What is a tropical cyclone?

　　Tropical Cyclone is a low-pressure vortex that occurs on the tropical or subtropical ocean surface, and it is a powerful and profound tropical weather system. Like a vortex moving forward in a flowing river, it spins rapidly around its center and moves forward with the surrounding atmosphere. In the tropical cyclone in the northern hemisphere, the airflow rotates counterclockwise around the center, but in the southern hemisphere, it is the opposite.

　　The life history of tropical cyclones can be divided into three stages: generation, maturity and extinction. Its average life span is about a week, the shortest is only 2-3 days, and the longest is about a month.

　　The generation and development of tropical cyclones need huge energy, so they are formed on the tropical ocean surface with high temperature, high humidity and other suitable meteorological conditions. According to statistics, tropical cyclones are generated in tropical oceans all over the world except the South Atlantic.

　　It is usually formed on the sea surface 3-5 latitudes away from the equator in tropical areas (such as the North and South Pacific, the North Atlantic and the Indian Ocean), and its movement is mainly affected by large-scale weather systems, and eventually dissipates at sea, or degenerates into an extratropical cyclone, or dissipates after landing. Landing tropical cyclone will bring serious property losses and casualties, which is a kind of natural disaster. However, tropical cyclones are also one of the components of atmospheric circulation, which can bring thermal energy and angular momentum of the earth’s rotation from the equatorial region to higher latitudes.

　　When tropical cyclones land or move northward to higher latitudes, they will soon die out because they lose the high temperature and high humidity conditions on which they depend. A large number of tropical cyclones are generated in the equatorial convergence zone, and there is a strong subtropical high on the north side of the equatorial convergence zone. The movement of tropical cyclones is mainly guided by the easterly airflow on the south side of subtropical high and moves westward. Such tropical cyclones often land from the southeast coast of China to the coast of Vietnam. Sometimes the subtropical high is located to the east. When the tropical cyclone moves to the western edge of the subtropical high, it will turn to the north or northeast direction and land in the coastal areas of Shandong, Liaoning, Korea and Japan, or even go north on the east side of Japan.

　　

　　Benefits of typhoons:

　　In China’s coastal areas, typhoons hit us more or less in summer and autumn almost every year, and the loss of life and property is not small. As a kind of disastrous weather, it can be said that when it comes to typhoon, no one will show a good impression on it. However, everything has duality. Typhoon has brought disasters to human beings, but if there is no typhoon, human beings will suffer even more. Scientific research has found that typhoons have at least the following benefits for human beings:

　　First, with the rapid growth of global population and the development of industry and agriculture, the demand for fresh water is expanding day by day, and the limited fresh water resources on land are unevenly distributed, so the world water shortage has become increasingly serious. However, typhoon, a tropical storm, has brought abundant fresh water to people. Typhoon brings a lot of rain to the coast of China, the coast of the Sea of Japan, India, Southeast Asia and the southeastern United States, accounting for more than a quarter of the total precipitation in these areas, which is of great significance to improving the fresh water supply and ecological environment in these areas.

　　Secondly, the tropical and subtropical areas near the equator have the longest sunshine time, and the dry heat is unbearable. If there is no typhoon to disperse the heat in these areas, it will be hotter there and the surface sand shortage will be more serious. At the same time, the cold zone will be colder and the temperate zone will disappear. There will be no spring city like Kunming in China, nor Guangzhou with evergreen seasons, and the "Beidacang" and Inner Mongolia grassland will also cease to exist.

　　Third, the maximum speed of a typhoon can reach more than 200 kilometers per hour, and its energy is equivalent to the energy released by 400 2,000-ton hydrogen bombs when they explode. Wherever they go, they destroy everything. This huge energy can directly cause disasters to human beings, but it also keeps the earth in thermal balance and makes human beings live and work in peace and contentment.

　　Fourthly, during the formation and operation of typhoon with huge energy, with the help of lightning, long chains of water molecules can be broken and short-chain water molecules with activity can be formed. After inhaling these short-chain water molecules, the creatures on the earth can increase the vitality of life, thus making the earth’s ecology continue to develop.
Fifth, typhoons can also increase fishing output. Every time a typhoon blows, it turns over the river, and the nutrients at the bottom of the river and the sea are rolled up, and the bait increases, attracting fish to gather near the water surface, and the catch naturally increases.

　　

　　The harm of typhoon to human beings;

　　Typhoon has brought plenty of rain to vast areas, and it has become a rainfall system closely related to human life and production. However, typhoon always brings all kinds of damage. It is one of the most serious natural disasters in the world because of its sudden and destructive power.

　　The destructive power of typhoon is mainly caused by strong wind, heavy rain and storm surge.

　　1. Strong wind

　　Typhoon is a huge energy pool, and its wind speed is above 17 m/s, even above 60 m/s. According to the measurement, when the wind reaches 12, the wind pressure per square meter on the plane perpendicular to the wind direction can reach 230 kilograms.

　　2. Heavy rain

　　Typhoon is a very strong rainfall system. When a typhoon lands, the rainstorm center can drop 100-300mm in a day, even reaching 500-800mm. The flood disaster caused by typhoon and rainstorm is the most dangerous disaster. The intensity of typhoon rainstorm is high, the frequency of flood is high, the spread range is wide, and it is fierce and destructive.

　　3. Storm surge

　　The so-called storm surge means that when the typhoon moves to land, due to the strong wind and low pressure of the typhoon, the sea water accumulates strongly in the direction of the coast, the tide level rises sharply, and the water waves are overwhelming to the coast. The storm surge of a strong typhoon can raise the coastal water level by 5-6 meters. Storm surge meets astronomical high tide level, resulting in high-frequency tide level, resulting in tidal overflow, seawall burst, washed away houses and various building facilities, flooded towns and farmland, and caused a large number of casualties and property losses. Storm surge will also cause coastal erosion and land salinization caused by seawater intrusion.

　　

　　How to avoid danger when the typhoon comes?

　　Try not to go out.

　　2. If you are outside, don’t take shelter from the wind and rain near temporary buildings, billboards, iron towers and trees.

　　If you are driving, you should immediately drive to the underground parking lot or shelter.

　　If you live in a tent, you should immediately put away your tent and take shelter from the wind in a solid house.

　　If you are on the water (such as swimming), you should go ashore to take shelter from the wind and rain immediately.

　　6. If you are already in a solid house, you should carefully close the window and stick a "meter" pattern on the window glass with adhesive tape to prevent the window glass from breaking.

　　7. If there is a typhoon and thunder, lightning protection measures should be taken.

　　8. After the typhoon, it is necessary to pay attention to environmental sanitation and the safety of food and water.

　　

　　Typhoon prevention at sea: how to avoid navigation in case of typhoon?

　　1. What about the ships at sea before the typhoon comes?

　　(1) Before the typhoon comes, the ship should obey the command and go to the shelter immediately.
(2) In case you can’t escape or encounter a typhoon, you should contact the relevant departments on the shore in time for rescue.

　　(3) When waiting for rescue, you should take the initiative to take emergency measures and take measures to leave the typhoon quickly and decisively, such as stopping (delaying navigation), bypassing (bypassing navigation) and crossing (passing quickly).

　　(4) The calm wind and waves shortly after the strong typhoon may be the calm when the typhoon eye passes. At this time, the owner of the berthing port must not go back to reinforce the ship in order to protect his property.

　　(5) When conditions permit, the ship shall be equipped with modern equipment such as beacon, radio communication machine and satellite phone.

　　(6) When there is no radio communication equipment, when a passing ship or plane is found, or when it is close to the land, you can use objects to send out easily-detected distress signals in time, such as piling up the words "SOS", setting off fireworks, sending out light and sound signals, shaking brightly-colored objects, etc.

