The luxury lineup of "Hello, China", why is the box office less than 50 million?


Special feature of 1905 film network Compared with other domestic films in the same period, it should be an absolute topic blockbuster. Two international directors and a Grand Slam winner have attracted considerable attention since the first poster was released in May this year.

Shunji Iwai, Japanese Wong Kar-wai, the originator of Xiao Qingxin.


Debut is the peak, relying on a film to let countless wenqing know what is called "pure love."

Douban score screenshot

Later, with the help of and so on, a large number of fascinating literary goddesses — — Yuu Aoi, Anne Suzuki, Chara, Bae Doo Na … …

 

In the past few decades, the "small fresh filters" that Hong Kong and Taiwan campus youth films love to use have all copied him, been imitated and never surpassed.

 

Chen Kexin, the best director of Golden Horse and Golden Statue.

Across Hongkong, Mainland and Taiwan Province, he will shoot explosions (,,) and even love (,,).

 

Zhou Xun, don’t tell me.

 

The first "Grand Slam Winner" in the Chinese film industry, she won all the Golden Rooster, Golden Horse and Golden Statue at the age of 30. If she wants to say that she is the first in the entertainment circle, it is estimated that no one dares to say the second.

 

These immortal lineups, plus a group of supporting actors with high audience: Zifeng Zhang, Qin Hao, Hugh, Tan Zhuo … … Anyway, we have to start with 200 million, and cut 700 million or 800 million as usual.

 

However, as of the time of Xiao Dianjun’s press release, the total box office of Hello Zhihua was only 50 million yuan, which was not only overwhelmed by Marvel Comics’s masterpiece, but even Conan, which had been released in Japan for more than half a year, dumped it twice.

Screenshot from Yien data

Why does a topic with a luxurious lineup have a dismal box office?

Is it the pot of the film itself? Or is there another reason?

 

Our 1905 editorial department felt that this piece … … It’s really a long story.

 

Elephant: another spiritual prescription

This time, Shunji Iwai, who is good at curing and causing depression, has prescribed another mental prescription. He bypassed the stereotype of blind nostalgia in youth films and put forward another view: youth, no matter how long it has passed, will still nourish your life in a subtle way.

Because of this ambiguity, I no longer cling to the freshness of youth and the gloom of adult life.

So I chose to write a letter, an act that runs counter to the present society, an imaginary ceremony and a breath of fresh air.

Small pain: Feel an emotion

Although the box office is terrible, I personally prefer Hello, China.

After all these years, Shunji Iwai is as melodramatic as ever. You have to use letters to convey information, film cameras to take pictures, and you have to give in to the word "literature and art" in a fast-paced life.

Watching his movies is more like feeling an emotion. Coupled with a fixed style, people who like it will like it very much, and people who hate it will also hate it. Besides, Dalian in the film is really beautiful.

Xiaoying: Shunji Iwai-style model opera

In the Shunji Iwai-style model opera, the love triangle between two girls and a boy is Flowers and Alice, the housewife’s flower is Changyu’s letter, and the main story is simply Love Letter … …

If you change to Japanese, you may get a score of 7 through the emotional filter, but it’s a pity that the orange raw Huaibei is bitter orange. When Hugh appeared, the introspection was quiet and out of the human fireworks.

 

Ke Nuo: the hero’s late self-indulgence

It’s not so much an upgraded version of Love Letter as the self-indulgence of Shunji Iwai’s hero in his late years.

 

Letters are still there, and the pain of youth is still there, but without the snow in a small jar, the rain in April, the green wheat fields, the fireworks on the tower … His usual specialty in creating atmosphere is covered by the dry and tasteless urban fireworks, which means less scale, less meaning and less aftertaste. 

 

Due to the cross-border and cross-regional cultural barriers, Iwai lost his truth and lost his mind when recreating the historical memory of the 1980s. Of course, there was Qin Hao’s wig and Hugh and Tan Zhuo who disturbed the second half. Strictly speaking, when he came to China for filming for the first time, he could not escape being forced to implant commercial advertisements (Hundred Years Old Mountain) in the film.

 

Layers of old, middle-aged, middle-aged and three generations of multi-group characters are stacked, and the drama has a thick product, which can be described as shifting back and forth and switching left and right, which finally weakens the intensity of empathy and gets twice the result with half the effort.

X.C.: Success is Shunji Iwai, and defeat is Shunji Iwai.

I don’t deny that I will be hit by some of these emotions, but when I think about it, I feel a little melodramatic. That kind of emotion is taken away by the camera when you are absolutely emotional. But if the audience is a little more rational, this emotion is cleaner than a blank sheet of paper in an instant.

Spell a lot: the Japanese bring their own things to mourn, and the Chinese context is really lacking.

The biggest question in Hello, China is not whether Japanese feelings can be expressed by China actors. Of course, this is also a question in the film — — In the suicide note as an important prop, what kind of adults will we become when summer is over? The Japanese bring their own mourning for things, and the Chinese context is really lacking.

The biggest problem is the rush and emptiness of the film. There is no full story to carry the theme of regret, missing, growth and so on that Shunji Iwai wants to express.

But there is one thing I like very much, about Nan, the protagonist who is not present, who has failed for 30 years after continuous Excellence. This is the strength of Japanese directors, which warmly shows you a negative energy world.

