Whether you look at it or not, it’s right there. It’s still spicy and expensive. With the closing of this year’s Science and Technology Spring Festival Evening-Apple’s autumn conference, the previous rumors about /7 Plus have also been implemented. Although the design is unchanged and there is no subversive technology, analysts are generally not optimistic about the sales of this generation, but from the consumer’s point of view, the iPhone is still hot when it is released. You may still have some things unclear about iPhone7/7 Plus. Today, I will come to know with you.

　　　　1. What is the performance of A10 processor used in 1.iPhone7/7 Plus?

　　　　The A10 processor on the iPhone7/7 Plus has been upgraded from the "dual-core" that has remained unchanged for ten thousand years to a quad-core, which is called A10 Fusion. It was mentioned at the press conference that the CPU performance of A10 processor is 40% faster than A9, twice as fast as A8 and 120 times faster than the first generation. GPU performance is 50% faster than A9, 3 times faster than A8 and 240 times faster than the first generation.

Apple A10 processor (picture from Apple official website)

　　　　A10 Fusion adopts 16nm FinFET+ technology. According to arstechnica test, A10 processor can only turn on two cores at the same time, in which the maximum running frequency of the large core is 2.34GHz, and the small core is 1.05GHz according to GeekBench4 running score. The performance of CPU running scores in single-core and multi-core exceeds that of Android flagship Xiaolong 820 by more than one thousand points. GeekBench4 measured data, single core 3483 points, multi-core 5596 points.

GeekBench4 running score measurement

　　　　2. Has the battery capacity of 2.iPhone7/7 Plus changed compared with the previous generation? What is the battery life?

　　　　According to Apple’s usual practice, the battery capacity of the new iPhone was not announced at the press conference, and the author didn’t specify the battery capacity from the screenshot of official website parameters. In a word, you just know that the iPhone7 battery is durable.

Apple official website power description (picture quoted from Apple official website)

　　　　Although official website has no parameters, the Ministry of Industry and Information Technology has given a magic knife. On the website of the Ministry of Industry and Information Technology, we can see that the parameters of the two models A1660(iPhone7) and A1661 () released by Apple this year are more detailed, among which the battery capacity of iPhone7 is 1960mAh, which is 245mAh； higher than that of 1715mAh. The battery capacity of is 2900mAh, which is 150mAh higher than that of 2750mAh. It seems that it is quite obvious to increase the battery capacity by canceling the earphone hole and increasing the internal space.

IPhone7 battery power of the Ministry of Industry and Information Technology (picture quoted from official website of the Ministry of Industry and Information Technology)

Battery capacity of the Ministry of Industry and Information Technology (picture quoted from official website of the Ministry of Industry and Information Technology)

　　　　It takes 2 hours and 50 minutes to charge from 0 to 100% with the equipped 5V1 charger (which is not full of resentment). It is not too exaggerated. The measured time to play 1080P video at full charge can reach 9 hours, surpassing most Android phones.

　　　　3. I heard that iPhone7/7 Plus is waterproof. Can I finally play underwater this time?

　　　　With waterproofing and Samsung’s waterproofing, it is really unreasonable for Apple not to do it. Finally, the iPhone7/7 Plus supports IP67 waterproof. The so-called IP67 refers to the protection of the cabinet from short-term immersion in water under standard pressure for a short time, usually in an environment with a water depth of 1 meter for half an hour. IPhone7/7 Plus cancels the 3.5mm headphone jack, switches to the non-pressing Home button, and adds a sealed rubber ring at the connection of the screen shell, which makes the waterproof effect of this mobile phone good as a whole.

Apple official website Waterproof Publicity (picture quoted from Apple official website)

　　　　After our actual measurement, the iPhone7 can run normally after being put in a container filled with water for a period of time, and I believe that splashing water drops in daily life should not be a problem. But if you think that in this way, you can play with it casually, then you are wrong. According to official website’s statement, the functions of splash-proof, water-proof and dust-proof are not permanent … The damage caused by immersion in liquid is not covered by the warranty. Therefore, I hope everyone will take good care of your iPhone7, and it is better to stay away from water.

