Beijing, Dec. 21 (Reporter Zhang Ni) As New Year’s Day approaches, domestic colleges and universities have entered the final stage one after another, and the army of students will return home soon. Affected by the epidemic, this year’s major universities implemented a "peak-shifting" holiday, and many universities even started the winter vacation mode in December.

　　What’s the difference between this winter vacation? Is the epidemic prevention and control deployed?

Data Map: On April 10th, Taiyuan Railway Station, Shanxi Province, students returning from colleges and universities received temperature tests at the exit. On the same day, the first batch of colleges and universities in Shanxi Province resumed classes in their graduation grades. China News Service reporter Wei Liang photo

　　The implementation of peak-to-peak holidays in colleges and universities has a school holiday of more than 2 months.

　　Recently, there have been newly confirmed cases in many provinces in China, and the Spring Festival on New Year’s Day is approaching. As one of the main forces of the inter-provincial floating population, the winter vacation arrangements for college students have attracted much attention.

　　In view of the problem of epidemic prevention and control in schools, the Ministry of Education recently issued the Notice on Strengthening the Prevention and Control of Epidemic in Campus this winter and next spring to the Office of the Leading Group for Epidemic Prevention and Control in COVID-19. The "Notice" requires that all local schools should plan the winter vacation and spring school opening arrangements as early as possible, and coordinate the prevention and control of normalized epidemics and teaching and scientific research work. Colleges and universities adhere to the principle of "peak-shifting", arrange students to leave school in batches and orderly, and properly arrange winter vacation life, the teachers and students who stay in school.

　　Judging from the actual situation, different from previous years, this year, the winter holidays in colleges and universities all over the country have opened a "time difference", and the length of holidays is also quite different.

　　For example, the winter vacation of Tianjin Normal University will start before New Year’s Day. According to the arrangement of the school, students will have a winter vacation from December 21, 2020 to February 27, 2021, and the holiday will last for more than two months.

　　According to the school calendar published by China University of Political Science and Law, the students of this school have a winter vacation from January 9, 2021, return to school on February 28, and formally attend classes on March 1, with a total holiday of 50 days.

　　The winter vacation of China Renmin University lasts from January 18th to February 21st, 2021. The winter vacation of the University of International Business and Economics started later, starting from January 25, 2021 and ending on February 26, with February 28 as the student registration day.

　　According to the announcement issued by Wuhan University, the school’s holiday time is from January 17th to February 23rd, 2021. Fudan University’s winter vacation starts on January 17th, 2021, and the undergraduate students register on February 28th, and the graduate students register on February 26th.

Data Map: Students study in the study room of the library. Photo by Liu Yuhua

　　People with the same defense, closed management … … Epidemic prevention measures "No holiday"

　　The winter vacation is just around the corner, and education departments and universities all over the country have begun to actively deploy the epidemic prevention and control work during the holiday.

　　This month, the Education Department of Zhejiang Province held a conference on epidemic prevention and control in winter and winter vacation in the province’s education system to deploy epidemic prevention and control in winter and spring on campus.

　　In terms of prevention and control of epidemic situation on campus, Zhejiang requires sticking to people’s common defense, fully guarding the campus gate, continuing to strictly implement the intelligent control measures of epidemic situation on campus, adjusting the control measures on campus in light of the actual situation, strengthening the management of campus gathering activities, paying close attention to the inspection and disinfection of all kinds of materials entering the campus, especially imported materials and cold chain materials, and establishing and improving the centralized supervision and unified disinfection and detection mechanism of cold chain food in school canteens.

　　In addition, Zhejiang also requires that the work plan for the winter vacation and the next semester be prepared in advance, that students leave school in an orderly manner, that management services for students staying in school during the holidays be continued, that communication between home and school be strengthened, and that students’ holiday life be guided and arranged; Grasp the health status of teachers and students immediately, and provide the basis for the judgment of the new semester.

　　In addition, the education departments of some provinces have recently "named" the situation that some schools’ epidemic prevention work is not in place.

　　For example, recently, the Jiangxi Provincial Department of Education and the Provincial Health and Wellness Committee jointly held a video conference. At the meeting, it was reported that some schools in Nanchang High-tech Zone were short of epidemic prevention materials, and some schools in suichuan county did not regularly clean and disinfect public places such as canteens and toilets as required.

　　The meeting pointed out that it is necessary to strictly control the "three passes" outside the school gate, at the school gate and inside the school gate, and further strengthen the prevention and control of epidemic situation before and after the Spring Festival holiday.

　　In addition, major universities have recently held intensive work deployment meetings to knock the "alarm bell" in advance for the prevention and control of the winter vacation epidemic.

　　A few days ago, Beijing University of Posts and Telecommunications held a deployment meeting on campus epidemic prevention and control during the winter vacation. The school emphasizes that it is necessary to compact responsibilities at all levels, do a good job in campus closed management, students leaving school, teaching management, logistics support, material reserve, duty on duty, information submission, etc., strictly examine and approve the discipline of leaving school and returning to school, and build a defense line for campus epidemic prevention and control.

　　Capital Normal University previously issued a notice clearly stating that teachers and students "do not leave the country unless necessary". All secondary party organizations should strictly do a good job in the examination and approval of faculty leaving Beijing, and the student affairs department should strictly manage the record of leaving school. Adhere to the relatively closed campus management and the requirements of "returning to school conditions", strengthen the "Beijing Health Code" at the school gate and check the negative certificate of effective nucleic acid detection, and so on.

Data Map: Returning students receive love and epidemic prevention packages. Photo courtesy of Tongji University

　　Pay attention to these when you go home in winter vacation!

　　There have been sporadic epidemics in many places since the winter, but according to previous domestic disease control experts, although there is a large flow of people during the Spring Festival, as long as there are no infected people in the crowd, there will be no major epidemic with a wide spread.

　　For returning home for holidays, disease control experts and local education, health and other departments also gave some travel tips:

　　1. Don’t go to medium and high risk areas unless necessary.

　　2. Plan the return route, simplify the itinerary, pay attention to the changes in medium and high-risk areas in China, avoid transferring to transportation in medium and high-risk areas on the way, and do personal protection.

　　3. Return home from high-risk areas in China, pay attention to the relevant requirements such as nucleic acid detection certificate in the place of residence, and report the relevant situation to the community where the place of residence is located and the CDC in the jurisdiction after arriving at the destination.

　　4. Personal protection should be done in the process of returning home, and masks should be worn during the whole journey when taking public transport.

　　5. Pay attention to hand hygiene when traveling, and wash your hands frequently at stations, airports and other places.

　　6. Pay attention to personal hygiene on public transport, and cover your nose and mouth when sneezing.

　　7. During the Spring Festival, try to avoid going to the enclosed space with many people in the room, and reduce the gathering of relatives and friends and a large number of people.

　　8. Strengthen self-health monitoring. If you have symptoms such as fever, cough, diarrhea and fatigue, you should wear disposable medical masks and above, and immediately go to the fever clinic of the nearest designated hospital. Try to avoid taking public transportation during the medical treatment. Please take the initiative to inform the doctor of the travel history and contact history in detail when you see a doctor, so as to facilitate timely investigation.

On July 31, local time, the Bank of Japan suddenly announced a rate hike, adjusting the current policy interest rate of 0% to 0.1% to around 0.25%. This is also the first rate hike since the Bank of Japan lifted its negative interest rate policy in March this year.

At the same time, the Bank of Japan announced a detailed table reduction plan. The scale of government bond purchases will be reduced by 400 billion yen every quarter, and the monthly bond purchases from January to March 2026 will be about 3 trillion yen. Although the plan is generally in line with expectations, the reduction in bond purchases is lower than market expectations.

Under the "double impact" of raising interest rates and shrinking the table, the exchange rate of the US dollar against the Japanese yen suffered a short-term earthquake, once breaking through the 152 mark. As of press time, the exchange rate of the US dollar against the Japanese yen was reported at 152.1.

