Real estate stocks have suddenly become the object of capital pursuit!

　　On May 10th, real estate stocks in the A-share and Hong Kong stock markets changed collectively. Shimao Group, a domestic housing stock in Hong Kong stocks, once rose over 90% in intraday trading, and South China City once rose over 70%. The A-share real estate sector rose by nearly 4%, with nearly 10 daily limit shares such as () and (), and Vanke A once rose by nearly 5%. Some analysts pointed out that the stock price of real estate stocks usually reacts faster than the recovery of fundamentals, so the bottom of real estate stocks has been basically clear.

　　On the same day, financial stocks such as insurance and banks also changed at the same time as real estate stocks. On the same day, the banking and insurance sectors in Hong Kong rose by 4%. The high dividend sectors of Hong Kong stocks such as energy and electricity also strengthened collectively. In addition, a number of Hong Kong stock dividend-related ETFs rose more than 5%. Among them, the Hong Kong stock exchange dividend ETF, the Hong Kong stock exchange non-bank ETF, the Hong Kong stock exchange financial ETF, the Hong Kong stock exchange dividend index ETF and the Hong Kong stock exchange central enterprise dividend ETF all hit new highs in intraday trading. In this regard, China, a brokerage firm, took the lead in reporting this morning: "Hong Kong, the sudden spread of great benefits! 》

　　So, why is the high dividend sector so strong?

　　Real estate stocks soared.

　　Today, real estate stocks are highly sought after. Shimao Group, a Hong Kong stock, once rose more than 90% in the afternoon, hitting a maximum of HK$ 1.16, and accumulated nearly 160% in two days. South China City once rose more than 70% in intraday trading, and Zhengrong Real Estate, China Aoyuan, Fantasia Holdings and Kaisa Group followed suit. At the close, Shimao Group rose 60%, South China City rose nearly 45%, China Aoyuan and Fantasia Holdings rose over 20%, and Kaisa Group rose 14.55%.

　　In the A-share market, the real estate sector also rose sharply. At the close, the overall increase of the sector was close to 4%, and nearly 10 shares of China Merchants Shekou, (), () and Binjiang Group rose by more than 5%, and Vanke A rose by more than 3.56%.

　　Some analysts pointed out that the strength of real estate stocks is related to the news that Hangzhou, the core city of the Yangtze River Delta, and Xi ‘an, the core city of the northwest, both announced the cancellation of housing purchase restrictions. The market expects that the regulation policies of first-tier cities will be optimized to the main urban areas, and the pattern of comprehensive cancellation of purchase restrictions in second-tier cities will accelerate. The recent intensive implementation of policies has helped to repair market expectations, and promoted the activity of market transactions, helping sales to gradually stabilize.

　　On May 9, Hangzhou issued the Notice on Optimizing and Adjusting the Regulation Policy of the Real Estate Market, and Xi ‘an issued the Notice on Further Promoting the Stable and Healthy Development of the Real Estate Market. On the same day, two high-energy cities further optimized and adjusted their real estate policies, including a series of measures such as completely canceling the housing purchase restriction. Prior to this, Chengdu also issued a document on April 28th to optimize the real estate policy.

　　Huatai Securities pointed out that Chengdu, Hangzhou and Xi ‘an are all cities with good chemical conversion rate since the fourth quarter of 2023, and the optimization of real estate policies in these cities is expected to inject confidence into the market. At present, real estate sales have not completely stabilized and rebounded, and the Politburo meeting has continued due to the city’s policy. It is expected that more first-tier cities and strong second-tier cities will introduce more industry support policies, which is expected to promote market confidence and fundamental repair and provide valuation repair space for the real estate sector.

　　At present, the market is highly concerned about the fundamental trend after the introduction of the policy, and CITIC Securities believes that by mid-2024, housing prices in the core areas of core cities are expected to stabilize. In addition, () said that a number of core cities have recently introduced policies to relax the purchase restriction, including Beijing’s optimization of the housing purchase restriction policy after 13 years and the addition of a set of housing purchase indicators outside the Fifth Ring Road; Cancel the purchase restriction in Chengdu and Changsha; Tianjin released the purchase restriction of new houses of 120 square meters or more in the six districts of the city; Shenzhen single non-local household registration and two-child household registration families can purchase one suite in some areas. It is expected that under the new policy tone, the pattern of real estate regulation and control policies in first-tier cities will be optimized to the main city and the purchase restriction will be completely cancelled in second-tier cities.

　　After the adjustment of Politburo meeting of the Chinese Communist Party, a new round of policies has arrived, the policies of core first-and second-tier cities have been continuously optimized, and more supportive policies can be expected. We believe that the current industry fundamentals are already in the bottom range, and the subsequent decline space is limited, and the valuation of the real estate sector is at a historically low level. The response of real estate stocks is usually faster than the recovery of fundamentals, so the bottom of real estate stocks has been basically clear.

　　Du Haomin and Fang Peng, analysts of Guojin Securities, also believe that after Politburo meeting of the Chinese Communist Party’s adjustment, a new round of policies has arrived, the policies of core first-and second-tier cities have been continuously optimized, and more supportive policies can be expected. At present, the fundamentals of the industry are already in the bottom range, and the space for subsequent decline is limited, and the valuation of the real estate sector is at a historically low level. The response of real estate stocks is usually faster than the recovery of fundamentals, so the bottom of real estate stocks has been basically clear. First push the key layout, deepen the first-tier and core second-tier cities, focus on improving products, and have the ability to continuously acquire land.

　　The rise of financial stocks

　　Financial stocks are also one of the highlights today.

　　In the Hong Kong stock market, as of the close, Hong Kong banks and insurance sectors rose by more than 4%, () by more than 8%, China Construction Bank by nearly 7%, () by more than 6%, China Ping An by 5.77%, Agricultural Bank by more than 5%, () by China CITIC Bank and Bank of Communications by nearly 5%. At the same time, the high dividend sectors of Hong Kong stocks such as energy and electricity also rose sharply, with the energy sector rising by more than 4%, () rising by more than 6% and China Petrochemical Co., Ltd. rising by more than 5%.

　　Some analysts pointed out that the rise of high dividend assets in Hong Kong stocks such as finance, energy and electricity was mainly influenced by a rumor last night-it was reported that "the dividend tax on Hong Kong stocks may be reduced." However, as of the press release of China reporter, the above news has not been officially confirmed.

　　() The report released this morning pointed out that if the bonus tax relief for Hong Kong stocks is implemented, it is expected to further boost mainland investors’ investment enthusiasm for Hong Kong stocks, especially those related to high dividends, boost sentiment in the short term and help improve the liquidity of the Hong Kong stock market in the long run.

　　CICC pointed out that in August last year, a liquidity task force was set up in Hong Kong to pay attention to the follow-up measures to improve liquidity. Looking ahead, if the dividend tax adjustment is implemented, it will become another important measure to potentially improve the liquidity of Hong Kong stocks after the reduction of stamp duty in Hong Kong stocks at the end of last year and the introduction of five measures for cooperation with Hong Kong by the Securities and Futures Commission last month. Next, we will not rule out further measures, which may include reducing transaction costs (reducing transaction commissions) in the short term; Lower the investment threshold and broaden the investment scope in the medium term (appropriately relax the entry threshold of Hong Kong Stock Connect and continuously optimize the listing system); Long-term activation of product innovation (optimization of Hong Kong Growth Enterprise Market mechanism, establishment of professional boards for professional investors, etc.).

　　Huatai Securities said that the dividend tax not only directly affects the AH premium of listed companies in the two places, but also indirectly affects the investable value of constituent stocks in the scope of Hong Kong Stock Connect to the south. Taking May 8, 2024 as the time parameter, and the stocks within the scope of Hong Kong Stock Connect with a market value of more than HK$ 10 billion and a static dividend yield of more than 5% as the range pool, the sub-sectors with a southbound shareholding ratio of more than 14.9% and a static dividend yield of more than 7% are screened under the holistic method, and the conclusions are as follows: energy, materials, capital goods, automobiles and auto parts and banks. It can be concerned that the investment value of high dividend varieties in related industries may be improved.

　　How far is it from playing mobile phone every day to illness? Recently, a reporter from qianjiang evening news learned from the hospital that there is a 30-year-old clerk in Hangzhou who deals with computers, keyboards and mice every day, and likes to play with mobile phones during the spare time. As a result, his hands are numb enough to require surgery. Psychologists also warned mobile phone owners that if they keep looking at their mobile phones while shopping, they will spend more money. If you let your mobile phone sleep with you, it will do more harm to your health.

　　Keyboard and mobile phone play too much.

　　In addition to hand numbness, muscle atrophy will occur.

　　Zhou Qi (a pseudonym), 30, keeps her hands on the keyboard at work and keeps brushing her mobile phone at rest. She also has a habit of sleeping on her desk with her hands on her pillow during lunch break. It seems that most people’s living habits have damaged her ulnar nerve. It shows that the right hand is numb and tingling, and it takes a long time to straighten your arm to recover. Even the buttons are awkward, and you can’t even carry chopsticks when eating … … After a series of examinations such as electromyography, Zhou Qi was diagnosed as "cubital tunnel syndrome".

　　The ulnar nerve in medicine is what we usually call "numbness". It is one of the three main meridians on the arm. It starts from the cervical vertebra, passes through the elbow joint, sticks to the inside of the arm and goes down all the way to our ring finger and little finger. It is of great significance to our daily life, and the fine movements of our fingers, such as buttoning, holding chopsticks and holding a pen, can not be achieved without the contribution of ulnar nerve.

　　Frequent elbow flexion and other actions will cause ulnar nerve compression, leading to "cubital tunnel syndrome", which will affect the function of fingers and palms. When the sensory function of ulnar nerve is affected, there will be symptoms of numbness of fingers or palms, and when its motor function is also affected, there will be phenomena such as weakness of fingers or muscles. If it is affected for a long time, it will easily cause muscle atrophy and even cause serious irreversible consequences.

　　Use the keyboard and mouse for a long time, bend your elbows for a long time, or sleep on your desk, etc. Some people have cubital tunnel syndrome due to playing mahjong for several days, and office workers and surgeons are all high-risk groups. In order to completely cure the symptoms, Zhou Qi had to undergo surgery.

　　The doctor reminded that to prevent such diseases, one is: rest.

　　If you repeat an activity, whether it is typing, using the mouse or anything else, it is recommended to take a short break every 10 to 15 minutes to rest your elbow and wrist. During this period, you can stretch and exercise these two parts.

　　Second, keep a good working posture.

　　Adjust the height of the seat to keep the forearm as high as the keyboard. When using the keyboard, there should be no feeling of outward expansion and drooping, so that the elbows and wrists are in a relatively relaxed state.

　　The third is: always be vigilant. Once there is numbness and discomfort in the finger, and it is a constant and persistent feeling, you must not ignore it easily. You should go to the hospital as soon as possible for professional judgment and exclusion.