　　2. How to avoid navigation when encountering a typhoon?

　　When a ship sailing at sea encounters a typhoon, in order to avoid being involved in the typhoon center or the storm area around the center, the method of avoiding navigation is generally adopted. The ship can lose no time to change its course and speed according to the dynamics and intensity of the typhoon, so as to keep a certain distance from the center of the typhoon, which is beyond the gale range of the wind level that the ship can resist.

　　The wind direction of the right semicircle of the typhoon is close to the moving route of the typhoon, and the wind speed of the right semicircle is greater than that of the left semicircle. Moreover, most typhoons turn to the right, which makes it easy to drag ships in the right semicircle into the center of the typhoon. Therefore, the right semicircle of typhoon is called "dangerous semicircle" and the left semicircle is called "navigable semicircle" in navigation.

　　When a ship encounters a typhoon at sea, it should judge its position according to the situation and dynamic forecast of the typhoon and the changes of wind force, wind direction and air pressure observed on the spot, so as to take appropriate navigation methods and stay away from the typhoon center as soon as possible.

　　The method of judging the position of the ship and the navigation measures to be taken are as follows:

　　(1) the wind direction changes clockwise, the air pressure is decreasing, and the wind is gradually increasing. At this time, the ship position is in the first half of the typhoon’s dangerous semicircle, that is, the dangerous quadrant, and it should sail at full speed against the wind on the starboard side of the bow.

　　(2) The wind direction changes counterclockwise, the air pressure keeps decreasing, and the wind force gradually increases. At this time, the ship is in the first half of the navigable semicircle of the typhoon, and should sail at full speed with the starboard stern exposed to the wind.

　　(3) the wind direction is constant, the air pressure is decreasing, and the wind is gradually increasing. At this time, the ship is on the way of typhoon, so it should sail at full speed with the starboard stern under the wind.

　

　　Residents’ typhoon prevention: what should I do when the typhoon comes?

　　Main points of preparation before typhoon comes.

　　1. Listen, watch or check the typhoon warning information online in time to understand the government’s countermeasures against Taiwan.

　　2. Close the doors and windows and fasten the structures that are easily blown by the wind.

　　3. Move from the dilapidated house to a safe place.

　　4. People in low-lying areas that may be flooded should be moved in time.

　　5. Check whether the facilities such as circuit, fire and gas are safe.

　　6. Kindergartens and schools should take temporary avoidance measures and suspend classes when necessary.

　　7. Open-air collective activities or indoor large-scale gatherings should be cancelled in time, and evacuation should be done.

　　8. Don’t travel to the area where the typhoon passes or swim on the beach, let alone go out to sea by boat.

　　

　　How to prevent Taiwan in fishery before and after typhoon?

　　1. Before the typhoon comes

　　(1) Do a good job in the evacuation of personnel in high-risk places such as beaches, ships, downstream of reservoirs and waterlogged places.

　　(2) Strengthen the safety inspection of power facilities and equipment to ensure the safety of electricity use.

　　(3) Make preparations for fishery facilities and equipment to ensure the normal operation of machinery and equipment.

　　(4) Do a good job in the escape prevention of cultured products. Strengthen the inspection and consolidation of anti-escape facilities such as river crabs and soft-shelled turtles. At the same time, do a good job in emergency preparations for the collapse of dams and ponds caused by heavy rains.

　　(5) Do a good job in emergency preparations for floating heads of aquaculture varieties and disease outbreaks after typhoons.

　　2. After encountering a typhoon

　　(1) When a fishing boat at sea is in distress, it shall immediately send out a distress signal, and report the time, place, sea conditions, damage, rescue requirements, contact information and the cause of the accident to the fishery administrative department and the maritime agency, and take all effective measures to organize self-help.

　　(2) Fishing boats (including small fishing boats) going out to sea should return to Hong Kong as soon as possible or take shelter from the wind to the nearest port, and take measures to prevent fishing boats from colliding.

　　

　　Agricultural prevention and remedy before and after typhoon crossing the border?

　　1. Precautionary measures for crops such as rice, vegetables and dry grain before disaster.

　　After the news of typhoon is released, make early preparations for places that may be hit by typhoon and flood disasters, and take timely measures to prevent and avoid disasters. Take the following measures for field crops:

　　Dredge ditches and open field drains to ensure smooth drainage and irrigation; Sufficient agricultural materials for disaster relief; Organize timely harvesting of mature field crops such as rice, corn, soybeans, melons and vegetables; Repair and strengthen production facilities such as greenhouses. Organize the field workers to evacuate in time.

　　2. Disposal measures after typhoon disaster

　　(1) Rice

　　Dredge ditches and open field drains to ensure smooth drainage and irrigation; Rinse the leaf mud and apply fertilizer in time; Spraying drugs in time to control pests and diseases. After the typhoon, a large number of leaves were injured, and the source of flooded rice fields increased, which was very prone to rice diseases, and rice planthoppers and leaf rollers also often occurred. According to the actual occurrence of pests and diseases, the corresponding pesticides should be selected in time.

　　(2) Vegetables

　　Ditching and drainage; If the vegetable field is flooded and the vegetables are damaged, the affected vegetables with market value should be actively harvested and listed to reduce losses; Strengthen the prevention and control of vegetable diseases.

　　(3) Dry grain crops

　　Timely drainage and intertillage, increase fertilizer, especially available nitrogen fertilizer, improve soil nutrient status and make plants grow rapidly; For lodging dry grain crops, the plants should be raised before new roots are formed, and the soil should be cultivated and fertilized at the same time, so that the new roots can be quickly planted.

　　(4) production of mulberry tea fruit

　　First, ditch drainage and clean up sludge and sundries. For the flooded garden, ditch and drain the canal, quickly eliminate the accumulated water in the garden, reduce the groundwater level and accelerate the drying of the topsoil. Seawater is poured into the orchard, and after the seawater is drained, it is washed with fresh water. Wash the mud on the branches and leaves of plants with water in time, remove the sundries hanging on the plants in time, and cut off some branches and leaves for plants that have been flooded for a long time.

　　Second, the trees that have been washed down by the flood should be righted as soon as possible, supported and fixed by brackets, and the exposed roots should be covered with soil. For trees with serious root damage, thin branches and cut leaves to reduce leaf evaporation. If the branches have been broken, cut them off in time.

　　The third is to loosen the soil at the right time. After flooding, the soil in the garden is hardened, which is easy to cause root hypoxia. When the topsoil in the garden is basically dry, loosen the soil in time.

　　The fourth is topdressing outside the roots. After waterlogging, the root system of the tree is damaged, and its ability to absorb fertilizer and water is weak, so it is not suitable to apply fertilizer to the root immediately. 0.1-0.2% potassium dihydrogen phosphate, 0.3% urea and foliar fertilizer can be used for topdressing outside the root. Once every five days or so, spray for 2-3 times. After the tree is restored, apply decomposed human and animal manure, cake fertilizer or urea to the soil to promote new roots.

　　The fifth is moderate pruning. The pruning amount is determined according to the degree of damage. In addition to re-pruning, some or all fruits should be picked from the damaged heavy trees to reduce the water evaporation of the waterlogged branches and leaves and the nutrient consumption of the trees.

　　Sixth, do a good job in pest control. After the typhoon, it is easy to induce various pests and diseases, and citrus is prone to acute anthracnose, canker, black spot disease, rust tick and red spider. Pear is prone to scab, pear rust and ring rot; Peach is prone to brown rot and anthracnose; Myrica rubra is prone to brown spot disease and red coat disease; Loquat is prone to spot disease, gray spot disease, angular spot disease, leaf blight and yellow caterpillar; Grapes are prone to black pox. Attention should be paid to the monitoring of the above pests and diseases, and once they occur, corresponding pesticides should be selected for timely prevention and control.