As of the close of July 31, the Nikkei 225 index closed up 1.49% at 39,101.82 points. The yield of Japanese five-year government bonds rose by 7.5 basis points to 0.660%, the highest level since November 2009.

Analysts believe that the Bank of Japan cut its bond purchases while raising interest rates, demonstrating its determination to normalize its policies. The Bank of Japan also hinted in its statement that it may continue to tighten monetary policy in the future. "The future monetary policy operation will depend on the future development of economic activities, prices and financial conditions. However, given that the real interest rate is at a significantly low level, if the prospects put forward in the outlook report in July can be realized, the central bank will continue to raise the policy interest rate accordingly and adjust the degree of monetary easing."

On July 31, Bank of Japan Governor Kazuo Ueda said that it is appropriate to adjust the easing policy from the perspective of achieving the sustainability and stability of 2% inflation. The real interest rate may still be significantly negative, and the relaxed financial environment will continue to support the economy. If the current economic and price prospects are realized, we will continue to raise interest rates and adjust the intensity of easing policies.

Since the negative interest rate policy was lifted in March this year, the Bank of Japan has been cautious in raising interest rates. What are the considerations for raising interest rates at this time?

Justin Hu, a professor of practice at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University, told reporters that the certainty of Japan’s deflation is gradually stabilizing. Since April 2022, Japan’s CPI has been consistently higher than the central bank’s target of 2% year-on-year. At the same time, the recent weakness of the yen has also prompted the Bank of Japan to raise interest rates to some extent.

In the summary of its latest outlook report, the Bank of Japan also showed optimism about the sustainability of inflation. The Bank of Japan lowered the median core CPI forecast for FY 2024 to 2.5%, and raised the median core CPI forecast for FY 2025 to 2.1%.

The Foreign Exchange Group of the Research Department of CICC believes that the Bank of Japan’s interest rate hike may also be considered by the United States to cut interest rates. At present, the market has fully priced the Federal Reserve’s interest rate cut in September. Under this background, if the Bank of Japan postpones the interest rate hike to the meeting in September or October, it will highlight the hawkish behavior of the Bank of Japan and the convergence of US and Japanese monetary policies, which may further bring about the appreciation of the yen and the upward trend of Japanese bond interest rates.

Today, the author wants to analyze the phenomenon of price reduction promotion in detail, hoping to answer three questions: what kind of goods are effective in price reduction? What are the effects of price reduction? How to effectively reduce the price without appearing Low?

Price reduction is perhaps one of the most frequently used words in our daily life.

• Taobao, Tmall’s store is doing price reduction promotion;
• The supermarket in the shopping center next to the company is cutting prices;
• The gift package of playing mobile games is reducing the price;
• Buy a video website member, bike-sharing monthly card is reducing the price;
• Even a lot of luxury accessories are promoted on Mr. Porter.

And we ourselves, as consumers surrounded by crazy bees, waves and butterflies, sometimes feel speechless about our behavior. Sometimes we see the price reduction products just like our long-lost brothers, and sometimes we see a lot of information about price reduction, but there is no wave at all in quiet inside.

What factors are influencing our sensitivity to price reduction information?

Today, I want to analyze the ubiquitous phenomenon of price reduction promotion with you in detail, hoping to answer three questions:

1. What kind of commodity price reduction is effective?
2. What are the effects of price reduction?
3. How to effectively reduce the price without appearing Low?

Let’s imagine a scene first:

If you are walking in the street on a sunny summer day. Suddenly, I saw a figure coming at me. It was the opposite sex with clean clothes and good figure, but I couldn’t see my face clearly because of the distance.

At this time, most people will think: "This little sister/brother must be beautiful/handsome", and even a template of a beautiful face has appeared in their minds. Even though the appearance of the opposite sex in the distance is very general, at this moment, weWill look on the bright side first.

The reason why we think like this is related to a concept in social psychology.Psychological Distance (psychological distance)Related.

Psychological distance can be understood as our perception of the environment and things. For things that are strange, far from our physical distance, or long in time dimension, we all have a long psychological distance. On the contrary, we tend to get close psychological distance for familiar things with close physical distance or recent time.

A large number of studies show that: forFar psychological distanceHuman beings tend to think about its benefits. For things that are close to psychological distance, we will think more about its cost.

Therefore, when we are in a hazy state about the distant opposite sex, we tend to imagine that her appearance is attractive. This is also the main reason for the "back killer" and the "seeing death" of online dating.

Whether you only see the back of the opposite sex or communicate through the internet, the far psychological distance brings you imagination in a good direction.

When a couple begins to fall in love for a period of time, and the psychological distance is close, they will begin to pay attention to each other’s advantages (that is, the benefits gained from this relationship) to their shortcomings (costs), which is also a personal experience that many of us will have.

Back to the theme, the action of reducing the price, in the final analysis, is to tell consumers that you canAt a lower costTo get a profit. And the theory of psychological distance tells us:When consumers are psychologically far away from a commodity, they will not care about the cost at all.

Therefore,To be effective, price reduction promotion must have established a sense of value in consumers’ minds.As for how to build a sense of value for commodities, I can use a separate space in future articles, so I won’t start here.

But for many marketers, the more urgent problem to be solved is:

"What if my products haven’t had time to establish a sense of value, but they have to cut prices and rush sales because of the need of the capital chain?"

Here’s a way for everyone, that is-Quickly set up a value anchor to build a temporary sense of value..

In the previous article, I once told you the concept of value anchor, that is, we always find some known reference objects in our hearts when measuring the value of a thing. Therefore, we canArtificially create reference objects to quickly establish a sense of value..

Side-by-side anchoring is a common practice in the retail industry. Specifically, it is to put two goods with similar functions, capacity and appearance, but with similar prices side by side.

In this way, customers will feel that it is cost-effective to buy the low-priced one, because their judgment on the value of this commodity has been influenced by the high-priced one.

In addition to the same type of goods as the value anchor, you can also let the price of goods at other time points as the anchor, the most typical is the original price and special price.

In this case, the calibrated original price will become the maximum value anchor of the commodity. Consumers will consider the special price as "this product is worth so much money".

Another operation is to make "being selected and bought by most people" as the biggest value anchor. When we shop on Taobao, we will subconsciously look at the number of comments and monthly sales.

The principle is that for the limbic system area of our brain, being selected by many people is equal to safety. This set of value choices is particularly important in the life of primitive tribes. For example, plants that have been eaten by many people are definitely non-toxic.

It is precisely because our brain has such a mechanism of filtering information and saving thinking energy that being chosen by many people often becomes a great source of value.

These practices are also common in transactional e-commerce, but this rapidly established sense of value can easily be diluted. If consumers shop in high cognitive mode, it will be easy to eliminate this short-lived sense of value by comparing other goods of the same type.

In the final analysis, building a real sense of value is the right way to accumulate long-term sales.

The role of price reduction is not only to rush sales. Many times, our understanding of price reduction only stays in a simple logic-when the price comes down, sales will go up, which is the demand curve of economics.

In fact, the role of price reduction is not just to increase sales. Here I will introduce the Product Life Cycle Model in marketing, and I will share it with you.What role can price reduction play in different stages of product life cycle?.

The product life cycle is mainly divided into four stages-introduction period, growth period, maturity period and decline period. Let’s take a look at the role of price reduction as the product life cycle goes on.

The scope of application of this period is the stage when the product has just been launched. At this time, the accumulation of user pool is small, and consumers’ sense of value of the product is not high. In fact, I don’t recommend you to do price reduction promotion at this time, because the reason has been mentioned in the last paragraph.

If you really want to do it, use the three methods mentioned above. But remember, it is difficult to accumulate a short sense of value to truly valuable users.

In the growing period of product life cycle, potential customers have a certain sense of value for our products. They may have heard about our products from friends, or they may be interested in the exposure of other marketing platforms. In short, more potential consumers have demand for products.

To achieve rapid growth at this time, it is necessary to reduce the concerns of potential customers, that is,Trial and error cost.