Looking at the above contents, it is not difficult to see that this is a controversial literary film, and the controversy mainly revolves around the content of the film itself, such as stories, characters, styles, shots, emotions and so on.

 

There is no doubt that Hello, China is full of distinctive director style, and the setting, filters, details and interests of "Shunji Iwai style" are everywhere, which invisibly divides the audience into camps.

For fans who are familiar with and like him.Despite the use of China’s cast, those delicate and tender narratives, those endless feelings, are still the original formula, or the familiar taste, which is the China version of Love Letter.

 

For fans who are so familiar with it that they expect to see surprises.This is a collection of Shunji Iwai’s works, funeral, letter writing, love triangle … … These scenes are so boring that they seem to be frying cold rice. This is "Shunji Iwai’s movie", but it is not the "Shunji Iwai’s movie" they want.

 

butPassers-by who are not very interested in Shunji Iwai.Perhaps they are directed at their favorite actors, perhaps because of their friends’ Amway, or perhaps because they are interested in the fame of the main creator, but most of them are almost dissuaded by "movies are too literary".

 

The word "literature and art" is a double-edged sword for Hello, Zhihua.

On the one hand, it needs such a unique temperament to consolidate its fans, but on the other hand, it is a tonality dilemma that the film’s main creation and announcement can’t escape.

 

According to the box office data of urban movies in the first three quarters of 2018, although the box office market in the north, Guangzhou and Shenzhen is very large, the growth rate has been overtaken by the second, third and fourth lines.

The picture comes from the movie box office, right?

 

Explosions such as "Lover", "Ex-3" and so on all captured the appetite of young people in small towns and thus seized the box office.

 

And "Hello, Zhihua", as a Japanese pure love live-action film, its own type limits its box office trend to be not strong enough.

Aragaki Yui, who once had "10 million husbands in China", starred in a light comedy. In the end, the box office in the mainland was only 18 million, and the "original" Shunji Iwai won more than 40 million. The audience already bought it.

Screenshot from Yien data

 

Although the content style of literary films limited the audience to enter the cinema, the box office of "Hello, China" was not just the pot of the film. Their propaganda team did not lower the threshold at all, and almost gave up potential incremental users.

 

All the core materials, that is, posters and trailers, are developed around the three main creations. Even the final posters are spliced by a group of actors, and the viral materials are spread by a large number of literary languages.

 

From mid-May to mid-September, the poster was issued, the first notice was finalized, and then the national roadshows in several cities were launched from October to early November, until the release on November 9, and the planning and publicity with memory points was almost zero.

 

On the cooperation platform, the "Hello, Zhihua" team also takes the route of "standing tall" and "pushing hard", such as the Bazaar dialogue between Zhou Xun and Chen Kexin, and the Zhihu Salt club dialogue in Shunji Iwai. How many small town youths will watch these platforms? It is estimated that it is very small.

 

These publicity activities not only failed to clarify the theme and topic of the film, but also did not arouse the interest of passers-by. They just kept strengthening the inherent fans of the main creation and style, and did not mean to precipitate downward and expand incrementally.

 

The previous groups of virus materials were simple and rude, but the tonality of the film was clarified, and the lower users were opened up, which even catered to the interests of the fan group.

The "positive energy" public service advertisement released by "Venom" in the same period is also very memorable.In the big environment where everyone has to publish koi fish and Fantastic Animals have to rely on "sniffing" to make money, and everyone is competing to tell jokes in Tik Tok and Aauto Quicker, "only children with enough soil can have sugar to eat", and the still "high cold" announcement is undoubtedly giving away the heat and flow.


Of course, it is impossible to sell literary films, but they will still enter the cinema and the market.

However, if the marketing promotion of a movie is just talking to itself on an insulated platform and disconnecting from the audience’s distribution and materials, it is simply useless to maximize the effect.

No matter how stylized the visual image is, no matter how meaningful the postmodern narrative is, it can only be confined to the deep alley to admire itself.

The latest landing price reference of the real reputation of Haval big dog owners

   Since its launch in 2020, Haval Big Dog has opened up a new category of SUV with "3/4 scale" and "light off-road" in the market. The two "locks" of the four-wheel drive model are composed of a central limited slip differential and a rear axle electronically controlled mechanical jaw differential lock, which can realize 100% torque output between wheels on both sides of the rear axle.

 Intelligent electronic control 4-drive system can operate at -40℃— In the extreme environment of 120℃, millisecond torque distribution response, intelligent and dynamic torque distribution characteristics, instantaneous response with the change of vehicle working conditions, and improvement of vehicle driving comfort and flexibility. In 2024, Haval Big Dog was upgraded to eight driving modes, adding grass/gravel and concave-convex road modes, which allowed driving to cover multiple scenes and easily cross complex road conditions such as country roads, rugged mountain roads and river valleys and streams.  

      On the basis of continuing the classic square shape of Harvard Big Dog in design, the 2024 Harvard Big Dog is optimized in details to inject a more agile atmosphere into the new car. The newly designed "Eye of the Earth" round LED headlights give people a deeper impression. The newly designed "Sky Light" penetrating rear taillight has a more integrated design. "Shield of the Rock" through air intake grille takes the rock as the core, and cooperates with the brand-new standard, and the middle net and headlights are integrated.