　　

　　

　　(Editor: Xu Lina)

▲ In an electronics company somewhere, workers work on the production line. Figure/Xinhua News Agency

据新华社报道，2月23日，中共中央总书记、国家主席、中央军委主席、中央财经委员会主任最高领袖主持召开中央财经委员会第四次会议时强调，加快产品更新换代是推动高质量发展的重要举措，要鼓励引导新一轮大规模设备更新和消费品以旧换新。

消费重新成为经济增长主动力

当前，宏观经济总体向好，但也面临几个方面的压力和挑战。一方面，当前的中国经济，已经进入从高速发展转向高质量发展阶段。经济与产业的转型升级一脉相承，同时居民的消费升级意愿也较强烈，对于美好生活的向往需要更有力的支撑和丰富的供给。

另一方面，全球治理处于二战后长期和平以来的变革期，既有的国际秩序、国际范式、国际机构等都受到不同程度挑战。世界各国近年来也出现了明显分化，保守主义、民粹主义推动所谓“逆全球化”，全球政经关系复杂多变，大环境处于风高浪急之中。

因此，要加快构建以国内大循环为主体、国内国际双循环相互促进的新发展格局，就要进一步畅通内循环，提升内需。

从国家统计局发布数据看，2023年，中国在极其不易的状况下实现了经济的稳定复苏，消费是其中的亮点。2023年，社会消费品零售总额超过47万亿元，总量创历史新高。

Moreover, consumption has become the main driving force of economic growth again. The final consumption expenditure boosted China’s economic growth by 4.3 percentage points, up by 3.1 percentage points over the previous year, and the contribution rate to economic growth was 82.5%, up by 43.1 percentage points, and the basic role of consumption was even more significant. In order to strive for progress in stability and promote stability through progress, it is necessary to further consolidate the trend of consumption recovery.

Trade-in and industrial upgrading complement each other.

As we all know, "home appliances to the countryside" and "trade-in" were put forward after the global economic crisis brought about by the US financial crisis in 2008. At that time, the subprime mortgage crisis put the world in danger of recession, and the export demand of consumer electronic products declined rapidly. China decided to actively respond to expanding the domestic demand market, and financial subsidies for home appliances to the countryside were fully rolled out in 2009.

The Ministry of Commerce’s national household appliances trade-in data in 2010 showed that 32.224 million new household appliances were sold, achieving sales of 121.11 billion yuan and recycling of 33.446 million old household appliances.

This measure not only boosted domestic consumption, but also lowered the market demand, allowing more township residents to enjoy the consumption upgrade, and at the same time, the promotion effect on industrial transformation and upgrading was also very obvious. China’s white goods industry has been in a period of transformation and upgrading. Driven by the strong domestic demand market, some enterprises have further leapfrogged and become the global leader in household appliances.

Therefore, after the COVID-19 epidemic, it is necessary to smooth the scar effect of market and consumption. In fact, under the background of the Federal Reserve’s interest rate hike last year, China’s exports are also facing a certain degree of pressure. At present, the important goal is to promote market vitality and strengthen consumption power. This trade-in should also be one of the important projects.

▲ "Green+Smart" has become a new trend in home appliances. Figure/Xinhua News Agency

Of course, times have changed, and this trade-in is different from the last one in many ways. In July 2022, the Notice of the Ministry of Commerce and other 13 departments on Several Measures to Promote the Consumption of Green Smart Home Appliances set off a new wave of home appliances going to the countryside. The government work report of the two sessions in 2023 also emphasized: continue to support the consumption of new energy vehicles and encourage local governments to carry out green smart home appliances to the countryside and trade in old ones.

In recent years, China’s new energy industry has developed rapidly, and it is in the forefront of the world in many technologies, products, talents, management and brands. Therefore, promoting the trade-in of the consumer market is actually complementary to the industrial transformation and upgrading. The market share of green, digital and intelligent products and equipment is increasing day by day, which has its own market rules. At this time, it is also in line with the logic of economic development to propose equipment renewal.

Private enterprises should be better involved.

At the same time, it should also be noted that the last trade-in was more government-led and financial support, and this time it was carried out in a government-led and enterprise-led way. The meeting also stressed that it is necessary to adhere to the market-oriented, government guidance, encourage the advanced, eliminate the backward, adhere to the standard guidance, and improve in an orderly manner.

The market-oriented tone of making enterprises "the leading role" can make the docking of supply and demand more efficient, but it should also be noted that the actual effect of some measures still needs to be improved after the lack of financial support in the past two years.

Enterprise-led gives some enterprises opportunities, but also brings some operational pressures, especially for a large number of private enterprises, which also bear the heavy responsibility of ensuring employment. At this time, it may be necessary to give more support to enterprises, especially private enterprises, to complete the liquidity expansion in counter-cyclical and cross-cyclical hedging and help them participate better.

At the same time, it is also necessary at this time to build a good and friendly business environment, so that enterprises of all types can truly develop in a market-oriented and rule-based environment, and give more relaxed and inclusive policy conditions, rest and be cautious in punishment. Therefore, whether the future fiscal policy can further exert its strength and give more subsidies and support in promoting consumption is also the market expectation.

Of course, high-quality development also needs to pay more attention to improving quality and efficiency. The meeting pointed out that logistics is the "tendon" of the real economy, connecting production and consumption, domestic trade and foreign trade, and it is necessary to effectively reduce the logistics cost of the whole society, enhance the core competitiveness of the industry, and improve the efficiency of economic operation.

The logistics industry is connected with production at one end and consumption at the other end, which is an important link to smooth the national economic cycle. In recent years, China’s logistics system construction has made great progress, but relatively speaking, the logistics cost is still high, and there are also some problems, such as insufficient integration of logistics and industrial chain supply chain, high storage and management operation costs, inconsistent rules of logistics market, high institutional transaction costs and so on.

Institutional transaction costs bring about the problems of market disunity, unsmooth circulation and uneconomical consumption, which require the relevant departments to further implement the details of unifying the big market. It is particularly necessary to cancel and adjust some unreasonable fines, reduce pilot fees in coastal ports, and reduce cargo port fees and truck tolls in stages.

The expansion and upgrading of residents’ consumption has always been the common hope of macro-economy and micro-economy, which is not only necessary for national development, but also necessary for people’s livelihood protection. At this moment, in the face of many international uncertainties, we must do our own thing well, and safeguarding people’s livelihood and boosting domestic demand are important tasks.

In this process, in addition to further improving the institutional guarantee of smooth marketization and rule of law, reducing institutional transaction costs, improving quality and efficiency, we also need tolerance and support at the policy level. Of course, the strength of monetary and fiscal policies is also essential.

Written by/Wan Zhe (Professor of Beijing Normal University, Executive Director of China Modern Finance Society)

Editor/Ma Xiaolong

Proofreading/Wu Xingfa

　　Xinhua News Agency, Beijing, March 13th: The surging engine of the new era of endeavor — — Comprehensively deepening reform from the perspective of the National People’s Congress and the National People’s Congress

　　Xinhua News Agency reporters Qi Zhongxi, Hu Hao, Ling Junhui and Ren Huibin.

　　Comprehensively promote the innovation of system and mechanism, improve the efficiency and effectiveness of resource allocation, and promote the concentration of resources to high-quality enterprises and products … …

　　Accelerate the development of a higher-level open economy and accelerate the cultivation of a new trade format and new model … …

　　On March 7, General Secretary of the Supreme Leader delivered an important speech when attending the deliberation of the Guangdong delegation, releasing a clear signal of continuing to promote reform and opening up from a new starting point.

　　Reform is a key measure to determine the fate of contemporary China, and it is also the surging engine for China to "start again" in the new era. Standing on the historical node of the 40th anniversary of reform and opening up, the two sessions of the National People’s Congress in 2018 shoulder the historical responsibility.

　　Implementing the spirit of the 19th National Congress of the Communist Party of China, and under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, comprehensively deepening the reform to the end will become the common aspiration of the deputies and arouse the vitality of China in the new era.