Measured waterproof effect of iPhone7

Apple official website statement (picture quoted from Apple official website)

　　　　4. I changed my iPhone7. Can I still use a bunch of mobile phone cases?

　　　　Friends who have got the bright black iPhone7 must have found this powerful "fingerprint collector" really worrying, and they don’t have the courage to streaking, so let’s wear a mobile phone case honestly. However, I want to remind you that this generation of iPhone is not compatible with the iPhone case of iPhone6/6s. In terms of size, this generation of iPhone is no different from the previous generation. Needless to say, the size of the opening of the dual-camera version is different, and the camera position on the back of the iPhone7 has also moved down some incompatible mobile phone cases. It seems that this time, the parts manufacturers have to earn a lot of money again.

Online iPhone7 mobile phone case has been sold (picture quoted from JD.COM)

　　　　5. What’s the sound quality of iPhone7 with Lightning interface?

　　　　Replacing the 3.5mm headphone jack with Lightning is one of the biggest changes of iPhone7/7 Plus. After canceling the 3.5m headset interface, this generation of iPhone is equipped with a headset with a Lighting interface, and also comes with a 3.5mm to Lightning interface. Of course, local tyrants can also buy the AirPods Bluetooth headset worth more than 1,200.

Comparison between iPhone7 with 3.5mm headphone jack removed and the previous generation

　　　　Let’s listen to our editor’s evaluation of the sound quality of EarPods with Lightning interface with iPhone7: Compared with EarPods with 3.5mm interface, the voice of the new earphone has become closer, and the background is much cleaner, so there will be no other miscellaneous sound interference when listening to human voice. It is the low-frequency part that changes little, and the high-frequency part as a whole tends to be dull but relatively resistant to listening. Of course, different people have different requirements for sound, and you need to listen to the specific effect yourself.

　　　　6. How difficult is the maintenance of this generation of iPhone?

　　　　Although the iPhone7/7 Plus has just been released for about a week, the foreign media iFixit has given the repairability score of the new iPhone. On the premise of a total score of 10 points, the new iPhone got 7 points, which is the same as last year’s iPhone6s, which means that it is still relatively easy to repair.

IPhone7 disassembly (picture quoted from iFixit)

　　　　IFixit said that it is not difficult to disassemble the battery in general, although it requires special screwdriver and technology to remove adhesive. The design of the new Home button improves the probability of successful disassembly and avoids the damage of the physical Home button. The new dustproof and waterproof function of iPhone7 makes the repair more difficult, which also makes the screen repair more difficult. IPhone7 has added three-point screws, and at least four different screwdrivers are needed to modify the machine.

　　　　7. It’s so expensive to buy in mainland China. Will it be cheaper to buy iPhone7 in Hong Kong?

　　　　This year, the release date of iPhone just coincides with the Mid-Autumn Festival. Although the mainland is also launching Hong Kong dollars, the price in the mainland is relatively high due to tariffs and other issues, so many friends will take advantage of the holiday to buy in Hong Kong. The author checked the price of the Hong Kong version of the iPhone in Apple, Hong Kong and official website, and made some conversion. At present, the Hong Kong version of the 32GB capacity iPhone7 sells for HK$ 5,588, which is about RMB 4,807 (the same configuration of the iPhone7 of the Bank of China sells for RMB 5,388, saving RMB 581); The 32GB capacity of the Hong Kong version is priced at HK$ 6,588, which is about RMB 5,667 (the same configuration version of the Bank of China is priced at RMB 6,388, saving RMB 721). From this point of view, if you buy an iPhone in Hong Kong on the way to travel, you do have a certain price advantage and more discounts.

Apple Hong Kong official website price (picture quoted from Apple Hong Kong official website)

　　　　However, with the release of iPhone7, Shenzhen Customs also issued a notice to mainland tourists. When bringing the latest iPhone into the country from Shenzhen Port, you must declare tax payment to the customs at a tax rate of 15%, and each person is only allowed to bring one iPhone7 into the country. The author calculated an account: If you buy the Hong Kong version of iPhone7 and pay 15% tax, the overall cost will be more than 100 yuan higher than the price of Bank of China in official website, which is really not cost-effective. Moreover, in order to crack down on Hong Kong scalpers, Apple introduced a new policy: Hong Kong will no longer provide free return service within 14 days. Therefore, on the whole, going to Hong Kong to buy an iPhone or even helping others to purchase it is risky to be taxed when entering the customs, and the price advantage is not obvious.