     The 2024 Haval Big Dog is still equipped with two power combinations for consumers to choose from. The latest generation of 2.0T engine is matched with the 9DCT wet dual-clutch gearbox developed by Great Wall. The maximum power is increased to 175kW and the maximum torque is increased to 385 N m.

  The 1.5T version of the 2024 Haval Dog adopts the power combination of 1.5GDIT engine and 7 DCT wet powershift. The maximum power of the 1.5T engine is 135kW, and the peak torque of generate is 275N·m at 1500rpm. 7DCT wet powershift controls more smoothly and shifts more quickly.

  The 2024 Harvard Big Dog has also been improved in its intelligent configuration. The newly added driving mode memory function can keep the driving mode before the vehicle is turned off after starting the vehicle. The multifunctional exterior rearview mirror has the functions of heating, automatic folding and lighting, which is more convenient to operate. Optional HWA high-speed driving assistance function, with intelligent cruise, changing lanes by shifting lever, overtaking (changing lanes by pressing speed), intelligent assistance package and other functional highlights.

  24-hour sales call17367833366 Manager Liang

 

 

 

 


The film "Motorcycle Party" released stills. Tom Hardy rode Harley Highway.


1905 movie network news American independent film directors write and direct new films and publish stills. In the stills, a young man wearing a leather coat and riding a Harley is running on the road. He looked behind, and his body posture was unrestrained.


The film is adapted from Danny Lyon’s album of the same name, focusing on a motorcycle club in the Midwest of the United States in 1960. From the perspective of members, it witnessed that in about 10 years, the club changed from a gathering place for local outsiders to a criminal gang, threatening the unique lifestyle of the club’s elders. Danny Lyon is a famous American photographer who used to work in Ma Genan. And his masterpiece "Motorcycle Party" is regarded as one of the most important documentary photography works in half a century. The film "Easy Rider" is based on the photo album "Motorcycle Party".


In order to shoot "Motorcycle Party", Danny Lyon has been in close contact with Texas prison inmates, Chicago motorcycle gangs and segregated blacks in the southern United States for more than 40 years, and has taken many photos of their daily lives to tell their stories to the outside world. Danny Lyon grew up in Queens, new york. As for the actors,,,,,, will all star in this film.


Mercedes AMG One set a record for the fastest production car at Monza Circuit.

Mercedes AMG ONE is a very special super sports car, which is equipped with the powertrain of Formula One racing car. Since its launch, it has continuously set new lap times all over the world. Last year, it has set new lap times records for the fastest production at New Bogeling, Red Bull and Hockenheim. Recently, Mercedes AMG ONE has maintained this strong momentum, winning the title of the fastest production car at Monza circuit in one fell swoop. Maro René Engel, a driver of AMG manufacturer, completed the challenge at Monza circuit in 1 minute and 43.902 seconds.

AMG official said that AMG One improved its performance by 12 seconds compared with the lap time of 1 minute and 55.30 seconds previously maintained by Porsche 911 GT3 RS.

This time, AMG One is equipped with Michelin Pilot Sport Cup 2 R MO tires, which has fulfilled the challenge with legal highway specifications. It is equipped with a 1.6-liter turbocharged V6 engine and four motors from Formula 1 racing cars, with a maximum power of 1,048 HP. AMG One can accelerate 100 kilometers in 2.9 seconds, the acceleration time from 0 to 200 km/h is only 7 seconds, and the top speed can reach 352 km/h.. The top speed of this crazy engine is 11000rpm, and the overhaul mileage is only 50000 kilometers.

Mercedes AMG One is made by hand, only 275 vehicles are produced, and it is assembled in the AMG factory in Coventry, England. The powerful hybrid system comes from the high-performance department of Mercedes AMG.

How online celebrity’s products win a long reputation (People’s Review)

  Beijing yuyuantan park cherry blossom ice cream has become popular on social platforms, attracting many tourists to buy it; Sichuan Sanxingdui Museum launched Wenchuang ice cream with bronze mask as the prototype, which sold out as soon as it went on the market. Since the beginning of this year, ice cream with diverse shapes and rich sense of design has appeared one after another, bringing more choices to consumers and becoming a hot topic on the Internet.

  Ice cream has become online celebrity, reflecting the escalating consumption concept. With the rapid development of economy and society and the continuous improvement of living standards, people’s demand for ice cream has gone beyond simply quenching their thirst. New demand gives birth to new market space. Keen merchants capture the increasingly personalized and diversified needs, strengthen product research and development and marketing, and quickly turn them into selling points. For example, the novel tastes such as egg yolk ice cream and stinky tofu ice cream fit the consumption psychology of young people; "Low sugar and low calorie" ice cream conforms to the pursuit of healthy diet and weight control of some groups; Sincere and full of materials, with exquisite modeling, means the choice of quality … … A small ice cream can not only satisfy the taste enjoyment, but also carry multiple functions.

  In recent years, the scale of China’s ice cream market has been expanding. However, it should be noted that online celebrity ice cream has promoted the development of the industry, while some products are also facing controversy. Some products only have high-end pricing, and there is no matching quality. The news that some online celebrity ice creams were found to have exceeded the standard in sampling inspection also caused consumers’ concerns about health problems. In addition, after the popularity of Wenchuang ice cream, all scenic spots, large and small, competed to launch similar products and fell into a pattern of low-level imitation and lack of innovation. In fact, some online celebrity ice creams have quietly withdrawn from the market before the end of summer.