　　The historical achievements and changes in the past five years show that reform and opening up is a key measure to determine the fate of contemporary China and to achieve the goal of "two hundred years"

　　In early spring and February, Shenzhen Municipal Government issued new measures to intensify the reform of business environment, and launched 20 reform measures and 126 policy points, striving to create a world-class business environment.

　　"Shenzhen has grown from a small fishing village to a modern metropolis, which fully proves the success of reform and opening up. Since the 18th National Congress of the Communist Party of China, with the promotion of reform and innovation policies, the Internet field has developed more rapidly, with China enterprises accounting for four of the top ten Internet companies in the world. In the future, I hope to use scientific and technological innovation to promote the further development of reform and opening up. " Deputy Ma Huateng, Chairman of Tencent’s Board of Directors, said that Tencent is using information technology to serve digital government affairs and "internet plus" to deepen the reform of "streamline administration, delegate power, strengthen regulation and improve services".

　　Leading the trend, gathering the power of reform. Shenzhen, the frontier city of reform and opening up, has a profound imprint of reform.

　　In December 2012, the Supreme Leader left Beijing for the first time after being elected as the general secretary and came to Shenzhen. He emphasized that reform and opening up is a key measure to determine the fate of contemporary China, and it is also a key measure to realize the goal of "two hundred years" and the great rejuvenation of the Chinese nation.

　　This is an important declaration of the CPC Central Committee’s adherence to reform and opening up and a mobilization order for comprehensively deepening reform.

　　Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, we have made all-round reforms in economic system, political system, cultural system, social system, ecological civilization system and party building system, and made breakthroughs in a number of important areas and key links.

　　The 19th National Congress of the Communist Party of China has made new arrangements for comprehensively deepening the reform, and the reforms in various fields have made more efforts and advanced in depth: deepening the reform of the party and state institutions, promoting the reform of the talent evaluation mechanism by classification, implementing the rural revitalization strategy, and strengthening the reform in the field of intellectual property trials … …

　　Reform has stimulated market vitality — —

　　Market entities are more active than ever, with the number of newly established enterprises increasing from more than 5,000 to more than 16,000, and the number of various market entities reaching more than 98 million, an increase of more than 70% in five years;

　　Reform has brought innovation impetus — —

　　High-speed rail network, e-commerce, mobile payment, sharing economy, etc. lead the world trend. "internet plus" is widely integrated into all walks of life, and mass entrepreneurship and innovation flourish;

　　Reform has improved people’s livelihood security — —

　　Weaving the world’s largest social security network, the number of poor people has decreased by more than 68 million, social endowment insurance covers more than 900 million people, and basic medical insurance covers 1.35 billion people … …

　　The systematic country analysis report recently released by the World Bank holds that China’s "unprecedented" achievements in economic growth and poverty reduction have benefited from reform, and the realization of more inclusive and sustainable development will still depend on deepening reform.

　　"This year’s government work report puts forward that it is necessary to vigorously implement the rural revitalization strategy and comprehensively deepen rural reform. I believe that there will be more policies to benefit farmers, making the countryside more dynamic and farmers’ lives more promising!" Deputy Zeng Yunying, secretary of the Party branch and director of the village committee of Qicuo Village, Xiuyu District, Putian City, Fujian Province, said.

　　109 abandoned official seals in Tianjin Binhai New Area have been sealed in the National Museum, and the reform of "streamline administration, delegate power, strengthen regulation and improve services" is in the ascendant. Deputy Yang Maorong, the head of Tianjin Binhai New Area, said that the "streamline administration, delegate power, strengthen regulation and improve services" reform, which promoted the integration of multiple certificates and the separation of certificates, and the whole process of electronic business license and enterprise registration, made the public feel the government’s determination and effectiveness in optimizing the business environment and liberating productivity.

　　Standing at a new historical starting point and facing the transformation of major social contradictions, we need to carry out reform and opening up to the end without stopping.

　　A higher starting point means greater challenges. He who does not advance loses ground.

　　The 40-year reform has made the whole world witness the miracle of China, and it has also pushed the reform to a "deep water area" and a critical stage.

　　Reform is only carried out when it is not completed.

　　"China’s economy is in the key period of transforming the development mode, optimizing the economic structure and transforming the growth momentum. This is a pass that must be crossed. " General Secretary of the Supreme Leader profoundly pointed out when attending the deliberation of the Guangdong delegation.

　　We should emancipate our minds, deepen our reform and expand our openness — — This is the new call and requirement of the new era.

　　Solve the main social contradictions with reform — —

　　The report of the 19th National Congress of the Communist Party of China pointed out that the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. Aiming at the transformation of major social contradictions and solving development problems is a profound change that has a bearing on the overall development.

　　"Jiangxi’s economy is underdeveloped, and the imbalance in education development is particularly prominent. There are regional imbalances and structural imbalances. At present, Jiangxi education is facing the dual pressures of popularization and high-quality development, and we must work hard on public policies. " Deputy Ye Rensun, director of Jiangxi Education Department, said.

　　He told reporters that more than 80% of counties in Jiangxi passed the supervision and evaluation of the balanced development of national compulsory education last year, and the next step will be to consider raising the bottom of compulsory education to promote balance and gnawing at the hard bones that have not yet passed the acceptance.

　　Promoting high-quality development through reform — —

　　According to the government work report, China’s economy is in the key period of transforming the development mode, optimizing the economic structure and transforming the growth momentum. There are still many slopes to climb and hurdles to overcome, and it is necessary to deal with predictable and unpredictable risk challenges.

　　"High-quality development brings about oriented changes, and the evaluation system for economic development also needs innovation. The proportion of traditional elements such as energy, resources, land and capital has declined, and the proportion of new elements such as technology and information has increased. " Yang Chengzhang, chief economist of Shen Yin Wanguo Securities Research Institute, said.

　　Representative Lu Man, chairman of Tianhe Ecological Agriculture Cooperative in jianhu county, Jiangsu Province, said that 90% of the meat products they produce are sold through the Internet. If logistics costs and flow charges do not drop, farmers will lack enthusiasm.

　　"To revitalize the countryside, we must rely on the reform dividend." Ruman said that reducing logistics costs and tariffs is not as simple as introducing a policy, but behind it is in-depth reform in related fields.

　　Respond to the new needs of people’s livelihood with reform — —

　　The General Secretary of the Supreme Leader has repeatedly stressed that what the people care about and expect, what the reform must grasp and promote, and bring more sense of gain to the people through reform.

　　After years of research and thinking, Zhou Hongyu, a professor at Huazhong Normal University, began to call for "the establishment of an educational civil servant system" at the two sessions of the National People’s Congress in 2007.

　　In January this year, the Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Deepening the Reform of Teachers’ Team Construction in the New Era was issued, which established the special legal status of public primary and secondary school teachers as national public officials.

　　"The problems that teachers have reflected for a long time can only be substantially promoted by means of reform." Zhou Hongyu said, "I will put forward more specific suggestions this year to promote the early establishment of relevant supporting systems."

　　If you are new, you will be new, and you will be new.

　　"Our basic research is still relatively weak, such as some special materials and key parts ‘ Get stuck in the neck ’ The problem is still outstanding. " Zhu Rixiang, a member of the Chinese Academy of Sciences, said, "The government work report emphasizes science and technology and attaches importance to innovation, which is inspiring. I hope that these innovative incentive policies will come into effect, and the old stereotypes that are not suitable for development needs will be completely abolished. "

　　"There is no end to practical development, no end to emancipating the mind, and no end to reform and opening up." Member Cheng Yongbo, vice president of Nanjing University of Finance and Economics, said that we should deepen the reform in an all-round way with greater courage and wisdom, continue to carry forward the spirit of "opening the way and bridging the bridge" and carry it through to the end.

　　Consolidate the powerful force of comprehensively deepening reform and achieve new breakthroughs at a new starting point.