　　Play mobile phone while walking.

　　Shopping is more expensive.

　　A new study by American scientists shows that if you play with your mobile phone while shopping, it will not only increase the risk of hitting obstacles, but also make people spend a lot of money unconsciously.

　　The research team of Fairfield University asked 231 participants to complete a simulated shopping task. One group of participants restrained themselves from taking out their mobile phones and only paid attention to the goods, while the other group randomly used their mobile phones intermittently for unrelated tasks (such as answering phones, sending and receiving text messages, listening to music, etc.). Both groups of participants used to shop according to a shopping list provided by the researchers, but the results showed that people who used their mobile phones occasionally or constantly in the store made far more unplanned purchases than those who concentrated on shopping.

　　The researchers pointed out that when shopping, people may forget what goods they need most when they are distracted, but they will be attracted by the dazzling array of other goods in the store and take them into their pockets without thinking. Even if you only use your mobile phone occasionally during shopping, it will have this effect, which will lead to additional expenses. Therefore, we should concentrate on saving money when shopping.

　　Wang Yiquan, an expert in early intervention of psychological problems in Hangzhou No.7 Hospital, said: "From the perspective of behavior patterns, those who rely heavily on mobile phones have poor self-control ability, and they are easily influenced by external information such as price reduction and new product listing when shopping, resulting in more impulsive consumption. From the analysis of emotional influence, the information from the mobile phone will affect the mood of shoppers, and these emotions may stimulate impulsive consumption whether positive or negative. Seeing good news, buy something to reward yourself or your family; When you see bad news, you should buy something to comfort yourself and decompress. For example, people often joke that ‘ Bao ’ Treating all diseases is the most vivid explanation of the influence of emotions on shopping. "

　　We have to admit that consumption is indeed a good way to vent and quickly adjust emotions, but only if it is moderate. If it is inappropriate or even unreasonable consumption beyond one’s own ability to pay, one must be alert to whether there are psychological problems.

　　In fact, in life, it is easy to understand the difference between men and women’s shopping habits. For most men, shopping is a kind of "torture". They often think about where to buy something, go straight to the destination and buy it, and then leave. They rarely pay attention to what other stores are selling along the way, and naturally they will not have unplanned consumption. Women tend to take shopping as a kind of "leisure", walk around, shop around, stop and watch more, and the temptation is more likely to lead to many unplanned consumption.

　　Sleeping with your mobile phone is harmful to your eyes.

　　Playing mobile phone for a long time at night often leads to sore eyes, sharp drop in vision, deepening myopia, and even dry eye. Once, because of playing mobile phone games for a long time, the function of meibomian gland was worse than that of the elderly.

　　Everyone’s two eyes have a dominant eye and a non-dominant eye. Under normal circumstances, under the control of the brain, the eyes of both eyes are even, but after lying on the side, one eye has to shoulder a heavier eye task. Over time, if the balance is broken, the vision will be inconsistent between the left and right eyes.

　　Sleeping with mobile phone is harmful to cervical health

　　"Cervical arch inversion" is the most common pathological basis of cervical diseases. High pillow can make the head bend forward and increase the stress of the lower cervical vertebra, which may accelerate the degeneration of cervical vertebra. However, bad living habits such as lying on a high back and watching TV, surfing the Internet for a long time, lying down and playing with a mobile phone, and pulling the cervical vertebra for a long time will also lead to the curve lordosis decreasing, straightening and even bending back.

　　Sleeping with mobile phone affects sleep quality.

　　Adequate sleep is a necessary guarantee for a healthy life. When playing mobile phone, the production of melatonin (secreted by pituitary gland, which directly affects the quality of sleep) will be reduced, which will lead to less sleep and even inability to sleep. I believe those who play mobile phones until midnight or even later have a profound experience — — I’m not sleepy at all. I don’t want to sleep.

　　Sleeping with mobile phones affects family harmony.

　　Young people, once they have cell phone sleepiness, are not in a hurry to find a partner. They think that cell phones are so fun and have everything in them. Why do they need to find a partner? Parents look at the older single children, but they really hate the dead mobile phone. After three days, they cursed, "I know how to play mobile phones every day, and others have grandchildren, so you will give me a mobile phone?"

The second representative group interview was held, and five grassroots representatives spoke for the people.

Text/Jinyang. com reporter Luo Shi

Figure/Jinyang. com reporter Tang Mingming

Yesterday morning, a meeting of the 13th National People’s Congress of Guangdong Province held the second collective interview for delegates. Five representatives from the provincial people’s congress at the grassroots level actively spoke for the people on livelihood topics such as medical care, pension, talents, pollution control and beautiful countryside construction.

Wang Maosheng, deputy of the Provincial People’s Congress and president of Gaozhou People’s Hospital:

Building a "Strong Health Province" and Paying Attention to "Strong Grassroots"

Realize the goal of "serious illness does not leave the big county"

The work report of the provincial government puts forward "promoting the construction of a healthy Guangdong". In this regard, Wang Maosheng said that Guangdong should pay attention to "strong grassroots" in the process of building a "strong health province".

Wang Maosheng said that the Guangdong Provincial Health and Family Planning Commission and the Medical Reform Office have set two development models for primary health care: one is the urban model. Through community centers and family doctors, Shenzhen Luohu Hospital Group has achieved home visits by family doctors for minor illnesses, community solutions for common diseases, and treatment for serious illnesses in large hospitals. "There is no shortage of talent echelon in cities and sufficient funds, so the problem is not very big."

The other is Gaozhou mode. Wang Maosheng said, "County hospitals can’t recruit people because of lack of talents, lack of technology, insufficient funds, and inadequate management. If they are recruited, they can’t stay." More than a decade ago, Maoming Gaozhou two-level government simplified administration and decentralized power, and "borrowed" talents from Beishangguang to Gaozhou for surgery, building a specialist and building a platform. "Talents may not be’ owned by me’, but they can be used by me."

At the same time, he proposed that the goal of "serious illness does not leave a big county" should be achieved. "It means that there is a strong central hospital on the basis of the county. If there is such a hospital in eastern Guangdong, western Guangdong and northern Guangdong, then the people don’t have to work so hard."

Lu Cuifen, deputy to the Provincial People’s Congress and deputy secretary of the Party Committee of Wenchong Stock Economic Union in Huangpu District, Guangzhou:

Make-up of living security for urban and rural subsistence allowances

"Proportion" cannot be used as a means of increase.

According to the work report of the provincial government, in 2018, the minimum standard of basic old-age pension for urban and rural residents in the province will be raised from the original 120 yuan to 138 yuan, an increase of 15%.

In this regard, Lu Cuifen said that due to the original low base, "15% growth" can not solve the problem of old-age care for ordinary people in eastern and western Guangdong. She suggested that in future adjustments, the basic pension for urban and rural residents can be greatly increased to solve the problem of low pensions in eastern and western Guangdong.

She also pays attention to the gap between urban and rural subsistence allowances. "In 2018, the per capita subsistence allowance for urban and rural subsistence allowances in Guangdong Province will increase from 457 yuan and 206 yuan per month to 503 yuan and 228 yuan respectively. Both increase by about 10%. I don’t think’ proportion’ can be used as a means of increase in the future, otherwise the gap between urban and rural areas will widen. "

In addition, she suggested further strengthening the construction of national fitness sports venues. "On the one hand, we should do a good job in the construction of sports venues. At the same time, it is necessary to increase the intensity of opening up concessions so that the broad masses can share good sports facilities and enhance the people’s sense of acquisition, happiness and security. "

Peng Zijian, deputy of the Provincial People’s Congress and executive director of Guangdong Lingfeng Group Co., Ltd.:

It is suggested that the provincial finance set up a medical development fund.

Let high-end talents "change from blood transfusion to hematopoiesis"

"In the provincial government work report, many economic indicators in Guangdong Province ranked first in the country. But we must also clearly realize that the gap between Guangdong, East and West and the Pearl River Delta is very huge. " Peng Zijian said that this gap is not only reflected in economic development, but also in public services and talent gathering.

How to attract and retain talents? Peng Zijian said that the most scarce talents in the eastern and western regions of Guangdong are concentrated in the fields of education and medical care. "I suggest integrating resources and rational layout throughout the province and establishing multiple regional medical centers in the eastern and western regions of Guangdong; At the same time, we can also refer to MSF’s short-term support to backward countries to formulate relevant policies or regulations, so that some doctors with intermediate titles can serve in primary medical units for six months to two years. While solving the needs of patients, they can train local doctors and improve local medical standards. "

At the same time, he stressed that it is suggested that the provincial finance should arrange medical development funds, focus on building a platform to solve the problem of talent retention. "We should change the past strategy of attracting talents only by income, and attract talents more by platform, so that high-end talents can stay, develop and become talents, and’ change from blood transfusion to hematopoiesis’.

Liu Xiaole, deputy of the Provincial People’s Congress and member of Yangjiang Reservoir Resettlement Leading Group Office:

Strengthening responsibility assessment in the process of promoting river length system

Using incentive mechanism to support cities with good results

"The river length system plays an important role in water pollution control in Guangdong. How do you think the government should further promote water pollution control?" Regarding this question raised by the reporter, Liu Xiaole said that Guangdong should give full play to the role of grass-roots river chiefs in the process of water control and strengthen the responsibility assessment of river chiefs.

"As far as the current situation is concerned, there is still a relatively common problem for grass-roots river chiefs, that is, their understanding of the river length system needs to be improved, and there are still some situations in which the implementation of responsibilities is not in place." Liu Xiaole suggested that in the next step, Guangdong should continue to increase the training of grass-roots river chiefs, increase publicity on water control, and form a good atmosphere for water control.

At the same time, in the process of promoting the river length system, it is necessary to strengthen the responsibility assessment and make full use of the reward and incentive mechanism. "We should give full support to some cities and cities that have promoted better and implemented better; For advanced individuals with good grades and outstanding work, they should be fully affirmed and praised to drive everyone’s enthusiasm for work. "

In addition, she suggested that efforts should be made to protect high-quality water sources. "We should not only treat the inferior but also protect the superior. To develop in protection, we must never take the old road of’ pollution first and then treatment’."

Pan Limei, deputy of the Provincial People’s Congress and director of the R&D Center of Shaoguan Yalu Environmental Protection Industry Co., Ltd.:

Hope to strengthen rural environmental protection

Comprehensively promote the construction of beautiful countryside.

"At this provincial people’s congress, I am more concerned about the problem that it is difficult to introduce and retain professional and technical talents in eastern and western Guangdong." Pan Limei said that the shortage of talents has become a bottleneck in the development of eastern and western Guangdong (especially in the mountainous areas of northern Guangdong). "I hope that the government can provide policy support to professionals working in eastern and western Guangdong, help them to introduce and retain professional and technical talents, and promote the solution to the problem of insufficient and unbalanced development."