For example, there is a hole in front of the monkey, and we have successfully convinced them that there are bananas in the hole. Then we just need to make the monkey feel that the hole is not deep and will not fall.

In my previous article, I talked about the concept of perceived cost, that is, besides money, time and energy are also part of perceived cost. Price reduction can actually reduce these three types of perceived costs in different ways.

1. Money cost:This is the most direct way to make consumers feel that "it is just cheap to buy now". I have seen a very successful case of price reduction before, that is, a membership system with fees, which launched an activity of reducing the price by 50% one day, then rising by 10% every day, and restoring the original price five days later. The output of this activity was so successful that many potential consumers who were still hesitating immediately placed orders.
2. Time cost:The concept of this method is that the product manufacturer transforms the cost of money into the time cost that consumers feel. For example, if an online shop delivers goods, it will upgrade the slow delivery express to SF Express for free, so that consumers can receive the goods on the same day. Or a hotel provides customers with free airport shuttle service, which are all ways to reduce the time cost perceived by consumers.
3. Energy cost:This method is to make consumers think about choosing goods without spending too much attention. The most typical thing is to give a price reduction when everyone in the whole category does not reduce the price. At this time, when consumers have the demand for this category, they can basically place an order without considering it.

If the biggest concern of consumers is the quality problem, such as the material problem of BB car or the limit problem of food, then returning goods for free without reason will be the best way to save energy.

In short, in the growth period, we shouldAnalyze the biggest concern of potential customers not to buy, and then eliminate that concern by making profits at cost..

When you reach the maturity of the goods, you basically have to go all out to sell them. Use it at this timeQuantity-related pricing methods will be more effective.For example, give a big discount if you buy enough, or share it with multiple friends for bargaining.

This period is generally not short, but it should be noted that the price reduction must be rhythmic and cannot last too long. The reason for this is that human genes determine that we are sensitive to change, but when the change becomes normal, we have no feeling.

What’s even more frightening is this.The sense of detachment caused by the sudden disappearance of positive changes will minimize our impression of related things.

For example:

If your boss tells you that starting today, you will be given a monthly salary as a bonus temporarily, you will be very happy, but this happiness will only last for a few weeks at most, and then you will get used to it.

A few months later, the boss said that this month’s bonus was gone, and there will be no bonus in the future. Not only is the pain caused by this loss far greater than the original happiness (because human beings suffer more from losses of the same magnitude than the happiness of gains), but you will hate your boss and this company and feel that they have exploited you.

Blindly reducing the price for a long time will hurt the brand value and it will be difficult to support the recovery of the original price in the future. This is also the case that many commodities in the retail industry can never return to their original prices once they are reduced in price.

Therefore, the price reduction of products should have a certain rhythm, which is reflected in:

Don’t let consumers think that you cut the price just to throw the goods to them in a hurry.

How to do this will be described in detail in the third part of this article.

The sense of commodity value in recession is not as strong as in previous stages. Generally, at this time, the enterprise has planned to reactivate the market with other newly launched products, but the old goods usually still have the problem of inventory backlog.

If it is for the development of APP or service paying members, enterprises need to consider how to transform the consumers of the original products into the user pool of new products. At this time, old goods actually shoulder a mission. For physical retail stores and online retail stores, the purpose of price reduction promotion is to let more people step in or click into the store.

For service businesses, the purpose of reducing the price of the old business is to let more people know and be interested in the new service. Simply put, it’s alldrainage.

For drainage, the author described it in detail in a previous article, and interested readers can find out: we often talk about drainage, what are we talking about?

Now we put the drainage on the premise of price reduction and promotion, and we will find that: in fact, the premise of maximizing the price reduction and drainage isPurposefully connect old goods with new goods, and increase the exposure and sense of value of credit goods..

I have seen that many retailers want to use price reduction as a drainage, but because of the lack of purpose, the final result is just to let customers enter the store to buy goods at reduced prices and then check out.

If you ask these retailers how to sell more other goods at lower prices, their answer will be:

Try to keep customers in the store for a while.

The subtext is that the drainage product is only responsible for guiding customers into the store, and then we try to give a lot of other information.

Why is this usually not effective enough? You can recall the cognitive model theory I mentioned before. When customers want to enter the store to buy promotional items, they areIn the low cognitive mode, their only purpose is to get the goods at a reduced price quickly and finish the task.. At this time, it is often difficult to attract attention by giving too much messy information. So you have to find one.The destination goods are attached to the information..

For example, if a box of masks is used as a drainage product, then a better way is to bundle the mask with the new skin care products (such as toner and makeup remover) that need to be promoted.

If it’s a service charge, it’s best to sell old services at a reduced price and send new services for trial at the same time, in order to encourage users to download and install and try new services.

In short, whether it is drainage or bundled sales, it is necessary to give customers a feeling that "I have already bought cheap goods, so I can try new products".

In the above, we mentioned that when we rush to sell products at the mature stage, we need to keep the pace and not always reduce the price. Here I will give you an analysis of how to do this rhythm well.

For consumers, the worst perception of price reduction is:

"Where there is such a good business in the world that makes profits for no reason, there must be something fishy."

Nowadays, the lower the price of many goods, the less people buy them, just because consumers don’t have them.Perceive the reason for price reduction. Therefore, as a merchant, the best relationship with consumers in the category of price reduction is the sense of feedback. To put it bluntly, it means "I want to give back to you for a special reason, so I reduced the price."

In fact, in principle, this is related to the attribution theory in psychology.

Psychologists once did an experiment to make an office printer queue up to print, and at this time an experimenter cut in line.

Scenario one is that the experimenter cuts in line without saying anything; Scenario 2 is that when the experimenter cuts in line, he will say "Hello, please let me print first, because I am in a hurry".

The result of the experiment is that the probability that the subjects are willing to be cut in line in scenario 2 is more than doubled. However, in fact, if we re-examine, the experimenter’s statement "Because I am in a hurry" doesn’t have any substance, but because he gives a reason that seems to be the reason, people are more willing to make profits.

The implication here is that when we ask others to do something, if we can give a reason (although it may be boring), the will of others will increase greatly.

So what we have to do when we reduce the price is to provide consumers with a reason, or particularity. This will ensure that businesses give consumers a reason and consumers give themselves a reason to shop. ("It’s not that I don’t want to chop my hands, but it’s just XX now, so I don’t buy it for nothing")

Now, we will think about what particularity can be used as a reason to give back to consumers when they shop.

"Because you are special, we want to give back to you."

Membership is the most commonly used way to reduce prices. Whether it’s a big supermarket like Sam member store or Metro, or a restaurant APP or game, it’s a good reason to give members a discount.

It should be noted that besides membership, other identities can be created. For example, they all belong to a certain constellation, or even exceed a certain height, or even it is reported recently that a Marvel Comics diehard fan in the United States has watched Avengers 3 for more than 50 times, which is a good opportunity to create a special consumer identity.

"Because now is a special moment, I want to give back to you."

We are most familiar with the recent rise of 618, double 11, Double 12 and so on. In addition, there are celebrations of various physical stores and linkage activities of games.

There are two kinds of special time: tradition and man-made.

• Traditions are various festivals, such as Thanksgiving Day and Mother’s Day.
• Man-made is the activity of the above-mentioned e-commerce platform, or its own store celebration and opening.

One thing to note here is that for small platforms or small businesses, it is best to be natural or external at a special time, which is the so-called heat. For example, a physical store also participates in Double 12 activities, or a retail store celebrates Thanksgiving. Generally speaking, only the time particularity created by the big platform is more convincing, that is, it is truly special.

"Because you are here, I want to give back to you."

The particularity of place category is relatively less used by everyone. For example, knowing that there have been several days of heavy rains in Zhejiang Province, a supermarket chain decided to give 20% discount on rain gear in all stores in Zhejiang Province. Or a newly opened shopping center, where all the stores have a 20% discount.

