoduo, although it is widely rumored that "Ali public relations saves Pinduoduo", Huan Gong and his defected No.100 brother not only took the blame, but were also accused of chopping.

This is probably the difference between having Wang Shuai in Ali and not having Wang Shuai in Pinduoduo.. I don’t know if all the students of Ali PR are aware of Wang Shuai’s real energy-probably not, because what they see every day is the other side of Quan Shuai.

02 the right to be handsome

Appoint officials because of their posts, follow the name and be responsible for the facts, hold the handle of killing, and teach the ministers the ability to exercise power.

In February, 2021, in response to the discussion on Alibaba’s intranet triggered by To Ali, Wang Shuai published a post entitled "Some Thoughts on Everyone’s Discussion", put forward the theory of "three tens of millions" and talked about "price and value are inconsistent". Teacher Ma replied to praise "good writing, true feelings of writing" and was put on the top.

But there are also some replies that the style of painting is like this:

"I don’t understand"

"Is there a class representative to sum it up?"

"a little profound"

"The prose is well written."

……

Talking about this phenomenon, Ali, a former public relations student, joked: "After the arrangement of Shuai Zong, we often have to think about it. What does it mean? Do you follow the original words, or do you have other deep meanings? "

Is it necessary to guess? Yes!

"Wang Shuai doesn’t like others to change his meaning." Many senior media reporters who have been docking Ali for a long time have affirmed this.

Wang Shuai is a man with a wide range of interests. He dabbles in poetry, books, paintings, wine, rock and roll, etc., and naturally speaks and acts like a scholar. This is understandable, Wang Shuai’s personal charm itself is very commendable.However, when Ali’s public relations classmates began to guess Wang Shuai’s mind, and who guessed more accurately and who had the advantage, and when the guess was accurate, everything changed..

Coincidentally, although Wang Shuai is in a high position, he is very emotional and close to the people. He doesn’t put on airs at ordinary times, and he is also willing to interact with his classmates. From time to time, he plans to eat and sing K. Many students in the public relations system can easily get in touch with Wang Shuai directly if they want to. So some students deliberately attract attention, some students move their homes to Hangzhou, and some students play emotional cards privately …

"At the grass-roots level, involution is really serious. The high P class Committee is similar. " More than one Ali public relations classmate expressed emotion.

Having worked in Ali’s public relations system for so many years, Huan Gong should know Wang Shuai, otherwise he could not have once become "Prince Ali’s public relations".He knows Wang Shuai, but he may not know what Wang Shuai really means.

03 the love of the superior

Give it to you, it is yours; No, you can’t take it.

There are two sections of Qing history that are very interesting and can be used as mirrors.

In the first year of Jiaqing (1796), Emperor Qianlong passed the throne to his son Jiaqing. It was not until the fourth year of Jiaqing (1799) that Jiaqing dismissed He Shen from office and put him in prison. Fifteen days after the death of Emperor Qianlong, Jiaqing gave He Shen suicide.

In 1898, Emperor Guangxu implemented the "Reform Movement of 1898", but it was resisted by Empress Dowager Cixi, who imprisoned Emperor Guangxu in Yingtai, Zhongnanhai. The whole reform lasted only 103 days, which was called "Hundred Days Reform".

On December 7, 2015, Huan Gong took full charge of the public relations department of Alibaba Group. After a while, this position became the general manager of Alibaba’s public and customer communication department. In June 2017, Huan Gong took over the public relations work of Alibaba Pictures brand market, and the time was limited. Huan Gong soon left Ali to join Pinduoduo, and he was in a competitive position.

Professionals who are familiar with HR rules should understand that there is room for communication in non-competition agreements. In 2017, Kyle, the former general manager of Sohu Video Copyright Film and Television Center, was arbitrated at a high price for allegedly violating the prohibition of business strife. Zhang Chaoyang once said that "this is a question of rules, and the question of rules is not a small problem"; But Kyle cried to Zhang, playing the emotional card, and Zhang, the good man, was gently put down.

As I said before, Wang Shuai is also very emotional. Ali’s public relations department also has employees who have left their jobs and are engaged in competition. Wang Shuai, who is affectionate and righteous, naturally won’t make it difficult for his former subordinates.

As long as they bow their heads.

Many students bowed their heads. Some of their competitions have changed from year to year, and most of them have turned a blind eye.

But Huan Gong went to Pinduoduo with a competitive career.

Some former comrades-in-arms of Huan Gong said with emotion: "According to his character, it is hard to imagine that he would cry and ask for help."

The wind turned into a sigh, and he forgot the smoke in the water. Out of Ali, into a lot, refused to bow, rushed into a bigger storm vortex.

(To be continued)