As a scientific and technological worker engaged in the research and development of environmental protection technology, Pan Limei also pays special attention to the problem of rural environmental pollution control. "With the development of economy, the problem of agricultural environmental pollution in rural areas has become increasingly prominent, and I hope the government can strengthen environmental protection in rural areas and promote the construction of beautiful countryside in an all-round way."

　　　　Whether you look at it or not, it’s right there. It’s still spicy and expensive. With the closing of this year’s Science and Technology Spring Festival Evening-Apple’s autumn conference, the previous rumors about /7 Plus have also been implemented. Although the design is unchanged and there is no subversive technology, analysts are generally not optimistic about the sales of this generation, but from the consumer’s point of view, the iPhone is still hot when it is released. You may still have some things unclear about iPhone7/7 Plus. Today, I will come to know with you.

　　　　1. What is the performance of A10 processor used in 1.iPhone7/7 Plus?

　　　　The A10 processor on the iPhone7/7 Plus has been upgraded from the "dual-core" that has remained unchanged for ten thousand years to a quad-core, which is called A10 Fusion. It was mentioned at the press conference that the CPU performance of A10 processor is 40% faster than A9, twice as fast as A8 and 120 times faster than the first generation. GPU performance is 50% faster than A9, 3 times faster than A8 and 240 times faster than the first generation.

Apple A10 processor (picture from Apple official website)

　　　　A10 Fusion adopts 16nm FinFET+ technology. According to arstechnica test, A10 processor can only turn on two cores at the same time, in which the maximum running frequency of the large core is 2.34GHz, and the small core is 1.05GHz according to GeekBench4 running score. The performance of CPU running scores in single-core and multi-core exceeds that of Android flagship Xiaolong 820 by more than one thousand points. GeekBench4 measured data, single core 3483 points, multi-core 5596 points.

GeekBench4 running score measurement

　　　　2. Has the battery capacity of 2.iPhone7/7 Plus changed compared with the previous generation? What is the battery life?

　　　　According to Apple’s usual practice, the battery capacity of the new iPhone was not announced at the press conference, and the author didn’t specify the battery capacity from the screenshot of official website parameters. In a word, you just know that the iPhone7 battery is durable.

Apple official website power description (picture quoted from Apple official website)

　　　　Although official website has no parameters, the Ministry of Industry and Information Technology has given a magic knife. On the website of the Ministry of Industry and Information Technology, we can see that the parameters of the two models A1660(iPhone7) and A1661 () released by Apple this year are more detailed, among which the battery capacity of iPhone7 is 1960mAh, which is 245mAh； higher than that of 1715mAh. The battery capacity of is 2900mAh, which is 150mAh higher than that of 2750mAh. It seems that it is quite obvious to increase the battery capacity by canceling the earphone hole and increasing the internal space.

IPhone7 battery power of the Ministry of Industry and Information Technology (picture quoted from official website of the Ministry of Industry and Information Technology)

Battery capacity of the Ministry of Industry and Information Technology (picture quoted from official website of the Ministry of Industry and Information Technology)

　　　　It takes 2 hours and 50 minutes to charge from 0 to 100% with the equipped 5V1 charger (which is not full of resentment). It is not too exaggerated. The measured time to play 1080P video at full charge can reach 9 hours, surpassing most Android phones.

　　　　3. I heard that iPhone7/7 Plus is waterproof. Can I finally play underwater this time?

　　　　With waterproofing and Samsung’s waterproofing, it is really unreasonable for Apple not to do it. Finally, the iPhone7/7 Plus supports IP67 waterproof. The so-called IP67 refers to the protection of the cabinet from short-term immersion in water under standard pressure for a short time, usually in an environment with a water depth of 1 meter for half an hour. IPhone7/7 Plus cancels the 3.5mm headphone jack, switches to the non-pressing Home button, and adds a sealed rubber ring at the connection of the screen shell, which makes the waterproof effect of this mobile phone good as a whole.

Apple official website Waterproof Publicity (picture quoted from Apple official website)

　　　　After our actual measurement, the iPhone7 can run normally after being put in a container filled with water for a period of time, and I believe that splashing water drops in daily life should not be a problem. But if you think that in this way, you can play with it casually, then you are wrong. According to official website’s statement, the functions of splash-proof, water-proof and dust-proof are not permanent … The damage caused by immersion in liquid is not covered by the warranty. Therefore, I hope everyone will take good care of your iPhone7, and it is better to stay away from water.

Measured waterproof effect of iPhone7

Apple official website statement (picture quoted from Apple official website)

　　　　4. I changed my iPhone7. Can I still use a bunch of mobile phone cases?

　　　　Friends who have got the bright black iPhone7 must have found this powerful "fingerprint collector" really worrying, and they don’t have the courage to streaking, so let’s wear a mobile phone case honestly. However, I want to remind you that this generation of iPhone is not compatible with the iPhone case of iPhone6/6s. In terms of size, this generation of iPhone is no different from the previous generation. Needless to say, the size of the opening of the dual-camera version is different, and the camera position on the back of the iPhone7 has also moved down some incompatible mobile phone cases. It seems that this time, the parts manufacturers have to earn a lot of money again.

Online iPhone7 mobile phone case has been sold (picture quoted from JD.COM)

　　　　5. What’s the sound quality of iPhone7 with Lightning interface?

　　　　Replacing the 3.5mm headphone jack with Lightning is one of the biggest changes of iPhone7/7 Plus. After canceling the 3.5m headset interface, this generation of iPhone is equipped with a headset with a Lighting interface, and also comes with a 3.5mm to Lightning interface. Of course, local tyrants can also buy the AirPods Bluetooth headset worth more than 1,200.

Comparison between iPhone7 with 3.5mm headphone jack removed and the previous generation

　　　　Let’s listen to our editor’s evaluation of the sound quality of EarPods with Lightning interface with iPhone7: Compared with EarPods with 3.5mm interface, the voice of the new earphone has become closer, and the background is much cleaner, so there will be no other miscellaneous sound interference when listening to human voice. It is the low-frequency part that changes little, and the high-frequency part as a whole tends to be dull but relatively resistant to listening. Of course, different people have different requirements for sound, and you need to listen to the specific effect yourself.

　　　　6. How difficult is the maintenance of this generation of iPhone?

　　　　Although the iPhone7/7 Plus has just been released for about a week, the foreign media iFixit has given the repairability score of the new iPhone. On the premise of a total score of 10 points, the new iPhone got 7 points, which is the same as last year’s iPhone6s, which means that it is still relatively easy to repair.

IPhone7 disassembly (picture quoted from iFixit)

　　　　IFixit said that it is not difficult to disassemble the battery in general, although it requires special screwdriver and technology to remove adhesive. The design of the new Home button improves the probability of successful disassembly and avoids the damage of the physical Home button. The new dustproof and waterproof function of iPhone7 makes the repair more difficult, which also makes the screen repair more difficult. IPhone7 has added three-point screws, and at least four different screwdrivers are needed to modify the machine.

　　　　7. It’s so expensive to buy in mainland China. Will it be cheaper to buy iPhone7 in Hong Kong?

　　　　This year, the release date of iPhone just coincides with the Mid-Autumn Festival. Although the mainland is also launching Hong Kong dollars, the price in the mainland is relatively high due to tariffs and other issues, so many friends will take advantage of the holiday to buy in Hong Kong. The author checked the price of the Hong Kong version of the iPhone in Apple, Hong Kong and official website, and made some conversion. At present, the Hong Kong version of the 32GB capacity iPhone7 sells for HK$ 5,588, which is about RMB 4,807 (the same configuration of the iPhone7 of the Bank of China sells for RMB 5,388, saving RMB 581); The 32GB capacity of the Hong Kong version is priced at HK$ 6,588, which is about RMB 5,667 (the same configuration version of the Bank of China is priced at RMB 6,388, saving RMB 721). From this point of view, if you buy an iPhone in Hong Kong on the way to travel, you do have a certain price advantage and more discounts.

Apple Hong Kong official website price (picture quoted from Apple Hong Kong official website)

　　　　However, with the release of iPhone7, Shenzhen Customs also issued a notice to mainland tourists. When bringing the latest iPhone into the country from Shenzhen Port, you must declare tax payment to the customs at a tax rate of 15%, and each person is only allowed to bring one iPhone7 into the country. The author calculated an account: If you buy the Hong Kong version of iPhone7 and pay 15% tax, the overall cost will be more than 100 yuan higher than the price of Bank of China in official website, which is really not cost-effective. Moreover, in order to crack down on Hong Kong scalpers, Apple introduced a new policy: Hong Kong will no longer provide free return service within 14 days. Therefore, on the whole, going to Hong Kong to buy an iPhone or even helping others to purchase it is risky to be taxed when entering the customs, and the price advantage is not obvious.

　　　　8. The front camera is upgraded again. Is the self-timer effect better?

　　　　From iPhone6 to iPhone6s, the front camera has jumped from 1.2 million pixels to 5 million pixels. This time, 2 million pixels have been added to iPhone7. You can compare the self-timer effect by yourself.

Comparison of iPhone selfie effects (left: iPhone6s Plus, right: iPhone7)

　　　　Judging from the proofs, the increase of iPhone7 pixels has really improved the self-timer effect, especially the detail resolution. It turns out that iPhone self-timer always gives people a gray feeling, and this sample looks more transparent. The iPhone7/7 Plus follows the Retina flash on the iPhone6s, and the aperture has not changed.

　　　　9. What’s the difference between the dual camera and the dual camera of other mobile phones?

　　　　Live up to expectations, Apple has finally added dual cameras to this generation of computers. Although it is criticized as ugly, it is still an improvement. Let’s take your time after smoothing something out.

Use a 28mm lens to view in a fixed position.

Use a 56mm lens to view at the same position.

　　　　Although dual cameras have been widely used by many manufacturers before, especially in 2015, we can find that Apple’s technology is somewhat different from other brands after careful consideration. As far as other dual-camera phones in 2015 are concerned, almost all of them use color+black and white synthesis technology, that is, one lens records color information and the other records black and white information. It is equipped with two lenses with different focal lengths, including a wide-angle lens with an equivalent focal length of 28mm and a telephoto lens with an equivalent focal length of 56 mm. When shooting, double zoom and double zoom enable different lenses respectively, but there is no smooth transition in the middle, and the telephoto one of the two lenses does not support optical image stabilization.

　　　　10. What is the annual replacement plan for 10.iPhone?

IPhone annual rejuvenation plan (picture from Apple official website)

　　　　At the press conference, at the same time as the launch of the new iPhone, Apple announced the launch of the "iPhone Upgrade Plan" in China, which allows users to purchase a new iPhone by purchasing the AppleCare+ plan, and get a discount of 50% of the original payment for the device within one year. After purchasing AppleCare+ service, consumers can enjoy two years of hardware maintenance, support and two accidental damage warranty services, and each time they charge an extra service fee (188 yuan for screen replacement and 628 yuan for any other damage maintenance), and the service itself, known as the "iPhone Annual Renewal Plan", costs 988 yuan. After the editorial partner calculated the price of the second-hand iPhone in the current market, it was not cost-effective, so everyone was free to choose whether to buy it. Friends who want to buy need to make an appointment in official website and go to the store to buy.