　　2018 is the first year of fully implementing the spirit of the 19th National Congress of the Communist Party of China and the 40th anniversary of reform and opening up.

　　The best commemoration of reform and opening-up is to show the determination and courage to "start again after reform and opening-up", and to make a thorough study of this great article on raising the standard, enhancing the sense of gain and achieving new breakthroughs.

　　"We must carry forward the spirit of reform and innovation, promote ideological emancipation and reform, deepen our work and grasp the reality, unite the powerful force of comprehensively deepening reform, and achieve new breakthroughs at a new starting point." At the second meeting of the Central Leading Group for Comprehensively Deepening Reform, the words of the Supreme Leader General Secretary hit the floor.

　　"Everything that is easy to change has been changed. Now all the changes are hard bones. The reform must have the courage and determination of a strong man to break his wrist." Deputy Wang Shoucong, secretary of the Party Committee of the General Administration of Agricultural Reclamation of Heilongjiang Province, said that Heilongjiang agricultural reclamation has a large volume and population, which is the focus and difficulty of reform, but we must strengthen our confidence and promote the reform of "collectivization of agricultural reclamation and enterprise of farms".

　　To achieve a new breakthrough at a new starting point, we must base ourselves on a higher level, a deeper level and a wider range of reforms — —

　　The Third Plenary Session of the 19th CPC Central Committee, which concluded not long ago, deliberated and adopted the Decision of the Central Committee of the Communist Party of China on Deepening the Reform of Party and State Institutions and the Plan for Deepening the Reform of Party and State Institutions, and agreed to submit part of the Plan for Deepening the Reform of Party and State Institutions to the First Session of the 13th National People’s Congress for deliberation in accordance with legal procedures.

　　The draft supervision law submitted to the National People’s Congress for deliberation will further strengthen the party’s unified leadership over anti-corruption work and promote the in-depth development of the anti-corruption struggle.

　　Gao Shangquan, an economist, said that the perfection of various systems and the degree of modernization of the national governance system and governance capacity are the key factors for basically realizing modernization and building a socialist modernization power in an all-round way.

　　To achieve a new breakthrough at a new starting point, we must strengthen our responsibilities and do a good job of implementation — —

　　The 19th National Congress of the Communist Party of China put forward new tasks for comprehensively deepening reform around the new requirements for the development of the cause of the party and the state, and deployed a large number of reform tasks with greater strength, higher requirements and more practical measures.

　　Deepen the supply-side structural reform, promote the reform of state-owned assets and state-owned enterprises, deepen the reform of fiscal and taxation system, accelerate the reform of financial system, and promote the reform of social system … … In this year’s government work report, the word "reform" appeared 97 times.

　　The government work report requires that the reform of "separation of licenses" be carried out throughout the country, with the focus on reducing licenses after the license is issued, and all kinds of licenses can be reduced and combined to further reduce the start-up time of enterprises. Deputy Hang Yingwei, the head of Pudong New Area in Shanghai, said that we should try our best to run out of the "free trade zone speed" in accordance with the highest international standards and the best level.

　　To achieve a new breakthrough at a new starting point, we must be down-to-earth and hard-working with the attitude of "strugglers" — —

　　After the state-owned Benxi Steel and private Shagang jointly reorganized Northeast Special Steel, they turned losses into profits in two months. Deputy Chen Jizhuang, chairman of Benxi Iron and Steel Group, believes that if the reform of mixed ownership can be vigorously promoted and the increment can be attracted by the stock, it is equivalent to pressing the "fast forward button" for the state-owned capital to become stronger and better.

　　"The new era is the era of strugglers, and we should carry forward ‘ Work hard ’ Spirit, dry words, do real new achievements, and create a new world of reform and development in the new era. " Member Meng Fengchao, Chairman of China Railway Construction Co., Ltd. said. (Participating in writing: Wang Jian, Wang Linlin, Yang Shaogong, Zong Wei, Huo Yao)

1905 movie network news The comedy film "Hero of Rat Gallbladder", which will be released nationwide on July 19th, today exposed a group of stills of Dapeng and Lei Jiayin, with slightly grandiose shapes and movements, which attracted the audience’s strong curiosity and concern about their roles in the film.

Dapeng surprises to interpret "just one shot" and praises Xiao PINKRAY ‘s acting skills to break through himself

The comedy film "Hero of Rat Gallbladder" was jointly directed by Shu Huan and Shao Dan, starring Yun-peng Yue and Tong Liya, and joined by Tian Yu, Justin, Han Tongsheng, Cai Ming, Dapeng, Lei Jiayin, Yu Qian and Yu Yang. The film tells the story of Yan Dahai (Yun-peng Yue), a punk of Qinglong gang, who unexpectedly becomes a hero in the process of pursuing his beloved goddess Du Qing (Tong Liya).

It is understood that Dapeng plays the role of "Gun God", a key member of the Axe Gang, in the movie "Hero of Rat Gallbladder". The stills show that the word "Just one shot" is written on the plaque behind Dapeng, giving people a sense of inexplicable joy. In addition, Dapeng’s action of wearing a gorgeous robe and holding a heavy pipe can also be called a breakthrough in Dapeng’s previous image on the big screen. In the previously released trailer of "My name is Yan Dahai", the "Gun God" played by Dapeng tried to buy Yan Dahai with 20,000 oceans and was burned by Yan Dahai with a lighter. Later, Yun-peng Yue’s sentence "Do you want to buy me off again" made people laugh.

When talking about starring in "Hero of Rat Gallbladder", Dapeng is also very emotional. According to reports, Dapeng’s directorial debut, that is, Shu Huan was the script producer. This time, Shu Huan filmed the directorial debut "The Hero of Rat Gallbladder". Dapeng once said to Director Shu Huan: "You must leave me a role." As for the cooperation between Yun-peng Yue and Dapeng, Dapeng said that they have been growing together, and this time, "Hero of Rat Gallbladder" made Dapeng feel the breakthrough and progress of PINKRAY  Jr., and thought that he had created a different comedy image: "I think he played a better role, because he broke through his own characters and made me believe that he was shaping a brand-new person."

The "Erguotou" combination of Lei Jiayin and Yun-peng Yue meets each other and is "poor" on the beach.

In the fifth season of the recent hit, Yun-peng Yue and Lei Jiayin, two stooges, won the title of "two idiots" in one fell swoop. The "grudges and enmities" between them made people laugh, and the "Erguotou combination" was born. The "mutual poverty" confrontation between the two in the movie "Hero with Rat Gallbladder" also attracted many expectations.

Judging from the Lei Jiayin stills exposed this time, Lei Jiayin wears hair gel and metal earrings, and a suit with different colors shows enough "Jianghu atmosphere", which reminds people of the classic "I Nima" style in Lei Jiayin. Judging from the trailer that has been exposed in "Hero of Rat Gallbladder", in the film, Lei Jiayin grabbed PINKRAY ‘s ear and shouted: "I asked you to collect the protection fee, and you recognized my ancestors. My Qinglong gang face was lost by you." Let Yun-peng Yue collect a protection fee. Why are you afraid? It seems that the film has the plot that Lei Jiayin and Yun-peng Yue’s "Erguotou" combination failed to collect protection fees, and the two also continued to be smelly and poor outside the play.

Absrtact: China International Television (China Global Television Network) (hereinafter referred to as CGTN) is a new flagship of international communication created by CCTV. As a window to show the image of China, CGTN has made a series of new explorations and attempts. Combing CGTN’s innovative practices and exploratory practices in external communication, the current international communication pattern and the current situation of China’s external communication is of great benefit to how to continue to take the road of external communication with China characteristics.