  The "flash in the pan" of some online celebrity ice cream is thought-provoking. It should be said that many online celebrity products have similar marketing paths: developing and designing products according to young people’s preferences, strengthening online marketing and promoting products, especially taking live broadcasts and sharing posts on social platforms to attract traffic and stimulate consumers to buy. In such a commercial chain, the quality and service of the products themselves are easily overlooked. Therefore, some online celebrity products seem to be able to create considerable sales performance in a short time, but they can’t stand the test of time. Facts have repeatedly proved that consumers ultimately value the quality of products and services, and marketing can only be icing on the cake, not the fundamental strategy to win market competition.

  The popularity of products is a process of natural spread of word of mouth. Relaxing the pursuit of quality and focusing on the shortcut of marketing is tantamount to giving up the basics. In this regard, grasping quality and cultivating internal strength is the long-term solution to win consumers. For example, after Liuzhou snail powder was well received by consumers, many local measures were taken simultaneously to form a joint force, which promoted the snail powder to become a local characteristic industry from online celebrity snacks and promoted the development of the real economy. Behind this, related companies have been exploring the standardized production of snail powder for many years and accumulated strong R&D capabilities and production strength. Observing the products that have been successfully precipitated from the flow of online celebrity, it is inseparable from hard work and long-term efforts.

  No matter how novel the design is and how fashionable the packaging is, quality and service are the key variables that affect the survival and development of enterprises. Online celebrity economy and other new formats and models bear the needs of the people for a better life and are associated with new economic growth points. Only by better converting online celebrity traffic into long-term reputation can enterprises win the trust of consumers and gain market share, thus promoting the sustained and healthy development of the industry.

  People’s Daily (August 11, 2021, 07 edition)

Daxing Airport always distributes publicity, and China Southern Airlines accounts for 40%.

More can brush WeChat or Weibo "Travel Circle", join the Travel Circle Club (WeChat Group) to participate in discussion and interaction, and add WeChat hanglvquan.

The Civil Aviation Administration recently released a preliminary flight schedule allocation plan for Daxing Airport, and solicited opinions from airlines.

This is the first time that the Civil Aviation Administration has adjusted the time allocation after the Beijing-Shanghai route of China Eastern Airlines decided to stay at the Capital Airport and Air China decided to partially enter Daxing Airport. [Related: Seeing the adjustment plan of Daxing Airport, the airlines exploded the pot again]

What are the adjustments between the new plan and the previously announced plan? How will the reward time and foreign flight time be distributed? The travel circle has sorted out the new scheme.

For the time of each airline company (group) at Daxing Airport, the airline circle has made an intuitive chart according to the new scheme.

It can be seen that in the winter and spring season of 2019/20, China Eastern Airlines spent the most time at Daxing Airport, mainly because China United Airlines will transfer from Nanyuan Airport to Daxing Airport at one time, involving 131 moments.

Starting from the summer and autumn season in 2020, the number of moments of China Southern Airlines Group will exceed that of China Eastern Airlines. This is mainly due to the fact that in the summer and autumn season of 2020, the transition ratio of China Southern Airlines reached 60%, and Xiamen Airlines and Chongqing Airlines completed 100% transitions and won 66 reward moments. The following picture shows the initial planned transition route of China Southern Airlines, and there is no Beijing-Guangzhou line for the time being:

Because China Eastern Airlines left the Beijing-Shanghai line at the Capital Airport, although the transition ratio reached 60%, it did not enjoy any time reward. Previously, the Civil Aviation Administration said that it "adjusted its transition incentive policy".

China Eastern Airlines plans to transfer 24 flights a day to Daxing Airport in the winter season of 2019, including at least 2.4 international flights a day. The flights to be transferred in the first season include Shanghai Pudong-Daxing, Shanghai Hongqiao-Luoyang-Daxing, Xining-Daxing, Daxing-Linyi, Daxing-Lianyungang, Daxing-Huai ‘an, Daxing-Harbin, Daxing-Dongying and Daxing-Luoyang-Luzhou.

Since the winter and spring season of 2019/20, AVIC has maintained the growth of 22 moments/season for four consecutive seasons, and added 17 moments in the winter and spring season of 2021/22, totaling 105 moments. The following picture shows some domestic routes that Air China plans to add at Daxing Airport in winter and spring of 2019:

In terms of foreign airlines, in addition to British Airways, which previously announced that it would completely switch, Delta, Aeroflot, Malaysia Airlines, Siberian Airlines and other companies also plan to completely switch. In addition, Finnair and Polish Airlines also plan to open more routes to Daxing Airport.

As for the remaining moments, there are only three moments in the summer and autumn season of 20 and 11 moments in the winter and spring season of 20/21, which may make some airlines who intend to make a transition wait until after 2021.

The travel circle has also sorted out the proportion of the time obtained by each airline company (group) to the total time.

It can be seen that at the end of the transition period, China Southern Airlines will have nearly 40% of Daxing Airport, China Eastern Airlines and AVIC will account for about 30% and 10%, foreign airlines will account for nearly 10%, and the rest will be other domestic airlines, yes, only 4%.

Small circle without responsibility comments:

China Southern Airlines won 112 awards, accounting for 40% of the total. Should it be smiling from ear to ear?