"Because this product you bought is special, I want to give it back to you."

For example, we all know that parents will prepare schoolbags and stationery for their children when they are ready to start school in August. These goods can be reduced in price at this time.

Or when consumers buy baby milk powder, they can reduce the price of pacifiers and bottles at the same time, because these are things that babies can use, and it is not easy to be a novice mother.

"Because there is not much stock left in this commodity, I want to give it back to you."

This kind of scene most often happens in clothes, shoes and other stylish goods that need personalization. Usually, because the remaining inventory of goods is only suitable for some people, such as clothes that are too big or shoes that are too small, merchants will cut prices and clean up the tail goods.

"Because you bought it through this channel, I want to give it back to you."

Outlets is a typical special sales channel for price reduction, because consumers go to the factory store to buy it, so the price reduction is preferential. Or for service goods, because consumers download apps or register members from a certain channel, they are given price concessions.

Channel particularity usually needs to be linked with business strategy, and at the same time aschannel promotionA means of.

Another extension of the special sales channel is the special payment method. Now many merchants will reduce the price of consumers who use a certain payment method (such as cloud payment). If you want to cut prices, you can take this opportunity to further increase the depth of price reduction.

"Because it happens to be you, I want to give back to you."

Randomness is attributed to luck. For example, getting a lucky roulette wheel, or randomly drawing cards, is essentially a random selection of price reduction targets.

This way is basically unaffected by time and place, and the drawn consumers are basically willing to spend. However, it should be noted that only this random probability is not equal to 100%, which is a good special reason.

"Because of your efforts, I want to give back to you."

The essence of this reason for price reduction is that when we have paid (time and energy) for something, we will have a sense of control over it, and our evaluation of things that we have a sense of control will usually increase subjectively.

For example, when a seller sells a house, his valuation is always higher than that of the buyer. One of the reasons for this is that he thinks that the sense of control over the house increases the perceived value.

Therefore, if you want to reduce the price of a commodity well, it is best to let consumers pay for this price. For example, consumers need to snap up a limited number of goods at reduced prices on the hour, or collect cards and prints for a long time to get reduced prices, or even play some small games to get reduced prices.

Today, I have slightly summarized some basic analysis about the behavior of price reduction, mainly including:

1. It is hooliganism to reduce the price of goods that have no sense of value, but to play hooliganism well, try to give your goods a temporary sense of value by anchoring value;
2. Price reduction plays different roles in different stages of the product life cycle. Identify the stage of your product and understand what is affecting consumers’ purchase at the current stage to avoid blind price reduction.
3. In order to maintain the sense of brand and product value, price reduction must be rhythmic. Through identity, time, place, goods, inventory, sales channels, randomness and attribution, the price can be reduced more elegantly.

Author: Mr. Ha, WeChat WeChat official account: Mr. Ha (ID: yuanwai-he)

This article was originally published by Mr. @ He. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Why are small clinics so "powerful"

Around us, it is often seen that doctors in small clinics seem to be able to see any disease, which makes many people wonder: Can these doctors really cope with most health problems? In fact, there are many unknown factors behind it. Why are small clinics so "powerful" in treating diseases!

The description of the netizens in the comment area is very real. Some people say that the small clinic gives a large dose of antibiotics, such as a box of 3.5 grams of antibiotics, and the small clinic may increase it to 5 grams, so that the disease will naturally recover quickly. Others say that small clinics use drugs fiercely, even twice as much as hospitals. Although this method is quick and cheap, many people realize that there may be side effects.

At present, the fees of small clinics are not low, more than 100 yuan is a very common fee, and hospitals do not spend thousands of dollars to treat common diseases such as fever. The treatment of small clinics may be effective in the short term, but it is easy to relapse in the long run. It is still necessary to go to the hospital to treat the symptoms rather than the root cause.

Someone shared his experience of having a serious reaction after infusion in a small clinic, and later learned that four antibiotics were used at that time. In this case, it is necessary to go to a big hospital for help.

You are welcome to share your opinions in the comments section.

　　Xinhua News Agency, Shanghai, October 20th　Question: Why do high-risk products containing "banned drugs" become "online celebrity"?

　　Xinhua News Agency reporter Lan Tianming

　　On the 18th, Guo Meimei, a "online celebrity", was sentenced to two years and six months’ imprisonment and fined 200,000 yuan by the Shanghai Railway Transport Court for selling poisonous "slimming candy" containing sibutramine.

　　Sibutramine has been banned in China for about 11 years because of its great health risks. However, the Xinhua News Agency reporter found that its illegal transactions have not been completely cut off, and the recent cases of illegal production and sale of sibutramine have shown a resurgence trend. Some e-commerce platforms can still easily buy weight-loss products with sibutramine.

　　After being banned for 11 years, high-risk "banned drugs" hid in "online celebrity slimming products"

　　The reporter learned that Guo Meimei’s illegal "slimming candy" containing sibutramine has many fans.

　　Song Zhihui, deputy director of the Pharmacy Department of Beijing Tongren Hospital, said that sibutramine may affect the digestive system, nervous system, central and peripheral nervous system and cardiovascular system, leading to endocrine and metabolic disorders, mental stress and sleep disorders. "The most serious thing is that it may cause myocardial infarction, stroke and cardiac arrest. Especially for patients with heart diseases or cerebrovascular diseases such as coronary heart disease and arrhythmia, the risk of cardiovascular and cerebrovascular accidents is higher."

　　According to the information of official website, National Medical Products Administration, in 2010, the State Food and Drug Administration issued a document to stop the production, sale and use of sibutramine preparations and APIs in China, and revoked its approval documents. The drugs that have been marketed are recalled and destroyed by the production enterprises.

　　Over the years, the relevant departments have always insisted on cracking down on the illegal production, sale and use of sibutramine, but the weight-loss products containing sibutramine are still not extinct, and some of them are among the "online celebrity products".

　　The reporter learned from the Suzhou Drug Inspection and Testing Research Center that in 2019, the researchers of the center tested 84 batches of weight-loss health foods sampled by the market supervision and sent by the public security, and found that 62 batches illegally added a total of 7 chemicals, of which 50 batches were found to have added sibutramine.

　　Recently, the reporter checked the China Judgment Document Network and found that from 2013 to now, there were more than 900 criminal cases involving sibutramine, and more than 130 cases were caused by the crime of producing and selling counterfeit drugs; There are more than 730 cases of producing and selling toxic and harmful food, including more than 250 related cases in 2020, and the number is increasing year by year.

　　Taobao and Pinduoduo can buy products containing "poison" and Baidu can search sellers of prohibited raw materials.

　　The reporter tried to buy such slimming products on Taobao, Xianyu, Pinduoduo and other e-commerce platforms, and found that most of the two parties used code words, such as "old demon jar", "angel kiss" and "blue rider".

　　The reporter also found that attractive advertising slogans such as "models only", "super satiety", "sudden thinness" and "knowing how to come" are very common, and some merchants promised to lose 8 to 23 pounds in January, "no dieting, no exercise" and "send another bottle if you don’t lose weight".

　　The reporter selected three businesses with a large number of sales, and bought slimming capsules and slimming candy respectively. After screening with sibutramine bright screen reagent, sibutramine was initially detected in all three products.

　　The reporter also found that sibutramine, which is forbidden to be produced and sold, can also be easily bought. The reporter easily found the contact information of a number of sibutramine production and marketing enterprises through Baidu search, and successfully contacted many salespeople. A salesperson said that the price of sibutramine for the "first cooperation" was 7,000 yuan per kilogram and sent samples to reporters.

　　"In related cases, the content of sibutramine in some diet candy is as high as 30mg per pill, and the merchants will continuously increase the content of sibutramine in the products for people who often use drugs according to the needs of customers, even close to 50mg." Ma Xun, deputy director of the Third Procuratorate of Shanghai Railway Transport Procuratorate, told the reporter.