Keywords: CGTN；; China media; External dissemination

Communication power determines influence, and discourse power determines initiative. Looking around the world, China is still facing a severe international communication environment. In 1942, lazarsfeld put forward three "effective conditions" to improve the communication effect in The Effect of Broadcasting on Public Opinion. In 1948, it was transformed into three concepts: monopoly, channel and supplement. Based on these three conditions, China’s international communication faces three major dilemmas: first, the pattern of "strong in the west and weak in me" has existed for a long time, which is mainly manifested in the normality of "monopoly" and the lack of "anti-propaganda"; Second, China’s media industry is large in scale and has little influence. Eighty percent of the global information comes from the four major English news agencies, while the global information of Chinese media accounts for only 4%, with insufficient voice channels and poor information communication. Third, the awareness, strategies and skills of cross-cultural communication are relatively scarce.

In his congratulatory letter to the launch of China International Television (China Global Television Network), President Xi stressed that China International Television (China Global Television Network) should strengthen its cultural self-confidence, insist on news establishment, be close to the audience in an all-round way, implement integrated communication, tell the story of China well and spread the voice of China well with rich information, distinctive China perspective and broad world vision, so that the world can know a colorful China and show China’s contribution as a builder of world peace and global development. Therefore, although CGTN has just set sail, it has a high starting point and a heavy mission, and its launch will definitely open up a new situation and bring a new atmosphere to China’s external communication.

First, CGTN: the new flagship of China’s external communication

CGTN was established on the basis of the original CCTV NEWS and other foreign language channels of CCTV. At present, CGTN has formed a global TV network covering 6 TV channels, 1 video news agency, 3 mobile clients and self-media matrix built on various mainstream social platforms. In addition, China Global Radio and Television Co., Ltd. has successfully set up an overall operation system independent of CCTV in terms of content production, media cooperation, introduction of professional talents, overseas branch construction and overseas promotion.

CGTN takes "see the difference" as its core concept, aiming to make the world hear China’s voice, and at the same time, it hopes to tell the story of China in a different way from the traditional one, so that the world can pay attention to the situation in developing regions such as Asia, Africa and Latin America that are ignored by the mainstream western media.

The famous German philosopher Cassirer once said: "Symbolic thinking and symbolic behavior are the most representative features of human life, and all the development of human society depends on these conditions." In different language systems, the process of external communication is "coding (by the communicator)-decoding (by the translator)-decoding (by the receiver)". However, at present, there are still some deficiencies in the selection of symbols, the innovation of communication tools and the compilation and assembly of symbol codes in Chinese media. CGTN has made many pioneering explorations and attempts in view of the difficulties faced by Chinese media in external communication.

Second, the new exploration of external communication: building relationships to aggregate audiences and innovating content to attract audiences.

The latest technologies such as big data, cloud computing, mobile communication and artificial intelligence have profoundly changed the current mode of communication, media structure and audience characteristics, and promoted a new round of reshuffle of the international communication structure in a certain sense. This trend is both an opportunity and a challenge for us. If we can build and make good use of new media positions, we can achieve overtaking in corners in the international communication pattern. Since CGTN’s launch, it has given priority to mobile layout, extensively operated new media, innovated reporting methods and content, and made many beneficial attempts in building a new relationship between transmission and reception and enhancing the attractiveness of reporting content.

(A) the layout of mobile clients and the operation of new media to build a new relationship between transmission and reception.

Seize the position of new media and build an organized communication system. When CGTN was launched, it launched three apps based on different terminals and containing different content functions, and launched them on four platforms including Google play and Amazon. At the same time, it has settled in 10 domestic and foreign social media platforms such as Facebook, Twitter, YouTube and Instagram. Taking Facebook and Twitter as examples, CGTN has opened several sub-accounts in France, Africa and the United States in addition to the main account, forming a huge social media communication matrix. CGTN mobile news network, news client and social account promote and take care of each other in the daily dissemination and release process, and can be linked to other platforms through any platform. In addition, within the same social platform, there are frequent exchanges and interactions between the main account and each sub-account, and each account has a relatively dense "mutual powder" and a high-density information forwarding frequency, forming a relatively complete organizational communication system architecture.

Divide the functions of various media, and focus communication can meet different needs. In view of the fact that the target audience is young overseas groups, and their cultural background, acceptance habits and information needs are greatly different, CGTN is committed to mass communication and defines its functional orientation. For example, as an information integrated client, the mobile client caters to the audience’s reading habits and meets the audience’s demand for news; CGTNLIVE focuses on meeting the audience’s demand for watching live video. In addition, on the social media platform, CGTN also adopts a differentiated communication strategy to expand the information coverage and satisfy the audience in all directions. Taking Twitter platform as an example, CGTN’s Twitter accounts are mainly divided into two categories, one is the official account, and the other is the private account of CGTN’s anchor or reporter. Official accounts are divided into main accounts and accounts in different languages, mainly to meet the information needs of multinational audiences, and the number of "following" accounts in various languages even exceeds the main account; Private accounts are more flexible and lively, and often publish stories behind the news desk, share the feelings of hosting interviews, and comment on hot events.

Maintain platform activity and continuously enhance user stickiness. CGTN client pushes and updates news from China and other parts of the world to users in real time. The number of daily news updates in the political section is more than 30, and the rest sections are maintained at more than 10 every day. At the same time, the client also sorted out the most important, most read and favorite news rankings for the audience, so as to facilitate the audience to grasp the core news information in time. The number of posts and the number of followers are important factors to measure the activity of social media accounts, from which the audience aggregation ability can be inferred. CGTN’s main Twitter account has 2.69 million followers, and there are about 20 daily tweets. Each tweet is retweeted and quoted more than 50 times, and the proportion of original tweets is high. And also actively participate in the discussion of topics with China’s "Hashtags". Facebook’s main account has reached 48 million followers, 49 million like users, more than 30 daily posts, and more than 10,000 users left "mood" in one third of posts.

(2) Innovating information presentation methods and optimizing news reports to enhance user stickiness.

The way of reporting adopts the means of integrating media to realize multimedia interaction. Judging from CGTN’s recent operation and information released to the outside world, the reporting forms are diverse and rich, and news information is collected at one time, generated in multiple ways and disseminated in multiple ways; A piece of news mostly integrates words, pictures, videos and tables, and interprets the information in an all-round way, highlighting its visualization, enhancing its readability and satisfying readers’ selectivity. Virtual technology is high-end, multi-dimensional and augmented reality. According to reports, CGTN Studio, located on the third floor of CCTV headquarters building, adopts a brand-new plasma splicing large screen with ultra-high definition resolution and ion resolution, which can meet the long-term live broadcast application; Use advanced technologies such as online virtual, AR, virtual tracking, and use big data to present the synchronous interaction between viewers and programs in real time. The technological development at the level of artifacts is the material basis for external communication, and the high-end presentation of content+technology and news information is conducive to attracting young audiences.

The content of the report adheres to the original criteria and actively sets the topic. For the first time, the original interactive page of current affairs reports was set up, and the major current affairs hotspots in China were pushed in the form of thematic classification to realize the characteristic reports of China stories; Integrating political, economic, cultural, social, educational and scientific fields, insisting on originality, enriching content and creating fine products, CGTN’s window to the international market has been fully opened. To publicize and explain the characteristics of China, the key is to make clear the historical tradition, cultural accumulation and basic national conditions. In this regard, CGTN took the initiative to set the topic, and opened many windows such as "Trending Stories of 2016" to describe the true appearance of China to the world: profound cultural traditions, deep spiritual pursuit, far-reaching development path and deep national complex.

In order to pursue the effective landing of external communication, we must first cross the communication barriers, skillfully use explanatory words, make good use of corrective words, dispel doubts and doubts, and respond to rectification. CGTN reports in English, speaks with facts, and provides special live broadcast platforms, including English channel, Spanish channel, French channel and Russian channel. CGTN is committed to the dialectical interaction between "local internationalization" and "international localization", and is committed to the focused communication of "international expression of China news" and "China perspective of international news", which has laid a good foundation for cross-cultural communication.

Third, the new idea of external communication: build a flagship brand, improve the organizational system, pay attention to mass communication and expand media services.