The Beijing-Shanghai route of China Eastern Airlines is reserved for 46 hours, and the reward time of Daxing Airport is 0. Is there any pain?

With the help of China Eastern Airlines, Air China turned to zero with empty gloves, and it changed 105 moments in Daxing, and it didn’t suffer.

Foreign airlines made 22 transitions, adding 80. After years of hard work, it can be described as "getting rich overnight".

For other airlines, just take it (4%) first, and there will be …

As of the winter and spring season of 2021/22, there are 72 moments to be allocated. Who will spend it?

The travel circle is also dismantled according to each season, combing the transition and entry of each airline company in each season.

2019/20 Winter and Spring

China Southern Airlines transits 10% of flights, with a total of 25 moments; Hebei Hangxin entered the Beijing market and won 30 awards/new moments.

China Eastern Airlines transits 10% of flights, with a total of 22 moments; China United Airlines made a 100% transition, with a total of 131 moments, and no reward/new moments were obtained.

Air China won 22 awards/new moments at Daxing Airport.

 Capital Airlines made a 100% transition, with a total of 22 moments, and received 8 additional rewards/new moments.

 Auspicious 100% transition, a total of 4 moments, and get 1 bonus/new moment.

 British Airways and Malaysia Airlines made 100% transitions, and got 2 transition moments and 1 bonus/new moment in Daxing respectively.

 There are 16 bonus/bonus moments for other foreign airlines.

Summer and autumn of 2020

The proportion of China Southern Airlines’ transition reached 60%, and 51 awards/new moments were awarded, with a total of 198 moments. Xiamen Airlines made a 100% transition and won 14 rewards/new moments, with a total of 53 moments. Chongqing Airlines made a 100% transition and got 1 reward/new moment, with a total of 4 moments. There are 30 moments in Hebei Airlines.

China Eastern Airlines (excluding Beijing and Shanghai) has a transition ratio of 60%, with a total of 111 moments. China United Airlines has 134 moments.

Air China won 22 awards/new moments, and the number of moments doubled.

Capital Airlines is the same as the previous season. The number of historical moments in the summer and autumn season is 2, which is one less than that in the previous season, and the total number of moments is also reduced by one to three.

Delta, Siberian Airlines and Aeroflot made 100% transitions and won 1, 2 and 2 bonus/new moments in Daxing respectively.

Other foreign airlines have a total of 16 bonus/new moments, with a total of 32 moments.

2020/21 Winter and Spring

The proportion of transitions between China Southern Airlines and China Eastern Airlines reached 80%, with 262 and 142 times respectively. Air China won 22 awards/new moments, and the number of moments reached 66. Other foreign airlines won a total of 16 awards/new moments, with a total of 48 moments.

Summer and autumn of 2021

China Southern Airlines and China Eastern Airlines made 100% transitions, with 316 and 185 transitions respectively. Air China won 22 awards/new moments, and the number of moments reached 88. Other foreign airlines won a total of 16 awards/new moments, with a total of 64 moments.

2021/22 Winter and Spring

100% transition of Shanghai Airlines, a total of 10 moments. Air China won 17 awards/new moments, and the number of moments reached 105. Other foreign airlines won a total of 16 awards/new moments, with a total of 80 moments.

Compared with the first transition plan announced by the Civil Aviation Administration at the beginning of the year, except for China Eastern Airlines, China Southern Airlines, Xiamen Airlines, Chongqing Airlines, Hebei Airlines and Capital Airlines all got the reward moments (in red) on the basis of the original plan, while China Eastern Airlines kept the Beijing-Shanghai line at the Capital Airport, so the number of transition moments was reduced compared with the original plan, and no reward moments were obtained.

What do you think about the adjustment of the time distribution at Daxing Airport? Who do you think is the biggest winner?

The evolution history of the red flag logo and the history of Chinese cars behind it

The logo has always been the most important symbol of a brand. It can be said that the logo represents the entrepreneurial spirit of this car company to some extent. What’s more, these logos will even become the belief of car fans. Such well-known car logos as "blue sky and white clouds" and "trident" are dreams that many car fans will never forget.

It is really because of the importance of the logo that every car company is cautious when designing and changing the logo, striving to best adapt to the development of the company and better meet the aesthetic requirements of the times.

Today, we will talk about the biggest car company in China from the change of car logo.

It has always been the most representative model of China in the eyes of the people, and naturally its logo is well known. National characteristics should be said to be the biggest feature that marks consistency.

The first logo

Golden sunflower logo. This logo is the first logo to be used. It is said that it was designed by a technician in the car factory at that time. The color scheme of the logo is gold and red with China characteristics, which is very high-grade and festive with Chinese flavor. It should be said that it is quite in line with the historical background at that time. That is, the whole country is in a mass production, and everyone is full of energy and wants to contribute more to the new China, and the whole country presents a feeling of prosperity.

In terms of the details of the logo, the center of the logo is a golden sunflower in full bloom, surrounded by three sides fluttering in the wind. It means that China’s industry can always be full of vitality and flourish like sunflowers that have been sunny all the time.

New car logo

In 2018, after taking over, drastic reforms began, and at this time, the logo representing the spirit of the new era came into being. The new logo looks like an ancient "arrow", and the background of the logo is criss-crossing latitude and longitude lines, which symbolizes a new era of internet of everything. Compared with the old car logo, the new car logo is more contemporary and gives people a refreshing feeling.