　　She also revealed that in the cases handled, some weight-loss products contained sibutramine, but the merchants disguised them as natural enzymes, pure Chinese patent medicines, L-carnitine and sold them in meal replacement powder.

　　Some consumers mistakenly buy such weight-loss products, and their lives are in danger. "About an hour after eating the diet capsule, I began to feel flustered, and my heart rate obviously accelerated. My heart rate soared from more than 70 times per minute to 110 times, which lasted for more than three hours. Wechat business told me to keep drinking water, and I peed six times in an hour. " Shanghai’s Ms. Zhang described her reaction after taking a certain "online celebrity slimming capsule" bought in Taobao.

　　Building supervision and working together to explore the "root-cutting" governance method

　　Experts believe that the huge sales profits of related products, loopholes in the supervision of APIs, and false responsibilities of e-commerce platforms and transportation and delivery enterprises are the important reasons for the current "endless" and "impenetrable" sibutramine.

　　Ma Xun told reporters: "The cost of 50 cents includes sibutramine ‘ Candy ’ The terminal price is about 70 yuan, and the sales price has doubled. "

　　"Because sibutramine preparations and APIs have stopped producing and selling in China, sibutramine is different from other APIs and is not monitored by the whole chain of production, warehousing, logistics and sales. Some unscrupulous pharmaceutical companies may take advantage of production gaps and use industrial equipment to engage in illegal production without leaving relevant records, just like ‘ Black under the lamp ’ 。” Shi Lichen, head of Beijing Dingchen Medicine Management Consulting Center, said.

　　He suggested that it is necessary to further strengthen the rectification of pharmaceutical production enterprises, strictly regulate the supplier audit, purchase warehousing, inspection and change behavior of APIs, completely plug the loopholes in the inflow of chemical raw materials and the outflow of APIs from unknown sources, and stop all kinds of illegal and flexible illegal production and sales behaviors.

　　Liu Peng, a professor at the School of Public Administration of Renmin University of China, believes that the regulatory authorities should not only continue to strengthen the source control, but also increase the punishment for the responsible persons of enterprises that illegally produce illegal drugs. Besides general administrative punishment and civil means, they should make use of criminal law and other laws and regulations to give full play to the deterrent effect of punishment.

　　Zhang Zhuo, a professor at the School of Pharmacy of Southwest Medical University, suggested that e-commerce and live broadcast platforms should practice the hierarchical supervision and management responsibilities of "stopping, punishing, reporting and stopping services" for problem businesses and users, and systematically rectify illegal health food operators who "hang sheep’s heads and sell dog meat". "Strengthen the keyword review of banned drugs or counterfeit drugs to prevent criminals from using ‘ Code word ’ On the platform ‘ Open ’ Trading dead ends. "

　　Lawyer Guo Yutao, a partner of Beijing Gefeng Law Firm, said: "According to relevant laws, when consumers buy diet foods containing prohibited ingredients through e-commerce platforms without knowing it, they can claim compensation from merchants and others when their health is infringed. If the e-commerce platform knows or should know that the merchant uses its platform to infringe on the legitimate rights and interests of consumers and fails to take necessary measures, it shall bear joint liability with the seller or service provider according to law. "

　　Liu Peng also reminded that the problem that express delivery has become the flow channel of some illegal drugs has become increasingly prominent. In practice, the postal departments and express delivery companies are not clear enough about the list of prohibited drugs, and the supervision over the delivery of prohibited drugs except narcotics and special drugs needs to be improved. This requires the drug supervision department and the postal department to share information and further strengthen the supervision linkage.

　　Original title: The new Corolla officially launched, priced 10.78-15 9,800 yuan

　　Hexun Automotive News On the evening of June 19, FAW Toyota’s new 11th-generation COROLLA Corolla was officially launched. The new 11th-generation COROLLA Corolla listed this time is equipped with 1.6L, 1.8L two displacements, 7 levels and 12 models. The price range is 107,800 yuan to 159,800 yuan, which is consistent with the previous pre-sale price. In just one month of pre-listing, more than 8,000 orders were achieved.

　　In terms of appearance, the new Corolla continues the design of the European version of the model. The front face part completely breaks the sense of moderation of the previous generation model, the large-scale chrome-plated banner decoration is quite eye-catching, the headlight part is sharp and stylish, and the overall line of the approximate trapezoid creates a stable and atmospheric visual effect.

　　The length, width and height of the new Corolla body are 4630mm/1775mm /1480mm, and the wheelbase is 2700mm. Thanks to the increase in the wheelbase, the body not only has more atmospheric side lines, but also has a great improvement in the performance of the rear space. For Chinese consumers who are highly concerned about the interior space, this change can obviously help the new Corolla to gain competitiveness among the same class of cars.

　　The interior retains the home style as a whole, but the details are also adjusted to be younger. The three steering wheels are decorated with silver, the asymmetrical design of the center console, and the extensive use of soft materials all reveal a fashionable atmosphere.

　　In terms of power, the new generation of Corolla is equipped with a 1.6L engine and a 1.8L engine, of which the 1.6L engine has a maximum power of 122 horsepower and a maximum torque of 154N · m, and the 1.6L engine is a 5-speed manual gearbox or an 8-speed S-CVT gearbox. The 1.8L engine has a maximum power of 140 horsepower and a maximum torque of 173N · m. Matching the 1.8L engine is a 6-speed manual gearbox and an 8-speed S-CVT gearbox.

　　According to official data, more than 8,000 orders have been placed for the new Corolla since May 18. This achievement has given FAW Toyota high hopes for the model and set a sales target of 20,000 units per month.

　　Cctv news(Reporter wanglili): At 21: 00 pm on April 9, 2022, the Office of the Leading Group for Epidemic Prevention and Control of Taiyuan issued the No.34 Notice of 2022.

　　As of 24:00 on April 8, this round of epidemic situation in Taiyuan reported 26 confirmed cases in local area and 9 asymptomatic infected cases. The activity trajectory of case 28-35 is now notified as follows:

　　Case 28

　　Male, 21 years old, lives in Nanpingtou Village, xiaodian district, and works in Fubao Automobile Glass Store in Xuefu Street, Taiyu Road, belonging to the personnel in the closed control area.

　　April 1st.

　　At about 7:50, go to work at Fubao Automobile Glass Store in Xuefu Street, Taiyu Road;

　　Around 12:00, go to the unit canteen for dinner;

　　At around 17:00, return home from work;

　　At around 22:30, I ate at Qiaoyijia Bowl Group in Nanpingtou Village.

　　April 2

　　At about 7:50, go to work at Fubao Automobile Glass Store in Xuefu Street, Taiyu Road;

　　Around 12:00, go to the unit canteen for dinner;

　　At around 17:00, return home from work;

　　At around 20:16, I went shopping at Wankelong Supermarket (Erxu Line Store).

　　April 3 rd

　　At about 7:50, I went to work at Fubao Automobile Glass Store in Xuefu Street, Taiyu Road, and then walked to Fubao Automobile Glass Head Office in Taiyu Road with my colleagues.

　　At around 11:04, return to the unit and shop in Tang Jiu convenience store near the unit;

　　Around 12:00, eat in a restaurant near the unit;

　　Around 15:24, shopping in Tang Jiu convenience store near the unit;

　　At around 17:00, I returned home from work, and Nanpingtou Village implemented the closure management.

　　April 7th

　　In xiaodian district, all the staff were tested positive for nucleic acid apheresis, and then they were transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as asymptomatic infection.

　　Case 29

　　Female, 41 years old, lives in Song Yuan Community, Baijiazhuang Street, Wanbailin District.

　　March 30

　　At about 7:30, I drove to Shanxi Pharmaceutical Vocational College with my husband.

　　At around 8:30, shopping at "Good Husband Bathroom" in Longcheng Peninsula;

　　Around 9:30, shopping near Taiyu Road in Changfeng Street;

　　At about 10:15, print the nucleic acid report at Jialeguo Supermarket in Zhengcun Street;

　　At around 10:25, buy decoration paint in Juhai decoration market;

　　At about 10:40, he entered the pharmaceutical vocational college with a negative report of nucleic acid detection;

　　At about 11:50, I went to FHJ Bobo Fish Dining with my husband in Zhengcun Street, xiaodian district.