What is the most popular mobile phone to buy this year? Scan the code and you will know

　　　　11. Is the bright black version of the back shell easy to scratch?

　　　　Let’s start with the conclusion: it scratches and is easy. With more and more people getting the bright black version in recent days, there are more and more sayings about the bright black of iPhone7, which is not wear-resistant. Interested friends can search for the "violence test" made by netizens, and ordinary metal keys can easily turn your iPhone7 into a big face. Therefore, it is not recommended to buy a bright black version of the friend streaking without a set, at least you should stick a film on the back.

Foreign netizens conducted a scratch resistance test (picture taken from Youku)

　　　　I got the matte black version of iPhone7, and there were some small scratches on the front screen in a few days’ use, which would be magnified under the light. Therefore, if there is no strong demand for appearance, it is recommended to buy other color versions.

　　　　12.iOS10 is here. What are the new features?

　　　　It has been a week since the official launch of iOS10. According to the data of the third-party survey organization, the installation rate of the official version of iOS10 has reached about 34%, compared with only about 30% in the same period last year.

New features of iOS10 system (picture from Phone Arena)

　　　　To talk about the new features of iOS10, the most intuitive feeling is that it is more and more like Android. For example, if you pick up the auto-bright screen, the screen lock interface will display the push message and operate it directly through 3D Touch without unlocking it. On the basis of flat design, some card elements are added, such as slide-up control center, drop-down notification list, Spotlight interface, etc., so that the overall UI interface is more harmonious and unified. In iOS10′ s Apple Map, a car calling function has been added. Many emoticons are added to iMessage, and pictures, music and hand-drawn patterns can be inserted into the conversation at will. The automatic identification of telephone IP and harassing phone prompts added by iOS10 can also be regarded as a great improvement. Overall, the new functions of iOS10 are worth upgrading.

　　　　13. The Home button of 13.iPhone7/7 Plus can’t be pressed. What’s the actual experience?

　　　　Compared with other improvements, the Home button that cannot be pressed is one of the subversive designs. Although the new design can reduce the wear of the Home button and increase the use time, I always feel a little unaccustomed when I first get started. In the setting interface of iPhone7/7 Plus, Apple has provided users with three different pressing forces for their own setting. Pressing the Home button hard will give vibration feedback. In actual use, the author found that the Home button of touch mode is more likely to be touched by mistake, and friends who are not used to using 3D Touch will call out or fail to press because they can’t grasp the pressing time well. The distinction between long pressing and short pressing is not as clear as that of physical buttons. So friends who bought iPhone7/7 Plus, you should adapt more.

Only press, not press.

　　　　It’s also worth saying that in the past, you can hard restart by pressing and holding the power +Home button when it crashes. Now, canceling the physical Home button on the iPhone7/7 Plus can’t be restarted in the same way, but it is changed to long press and hold the power+volume minus two physical keys.

　　　　As for the question of whether you can use the Home button with gloves, the author also tested it. Because there are no gloves around, I use the material of my shirt instead. It is found that when there are about two layers of cloth between the finger and the Home button, there is no response no matter how to press the Home button, and there is a certain chance of failure when only one layer of cloth is used. So … No way, since you want to buy it, just bear it!

　　　　14. Some people say that iPhone7 is a rhubarb screen. What should I do if I look uncomfortable?

Realistically speaking, the iPhone in the last two years really looks "yellow", which is mainly caused by the warm screen color temperature adjustment of Apple’s iPhone in recent generations, because the color temperature between 6000-6500K is more in line with Asian visual habits. But how to preset it is your business. The key is whether you can change it yourself. After searching in many ways, the author found a way to solve the problem of iPhone Huang Ping.

The screen is a little yellow? Adjust yourself.

　　　　In iPhone settings, you can find "Auxiliary Functions", select "Display Adjustment"-"Color Filter", after opening the filter, pull the slider bar "Intensity" option to the far left, and slowly drag the "Tone" option to the left, and just choose a position that suits you best.

　　　　15. Regardless of the warm color temperature, what is the screen display effect of iPhone7/7 Plus?

　　　　In the publicity of iPhone7/7 Plus in official website, it is said that it uses a new wide color gamut technology with richer color display levels. Recently, the measured analysis of the screen performance of iPhone7 by authoritative testing agency DisplayMate also confirms this statement.

IPhone7 color gamut test (picture quoted from DisplayMate)

　　　　The measurement proves that iPhone7 has two standard color gamut DCI-P3 and sRGB/Rec.709 sRGB is a traditional color gamut standard, which is used for common digital content in daily life, while DCI-P3 is used in 4K ultra-high definition TV and digital cinema, which is called wide color gamut. It can be seen from the test chart that the color gamut performance of iPhone7 is very close to the standard whether it is DCI-P3 or sRGB/Rec.709-iPhone 7 covers 102% of DCI-P3 and 104% of SRGB/REC.709.. The contrast measurement shows that the contrast of iPhone7 is 1762, which is also a record high for iPhone.

　　　　16. The capacity has increased. What is the approximate cost of the iPhone7?

　　　　Every year when the iPhone is released, some people think that Apple’s profit is particularly high in the face of high price. This year, the configuration of iPhone7 has improved in all aspects, but the price has not changed much. So how much can the cost of iPhone7 be? According to foreign media speculation, the cost of a 128GB iPhone7 is about $292.

IPhone7 disassembly (picture quoted from iFixit)

　　　　According to the component prices of some popular smart phones, CNN estimated that the battery cost is about $4, the camera component cost is $26, the logic board cost is $74, the speaker cost is $11.5, and other parts cost $117.5 (including small sensors and baseband, etc.), among which the logic board and screen should be the two most expensive components of the iPhone.

　　　　Of course, this calculation ignores the exclusive customized components, assembly labor, transportation, storefront and other costs of the iPhone, so it cannot be generalized that the cost of the iPhone is only so low.

　　　　17. What material is used for iPhone 7? Do I still have to worry about sitting in a corner?

　　　　In other words, from the beginning, Apple has used the same design for three consecutive generations, and the same shape can’t help but make people continue to worry about whether the iPhone7 will also be bent.

Is iPhone7 easy to baiwan (picture quoted from Phone Arena)

　　　　It is understood that the iPhone7 is made of the same 7000 series aluminum alloy material as the iPhone 7, which is hard enough not to be afraid of baiwan. However, you can think about it, will it be oxidized after a long time? At present, there are no relevant cases, and Apple has not given an official guarantee.

　　　　18. Just released, iPhone7 was questioned by the unkind materials used for flash memory chips?

　　　　When disassembling the 128GB version, iFixit found that the machine adopted Toshiba flash memory (NAND) chip of THGBX6T0T8LLFXF, which is a TLC chip. Compared with SLC chip, TLC chip has the characteristics of slow transmission speed, short life and low production cost, so it will be the first choice for some manufacturers. However, as a mobile phone with a starting price of 5388 yuan, it is really unreasonable for Apple to adopt TLC chip. However, at present, TLC chip seems to exist only in the large memory version of iPhone7/7 Plus, and the 32GB version seems to have survived.

Cheap chips for mobile phones with a price of more than 5,000 yuan are a bit … (picture quoted from iFixit)

　　　　19. The overall capacity of 19.iPhone7/7 Plus has doubled. Which version should I buy?

　　　　Different from many domestic manufacturers’ practice of adding a capacity price and 200 yuan to their mobile phones, Apple is still adding a capacity to increase the price of 800 yuan this year. The difference is that the overall capacity of the iPhone has doubled this year, and the gap between them has widened. It seems that this year Apple seems to be more kind than in previous years. This iPhone7 in my hand is a 32GB version. After installing iOS10 system, the remaining capacity is 27.82GB, and after installing several applications and games, the remaining capacity is about 18GB. It is hard to imagine that this memory will be enough if it is not cleaned frequently in the next year or two. Therefore, if the money is not bad, buy the 128GB version directly in one step. I have to say, Apple had a wonderful time canceling the 64GB version.

The memory is upgraded by one file and the price is increased by 800 yuan (picture is quoted from Apple official website)

　　　　20. The functions of 20.iPhone7/7 Plus have won my heart. Should we start now or wait?

When is the right time to start iPhone?

　　　　If you are an iPhone hardcore fan, you can start now.

　　　　If your girlfriend is a brain-dead powder of iPhone, you can start now.

　　　　If you are a geek and want to experience the new iPhone features, you can start now.

　　　　If you don’t have a mobile phone in your hand or are still in the era of functional machines, you can start now;

　　　　If you are a local tyrant, you are not short of money at all, so please ignore any of the above reasons and start now.

　　　　In addition to the above reasons, in my opinion, if other friends want to start with iPhone7/7 Plus, they’d better wait. As far as many electronic products, including Apple, are concerned, there will always be some problems in the first batch of products just released. If you don’t have an urgent need for iPhone, why should you be the first person to eat crabs? Let’s wait and see. It’s not too late to start again if there are no serious problems. If you have time, you might as well go to the Apple Experience Store and try to feel it. After all, money is more practical in your pocket.

　　According to the statistics of the People’s Bank of China, at the end of the third quarter of 2021, the balance of RMB loans of financial institutions was 189.46 trillion yuan, up 11.9% year-on-year; In the first three quarters, RMB loans increased by 16.72 trillion yuan, a year-on-year increase of 462.4 billion yuan.

　　First, the growth rate of loans from enterprises and institutions rebounded, and short-term loans and bill financing increased significantly.

　　At the end of the third quarter of 2021, the loan balance of local and foreign currency enterprises and institutions was 121.26 trillion yuan, up 11.1% year-on-year, and the growth rate was 0.3 percentage points higher than that at the end of last quarter. In the first three quarters, it increased by 10.72 trillion yuan, a year-on-year decrease of 90.2 billion yuan.

　　In terms of terms, the balance of short-term loans and bill financing was 43.62 trillion yuan, up 4.4% year-on-year, and the growth rate was 2.7 percentage points higher than that at the end of last quarter. In the first three quarters, it increased by 2.06 trillion yuan, a year-on-year decrease of 1.3 trillion yuan. The balance of medium and long-term loans was 74.45 trillion yuan, up 15.3% year-on-year, and the growth rate was 1.5 percentage points lower than that at the end of last year. In the first three quarters, it increased by 8.37 trillion yuan, an increase of 1.09 trillion yuan.

　　In terms of purposes, the balance of fixed assets loans was 52.17 trillion yuan, up 10.7% year-on-year, and the growth rate was 0.7 percentage points lower than that at the end of last quarter; The balance of operating loans was 49.47 trillion yuan, up 10.4% year-on-year, and the growth rate was 1 percentage point lower than that at the end of last quarter.