To take the road of external communication well, we should not only proceed from the overall situation, but also proceed from the details. At present, the Internet has subverted the international communication pattern and communication ecology dominated by traditional media. If CGTN wants to become a world-class brand media, it must proceed from reality, make diversified self-creation and self-polishing in concepts, theories, business and management, and constantly meet the needs of international communication competition.

(A) to establish brand awareness, establish a larger logo system.

The international communication ability of domestic media is not that the larger the scale, the better the communication effect; Instead, we must find our own position and establish brand awareness. At present, it is conscious and difficult for mainstream media in China to build brands. It is mentioned that the mainstream media in the world, such as BBC, are models of public service; CNN, positioned as "being the first person to know"; Al Jazeera declared, "If everyone watches CNN, what is CNN watching? They are watching Al Jazeera "; When it comes to the mainstream media in China, the international audience and even the major western communication scholars interviewed, they can’t think of proper positioning words. CGTN puts forward the slogan of "See the difference" in a high-profile way, but on the road of innovation, how to avoid falling into convergence needs to find another way.

In the process of CGTN gradually forming scale, on the basis of cross-cultural communication, it is necessary to accurately locate and design sound logo, text logo, image logo, behavior logo and thinking logo with high "return rate" and low "bounce rate" to form its own unique brand recognition system.

(B) improve the new media communication system to attract more young overseas audiences.

At present, the layout of CGTN’s mobile terminals and social media has been basically completed, and the organizational structure is relatively complete, which has achieved good communication effects. However, compared with powerful media such as CNN and The New York Times, there is still a big gap, which is mainly manifested in the single attribute division of self-media accounts, and the weak ability to predict and plan news hot events.

To this end, CGTN should first strengthen the construction of multi-attribute social media accounts. At present, CGTN’s social accounts are mainly institutional accounts. In order to narrow the distance with the audience, we should also focus on building individual accounts and transactional accounts. The construction of individual accounts should be based on the personal accounts of CGTN’s influential anchors, journalists and commentators, promote and recommend each other through packaging publicity and matrix effect from the media, and then increase the voice of hot topics, enhance their popularity through interaction with internationally renowned media people and media organizations, and gradually cultivate a group of influential "international opinion leaders" to enhance CGTN’s public opinion guidance in the media platform.

The construction of transaction account is closely related to CGTN’s ability to participate in hot events in the international community, especially those involving China. In the new media era when the audience’s attention is increasingly limited, hot emergencies or even public opinion crises are the best time to enhance and show their influence. Therefore, when international hot events happen, CGTN, as the flagship of China’s international publicity, can’t just participate in the discussion of topics with "Hashtags" on the social media stage, but should build relevant accounts, actively release information, set the agenda, guide public opinion, interact with institutional accounts and individual accounts, and truly get involved in hot events in an all-round, multi-level and wide-ranging way.

(C) pay attention to cross-cultural communication and make information products suitable for foreign media communication.

"Media is an extension of human beings", and human understanding of the world depends on all kinds of media. To achieve effective cross-cultural communication, the key is to attach importance to the construction of the discourse system of foreign communication; The key to making information products suitable for foreign media communication is to create new concepts, new categories and new expressions that integrate China and foreign countries, so that "China Voice" can not only be heard, but also put into the brain and heart, and realize the multi-level communication of China’s story by "shaping others". Language is the first priority in building a discourse system with China characteristics, so CGTN needs to assemble a group of outstanding foreign translators, improve the theoretical literacy and media literacy of foreign translators, accurately understand Chinese and Western cultures, and objectively express the original intention of discourse; In terms of language expression skills, in order to attract young overseas audiences, "storytelling" should follow the logical thinking mode of the target audience, innovate the expression mode, narrow the distance with overseas audiences with humanization and closeness, and achieve the communication effect of "salt in water".

(D) Develop media service functions to meet the more professional information needs of the audience.

In the era of all-media, the main body of news communication is gradually generalized, and it is difficult for professional news communication organizations to attract audiences only by news business. Western international communication giants have begun to shift their main business from news business to providing information services to provide more accurate, professional and high-quality information to core audiences. This behavior of western communication giants is driven by market and capital, which is the only way for them to seek economic benefits. However, in this process, they have successfully gathered audiences and expanded their influence and communication power, which is of reference significance to CGTN, which aims to spread China’s voice and strive for the right to speak internationally.

In terms of providing media services, according to the platform characteristics and resource advantages of CGTN, the following services can be developed: First, in terms of content collection, information and data analysis services mainly aimed at the China market are provided by screening news information. To provide real-time financial information, price information and market changes for financial investment individuals and groups concerned about China’s market and policies, and provide information support for investors’ decision-making. Second, in content production, according to the audience’s needs and feedback, we regularly select CGTN’s popular, original and in-depth features, comments and other high-quality content, breaking the current traditional division of political, economic, social and other sectors, so as to aggregate high-quality content and aggregate the audience. Thirdly, in terms of content innovation, soft content is used to dig deep into vertical areas, such as adding channels such as China cuisine, Chinese clothes and China tourism, which will trigger discussion on related topics and stimulate readers’ interest in reading. In the future, CGTN can develop more clients based on media services and related vertical content, because clients with different functions have greater audience demand and stronger user stickiness.

(The author is the editor of the Radio and Television Department of the People’s Liberation Army News and Communication Center)

Editor in charge: Lu Junping

T57 flight attendants receive pennants.

　　Recently, T57 arrived at Tianjin Station, the terminal station. After confirming that all the passengers had got off, He Peichen, the flight attendant of No.7 train, started to tidy up the carriage. He found a black backpack in No.59 seat of No.7 train, and he hurriedly handed it to the train conductor. The train conductor and the police chief opened the backpack together and checked it. The bag contained a laptop, 700 yuan cash and a bid-winning contract of 7 million yuan. The train conductor said that this careless passenger lost such an important thing, which might be extremely anxious.

　　However, after T58 turned back from tianjin railway station to drive, no passengers came to look for this backpack. Sun Gewen, the train captain, thought it best to check the passenger’s phone number and return the backpack to the passenger as soon as possible, so he opened the backpack again, carefully checked the documents and papers in the bag, and found a phone bill and the user’s name in a pile of documents.

　　Captain Sun tried to get through the phone according to the phone number on the bill: "Is that Mr. Gao?" I am the conductor of T57. Did you take our train today? "

　　"Uh-huh, yes! I took the T57 train in the morning and took the bus from Xingtai to Langfang North. Why? "

　　"Did you leave something in our car?"

　　"Let me see, yes, yes, I drank a little more last night. I got off the bus and went home to sleep. I haven’t found it yet. I remember that one of my black backpacks is missing. Did I leave it in your car?"

　　"I found the bag. What’s in it?"

　　After the owner’s accurate answer to the contents of the bag, the train conductor basically confirmed that Mr. Gao had lost the backpack. Mr. Gao said that he had drunk too much. If the conductor hadn’t called, he didn’t know when or where the bag was lost. On the phone, Mr. Gao thanked the train conductor and the flight attendant of No.7 train again and again, and said that 700 yuan cash in the bag would be used as a thank-you gift. The train conductor refused, saying that every passenger service is what every flight attendant should do.

　　The next day, when Mr. Gao saw that his backpack and all the items in it, especially the important contract, were intact, he picked up the phone again and expressed his gratitude to the train conductor, thanking him and flight attendant No.7 for saving him huge losses.

　　Afterwards, Sun Gewen, the train captain, reminded the passengers through reporters that travelers must take care of their belongings and luggage to avoid losing and causing unnecessary losses. Railway passenger flight attendants are busy day and night on the thousand-mile railway line. While serving the passengers enthusiastically, they are also carefully caring for the safety of every passenger. (Text/Wang Jianbo, Li Jing)

In the past two years, the variety market "occupied" by group idols and variety coffee has finally ushered in some new faces.