　　At about 12:40, I repaired the wall in the school and didn’t go out during the period;

　　At around 18:20, I drove back to Xiaoximing Village with my husband.

　　Around 19:30, shop at the mobile booth near Helongwan gas station;

　　At about 19:40, I returned home and didn’t go out.

　　March 31

　　At about 7:30, I drove to Shanxi Pharmaceutical Vocational College with my husband.

　　At around 8:30, I repaired the wall in the school and didn’t go out during the period;

　　At about 12:30, I had dinner with my husband in a big basin of bones in Ganxin Lane, Zhengcun, Huangling Street, xiaodian district.

　　At about 13:35, I repaired the wall in the school and didn’t go out during the period;

　　Around 18:30, I drove back to Xiaoximing Village with my husband and didn’t go out.

　　April 1st.

　　At about 6:50, I drove to Shanxi Pharmaceutical Vocational College with my husband.

　　At about 7:40, I repaired the wall in the school and didn’t go out during the period;

　　At about 12:10, I had dinner with my husband in Chengdu Sichuan Restaurant, Beiying South Road, xiaodian district.

　　At about 12:50, I repaired the wall in the school and didn’t go out during the period;

　　At around 18:10, I drove back to Xiaoximing Village with my husband.

　　Around 19:50, I went out with my daughter to print materials to the printing shop every day;

　　Around 20:00, I returned home and didn’t go out.

　　April 2

　　At about 7:10, I drove to Shanxi Pharmaceutical Vocational College with my husband.

　　At around 8:00, I repaired the external wall in the school and didn’t go out during the period;

　　At about 12:10, I had dinner with my husband in a big basin of bones in Ganxin Lane in xiaodian district.

　　At about 13:10, I repaired the external wall in the school and didn’t go out during the period;

　　At about 18:40, I drove back to Xiaoximing Village with my husband and didn’t go out.

　　April 3 rd

　　At about 7:20, I drove to Shanxi Pharmaceutical Vocational College with my husband.

　　At around 8:20, I repaired the external wall in the school and didn’t go out during the period;

　　Around 15:00, I drove back to Xiaoximing Village with my husband and didn’t go out.

　　April 4th.

　　At about 15:40, I drove to Yuquan Mountain with my family and returned because of the closure;

　　At about 17:40, I bought medicine at Hao Fenghua Chinese Medicine Clinic, No.103, Baiyu Community, Duerping.

　　At around 17:50, shop at Ruikelong Supermarket, a comprehensive market in Ximing Jiuyuan;

　　At about 18:50, I returned to Xiaoximing Village and didn’t go out.

　　April 5

　　Around 8:30, go to Hongxing Accommodation in Xikuang Street to meet friends;

　　At around 11:40, the fair will be held at the temple fair near Xiaoximing Village archway.

　　Around 12:00, I didn’t go out after returning to my home in Xiaoximing Village.

　　April 6

　　At about 8:16, I worked with my husband in a household in Song Yuan Community of Guandi Mine, during which I found that the health code was given a yellow code;

　　At about 15:40, nucleic acid was collected at Nanhan Community Health Service Center and then returned to Xiaoximing Village.

　　At about 16:40, shop at the roadside booth and Ma Liping snack hut in Xiaoximing Village;

　　At about 16:50, I didn’t go out after returning to my home in Xiaoximing Village.

　　April 7th

　　At around 7:10, I drove with my husband to Song Yuan Community of Baijiazhuang Street to check the rental housing situation;

　　Around 8:20, move with your family;

　　At around 11:30, eat at the Minjian Pavilion in Jiuyuan Community;

　　At around 12:20, we hired a cargo girl to move to Song Yuan Community.

　　April 8

　　The center for disease control and prevention in Wanbailin District reported that the nucleic acid test was positive and was immediately transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as a confirmed case (light).

　　Case 30

　　Male, 29 years old, now lives in Jinfeng Dijing Community, Jin Feng Road, xiaodian district, and is a member of the closed control area.

　　March 30 -31

　　They all rest at home and don’t go out.

　　April 1st.

　　Around 7:00, ride an electric car to Taihua Zijing Tiancheng for decoration;

　　At about 12:00, we had dinner in Datong Daoxiao Noodles, downstairs of Taihua Zijing Tiancheng.

　　April 2

　　At about 12:00, we spread a fast food restaurant downstairs in Jinfeng Dijing Community to eat noodles.

　　April 3 rd

　　Stay at home and never go out.

　　April 4th.

　　Around 16:00, wash the car downstairs in the community;

　　Around 18:00, I went downstairs with my family to get the antigen test kit.

　　5 -7 April

　　Stay at home and never go out.

　　April 7th

　　All the staff were positive for mixed collection of nucleic acids, and the results of single collection of nucleic acids in Shanxi Shangning High-tech Medical Inspection Center were positive, and they were immediately transported to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as a confirmed case (light).

　　Case 31

　　Female, 18 years old, living in Song Yuan Community, Baijiazhuang Street, Wanbailin District, is the daughter of case 29.

　　30 March-1 April

　　Stay at home.

　　April 2

　　In the afternoon, I went to the rookie station of the cement plant to pick up the courier, then went to the snack hut to shop, and then returned home without going out.

　　April 3 rd

　　Around 14:00, I went shopping in the snack hut, and then I returned home and didn’t go out.

　　April 4th.

　　At about 15:40, I drove to Yuquan Mountain with my family and returned because of the closure;

　　Around 17:40, I went shopping with my mother at Ruikelong Supermarket, a comprehensive market in Ximing Jiuyuan.

　　April 5 -6

　　Stay at home.

　　April 7th

　　At about 12:20, I moved to Song Yuan Community of Baijiazhuang Street with my family.

　　April 8

　　After the initial screening of nucleic acid detection by Wanbailin District CDC, he was immediately transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as asymptomatic infection.

　　Case 32

　　Female, 66 years old, living in Song Yuan Community, Baijiazhuang Street, Wanbailin District, is the mother-in-law of case 29.

　　30 March-3 April

　　Stay at home.

　　April 4th.　

　　At about 15:40, I drove to Yuquan Mountain with my family and returned because of the closure;

　　At about 17:40, I stopped at Hao Fenghua Chinese Medicine Clinic and Ruikelong Supermarket and didn’t get off.

　　At about 18:50, I returned to Xiaoximing Village and didn’t go out.

　　April 7th

　　At around 12:20, we hired a cargo girl to move to Song Yuan Community.

　　April 8

　　After the initial screening of nucleic acid detection by Wanbailin District CDC, he was immediately transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as asymptomatic infection.

　　Case 33

　　Male, 44 years old, living in Xinghewan Community, Longcheng Street, xiaodian district, is a close contact of Case 7.

　　April 2

　　From 17: 00 to 19: 00, the World Trade Center aerobic gym worked out, and then drove home and didn’t go out.

　　April 3 rd

　　At about 11:20, drive to Jin Hu convenience store in the north gate of xiaodian district Jiajieyuan, then go shopping at Liuweizhai (Jiajieyuan Store) and return home;

　　17:00-19:00, accompany your family to activities in the community;

　　At around 22:00, I went to the south gate of Zhenguanyuan in Dawu community to discuss with my colleagues, and then drove home.

　　April 4th.

　　Around 9:00, I went shopping in Meitehao community, and then I went to the south area of Zhenguanyuan in Dawu community to participate in volunteer service.

　　Return home around 12:00;

　　At about 13:50, do nucleic acid in the community;

　　At around 14:15, return home;

　　At about 14:30, I saw the activity track of case 7 coincide with it at the door of the community and returned home;

　　At about 16:00, I drove to Shanxi Provincial People’s Hospital to do nucleic acid, and after observing that the nucleic acid was negative, I returned home and didn’t go out.