　　Second, the growth rate of medium and long-term industrial loans slowed down, and the growth rate of medium and long-term real estate loans dropped significantly.

　　At the end of the third quarter of 2021, the balance of medium and long-term loans in local and foreign currency industries was 13.05 trillion yuan, up 24.1% year-on-year, and the growth rate was 1.7 percentage points lower than that at the end of last quarter. In the first three quarters, it increased by 2.04 trillion yuan, an increase of 702 billion yuan. Among them, the balance of medium and long-term loans for heavy industry was 11.22 trillion yuan, up 23% year-on-year, and the growth rate was 1.4 percentage points lower than that at the end of last year; The balance of medium and long-term loans for light industry was 1.82 trillion yuan, up 31.7% year-on-year, and the growth rate was 3.5 percentage points lower than that at the end of last year.

　　At the end of the third quarter of 2021, the balance of medium and long-term loans in local and foreign currency service industries was 49.72 trillion yuan, up 12.4% year-on-year, and the growth rate was 2.1 percentage points lower than that at the end of last quarter. In the first three quarters, it increased by 4.66 trillion yuan, a year-on-year decrease of 155.1 billion yuan. The balance of medium and long-term loans in the real estate industry increased by 0.2% year-on-year, and the growth rate was 3 percentage points lower than that at the end of last quarter.

　　Third, the growth rate of loans in inclusive finance declined at a high level.

　　At the end of the third quarter of 2021, the balance of RMB loans in inclusive finance was 25.81 trillion yuan, a year-on-year increase of 23.1%, and the growth rate was 2.4 percentage points lower than that at the end of the previous quarter; In the first three quarters, it increased by 4.31 trillion yuan, an increase of 630.3 billion yuan.

　　At the end of the third quarter of 2021, the balance of Pratt & Whitney small and micro loans was 18.59 trillion yuan, a year-on-year increase of 27.4%, and the growth rate was 3.6 percentage points lower than that at the end of the previous quarter; In the first three quarters, it increased by 3.5 trillion yuan, an increase of 476.6 billion yuan. The balance of loans for farmers’ production and operation was 6.8 trillion yuan, a year-on-year increase of 13.4%; The balance of business guarantee loans was 234.7 billion yuan, up 18.8% year-on-year; The balance of student loans was 113.6 billion yuan, up 11.1% year-on-year.

　　At the end of the third quarter of 2021, the balance of the original population stock loan was 110.5 billion yuan; The balance of loans for people out of poverty nationwide was 881.9 billion yuan.

　　Fourth, green loans maintained rapid growth.

　　At the end of the third quarter of 2021, the balance of green loans in local and foreign currencies was 14.78 trillion yuan, up 27.9% year-on-year, 1.4 percentage points higher than the end of last quarter, 16.5 percentage points higher than the growth rate of various loans, and increased by 2.74 trillion yuan in the first three quarters. Among them, loans to projects with direct and indirect carbon emission reduction benefits were 6.98 trillion yuan and 2.91 trillion yuan respectively, accounting for 66.9% of the total green loans.

　　In terms of purposes, the balance of loans for green upgrading of infrastructure and clean energy industry was 6.99 trillion yuan and 3.79 trillion yuan respectively, up by 25.7% and 22.8% respectively. In terms of industries, the balance of green loans in electricity, heat, gas and water production and supply industries was 4.08 trillion yuan, up 22.5% year-on-year, and increased by 549.7 billion yuan in the first three quarters; The balance of green loans in transportation, warehousing and postal services was 4.02 trillion yuan, up 14.2% year-on-year, and increased by 370.7 billion yuan in the first three quarters.

　　V. The growth rate of agricultural loans remained stable.

　　At the end of the third quarter of 2021, the balance of agricultural loans in local and foreign currencies was 42.64 trillion yuan, a year-on-year increase of 10.1%, and the growth rate was the same as that at the end of last quarter; In the first three quarters, it increased by 4 trillion yuan, an increase of 299.4 billion yuan.

　　At the end of the third quarter of 2021, the balance of rural loans (at or below the county level) was 35.62 trillion yuan, up 11.3% year-on-year, and the growth rate was 0.2 percentage points lower than that at the end of last quarter. In the first three quarters, it increased by 3.62 trillion yuan, an increase of 334.7 billion yuan. The balance of farmers’ loans was 13.22 trillion yuan, up 13.9% year-on-year, and the growth rate was 1.2 percentage points lower than that at the end of last year. In the first three quarters, it increased by 1.43 trillion yuan, an increase of 124.4 billion yuan. The balance of agricultural loans was 4.59 trillion yuan, up 5.2% year-on-year, and the growth rate was 0.7 percentage points lower than that at the end of last quarter. In the first three quarters, it increased by 327.6 billion yuan, a year-on-year decrease of 96.5 billion yuan.

　　6. The growth rate of real estate loans continued to slow down.

　　At the end of the third quarter of 2021, the balance of RMB real estate loans was 51.4 trillion yuan, a year-on-year increase of 7.6%, which was 4.3 percentage points lower than the growth rate of various loans and 1.9 percentage points lower than the growth rate at the end of last quarter. In the first three quarters, it increased by 3.03 trillion yuan, accounting for 18.1% of the increase of various loans in the same period, accounting for 0.8 percentage points lower than the end of last quarter and 7.3 percentage points lower than the annual level of the previous year.

　　At the end of the third quarter of 2021, the balance of real estate development loans was 12.16 trillion yuan, up 0.02% year-on-year, and the growth rate was 2.8 percentage points lower than that at the end of last quarter. Among them, the balance of affordable housing development loans was 4.64 trillion yuan, down 2% year-on-year, and the decline was 0.5 percentage points higher than the end of last quarter. The balance of individual housing loans was 37.37 trillion yuan, up 11.3% year-on-year, and the growth rate was 1.7 percentage points lower than that at the end of last quarter.

　　Seven, the growth rate of household loans declined slightly.

　　At the end of the third quarter of 2021, the balance of household loans in local and foreign currencies was 69.54 trillion yuan, up 13.2% year-on-year, and the growth rate was 1.9 percentage points lower than that at the end of last quarter. In the first three quarters, it increased by 6.35 trillion yuan, an increase of 225.9 billion yuan.

　　At the end of the third quarter of 2021, the balance of domestic and foreign currency household operating loans was 15.96 trillion yuan, up 20.1% year-on-year, 2.7 percentage points lower than the end of last quarter; In the first three quarters, it increased by 2.34 trillion yuan, an increase of 409.5 billion yuan. The balance of household consumer loans was 53.58 trillion yuan, up 11.2% year-on-year, and the growth rate was 1.8 percentage points lower than that at the end of last year. In the first three quarters, it increased by 4 trillion yuan, a year-on-year decrease of 183.6 billion yuan.

　　As major car companies continue to enrich the product layout of their electric vehicles, more and more car scenes have been overcome by electric vehicle products. In the past, many consumers who insisted on choosing fuel car products because of mileage anxiety, lack of driving pleasure and few options have changed their views.

　　However, it can’t be ignored that there are still a large number of consumers whose demand for cars is not limited to urban transportation. They need a car product with the functions of commuting to work and family travel during holidays. More importantly, when they swim between mountains and rivers, they don’t want to worry about finding charging piles for their cars. Then, an SUV model with exquisite shape, comfortable space, abundant power and strong off-road genes has become their first choice for car purchase. Today, the protagonist of our test drive-2024 big dog is such a product.

1. The air intake grille of the new car adopts a brand-new standard, which is more powerful with the shield-shaped middle net; The rear of the car is equipped with penetrating taillights, and the integrated design has a more holistic feeling.

2.The interior is still outstanding in science and technology, and covered with more soft materials, with fine workmanship and better touch.

3. The adjustment of the new powertrain is relatively mature, the power reserve of the 2.0T engine is strong, and the 7DCT is upgraded to 9DCT, further improving the fuel economy of the vehicle.

4. Two terrain modes (grass/gravel, concave-convex road) are added to the new model, which further improves the passability and safety and increases the driving pleasure.

　　Before officially introducing the new car, let’s briefly sort out the relationship between the new car and the big dog models currently on sale. At present, there are two generations of big dog products on the market, one is based on the annual modified model of the first generation of big dog models listed in September 2020; In addition, it is the first model listed in February this year. Although the latter is also named after the "big dog" element, the new car has adopted a new design from appearance to interior, and its size is also larger, reaching the level of medium-sized SUV. Today, the 2024 Haval Big Dog that we test drive is the latest modified model of the original Haval Big Dog.

　　The 2024 big dog basically continues the design style of the old models, which first gives people a sense of sight full of strength and wildness, and at the same time emphasizes the exquisite and fashionable design fashion through the changes of details. The front face of the 2024 big dog still adopts a relatively square outline, and the new car net has undergone a new design, showing a shield shape, which makes the new car look a little more stable and more tenacious from the front.

　　The new car headlights still use the "Eye of the Earth" round LED headlights, which are retro and highly recognizable. The outer contour of the headlight is integrated with the middle net, and the middle net is decorated with two rough horizontal silver chrome trim strips, which effectively stretches the visual width of the front of the car. The size of the brand LOGO has been increased, and the black design is adopted, which is embedded in the side trim on the middle net, which not only forms a more concise effect, but also does not lose the sense of strength.

　　The side of the new car shows the image of a typical hard-core SUV. Although the fixed side pedal is cancelled, the straight roof line, the black decorative board on the lower edge of the side door and the rounded trapezoidal wheel eyebrows like the earth fortress all imply its powerful off-road performance. The tire comes from Jiatong brand, the specification is 235/65 R18, which has both the quietness of urban driving and good off-road ability.

　　The change of new car tail is very obvious. There is no doubt that penetrating taillights are the current fashion trend. When applied to 2024 big dog models, it effectively adds a bit of luxury to this hard-core SUV. At the same time, this design also visually extends the width of the tail, echoing the front of the car.

　　There is not much innovation in the black rear bumper and the silver lower fender, but in addition to emphasizing the off-road attribute from the perception, thanks to the departure angle of 30 of the new car, the 2024 Haval Big Dog is more calm in the face of bad roads.

　　The interior of the 2024 Haval Dog maintains the same style as the old model. Two large-size LCD screens create a strong sense of science and technology in some areas, which is in sharp contrast with the armrest in front of the co-pilot who highlights the hard-core atmosphere, resulting in a kind of confrontational beauty. The center console of the new car is still made of a large number of hard plastic materials. Of course, this is understandable for a hard-core SUV that emphasizes functionality. The material of the auxiliary instrument panel of the old model is easy to leave fingerprints, and the new model has been upgraded to help keep it clean. At the same time, the center console of the new car also adopts the stitching design of stitching technology, which looks very classy.