　　　　8. The front camera is upgraded again. Is the self-timer effect better?

　　　　From iPhone6 to iPhone6s, the front camera has jumped from 1.2 million pixels to 5 million pixels. This time, 2 million pixels have been added to iPhone7. You can compare the self-timer effect by yourself.

Comparison of iPhone selfie effects (left: iPhone6s Plus, right: iPhone7)

　　　　Judging from the proofs, the increase of iPhone7 pixels has really improved the self-timer effect, especially the detail resolution. It turns out that iPhone self-timer always gives people a gray feeling, and this sample looks more transparent. The iPhone7/7 Plus follows the Retina flash on the iPhone6s, and the aperture has not changed.

　　　　9. What’s the difference between the dual camera and the dual camera of other mobile phones?

　　　　Live up to expectations, Apple has finally added dual cameras to this generation of computers. Although it is criticized as ugly, it is still an improvement. Let’s take your time after smoothing something out.

Use a 28mm lens to view in a fixed position.

Use a 56mm lens to view at the same position.

　　　　Although dual cameras have been widely used by many manufacturers before, especially in 2015, we can find that Apple’s technology is somewhat different from other brands after careful consideration. As far as other dual-camera phones in 2015 are concerned, almost all of them use color+black and white synthesis technology, that is, one lens records color information and the other records black and white information. It is equipped with two lenses with different focal lengths, including a wide-angle lens with an equivalent focal length of 28mm and a telephoto lens with an equivalent focal length of 56 mm. When shooting, double zoom and double zoom enable different lenses respectively, but there is no smooth transition in the middle, and the telephoto one of the two lenses does not support optical image stabilization.

　　　　10. What is the annual replacement plan for 10.iPhone?

IPhone annual rejuvenation plan (picture from Apple official website)

　　　　At the press conference, at the same time as the launch of the new iPhone, Apple announced the launch of the "iPhone Upgrade Plan" in China, which allows users to purchase a new iPhone by purchasing the AppleCare+ plan, and get a discount of 50% of the original payment for the device within one year. After purchasing AppleCare+ service, consumers can enjoy two years of hardware maintenance, support and two accidental damage warranty services, and each time they charge an extra service fee (188 yuan for screen replacement and 628 yuan for any other damage maintenance), and the service itself, known as the "iPhone Annual Renewal Plan", costs 988 yuan. After the editorial partner calculated the price of the second-hand iPhone in the current market, it was not cost-effective, so everyone was free to choose whether to buy it. Friends who want to buy need to make an appointment in official website and go to the store to buy.

What is the most popular mobile phone to buy this year? Scan the code and you will know

　　　　11. Is the bright black version of the back shell easy to scratch?

　　　　Let’s start with the conclusion: it scratches and is easy. With more and more people getting the bright black version in recent days, there are more and more sayings about the bright black of iPhone7, which is not wear-resistant. Interested friends can search for the "violence test" made by netizens, and ordinary metal keys can easily turn your iPhone7 into a big face. Therefore, it is not recommended to buy a bright black version of the friend streaking without a set, at least you should stick a film on the back.

Foreign netizens conducted a scratch resistance test (picture taken from Youku)

　　　　I got the matte black version of iPhone7, and there were some small scratches on the front screen in a few days’ use, which would be magnified under the light. Therefore, if there is no strong demand for appearance, it is recommended to buy other color versions.

　　　　12.iOS10 is here. What are the new features?

　　　　It has been a week since the official launch of iOS10. According to the data of the third-party survey organization, the installation rate of the official version of iOS10 has reached about 34%, compared with only about 30% in the same period last year.