Classic logo

In addition to these two car logos, there is also a classic logo, which has been preserved on the body. This logo is more of a logo. I believe that every car with such a logo on the road will pay attention to it.

summarize

The change of logo actually represents the evolution of China’s industry. Although the industry has been changing rapidly, people in our country have always maintained a high-spirited attitude to face these changes, actively changed and adapted to the trend, and kept their own characteristics while adapting to the trend.

The article is provided by the author.

The difference between "reservation" and "reservation" is tricky, and many details of New Year’s Eve dinner need to be paid attention to.

  "Pre-emptive reservation for reunion dinner" and "Hot reservation for New Year’s Eve" … … The "New Year’s Eve" launched by major hotels is extremely popular, and a table for New Year’s Eve in some hotels is hard to find. Many citizens also moved the New Year’s Eve dinner from their homes to hotels.

  At the same time, the rules and regulations of some hotels make consumers feel quite inconvenient.

  The fixed menu, limited meal time, and extra people and fees make consumers very nervous, and the difference between "booking" and "booking" New Year’s Eve is even more puzzling to consumers … …

  Ordering is too restrictive, and there is still a time limit for eating.

  Near the Spring Festival, many hotels have started the New Year’s Eve dinner mode ahead of schedule, and put up slogans such as "reunion dinner", "New Year’s Eve dinner" and "Spring Festival is not closed". Posters with delicious dishes are very attractive. Going out to the hotel for New Year’s Eve dinner is also sought after by many citizens.

  "There is only one table for the New Year’s Eve dinner now, and the rest are booked out." In a hotel near Qingnian Road, two staff members are receiving four or five consumers, who are all consulting about the New Year’s Eve dinner. The staff handed over three menus with three packages at different price points. Each set meal includes cold dishes, hot dishes and staple foods. "The dishes prepared in the package are all dishes that customers usually order and give good feedback. The dishes of the New Year’s Eve can only be ordered according to the dishes in the package."

  According to the investigation of 10 hotels, the reporter found that all the New Year’s Eve dinners provided by hotels are set meals, and it is impossible to order food at will according to personal preferences. Seven companies have limited the meal time, stipulating that the meal time for the New Year’s Eve is two hours, which is the premise of booking.

  The staff of a hotel near Panjiayuan said that the reservation for New Year’s Eve dinner is very popular, and taking two hours as the dining interval can meet the needs of more consumers to go out for New Year’s Eve dinner. The set meal is introduced in the hotel because of the large amount of orders for New Year’s Eve dinner, and the ingredients need to be prepared in advance. Some dishes with similar prices can also be exchanged individually according to the needs of guests.

  "The favorite dishes are not in a set meal yet, so it is necessary to take into account the tastes of the elderly and children. It is very nerve-racking when choosing a set meal." A consumer said that in order to choose a package that is more suitable for his family, he has not made a decision after comparing with many hotels he frequents. "When a family comes out to have a happy New Year’s Eve dinner, it always feels less comfortable because of the limitations of time and dishes."

  The package has a "head fee" disguised as a low consumption.

  The way to set up the New Year’s Eve dinner package is used by hotels, and the package price is fixed, but the number of people to eat is not clearly specified. The staff of a hotel near Changying area in Chaoyang District said that a big table can seat 10 people, as long as they can sit down and have enough food to squeeze more people.

  However, the reporter found in the survey that some hotels have also made clear the number of diners in the package. In a hotel near Wangfujing, there are 6, 8 and 10 people in various New Year’s Eve dinner packages, and children over 1.2 meters are included in the number of people eating. A hotel near the East Third Ring Road has also stipulated the number of diners for the New Year’s Eve dinner package, and each additional diner needs to increase the cost near 500 yuan.

  "Chinese New Year is a big family, even the old and the young. After the number is set, you can’t book a table because you have more than two or three people. There are several children among them, all of whom are counted. Such rules and regulations are hard to understand. " A consumer said that the purpose of the New Year’s Eve dinner is to reunite, be lively and enjoy the happy atmosphere of the whole family sitting together, and the conditions set by the merchants during the meal have discounted the significance of the New Year’s Eve dinner.

  On November 1, 2014, the Measures for the Management of Catering Industry (Trial) jointly issued by the Ministry of Commerce and the National Development and Reform Commission clearly stipulated that catering operators are prohibited from setting minimum consumption. Violators can be fined up to 30,000 yuan.

  "This is the performance of merchants setting minimum consumption in disguise. When consumers choose New Year’s Eve, they can communicate and negotiate with merchants according to relevant regulations." Liu Yang, a lawyer of Beijing Jingxi Law Firm, said that although the restaurant didn’t specify the minimum consumption per capita, it set the set meal amount and stipulated the number of diners. When the number of diners increased, it was necessary to pay the meal fee, which was suspected of setting the minimum consumption.

  remind

  "reservation" or "reservation"

  It’s best to sign the contract first.

  In the investigation, the reporter found that there are two expressions of "reservation" and "reservation" in the propaganda language played in the hotel.