　　It is worth mentioning that the engineers of the 2024 Haval Dog did not blindly control the cost, but effectively optimized the design method. This optimization is reflected in the fact that in addition to the leather elements used in the steering wheel and seat, the inner side of the door panel that drivers and passengers contact most often is also covered with soft materials, which makes it feel better.

　　The steering wheel of the new car has a moderate size and comfortable grip, and the multi-function button area adopts a bright black panel, which makes the physical buttons easy to operate and has a good texture.

　　The function area of the center console is designed with touch and physical buttons, which takes into account consumers with different operating habits. From the experience effect, the touch screen interface runs smoothly and the feedback is timely; Physical keys and driving mode switch knob have moderate damping and easy operation. Personally, if there is a need for functional operation during driving, physical buttons are conducive to more accurate control and more conducive to ensuring driving safety.

　　There are not many changes in the functional configuration of the 2024 Haval Dog. In fact, the models mentioned in the preceding paragraph have been perfected in this respect, such as the exterior rearview mirror with three-in-one functions of driving mode memory, heating, automatic folding and lighting, constant temperature three-zone air conditioner equipped with air purification system, and large-size panoramic sunroof.

　　What is impressive is the 360-degree panoramic image+transparent vehicle bottom function. Four wide-angle cameras are used to collect images of the environment around the vehicle, reducing the blind spots around the vehicle, enabling users to grasp the images around the vehicle in real time and improving the driving safety of the vehicle. The transparent chassis eliminates the blind area of vision through camera technology, provides the driver with the road conditions under the car, and helps the driver to see the safety hazards on the road through the display screen. The puddles and stones under the car can be cast on the screen to avoid them in time.

　　In addition, it can be seen that as an SUV model that pays attention to off-road performance, the 2024 Haval Big Dog rear axle electronically controlled mechanical jaw differential lock supports independent physical key control, realizing human-computer interaction and increasing driving pleasure; Mechanical jaw locking can realize 100% output of torque between wheels on both sides of the rear axle, and has stronger ability to get out of trouble.

　　Although the width of the seat with electric adjustment function is not large, the advantage lies in solid filling and proper support. Leather coating and stitching technology not only make the ride comfortable, but also show great grades visually. In terms of driving space, the 180CM experiencer has a punch space in his head after adjusting the seat to the appropriate position in the driver’s seat; Keeping the seat position unchanged, the experiencer also has the head space of one punch in the back row, and the leg space is close to three punches. This performance will not make passengers feel depressed even if the road is far away.

　　The 2024 Haval Big Dog continues its rich storage space. According to official information, there are as many as 37 storage spaces in the whole car, which is at the upstream level in the SUV of the same level. From the actual experience, it is more than enough to put down two bottles of 550ML drinking water in a conventional glove box, a layered central armrest box and a door panel storage compartment. The storage space under the central passage and the separate water cup holder on the door panel are not only decorative, but also convenient to use.

　　This time, my test drive vehicle adopts the powertrain of 2.0T engine +9DCT gearbox, and is equipped with intelligent four-wheel drive system. This 2.0T engine (GW4N20A) has a maximum power of 175kW and a maximum torque of 385 N m. The transmission system has been upgraded obviously, and the 7DCT gearbox used in the previous model has been replaced by the self-developed 9DCT gearbox. A more compact speed ratio will help to improve the smoothness and comfort of shifting, as well as the low-speed power and high-speed economy.

　　Driving: driving in the city is safe, and long-distance cross-country is more fun to control.

　　Although this 2.0T engine has a good book strength, we can clearly feel its pursuit of comfort in actual driving. The accelerator pedal feedback of a new car is definitely not sensitive. At the beginning of the pedal stroke, it corresponds to a linear power output, and the momentum is not obvious, and the shift process is also very smooth. If you want to get a simple sense of acceleration in the initial stage, don’t hesitate to step on the accelerator pedal deeply. The powerful power reserve will be output violently when the accelerator pedal stroke is close to about one third.

　　With the increase of vehicle speed, the power supply of new cars becomes more abundant, which also brings full confidence to drivers in overtaking at high speed. At this point, the throttle feedback is also positive, which can be said to be on call. At the same time, it is not difficult to find that thanks to the wider gear ratio of the gearbox, under the same speed, the speed of the 2024 Haval Big Dog is lower than that of the previous model, which undoubtedly helps to improve the fuel economy of the vehicle.

　　However, it should be noted that the steering system of the new car needs to be adapted more, especially in the middle and high speed range, and it can be clearly felt that there is a certain virtual amount in the steering wheel. If the comfort of passengers in the car is to be guaranteed, the timing of braking should be grasped before entering the corner, and the speed should be lowered as soon as possible. Of course, this is not to say that the bending safety is insufficient, but to avoid giving passengers the feeling that the lateral support is too soft.

　　As another important upgrade of the 2024 Haval Big Dog, the new car has added two terrain modes: bumpy road, grass/gravel, based on the driving modes of economy, standard, sports, mud, sand and snow. As we all know, bumpy roads make it difficult for vehicles to pass. The all-terrain control system of 2024 Haval Dog will control the slip of the vehicle through the vehicle stability system control unit and differential lock to improve the passing ability of the vehicle.

　　In this test drive, we actually experienced the grass road conditions. Usually, vehicles are easy to slip in this scene, and the stability and passability are poor. With the blessing of the all-terrain system, the 2024 Haval Big Dog can easily drive on the wet grass by controlling the entire chassis electronic control system of the vehicle.

　　In addition to the further subdivision of driving mode, the 2024 big dog can perform well in this unpaved road condition thanks to the intelligent four-wheel drive system adopted. In AUTO mode, the electronically controlled hydraulic active control system distributes the torque of the front and rear axles more quickly, accurately and smoothly. In the face of complex and changeable road conditions, the intelligent and dynamic torque distribution characteristics respond instantaneously with the change of vehicle working conditions, which greatly improves the driving comfort and flexibility of vehicles.

　　Summary: Since its launch in 2020, Haval Dog, as a online celebrity model in China SUV market, has become a travel companion for more than 300,000 car users. Although the appearance of the 2024 Haval Big Dog has not changed much, it has brought obvious texture upgrade. The interior is still outstanding in science and technology, and the addition of some soft materials better guarantees the driving comfort. The adjustment of the new powertrain is relatively mature, the power reserve of the 2.0T engine is strong, the 7DCT is upgraded to 9DCT, and the denser gear ratio obviously improves the smoothness of shifting. The newly added driving mode also performed well, further optimizing the passing capacity of the new car under complex working conditions.

　　It is understood that 2024 big dogs will be listed in the near future. In addition to the 2.0T+9DCT model we have tested this time, we will also launch a model equipped with a 1.5GDIT engine (GW4B15L)+7DCT transmission power combination. The maximum power of the 1.5T engine is 135kW, and the peak torque of generate is 275N·m at 1500rpm. The comprehensive transmission efficiency of 7DCT transmission reaches 95.6%, reaching the functional safety level of ASIL-C system. Combined with the pricing strategy of current models, I believe that the 2024 Haval Big Dog will once again enhance its cost-effective advantage and take the lead in the cruel market game.

At the end of 2020, the China Meteorological Bureau and the State Administration of Radio and Television jointly issued a pilot work plan, and selected four provinces (autonomous regions) of Inner Mongolia, Anhui, Sichuan and Guizhou to carry out pilot projects to jointly promote the application of meteorological early warning information in the emergency broadcasting system. At the beginning of 2021, the China Meteorological Bureau and the Ministry of Industry and Information Technology jointly issued the "Pilot Work Plan for Accurate Targeted Release of Meteorological Disaster Early Warning SMS", which clearly carried out pilot projects for accurate targeting of meteorological disaster early warning SMS in Fujian, Guizhou and Wenchuan County, Sichuan Province.

In the past two years, various localities have continuously deepened the exploration of targeted release mechanisms and innovative technologies for emergency broadcast of meteorological early warning and meteorological disaster early warning short messages, and targeted release of meteorological early warning information has achieved phased results.

Look at the pilot project of meteorological early warning broadcast by emergency broadcast-

Gradually become a "sound" force for disaster prevention.

In Basha Village, Bingmei Town, congjiang county City, Guizhou Province, the house is built on the mountain. When encountering heavy rainfall, villagers are always in danger of landslides and landslides.

On June 29, 2022, when the rainstorm hit, it was the loudspeaker at the entrance of the village that played the disaster avoidance warning over and over again, thus avoiding a disaster.

"Fortunately, there is a big horn to wake up and evacuate to a safe place, otherwise the consequences will be unimaginable!" Villager Wang Shuisheng said.

Just one hour after the evacuation, landslides and landslides occurred in Wangjiazhai and Xinzhai of Basha Village. Thirty minutes ago, 1,196 people from 265 households were successfully transferred, achieving "zero" casualties.

The "big horn" in the mouth of the villagers is the emergency broadcast. In Guizhou, emergency broadcasting is widely distributed. By the end of 2022, there were 290,000 emergency broadcasts in Guizhou province, covering 14,000 administrative villages.

"In the past, it was time-consuming and laborious to notify things in the village by going door-to-door or making phone calls one by one, especially when receiving emergency weather warning information, which was costly in time." Sinan County, Guizhou ProvincecloseDashi, Yuexi TowncellarXu Xuekun, director of the village Committee, said, "Although the emergency broadcasting method is’ earth’, the effect is very good."

By mid-December, 2022, Guizhou Province had carried out 6,566 emergency broadcasts, covering more than 24.52 million person-times, an increase of nearly 4 million person-times compared with 2021. In some ethnic minority villages, emergency broadcasts are also broadcast in the form of "Putonghua+minority languages or dialects", which has solved the problems of illiteracy and incomprehension of some rural elderly people.

On May 22, 2022, the meteorological information officer of Dahuashui Village, Xianqiao Township, Fuquan City, Guizhou Province broadcast meteorological information in Miao language. Yangqiu photography

Scenes like this are being rolled out all over the country with the promotion of the construction of the "village-to-village sound" emergency broadcasting project.

On July 23, 2022, in Horqin Right Wing Zhongqi, one of the first pilot counties in Inner Mongolia Autonomous Region, Li Auntie who went out quickly called her wife after seeing the red rainstorm warning on her mobile phone. But at this time, my wife’s phone can’t get through. "I’m anxious! Seeing that it is going to rain heavily, my wife is still alone in the field, and more than 80 chickens raised at home have to rush to the high-lying shelter in the yard. "

Aunt Li, who was anxious for a long time, finally waited until her wife came back. It turned out that he forgot to bring his mobile phone. When he was working in the field, he heard the weather warning from the "village ringing" and rushed home at once. On the same day, there was a heavy rainstorm in Horqin Right Wing Zhongqi, but due to the timely warning, all departments responded effectively, causing no casualties.