Singer Charlie taught vocal skills to the contestants in Creation Camp 2021, and officially announced to join "Go online!"! Huacai Junior became the official of Huacai Online, and in the upcoming new issue of Happy Camp, he also joined as a guest and made a contribution to the audience.

Looking back on the variety market in the past two years, Charlie frequently brushed his face in major programs, showed his singing skills and created variety topics through various stage performances, which was dubbed by netizens as "variety coffee delayed by singing". So why can Charlie become a hot variety guest in the variety market where guests are constantly changing?

Become a frequent visitor to variety shows

Charlie is known as a "model worker"

At present, "depression" is still a key word in the mainland music scene. In particular, due to the impact of the epidemic, offline concerts, live performances and other activities have been suspended on a large scale, which has affected many singers and musicians. For singers, how to maintain exposure and attention is a particularly important thing, and variety shows with different styles and different positioning have become a good choice.

More and more singers are keen to participate in variety shows. For example, Hua Chenyu acted as a fixed MC in Ace to Ace, contributing a lot of jokes, while Angela Zhang made brilliant performances in Classic Chanting 4 and Praise for Songs. Among many singers, Charlie is obviously the most active one.

In 2020, Charlie was called "model worker" by many audiences. He has participated in TV variety "Singer’s Year of Playing", "Our Song" and "Travel Notes of Youth Circle 2", and the online comprehensive "Exciting offer2", "Summer of the Band 2" and "The Band Season of Tomorrow".

Charlie has participated in the variety inventory since 2020.

According to incomplete statistics, Charlie participated in 23 variety shows in less than one and a half years, among which, 8 shows, such as The Great Wall, Travel Notes around Youth, and Novice Arrive, were permanent guests, and the rest were flying guests.

Judging from the types of programs he participated in, he can not only perform on the stage in music programs such as Singer’s Year of Playing, Tomorrow’s Son’s Season 4, but also perform brilliantly in outdoor reality shows such as Travel Notes around Youth and The Great Wall, and most of these programs are the head content of brand variety shows or video websites of First-line TV. His lively personality and natural expression make him a hot announcement king.

Besides variety shows, Charlie is also a very sought-after "hot potato" in the New Year’s concerts on various platforms that test the popularity of stars. On the New Year’s Eve in 2021, Charlie shuttled to CCTV, bilibili, CCTV, Jiangsu Satellite TV and Beijing Satellite TV, and showed the audience a "depth-dividing technique".

Charlie made her debut in the third season of The Voice of China in 2014. But soon, the fame brought by the draft was drowned by waves of new people. After a few years, Charlie, like many draft singers, became a "small transparency" in the entertainment circle. In May, 2016, the national wind song "Big Fish" swept the major music platforms, and Charlie also gained some popularity with this song. Since then, although he has also participated in Jiangsu Satellite TV’s "Masked Singer Guess" and Tencent’s video "I Love the Second Yuan", it has always been tepid.

In 2018, Charlie stepped onto the stage of Sound Into People’s Hearts. Her soft voice and clear voice conquered the hearts of the producers, and Liao Changyong, a leading figure in the bel canto world, praised her as natural. With the increasing popularity of the show, Charlie also began to gain a large number of fans. After years of polishing in the music world, he finally gained a certain popularity.

In 2020, Charlie joined two music variety shows, Our Song and Singer’s Year of Playing. With a recognizable voice and just the right sense of variety, he sent topics such as # Charlie Monster# and # Charlie’s Back to the White Wall Live Competition # to Weibo Hot Search. While harvesting a large number of fans, he has also become a frequent visitor to major variety shows and an artist with rising exposure among singers.

In fact, singers and actors often have problems such as lack of sense of variety and unpleasant people when they participate in variety shows. However, Charlie’s performance in variety shows was remarkable and was welcomed by the audience.

On the one hand, Charlie has outstanding strength in the professional field. In Our Song, Charlie and Hacken Lee formed a "diligent and deep" combination, unique interpretation and tacit cooperation, and finally won the "Golden Voice Partner"; In Classic Chanting 3, as a classic singer, he brought a poem "Touching Fish and Yanqiu Ci". Kang Zhen, an appreciation group, said, "We are always so busy in life and work, and when we hear voices like nature, we feel that the whole person seems to have been liberated."

On the other hand, Charlie has excellent ability of throwing stalks and grafting stalks in variety shows. For some singers and actors who lack variety experience, it is not difficult to get rid of the idol burden, but for Charlie, it doesn’t seem to be a difficult thing, such as telling jokes, producing expression packs and imitating performances.

In Travel Notes of Youth Circle 2, Charlie’s partner Yang Di imitated CoCo Lee’s "Tick-tock" rollover scene, which triggered the hilarity of the guests on the scene; In "Creation Camp 2021", he is also full of golden sentences. The contestant introduced himself that the best result in the long jump was 7.4 meters. Charlie teased in surprise that 7.4 meters was five selves. When he saw the contestant singing too hard, he also laughed that it was a man with a barrage on his face, and the program was full.

To sum up, excellent talent, high cooperation and high cost performance may be the reasons why Charlie has become a frequent visitor to variety shows.

Being questioned as "doing nothing"

How can singers make good use of the "double-edged sword" of variety show?

Variety shows provide artists with a platform to show themselves, which improves the popularity and exposure of artists. For example, although singer Mao has released a new album, held an online concert and won many music awards in the past two years, according to Baidu index, his personal popularity peak is still during his participation in "The Year of Singer". However, when an artist frequently appears in a studio that is not related to his career, he will always receive questions about "doing nothing", whether it is an actor or a singer.

Frequent appearances in variety shows have triggered a "war" between fans and artists. Last year, Allen’s fans made a long speech in Weibo, saying that it took about 50 days to shoot in a year, but they took over four variety shows, and their main work revolved around variety shows; Justin, who debuted as a member of NINE PERCENT Men’s Team, was also questioned as a "variety coffee" by participating in the variety show "Saving the Country by Curves" after the dissolution of the group.

In the eyes of many fans, frequent participation in variety shows constantly consumes the "mystery" of artists, and a little carelessness in the program will also affect the reputation that artists have accumulated. After participating in more than 20 variety shows in succession, Charlie seems to have begun to face the same question of "doing nothing". Some netizens think that he is gradually losing his original intention as a singer, and some netizens call for him to stop being a variety coffee.

Has Zhou Shen been delayed by the variety show? In the past year, Charlie released 32 original songs and 40 arranged songs, which is equivalent to releasing more than two original songs in one month. However, although the number is considerable, in the audience’s impression, apart from the "Big Fish" a few years ago, there are not many original songs that he really made a circle. Most of the hot searches are scenes of his cover songs in variety shows and parties.

For a singer, spending a lot of time on variety shows is, to some extent, an excessive consumption. However, in the era of traffic, almost every singer who participated in variety shows got more opportunities to be exposed after having a certain degree of popularity, which helped him to go further.

The broadcast of "Summer of the Band" made the new pants band enter the public’s sight; Liu Mintao’s chorus "Do you want to dance" broke the dimensional wall, and "Guest" and "Sister Riding the Wind and Waves" brought a high-burning stage and received many commercial advertisements; With variety shows such as "The Masked Singer Will Guess" and "The Voice from Heaven", Angela Zhang, who has been against the music scene for many years, has also ushered in the second spring of his career.

Variety traffic is undoubtedly a "double-edged sword" for singers. It is the original intention of many singers to participate in the program to gain popularity by participating in variety shows and return to music creation when the time is ripe. However, after getting used to the lively laughter of variety shows and the rapidly growing popularity, it is probably a big test for many singers to return to the initial heart of music creation. In the face of the double-edged sword of variety show, singers should really think about how to grasp it.

Author | Li Yang

Editor | Peng Kan

Edit | Hu Yuxin

Typesetting | Li Kexin