  Liu Yang said that when going out to choose a New Year’s Eve hotel, we should pay attention to some merchants’ "word games" to avoid losing money. "Reservation" refers to the need to pay part of the deposit, which can be used as liquidated damages when the payer breaches the contract. After the hotel breaches the contract, it should pay double deposit as liquidated damages. The deposit in the "reservation" is not guaranteed, and it can be refunded when the schedule changes. "When choosing a New Year’s Eve hotel, consumers should sign a contract with the hotel, stipulating the dining price, time, whether they can bring their own drinks, and ‘ Deposit ’ Or ‘ Deposit ’ And other issues to avoid unpleasantness before or during meals, so that their own interests are not guaranteed. "

  Our reporter Zhao Xibin and photo

See how the ancient Chinese epidemic prevention.

  The wise ancients knew and dealt with the plague.

  Yin and Shang dynasties We have been able to see the early records of the epidemic and the measures taken to avoid it. Perfect sewers have also been excavated in Yin Ruins, indicating that the city has public health facilities, which is conducive to reducing the occurrence of epidemics.

The picture shows the word "service" (epidemic) in Oracle Bone Inscriptions, which shows that Chinese has known the knowledge about epidemic for a long time. (information photo)

  Zhou royal family Ceremonies to expel the plague were held regularly, and officials responsible for handling the epidemic were also set up. The Classic of Mountains and Seas contains seven kinds of drugs for treating plague, such as smoked grass.

  After Qin and Han dynasties Traditional Chinese medicine tends to be mature, and Huangdi Neijing has a complete idea of disease prevention and treatment. It is suggested that people should strengthen prevention before the onset, or treat it as early as possible in the early stage of the onset and prevent recurrence after treatment.

   Other TCM classics, such as Treatise on Febrile Diseases and Shennong Herbal Classic, provide dialectical prescriptions and drug knowledge for preventing and treating diseases.

  Progressive ideas and means of prevention and control

  Sui dynasty People realize that infectious diseases are caused by "surly qi" and have their own special causes.

  Ming dynasty Wu Youke pointedly pointed out that "Qi is the thing, and the thing is the gas", and the cause may be some invisible substance, which is very close to the hypothesis of microbial etiology.

   In terms of prevention, Hua Tuo proposed to use Tu Su wine, Ge Hong proposed to use Laojun Shenming powder, and later someone proposed to take Huoxiang Zhengqi powder.Tang and song dynasties Aromatherapy was widely used to prevent diseases, and burning Atractylodes lancea was popular in Ming Dynasty to purify the air.

  Mid-Ming dynasty Vaccination against smallpox appeared among the people. Later, some foreign envoys came to study and brought this technology back to Europe. On this basis, the British medical scientist Jenner invented vaccinia vaccination, which laid the foundation for the final elimination of smallpox, a severe infectious disease in the world.

The picture shows the Han Dynasty mural "Hometown Nuo Map" of Wushi Temple in Jiaxiang, Shandong Province, which reflects the concept of expelling poisonous insects and avoiding epidemics in the Han Dynasty.

   as far back asJin dynasty Institutionalized epidemic prevention measures have been formed. The government stipulates that courtiers who have patients and infected more than three people are not allowed to enter the palace for 100 days, although they are not sick.

  Song dynasty Pay attention to the disposal and cremation of the bodies of the infected dead as soon as possible.

  Qing dynasty There is a "pox shelter" in the court to isolate people infected with smallpox, and it is stipulated that relatives can visit after nine days of isolation.

  A benevolent doctor in the epidemic

   Epidemic prevention and treatment are inseparable from doctors. In ancient China, a group of great doctors stood up in the great epidemic and left valuable spiritual wealth and treatment experience for future generations.

   During the Song Dynasty, there were many epidemics, and the government often sent medical officers to local areas to distribute drug relief. Li Tang’s Map of Village Doctors in Song Dynasty vividly depicts the situation of doctors treating patients. (information photo)

  At the end of the Eastern Han Dynasty, the plague raged. Famous doctor Zhang Zhongjing The clan originally had more than 200 people, and two-thirds of them died in 10 years. In his grief, he wrote Treatise on Exogenous Febrile Diseases, which became a model of TCM syndrome differentiation and treatment. He emphasized that doctors should have the spirit of "helping the relatives from the top and saving the poor from the bottom", and carried out the rigorous attitude of "assiduously seeking the ancient teachings and learning from others" in research medicine, which was called by the later Buddha."medical sage".

  Sun Simiao, a famous doctor in Tang Dynasty More than 600 leprosy patients with chronic infectious diseases who were discriminated by society were treated, and doctors were required to "not look ahead and look back, think about good or bad, and protect their lives" when treating patients, which established the medical ethics norms of traditional Chinese medicine, and their medical ethics were deeply admired by later generations."drug king" Known as.

Wu Youke’s Treatise on Epidemic Fever in Ming Dynasty is the first monograph on plague in China. (information photo)

   In 1232, a great epidemic broke out in the capital of song dynasty, killing more than 900 thousand people. At that time, famous doctorsLi Gao The "Puji Disinfection Drink" was created, which was very popular, and people carved the prescription on stone tablets to spread it. His studentsLuo tianyi He also became a famous doctor who was good at saving the epidemic, and treated many officers and men infected with the epidemic in the Yuan Dynasty.

  Many famous prescriptions of traditional Chinese medicine that are still in use today are summarized by famous doctors in actual combat. Such as Wu Youke’s Dayuan Drink, Yinqiao Powder from Ye Tianshi and Wu Jutong, Yu Shiyu’s Qingwen Baidu Drink, Yang Lishan’s Shengjiang Powder and Wang Qingren’s Jiedu Huoxue Decoction.