　　5 -7 April

　　Successively isolated medical observation at home and concentrated medical observation.

　　April 8

　　After being tested positive for nucleic acid in xiaodian district People’s Hospital, he was immediately transferred to Taiyuan Fourth People’s Hospital for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as asymptomatic infection.

　　Case 34

　　Female, 22 years old, lives in dormitory 220, Lingde Shizhai Apartment, Shanxi University. Case 26 is a classmate in the same dormitory.

　　April 1st.

　　At about 7:05, I went to the first floor of Lingde Restaurant for breakfast with my roommate.

　　At about 7:20, I will go to class in Room 409 of the new building of Foreign Languages College from the canteen.

　　At about 12:00, I went to Lingde restaurant to have dinner, picked up the courier at the rookie station, and went back to the dormitory without going out.

　　April 2

　　At around 7:05, go to the first floor of Lingde Restaurant for breakfast.

　　At around 7:20, go to class in Room 409 of the new building of Foreign Languages Institute;

　　At about 12:00, go to the hot dish window on the first floor of Lingde restaurant to have dinner;

　　At about 15:30, go to the 108 classroom of the old building of the Foreign Languages Institute for self-study;

　　At around 19:00, go to the bread-making group of Wenying restaurant to have a meal;

　　At about 19:30, go to room 217 on the second floor of the liberal arts building for class;

　　Around 21:30, go back to the dormitory with my roommate.

　　April 3 rd

　　At around 8:00, go to the 108 classroom of the old building of Foreign Languages Institute for self-study;

　　At about 11:00, go to the Mala Tang Group of Wenying Restaurant for lunch.

　　At about 15:00, I went to the 108 classroom of the old building of Foreign Languages Institute for self-study.

　　At about 18:30, I went to the school to queue up for nucleic acid, and then I went to the bread making group on the first floor of Wenying restaurant for dinner.　

　　April 4th.

　　At around 8:00, go to the 108 classroom of the old building of Foreign Languages Institute for self-study;

　　Around 11:00, go to Wenying restaurant for lunch;

　　At about 15:00, I went to the 108 classroom of the old building of Foreign Languages Institute for self-study.

　　At about 17:00, go to the Mala Tang group on the first floor of Wenying restaurant for dinner.　

　　April 5

　　At around 8:00, go to the 108 classroom of the old building of Foreign Languages Institute for self-study;

　　At about 11:40, go to Wenying restaurant for lunch.

　　At about 15:00, I went to the 108 classroom of the old building of Foreign Languages Institute for self-study.

　　At about 18:00, go to the Paomo Group on the first floor of Wenying Restaurant for dinner.　

　　April 6

　　Lingde Shizhai, a dormitory building, was blocked and controlled, and then concentrated in isolation for medical observation.

　　April 8

　　After being tested positive for nucleic acid in the First Hospital of Shanda, he was immediately transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as a confirmed case (light).

　　Case 35

　　Male, 46 years old, living in Song Yuan Community, Baijiazhuang Street, Wanbailin District, is the husband of case 29.

　　March 30

　　At about 7:30, I drove to Shanxi Pharmaceutical Vocational College with my wife.

　　At around 8:30, shopping at "Good Husband Bathroom" in Longcheng Peninsula;

　　Around 9:30, shopping near Taiyu Road in Changfeng Street;

　　At about 10:15, print the nucleic acid report at Jialeguo Supermarket in Zhengcun Street;

　　At around 10:25, buy decoration paint in Juhai decoration market;

　　At about 10:40, he entered the pharmaceutical vocational college with a negative report of nucleic acid detection;

　　At about 11:50, I had dinner with my wife at FHJ Bohao Fish in Zhengcun Street, xiaodian district.

　　At about 12:40, I repaired the wall in the school and didn’t go out during the period;

　　At around 18:20, I drove back to Xiaoximing Village with my wife.

　　Around 19:30, shop at the mobile booth near Helongwan gas station;

　　At around 19:40, I drove back to Xiaoximing Village with my wife and didn’t go out.

　　March 31

　　At about 7:30, I drove to Shanxi Pharmaceutical Vocational College with my wife.

　　At around 8:30, I repaired the wall in the school and didn’t go out during the period;

　　At about 12:30, I had dinner with my wife in a big basin of bones in Ganxin Lane, Zhengcun, Huangling Street, xiaodian district.

　　At about 13:35, I repaired the wall in the school and didn’t go out during the period;

　　At around 18:30, I drove back to Xiaoximing Village with my wife and never went out.

　　April 1st.

　　At about 6:50, I drove to Shanxi Pharmaceutical Vocational College with my wife.

　　At about 7:40, I repaired the wall in the school and didn’t go out during the period;

　　At about 12:10, I had dinner with my wife in Chengdu Sichuan Restaurant, Beiying South Road, xiaodian district.

　　At about 12:50, I repaired the wall in the school and didn’t go out during the period;

　　At around 18:10, I drove back to Xiaoximing Village with my wife.

　　At around 19:30, refuel at Huachu Gas Station in Shangzhuang Street, Wanbailin District;

　　Around 19:40, in Xiduoduo grocery store on the east side of Xiaoximing village;

　　At about 20:50, I went shopping in the vegetable shop on the west side of Xiaoximing Village, and then I returned home and didn’t go out.

　　April 2

　　At about 7:10, I drove to Shanxi Pharmaceutical Vocational College with my wife.

　　At around 8:00, I repaired the external wall in the school and didn’t go out during the period;

　　At about 12:10, I had dinner with my wife in a big basin of bones in Ganxin Lane in xiaodian district.

　　At about 13:10, I repaired the external wall in the school and didn’t go out during the period;

　　At about 18:40, I drove back to Xiaoximing Village with my wife and didn’t go out.

　　April 3 rd

　　At about 7:20, I drove to Shanxi Pharmaceutical Vocational College with my wife.

　　At around 8:20, I repaired the external wall in the school and didn’t go out during the period;

　　Around 15:00, I drove back to Xiaoximing Village with my wife and didn’t go out.

　　April 4th.

　　At about 15:40, I drove to Yuquan Mountain with my family and returned because of the closure;

　　At about 17:40, I bought medicine at Hao Fenghua Chinese Medicine Clinic, No.103, Baiyu Community, Duerping.

　　At around 17:50, shop at Ruikelong Supermarket, a comprehensive market in Ximing Jiuyuan;

　　At about 18:50, I returned to Xiaoximing Village and didn’t go out.

　　April 5

　　Around 7:30, go to work in a cigarette shop near Haitang Square;

　　Around 12:00, eat at the extreme spicy kebab shop;

　　At around 12:40, buy fruit at Kyushu Fruit and Fresh Garden in Kyushu Vegetable Market;

　　At around 18:50, I bought tools at Sunyang Waterpaint Rifeng Tube in New Pearl Decoration City.

　　At around 19:00, I bought decorative materials at No.8 paint shop in No.7 shed of New Pearl Decoration City.

　　Around 19:10, I didn’t go out after returning home.

　　April 6

　　At about 8:10, I worked with my wife in a household in Song Yuan Community of Guandi Mine, during which I found that the health code was given a yellow code;

　　At about 15:40, nucleic acid was collected at Nanhan Community Health Service Center;

　　At around 16:10, I bought tools at Sunyang Waterpaint Rifeng Tube in New Pearl Decoration City.

　　At around 19:00, Xiaoming went shopping in Xiaoximing Village, and then returned home without going out.

　　April 7th

　　At around 7:10, I drove with my wife to Song Yuan Community of Baijiazhuang Street to check the rental housing situation;

　　Around 8:20, move with your family;

　　At around 11:30, eat at the Minjian Pavilion in Jiuyuan Community;

　　At around 12:20, we hired a cargo girl to move to Song Yuan Community.