New features of iOS10 system (picture from Phone Arena)

　　　　To talk about the new features of iOS10, the most intuitive feeling is that it is more and more like Android. For example, if you pick up the auto-bright screen, the screen lock interface will display the push message and operate it directly through 3D Touch without unlocking it. On the basis of flat design, some card elements are added, such as slide-up control center, drop-down notification list, Spotlight interface, etc., so that the overall UI interface is more harmonious and unified. In iOS10′ s Apple Map, a car calling function has been added. Many emoticons are added to iMessage, and pictures, music and hand-drawn patterns can be inserted into the conversation at will. The automatic identification of telephone IP and harassing phone prompts added by iOS10 can also be regarded as a great improvement. Overall, the new functions of iOS10 are worth upgrading.

　　　　13. The Home button of 13.iPhone7/7 Plus can’t be pressed. What’s the actual experience?

　　　　Compared with other improvements, the Home button that cannot be pressed is one of the subversive designs. Although the new design can reduce the wear of the Home button and increase the use time, I always feel a little unaccustomed when I first get started. In the setting interface of iPhone7/7 Plus, Apple has provided users with three different pressing forces for their own setting. Pressing the Home button hard will give vibration feedback. In actual use, the author found that the Home button of touch mode is more likely to be touched by mistake, and friends who are not used to using 3D Touch will call out or fail to press because they can’t grasp the pressing time well. The distinction between long pressing and short pressing is not as clear as that of physical buttons. So friends who bought iPhone7/7 Plus, you should adapt more.

Only press, not press.

　　　　It’s also worth saying that in the past, you can hard restart by pressing and holding the power +Home button when it crashes. Now, canceling the physical Home button on the iPhone7/7 Plus can’t be restarted in the same way, but it is changed to long press and hold the power+volume minus two physical keys.

　　　　As for the question of whether you can use the Home button with gloves, the author also tested it. Because there are no gloves around, I use the material of my shirt instead. It is found that when there are about two layers of cloth between the finger and the Home button, there is no response no matter how to press the Home button, and there is a certain chance of failure when only one layer of cloth is used. So … No way, since you want to buy it, just bear it!

　　　　14. Some people say that iPhone7 is a rhubarb screen. What should I do if I look uncomfortable?

Realistically speaking, the iPhone in the last two years really looks "yellow", which is mainly caused by the warm screen color temperature adjustment of Apple’s iPhone in recent generations, because the color temperature between 6000-6500K is more in line with Asian visual habits. But how to preset it is your business. The key is whether you can change it yourself. After searching in many ways, the author found a way to solve the problem of iPhone Huang Ping.

The screen is a little yellow? Adjust yourself.

　　　　In iPhone settings, you can find "Auxiliary Functions", select "Display Adjustment"-"Color Filter", after opening the filter, pull the slider bar "Intensity" option to the far left, and slowly drag the "Tone" option to the left, and just choose a position that suits you best.

　　　　15. Regardless of the warm color temperature, what is the screen display effect of iPhone7/7 Plus?

　　　　In the publicity of iPhone7/7 Plus in official website, it is said that it uses a new wide color gamut technology with richer color display levels. Recently, the measured analysis of the screen performance of iPhone7 by authoritative testing agency DisplayMate also confirms this statement.

IPhone7 color gamut test (picture quoted from DisplayMate)

　　　　The measurement proves that iPhone7 has two standard color gamut DCI-P3 and sRGB/Rec.709 sRGB is a traditional color gamut standard, which is used for common digital content in daily life, while DCI-P3 is used in 4K ultra-high definition TV and digital cinema, which is called wide color gamut. It can be seen from the test chart that the color gamut performance of iPhone7 is very close to the standard whether it is DCI-P3 or sRGB/Rec.709-iPhone 7 covers 102% of DCI-P3 and 104% of SRGB/REC.709.. The contrast measurement shows that the contrast of iPhone7 is 1762, which is also a record high for iPhone.

　　　　16. The capacity has increased. What is the approximate cost of the iPhone7?

　　　　Every year when the iPhone is released, some people think that Apple’s profit is particularly high in the face of high price. This year, the configuration of iPhone7 has improved in all aspects, but the price has not changed much. So how much can the cost of iPhone7 be? According to foreign media speculation, the cost of a 128GB iPhone7 is about $292.