   In the face of various plagues, groups of benevolent doctors in ancient China did not shrink back, did not avoid difficulties and dangers, and repeatedly studied the treatment in practice, and gained very valuable experience, which saved countless lives and made great contributions to the epidemic prevention and anti-epidemic in ancient society.

Notice on printing and distributing the implementation plan of the second dose of Covid-19 vaccine

Notice on printing and distributing the implementation plan of the second dose of Covid-19 vaccine
Guo Wei Ming Dian [2022] No.531

All provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps should respond to the joint prevention and control mechanism of novel coronavirus epidemic (leading group and headquarters), and the State Council should respond to the members of the vaccination coordination group of the joint prevention and control mechanism of novel coronavirus epidemic:

The "Implementation Plan for the Second Dose of Covid-19 Vaccine Enhanced Immunization" is hereby printed and distributed to you, please conscientiously implement it according to the actual situation.

The State Council responds to novel coronavirus.
Comprehensive group of epidemic prevention and control mechanism
December 13th, 2022

(Information disclosure form: voluntary disclosure)

The second dose of Covid-19 vaccine was used to boost immunization.Inoculation implementation plan

In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, further improve the response to the COVID-19 epidemic, and ensure people’s life safety and health, through research, we now put forward the implementation plan of the second dose of Covid-19 vaccine to strengthen immunization.

First, the target population

At this stage, on the basis of the first dose of booster immunization, the second dose of booster immunization can be carried out among people with high risk of infection, people over 60 years old, people with serious basic diseases and people with low immunity.

Second, vaccine selection and time interval

(1) vaccine selection.According to the progress of vaccine research and development, all vaccines approved for conditional marketing or emergency use can be used for the second dose of booster immunization. Priority is given to sequential booster immunization, or the second dose of booster immunization with vaccines containing Omicron strain or with good cross-immunity to Omicron strain. The relevant combinations are as follows:

3 doses of inactivated vaccine +1 dose of Kangxinuo intramuscular recombinant Covid-19 vaccine (adenovirus type 5 vector);

3 doses of inactivated vaccine +1 dose of recombinant Covid-19 vaccine (CHO cells) of Chifeilongkema;

3 doses of inactivated vaccine +1 dose of recombinant Covid-19 vaccine (adenovirus type 5 vector) for Kangxinuo inhalation;

3 doses of inactivated vaccine +1 dose of Zhuhai Livzon recombinant Covid-19 fusion protein (CHO cell) vaccine;

2 doses of Kangxinuo intramuscular adenovirus vector vaccine +1 dose of Kangxinuo inhalation recombinant Covid-19 vaccine (adenovirus vector type 5);

3 doses of inactivated vaccine +1 dose of Chengdu WEEK recombinant Covid-19 vaccine (sf9 cells);

3 doses of inactivated vaccine +1 dose of Beijing Wan Tai nasal spray influenza virus carrier Covid-19 vaccine;

3 doses of inactivated vaccine +1 dose of Zhejiang clover recombinant Covid-19 protein subunit vaccine (CHO cells);

3 doses of inactivated vaccine +1 dose of recombinant Covid-19 bivalent S trimer protein vaccine from Shenzhou cells.

(2) Time interval.According to the real world research and clinical trial data at home and abroad, combined with the actual vaccination in China, the time interval between the second dose of booster immunization and the first dose of booster immunization is more than 6 months.

Third, ensure vaccination safety

All localities should continue to give priority to vaccination safety, and organize vaccination implementation in strict accordance with the requirements of the Code for Vaccination Work. Local health departments should implement the "four haves" requirement that vaccination units should have emergency personnel stationed in general hospitals at or above the second level, emergency equipment and medicines, 120 ambulances on duty, and green channels for treatment in general hospitals at or above the second level to ensure vaccination safety. Inoculation units should do a good job in strengthening the vaccination information registration and vaccine flow management, and update the vaccination records in the immunization planning information system and vaccination vouchers in a timely and accurate manner.

Fourth, strengthen organization and implementation

(1) Strengthening the responsibility of territorial subjects.All localities should implement the responsibility of territorial management, attach great importance to and co-ordinate the vaccination work in Covid-19. It is necessary to strengthen the guidance of vaccination work within the jurisdiction and fully grasp the progress of the work. Relevant local departments should strengthen docking and do a good job of coordination.

(two) the implementation of departmental industry management responsibilities.The competent departments of relevant industries should guide the units where the personnel in this industry work to actively cooperate with local unified arrangements and jointly do a good job in organizing and mobilizing.

(3) Strengthen supervision and guidance.It is necessary to closely track and monitor the progress of the second dose of enhanced immunization in various places, and find and study and solve related problems in time. Improve the traceability system of vaccine flow, improve the safety supervision mechanism of vaccine whole chain, and continuously strengthen the whole process management and safety prevention.

(4) Do a good job in publicity and guidance.All localities and relevant departments should, according to the needs of the work, formulate targeted publicity measures to strengthen the immunization work in the second dose, focus on the purpose and significance of strengthening immunization, actively guide the target population to take the initiative to vaccinate, and especially guide and improve the vaccination rate of the elderly population.