In 2022, the meteorological department of Inner Mongolia strengthened the construction of early warning release capacity and expanded the pilot areas from 12 to 50. Inner Mongolia Meteorological Early Warning Information Publishing Center added 4,886 people in charge of the actual terminals of loudspeakers in villages to the WeChat enterprise number of meteorological early warning, and opened the automatic receiving function to further facilitate the broadcast of meteorological early warning.

Inner Mongolia Hinggan League Keyou Zhongqi Early Warning Emergency Broadcast Loudspeaker Li Zhonghui Photography

In Anhui, at present, 16 municipal emergency broadcasting platforms have been connected, covering 1345 townships (communities), with a total of 164,800 emergency broadcasting terminals, covering 60 million people. At the same time, Anhui Meteorological Bureau has built a new mode of ordering township early warning release in the whole province-all localities can formulate localized early warning release strategies according to the characteristics of local disastrous weather, freely allocate broadcast time periods, and realize accurate broadcast of early warning information in administrative villages according to the influence range of early warning signals. In addition, on the basis of early warning signals extended to towns and communities, emergency broadcasting construction is matched to towns and communities simultaneously.

In Sichuan, the broadcasting rules of emergency broadcasting system after receiving meteorological early warning information were established, and the targeted publishing strategy and service target group were established to realize "precise circle" publishing. At the same time, based on the grass-roots meteorological disaster early warning service platform in Sichuan Province, an emergency broadcast early warning information docking and adaptation module is developed, so that the meteorological early warning information produced and released by meteorological departments at all levels in Sichuan Province can be automatically pushed to the emergency broadcast system in Sichuan Province, and at the same time, the feedback of early warning reception status and broadcast status can be obtained.

Exploring the pilot project of accurate targeted release of meteorological disaster early warning SMS-

An increasingly established "outpost" for disaster prevention and mitigation

SMS has always been one of the mainstream communication channels of meteorological early warning. With the emergence of new forms and technologies of information dissemination, people put forward new requirements for the dissemination of meteorological short messages-accuracy and intelligence.

Fujian Meteorological Bureau has established a digital demonstration system for early warning targeted release application, and independently developed and built a multi-disaster full-chain accurate targeted information release application, down to the township (street) level. In addition, based on a number of localized early warning models in which the meteorological risk early warning threshold of geological disasters in the province is automatically split, the Provincial Meteorological Bureau also automatically connected the "meteorological risk early warning+monitoring and early warning" to the hidden danger points of geological disasters in the province, and quickly provided grid-based accurate early warning short messages for 146,000 geological disaster prevention and monitoring personnel.

This practical achievement was applied and tested in the process of persistent heavy precipitation which is rare in history from May 24th to June 21st, 2022. The natural resources department of Fujian Province issued 1,523 meteorological risks and monitoring and early warning of geological disasters using the provincial early warning information release system, and the monitoring and early warning information of geological disasters was accurately delivered to the group monitoring and prevention personnel point to point, benefiting more than 55,000 people, successfully warning 53 places and avoiding 604 casualties in 135 households.

　　　　　Accurate targeted publishing platform: realize the release of meteorological disaster early warning information to designated areas.

The Outline of Meteorological High-quality Development (2022-2035) proposes to promote the application of technologies such as the fifth generation mobile communication (5G) in the release of early warning information. Since then, the exploration has been deepened in many places, and the results have been equally remarkable-

Hubei Mobile, together with the Provincial Meteorological Bureau, pushed the cold wave warning 5G message to users before the arrival of the cold wave, and pushed the location and estimated time of the cold wave to the mobile phone terminal in the form of video, graphic and so on, successfully reaching 1.03 million users. Users can quickly understand the message content by simply opening the SMS. In addition, the sender can also judge the reading state of the audience according to the background data and take more accurate measures.

The meteorological department of Zhejiang Province has carried out 5G weather message service in all cities (counties) in the province, that is, on the basis of retaining the original short message products, around the two main lines of customized information push and intelligent human-computer interaction, to create a new user-centered weather message dissemination ecology, and the whole network can be pushed without the help of WeChat, Weibo and other carriers.

Chongqing has set up an exclusive local weather query application platform-"Chongqing Weather" chat robot. Based on the original ecological short message window of 5G message terminal, the presentation of weather short messages is more media-oriented, and users can be reached actively.

Jiangxi Meteorological Service Center and the mobile company upgraded the traditional short message service of weather forecast in an all-round way, set up a 5G mobile information publishing system for weather forecast, and realized on-demand push service according to different user needs, weather conditions, geographical location of users, early warning signals, etc. (Yang Chunzhu, Su Jingwen, Gao Fei, Sui Jianli, Wang Zhenhan, Wang Bing, Li Jiao, Wang Yue, Zheng Hao, Yang Long, Xie Jian and Edward Zhang contributed to this paper).

(Author: Wu Hui Editor: Xu Nenyu)

Phoenix Auto News "will provide Keliyuan with a total of 3,000 twin engines for Keliyuan hybrid vehicle demonstration and promotion plan." Ping Ye Ya, executive deputy general manager of Automobile Co., Ltd. announced. This means that FAW Toyota and Keliyuan will devote themselves to expanding the hybrid market.

On October 19th, FAW Toyota and Keliyuan signed a green strategic cooperation agreement, aiming at further in-depth cooperation in the operation and promotion of terminal products. It is reported that before this, Keliyuan and FAW Toyota have established a long-term partnership in hybrid product technology, key parts supply and market expansion.

3,000 vehicles will be delivered before June 2017. Based on the obvious fuel saving and emission reduction effect of Corolla dual engine, the demonstration operation of hybrid vehicles in the field of public travel will be more helpful to improve the awareness of hybrid products. At the same time, through complementary resources, we will increase the spread of hybrid technology in China, let more consumers know and understand hybrid products, and let really good products be accepted by the market, thus setting a new example of automobile energy conservation and environmental protection.

Establish a green travel sharing platform

How to realize the sustainable and rapid development of the automobile industry while minimizing environmental damage is a priority issue for every responsible automobile enterprise.

Zhong Faping, chairman of Hunan Keliyuan New Energy Co., Ltd. said: "Keliyuan is not an automobile factory, but it is a leading enterprise in China’s hybrid power industry, and FAW Toyota enjoys Toyota’s world-renowned hybrid power technology products. The cooperation between them can be described as strong cooperation, and the two sides work together to change the current situation of hybrid power technology products in China market, and ultimately promote energy conservation and emission reduction and the improvement of environmental protection, benefiting the world."

The strategic cooperation between the two companies is to solve the "ultimate" problem that puzzles the development of China automobile industry from the most fundamental aspect of car use. Through real customers, we can accumulate a lot of operational data, and then show the advantages of hybrid technology to more consumers, and finally create a relaxed market environment for the hybrid product market that is most suitable for the current situation in China.

Hybrid power has become the main force of energy saving and emission reduction.

As a leader in the global automobile industry, Toyota has always been committed to protecting the environment and solving the problem of energy shortage, and has been deeply involved in the global market of new energy vehicles for a long time. As early as 1992, Toyota issued the Toyota Earth Environment Charter. In 2016, the sales of 9 million hybrid vehicles in the world were achieved, and the emission of carbon dioxide was reduced by 67 million tons to protect the environment.

In China, FAW-Toyota has also been adhering to this environmental protection, and has been committed to the research and exploration of new energy, environmental protection and energy-saving vehicles. From the first introduction to China in 2006 to the Corolla Twin Engine listed in 2015, FAW Toyota has made due contributions as a pioneer. As the most feasible environmental protection solution at this stage, the Corolla Double Engine has been widely welcomed as soon as it was listed, and the "national mixed era" initiated by the Corolla Double Engine has brought real benefits to environmental improvement.

In the future, FAW Toyota will continue to launch energy-saving vehicles equipped with hybrid systems. In addition to the introduction of TNGA platform, from 2018, FAW Toyota will also introduce vehicles with energy saving, high combustion efficiency, low fuel consumption and low cost. By 2020, TNGA platform will launch more than 15 models, of which a considerable proportion are hybrid models.

Green car products should be put to good use.

Through the strategic cooperation of green travel, FAW Toyota will help Keli to penetrate the layout of the all-hybrid industrial chain, build a platform for the promotion and operation of hybrid vehicles, and let more consumers participate in green traffic travel. Choosing Corolla Double Engine means that you will participate in traffic travel as a "green traveler". As a green, energy-saving and environment-friendly vehicle, Corolla Shuangqing paid attention to the protection of the ecological environment from the initial stage of design and production, and it won the White Gold Award for Ecological Design in China in 2016. Corolla twin engines have lower fuel consumption and cleaner emissions, which reduces the environmental damage caused by driving. It does not need to be plugged in, but converts harmful energy into "positive energy" through its own energy conversion, thus making travel cleaner. At the same time, because it does not need to replace the battery for life, there is no secondary environmental damage like pure electric vehicles.

By building a wider shared green travel platform, more people will pay attention to, understand and choose hybrid vehicles, so as to achieve the active participation of the whole social class and fundamentally alleviate the environmental pressure brought by traffic travel, which is the ultimate goal of signing the green strategic cooperation agreement between FAW Toyota and Keliyuan.

Special feature of 1905 film network In the past two weeks, "Hundred Flowers Sixty" specially planned a series of programs, and together with filmmakers, reviewed the footprints of Hundred Flowers Award in the past 60 years. A few days ago, the 36th Hundred Flowers Award came to an end, and the film produced by Bona Film won the title of best film, as if once again leading the audience back to a red sea night four years ago.

Hundred Flowers Award, founded in 1962, has gone through 60 years and witnessed the social changes in China with light and shadow. Talking about the 34th Hundred Flowers Award, I have to mention the action war movie, and won the honor of the best feature film of that year, which was the highlight moment of the 34th Hundred Flowers Award Awards Ceremony.

It was the evening of November 12th, 2018 in Foshan. Yu Dong, the chairman of Bona Film, led a team of nearly 20 people from Operation Red Sea’s creative team to attend the award ceremony, which was very spectacular. Because of Operation Red Sea’s outstanding performance, the audience voted for Operation Red Sea in succession, hence the name "Red Sea Night".

Yu Dong said: "In fact, there was a lot of suspense that night, and the most competitive thing was that both films were stories about evacuating overseas Chinese, and both of them achieved good results, so I was very nervous, but I still comforted the director and said that both of your films were shortlisted anyway, and which one won the prize was an honor."

Operation Red Sea finally won five honors that night, including best film, best director, best supporting actor, best supporting actress and best newcomer. A particularly interesting thing happened that year, and many people didn’t expect that the competition for best supporting actor would be so fierce. Operation Red Sea and Wolf Warriors 2 competed for the Best Supporting Actor Award. In the first round, there were 101 votes, and the judges voted on the spot. Both of them got exactly the same votes, with 32 votes, so they voted again, and Du Jiang narrowly won.