IPhone7 disassembly (picture quoted from iFixit)

　　　　According to the component prices of some popular smart phones, CNN estimated that the battery cost is about $4, the camera component cost is $26, the logic board cost is $74, the speaker cost is $11.5, and other parts cost $117.5 (including small sensors and baseband, etc.), among which the logic board and screen should be the two most expensive components of the iPhone.

　　　　Of course, this calculation ignores the exclusive customized components, assembly labor, transportation, storefront and other costs of the iPhone, so it cannot be generalized that the cost of the iPhone is only so low.

　　　　17. What material is used for iPhone 7? Do I still have to worry about sitting in a corner?

　　　　In other words, from the beginning, Apple has used the same design for three consecutive generations, and the same shape can’t help but make people continue to worry about whether the iPhone7 will also be bent.

Is iPhone7 easy to baiwan (picture quoted from Phone Arena)

　　　　It is understood that the iPhone7 is made of the same 7000 series aluminum alloy material as the iPhone 7, which is hard enough not to be afraid of baiwan. However, you can think about it, will it be oxidized after a long time? At present, there are no relevant cases, and Apple has not given an official guarantee.

　　　　18. Just released, iPhone7 was questioned by the unkind materials used for flash memory chips?

　　　　When disassembling the 128GB version, iFixit found that the machine adopted Toshiba flash memory (NAND) chip of THGBX6T0T8LLFXF, which is a TLC chip. Compared with SLC chip, TLC chip has the characteristics of slow transmission speed, short life and low production cost, so it will be the first choice for some manufacturers. However, as a mobile phone with a starting price of 5388 yuan, it is really unreasonable for Apple to adopt TLC chip. However, at present, TLC chip seems to exist only in the large memory version of iPhone7/7 Plus, and the 32GB version seems to have survived.

Cheap chips for mobile phones with a price of more than 5,000 yuan are a bit … (picture quoted from iFixit)

　　　　19. The overall capacity of 19.iPhone7/7 Plus has doubled. Which version should I buy?

　　　　Different from many domestic manufacturers’ practice of adding a capacity price and 200 yuan to their mobile phones, Apple is still adding a capacity to increase the price of 800 yuan this year. The difference is that the overall capacity of the iPhone has doubled this year, and the gap between them has widened. It seems that this year Apple seems to be more kind than in previous years. This iPhone7 in my hand is a 32GB version. After installing iOS10 system, the remaining capacity is 27.82GB, and after installing several applications and games, the remaining capacity is about 18GB. It is hard to imagine that this memory will be enough if it is not cleaned frequently in the next year or two. Therefore, if the money is not bad, buy the 128GB version directly in one step. I have to say, Apple had a wonderful time canceling the 64GB version.

The memory is upgraded by one file and the price is increased by 800 yuan (picture is quoted from Apple official website)

　　　　20. The functions of 20.iPhone7/7 Plus have won my heart. Should we start now or wait?

When is the right time to start iPhone?

　　　　If you are an iPhone hardcore fan, you can start now.

　　　　If your girlfriend is a brain-dead powder of iPhone, you can start now.

　　　　If you are a geek and want to experience the new iPhone features, you can start now.

　　　　If you don’t have a mobile phone in your hand or are still in the era of functional machines, you can start now;

　　　　If you are a local tyrant, you are not short of money at all, so please ignore any of the above reasons and start now.

　　　　In addition to the above reasons, in my opinion, if other friends want to start with iPhone7/7 Plus, they’d better wait. As far as many electronic products, including Apple, are concerned, there will always be some problems in the first batch of products just released. If you don’t have an urgent need for iPhone, why should you be the first person to eat crabs? Let’s wait and see. It’s not too late to start again if there are no serious problems. If you have time, you might as well go to the Apple Experience Store and try to feel it. After all, money is more practical in your pocket.

Jing Hanqing’s name was registered as a trademark.

　　The cybersquatting company first exposed the verbal threat and then showed weakness for peace.

　　On August 5, the reporter met Jing Hanqing. In the past few days, he was overwhelmed by the cybersquatting of his name, and even stopped the short video update.