Yu Dong mentioned: "Everyone was very happy that day. We were lucky enough to participate in the creation of the film, and we were very happy whether we won the prize or not. What everyone shouted the most was that at the celebration dinner, the director "Tucao" "abused" them, and why it was so hard to shoot at that time. Why do I say that Lin Chaoxian is a madman? He is desperate to make a movie. There is a shot of tank battle with a tank running at high speed in front. The director asked the camera to run after the tank, and then turned from the front of the tank to take a shot of the tank coming in front. The photographer refused to shoot, saying that it was too dangerous, and there was no guarantee that the car would hit in the middle. Lin Chaoxian went on his own, but this lens was too fast, and the car turned over, and even the car was turned into a dust smoke, and everyone was scared. It was really a life-changing lens. "

In the end, director Lin Chaoxian’s head was broken and he turned a few somersaults, but he just stood up, patted his head, and said nothing was wrong. Go on, and prepare for the next shot. This professional attitude infected all the staff present, and it was this crazy and unforgettable shooting experience that made Operation Red Sea such a blockbuster and won the love of the audience. When the thrilling shooting process behind it was shared, it made people feel that the film was hard-won.

Yu Dong once said that to tear down the wall between the main melody film and the audience, what does it mean to tear down this wall?

Yu Dong replied: "We are studying the direction of Chinese blockbusters. In the past, many war films and genre films suffered from many limitations. One was that they were too focused on the theme and lacked a strong narrative structure. The other was that they were afraid to invest in technology and surpass them by taking the same theme as a benchmark. This is also a topic we are constantly exploring. For example, it is a mix of several types, which is already a gangster film plus an agent film plus an action film. Therefore, Bona Film has focused on the stories of firefighters, pilots, marines and drug police in recent years, which also shows the responsibility and responsibility of such a big country as the community of human destiny. We especially hope that the types of China films will present more styles and give the audience more choices. For example, a genre breakthrough has been achieved with oriental thinking, including such a realistic film, which has turned a social problem film into an emotion. It is amazing. "

Over the years, what kind of guiding role has Hundred Flowers Award played in film creation? Yu Dong, as a filmmaker, said: "I started to pay attention to Hundred Flowers Award when I was a child. At that time, my sister especially liked to buy Popular Movies magazine. Every issue came out and she always took it home. Everyone rushed to read it. When voting, everyone discussed who to choose. I definitely voted when I was a child. Later, I liked movies and often watched movies, so I went to the Film Academy and was assigned to work in Beijing Film Studio after graduation. At that time, I took the film of the North Film Factory and followed the propaganda section chief to participate in Hundred Flowers Award. "

Hundred Flowers Award inspired Yu Dong’s interest in movies and led him to start his own film career. Hundred Flowers Award will continue to shine in China, attracting more light and shadow lovers and contributing to China’s film career together.

Hundred Flowers Award’s votes represent the audience’s love, and also reflect the direction of China’s film creation. The people-centered creative orientation reflects the new era and tells the stories around the audience, thus expressing the feelings of the creators and expressing their heroic dreams. I hope that Hundred Flowers Award, the oldest, oldest, most historical and weighty audience evaluation in China, will be able to do better and better on behalf of the audience. It can be more deeply rooted in people’s hearts and influence every audience.

Don’t know Zhou Huan.

There is neither WeChat nor personal contact, so I always wanted to be called "Duke of Zhou" when I wrote my draft, but when I started writing, I found that he had already had the reputation of "Duke Huan" and followed it with fear.

But presumably, the public relations and media in the internet circle are mostly aware of Huan Gong. Since December 7, 2015, Huan Gong was once fully responsible for the public relations department of Alibaba Group. In addition to continuing to directly lead the public relations team of the retail e-commerce business, the public relations teams of other business divisions of the Group reported to Huan Gong on the dotted line. However, just over two years later, Huan Gong suddenly broke with Ali, and joined Pinduoduo in mid-2018 to meet the brothers of the former public relations team.

At that time, Ali and Pinduoduo were engaged in fierce fighting. For quite some time, Huan Gong’s choice was the talk after dinner in the circle.

Huan Gong’s big trouble happened on January 4, 2021. At 1 am that day, a 23-year-old female employee in Pinduoduo died suddenly on the way to work. In the face of the sudden death of female employees, Pinduoduo’s series of crazy operations are jaw-dropping; But after Zhihu gave Pinduoduo a fatal blow, things became more and more magical.

As the head of public relations, Huan Gong is naturally at the forefront, and in successive disputes, he quietly left, and the public relations team with hundreds of people was collectively opened, which can’t help but sigh.

When I was out of Ali, I gave up a lot. I’m afraid I’ll worry about it and hate it. How many things do I want to talk about?

01 Quan Shuai Zhi Shuai

Be brave and know the machine, know people and make good use of them, which is handsome; Take charge of the three armed forces alone and display the general plan, which is actually handsome; Shock up and down, tune yin and yang, and make a decision, which is the right to be handsome.

No matter what the content of Ali’s public relations system is, we can’t bypass Wang Shuai. Ali’s public relations is brave and good at fighting, which can be called "the public relations team" by the outside world, and also originated from Wang Shuai.

Wang Shuai is not only the chairman of the marketing public relations committee of Alibaba Group, but also a partner of Alibaba Group. He is not a general Ali partner, because Wang Shuai has a higher level in the management sequence than many partners.

In other words, Wang Shuai can’t be simply regarded as the head of Ali’s public relations. He is a core participant in the strategic planning of Ali Group, and he helps the group’s strategy more by supervising the war and public relations, a Chinese-Taiwan department.

The existence of Wang Shuai naturally solved two major problems that public relations had to face:1. Internal status (whether there is a right to speak); 2, internal management (can you get the results, cut to the cake).

In most companies, anyone in the public relations department can bully, and from time to time, they have to "carry the pot" for the boss. It is light to get a few kicks, and it is normal to be stewed in a pot. But in Ali, public relations is a close comrade-in-arms of the bosses of all business lines, and even many business lines rely on public relations to break the game.

To put it bluntly:For anyone in Ali’s public relations, personal ability determines the foundation of their growth, Ali’s stage determines the space for them to move around, and Wang Shuai determines the upper limit of their development early..

Duke Huan is undoubtedly capable. In Ali, Huan Gong has the same scenery for a while, and he can also play games among partners. However, in Pinduoduo, although it is widely rumored that "Ali public relations saves Pinduoduo", Huan Gong and his defected No.100 brother not only took the blame, but were also accused of chopping.

This is probably the difference between having Wang Shuai in Ali and not having Wang Shuai in Pinduoduo.. I don’t know if all the students of Ali PR are aware of Wang Shuai’s real energy-probably not, because what they see every day is the other side of Quan Shuai.

02 the right to be handsome

Appoint officials because of their posts, follow the name and be responsible for the facts, hold the handle of killing, and teach the ministers the ability to exercise power.

In February, 2021, in response to the discussion on Alibaba’s intranet triggered by To Ali, Wang Shuai published a post entitled "Some Thoughts on Everyone’s Discussion", put forward the theory of "three tens of millions" and talked about "price and value are inconsistent". Teacher Ma replied to praise "good writing, true feelings of writing" and was put on the top.

But there are also some replies that the style of painting is like this:

"I don’t understand"

"Is there a class representative to sum it up?"

"a little profound"

"The prose is well written."

……

Talking about this phenomenon, Ali, a former public relations student, joked: "After the arrangement of Shuai Zong, we often have to think about it. What does it mean? Do you follow the original words, or do you have other deep meanings? "

Is it necessary to guess? Yes!

"Wang Shuai doesn’t like others to change his meaning." Many senior media reporters who have been docking Ali for a long time have affirmed this.

Wang Shuai is a man with a wide range of interests. He dabbles in poetry, books, paintings, wine, rock and roll, etc., and naturally speaks and acts like a scholar. This is understandable, Wang Shuai’s personal charm itself is very commendable.However, when Ali’s public relations classmates began to guess Wang Shuai’s mind, and who guessed more accurately and who had the advantage, and when the guess was accurate, everything changed..

Coincidentally, although Wang Shuai is in a high position, he is very emotional and close to the people. He doesn’t put on airs at ordinary times, and he is also willing to interact with his classmates. From time to time, he plans to eat and sing K. Many students in the public relations system can easily get in touch with Wang Shuai directly if they want to. So some students deliberately attract attention, some students move their homes to Hangzhou, and some students play emotional cards privately …

"At the grass-roots level, involution is really serious. The high P class Committee is similar. " More than one Ali public relations classmate expressed emotion.

Having worked in Ali’s public relations system for so many years, Huan Gong should know Wang Shuai, otherwise he could not have once become "Prince Ali’s public relations".He knows Wang Shuai, but he may not know what Wang Shuai really means.

03 the love of the superior

Give it to you, it is yours; No, you can’t take it.

There are two sections of Qing history that are very interesting and can be used as mirrors.

In the first year of Jiaqing (1796), Emperor Qianlong passed the throne to his son Jiaqing. It was not until the fourth year of Jiaqing (1799) that Jiaqing dismissed He Shen from office and put him in prison. Fifteen days after the death of Emperor Qianlong, Jiaqing gave He Shen suicide.

In 1898, Emperor Guangxu implemented the "Reform Movement of 1898", but it was resisted by Empress Dowager Cixi, who imprisoned Emperor Guangxu in Yingtai, Zhongnanhai. The whole reform lasted only 103 days, which was called "Hundred Days Reform".

On December 7, 2015, Huan Gong took full charge of the public relations department of Alibaba Group. After a while, this position became the general manager of Alibaba’s public and customer communication department. In June 2017, Huan Gong took over the public relations work of Alibaba Pictures brand market, and the time was limited. Huan Gong soon left Ali to join Pinduoduo, and he was in a competitive position.

Professionals who are familiar with HR rules should understand that there is room for communication in non-competition agreements. In 2017, Kyle, the former general manager of Sohu Video Copyright Film and Television Center, was arbitrated at a high price for allegedly violating the prohibition of business strife. Zhang Chaoyang once said that "this is a question of rules, and the question of rules is not a small problem"; But Kyle cried to Zhang, playing the emotional card, and Zhang, the good man, was gently put down.

As I said before, Wang Shuai is also very emotional. Ali’s public relations department also has employees who have left their jobs and are engaged in competition. Wang Shuai, who is affectionate and righteous, naturally won’t make it difficult for his former subordinates.

As long as they bow their heads.

Many students bowed their heads. Some of their competitions have changed from year to year, and most of them have turned a blind eye.

But Huan Gong went to Pinduoduo with a competitive career.

Some former comrades-in-arms of Huan Gong said with emotion: "According to his character, it is hard to imagine that he would cry and ask for help."

The wind turned into a sigh, and he forgot the smoke in the water. Out of Ali, into a lot, refused to bow, rushed into a bigger storm vortex.

(To be continued)