　　Jing Hanqing introduced that on July 30th, he received an email from "Zhiqiao Electronic Products Sales Department in Jinghu District". The other party claimed that he was the holder of the registered trademark of Jing Hanqing, and said that WeChat official account, a platform operated by Jing Hanqing, had infringed their exclusive right to use the registered trademark.

　　In this regard, Jing Hanqing is puzzled. Then he released a video telling fans that the name he had used for 22 years could not be used.

　　Unexpectedly, a few days later, the other party sent another provocative email: "I wanted to deal with it gently. To tell you the truth, the trademark has been changed several times. If you don’t understand, hire a lawyer early, hire a good team, and don’t fool around all day … …”

　　Seeing this email, Jing Hanqing realized the seriousness of the matter. Not only that, Jing Hanqing also received an infringement complaint when he logged into his self-media account. "They may want to blackmail me with trademarks and let me buy them back." Jing Hanqing said.

　　After Jing Hanqing’s experience was exposed, it immediately attracted the attention of many netizens and the solidarity of other bloggers and lawyers. Perhaps for fear that things would get worse, on August 5th, the company sent a third email to Jing Hanqing, and the tone was obviously softened: There is no point in tossing it over again. Leave a contact information to check with our agent. Next, we will give up sending you the trademark.

　　Online celebrity trademarks are frequently registered, and some companies specialize in malicious registration.

　　Jing Hanqing did not expect that his "positive" relationship with this company attracted many people in the same boat. After this incident, many talented people in online celebrity have come forward to speak out and said that they have encountered similar incidents.

　　The game blogger "Falling Star Commentary" has the same experience. This account has been in operation for 5 years, and has released short videos on multiple platforms, with 3 million fans.

　　Recently, "Falling Star Commentary" suddenly received a message from a company saying that its account has been registered as a trademark. What’s even more amazing is that the company that registered this trademark is the one that holds the "Jing Hanqing" trademark. In fact, this company has registered 103 trademarks in less than two years, most of which are online celebrity bloggers’ accounts.

　　The reporter sent an email interview to this company on August 4, and as of press time, he did not receive a reply from the other party.

　　In addition to Jing Hanqing and "Explanation of Falling Stars", many online celebrity, who has millions of fans, have also come forward to say that their accounts have been registered by different companies. In a WeChat group established by Jing Hanqing, more than 40 group members have the same experience, and more than one cybersquatting company is involved.

　　A blogger who asked not to be named said that he had been "blackmailed" into paying 350,000 yuan as a trademark transfer fee.

　　In fact, malicious cybersquatting has existed for many years, but in the past, it was mostly aimed at movie stars, enterprises and websites, and now such companies have turned their targets to online celebrity bloggers on various platforms.

　　The reporter inquired on China Trademark Network that the name "Jing Hanqing" has been applied for registration as a trademark by seven companies, and the earliest time can be traced back to May 2018, followed by May, June and August of 2018, and February, April and May of 2019, respectively. It was applied for registration by different companies.

　　Lawyer’s point of view: malicious cybersquatting can be invalid.

　　Wang Jingtao, a senior partner of Sichuan Sino-French Law Firm, said that at present, there are companies on the market that are looking for popular IP and rushing to register trademarks. After successful cybersquatting, these companies will launch "rights protection" to the cybersquatters, with the ultimate goal of benefiting from it.

　　Wang Jingtao said that he has taken over many similar complaints. "At present, the public’s understanding of the trademark market is not enough, and the trademark awareness is relatively lacking, which has led to some companies with ulterior motives taking advantage of it."

　　So, how to solve this kind of thing? Wang Jingtao suggested that it can be solved through legal channels. "If it can be judged that it is a malicious cybersquatting, you can apply for the trademark to be invalid."

　　However, in practice, safeguarding rights is not easy. There have been many cases before, in which the parties were registered for trademarks, and they chose to compromise because the cost of rights protection was too high.

　　Wang Jingtao reminded that everyone also needs to raise awareness of trademark registration. When registering platform accounts, it is necessary to register brand trademarks in advance to avoid such incidents from the source. (Reporter Shen Mengyu)