　　April 8

　　After the initial screening of nucleic acid detection by Wanbailin District CDC, he was immediately transferred to the Fourth People’s Hospital of Taiyuan for isolation treatment. After consultation by provincial and municipal experts, it was diagnosed as a confirmed case (light).

　　People who have been to relevant key areas and places during the above risk period, as well as empty companions, should consciously fulfill their epidemic prevention responsibilities, report to the local community (village) immediately, and use Covid-19 antigen detection reagent for testing first. The "COVID-19 antigen self-test tutorial" can be viewed in "Healthy Taiyuan Guanwei". Those who fail to implement the epidemic prevention responsibility according to the regulations and fail to report to the community (village) in time, resulting in the spread of the epidemic, will be seriously investigated for legal responsibility according to law.

　　The community (village) immediately reports to the prevention and control office of the county (city, district) where it is located after receiving the report, and each county (city, district) immediately carries out nucleic acid detection on the relevant report personnel, and implements classified control measures such as centralized isolation or home isolation to ensure that no one is missed.

　　Recently, the "Regulations on the Administration of Public Air Transport Passenger Services" was officially promulgated and will be officially implemented on September 1 this year. Yesterday, at the regular press conference held by the Civil Aviation Administration in March, Yu Biao, Director of the Transportation Department of the Civil Aviation Administration of China, interpreted the Regulations on the Administration of Public Air Transport Passenger Services.

　　Yu Biao introduced that compared with the original regulations, the new "Regulations" mainly have the following changes: First, expand the scope of application and unify the management of domestic and international transportation services; The second is to deepen decentralization and fully release the vitality of the market; Third, insist on sincere service and highlight the protection of consumers’ rights and interests; Fourth, strengthen supervision and ensure the strict implementation of regulations.

　　Change one

　　Complaints should be handled within 10 working days.

　　In view of the pain point of ticket refund and change, in order to prevent the carrier from abusing its dominant position and protect the legitimate rights and interests of passengers, the Regulations put forward principled requirements for ticket change and refund in different situations according to the passengers’ "voluntary" and "involuntary" situations.

　　It is clear that if the passenger refuses to refund the ticket or changes the ticket involuntarily due to the carrier’s reasons, the refund fee and change fee shall not be charged.

　　Yu Biao pointed out that in ticket service, in order to solve the problem of slow refund of civil aviation, airlines and aviation sales agents are required to complete the refund procedures within 7 working days. In terms of flight service, the Regulations require airlines and airport management agencies to formulate emergency response plans for sudden illness and accidental injury of passengers. In terms of complaint handling, the "Regulations" clarify that all enterprises complained must be handled within 10 working days.

　　In addition, the provisions of the Regulations are the minimum requirements that must be met, and the Civil Aviation Administration encourages carriers and air sales agents to provide better services for passengers.

　　Change 2

　　Foreign airlines, Hong Kong, Macao and Taiwan carriers are all included in the category.

　　Expanding the scope of application With regard to the object of application, the "Regulations" clearly stated in Chapter I General Provisions that these Provisions shall apply to carriers, airport management agencies, ground service agents, aviation sales agents, aviation sales network platform operators and aviation information enterprises established in accordance with the laws of People’s Republic of China (PRC) who engage in public air transport passenger service activities. These Provisions shall apply to foreign carriers, carriers from Hong Kong, Macao and Taiwan who engage in the activities specified in the preceding paragraph and whose flights originate or stop in People’s Republic of China (PRC) (excluding Hong Kong, Macao and Taiwan). The "Regulations" also include the business activities of foreign airlines, Hong Kong, Macao and Taiwan airlines in China, which fills the legislative gap.

　　Yu Biao introduced that with the acceleration of the internationalization of civil aviation, the original regulations on domestic and international transport rules and the mode of separate management can no longer meet the management needs of the internationalization of civil aviation. Therefore, the new "Regulations" unified the domestic and international air passenger service rules for the first time, and realized the integration of domestic and international passenger transport service rules.

　　Change three

　　Provisions related to baggage transportation have been greatly reduced.

　　On the one hand, the uniform provisions on baggage size, weight, free baggage allowance, excess baggage fee and so on have been deleted from the Regulations, and carriers can make their own standards and publish them to the public according to the operating characteristics of enterprises, so as to fully release the market vitality and give play to the initiative, enthusiasm and creativity of carriers.

　　On the other hand, the Regulations further strengthen the baggage transportation management system, requiring carriers, ground service agents and airport management agencies to establish a checked baggage monitoring system to prevent baggage transportation problems, and focus on clarifying the disposal requirements in case of delayed, lost or damaged baggage, so as to fully protect passengers’ property rights and interests. Yu Biao introduced that compared with the previous regulations, the "Regulations" deleted the "one-size-fits-all" regulations on baggage size, weight, free baggage allowance, excess baggage fee, etc. Airlines can formulate relevant standards on their own according to the business characteristics of enterprises and announce them to the public, so as to fully release the market vitality and provide passengers with diversified and differentiated aviation service products.

　　Yu Biao said that the original regulations were formulated in the initial stage of civil aviation development, and were influenced by the "separation of government from enterprise" at that time, and detailed regulations were made on reservation, ticket purchase, fare, flight, baggage transportation, etc. Many of these contents should be decided by enterprises according to market rules. These regulations have become increasingly unsuitable for the rapid development of the air transport market, and also seriously restricted the enthusiasm of market participants for innovative services. What should be dominated by the market should be returned to the market, giving full play to the autonomy of enterprises and releasing market vitality. This revision has greatly deleted and adjusted the previous provisions on enterprise services that were too detailed and too well managed.

　　Change four

　　Make clear the boarding order in case of oversold.

　　Article 44 of Chapter VII of the Regulations requires that when the number of passengers actually flying exceeds the number of seats due to overbooking by the carrier, the carrier or its ground service agent shall look for passengers who voluntarily give up the trip according to the procedures for soliciting volunteers. Without the procedure of soliciting volunteers, the priority boarding rules shall not be used to determine the passengers who are refused boarding.

　　Article 46 requires that the carrier’s priority boarding rules should conform to the principle of public order and good customs, and the factors to be considered should at least include the needs of special passengers such as the old, the young, the sick, the disabled and the pregnant, and the connection of subsequent flights. The carrier or its ground service agent shall determine the passengers who are refused boarding according to the priority boarding rules only after the procedures of soliciting volunteers fail to find enough volunteers.

　　Article 47 requires that the carrier or its ground service agent should compensate the passengers who have been refused boarding and provide relevant services in accordance with the provisions on the disposal of oversold.

　　Change five

　　The platform shall not disclose, sell or illegally use passenger information.

　　The Regulations clarify that carriers, airport management agencies, ground service agents, aviation sales agents, aviation sales network platform operators and aviation information enterprises shall abide by the state regulations on the protection of personal information and shall not disclose, sell, illegally use or provide personal information of passengers to others.

　　The Regulations on the Administration of Public Air Transport Passenger Services shall come into force on September 1, 2021. China Civil Aviation Passenger and Baggage Domestic Transportation Rules promulgated by the former CAAC on February 28th, 1996 (CAAC Order No.49), CAAC Decision on Amending China Civil Aviation Passenger and Baggage Domestic Transportation Rules promulgated on July 12th, 2004 (CAAC Order No.124) and China Civil Aviation Passenger and Baggage promulgated on December 8th, 1997.

　　Text/Reporter Yan Lishuang Coordinator/Yu Meiying

    Xinhuanet Beijing, May 18 (Feng Kong) At present, people’s health awareness is gradually improving, and the public’s health needs are constantly improving. It has become the consensus of the public to improve nutrition awareness and advocate a healthy lifestyle. In order to respond to the call of "Healthy China 2030" Planning Outline and practice the concept of big food, under the guidance of China Nutrition Society, Xinhuanet joined forces with Tomson Bianjian and other social sectors to set up the China Nutrition Festival, with the theme of "Scientific Nutrition, Nutrition China", and advocated the scientific nutrition concept for the whole society to jointly help improve the national health level.

    This year’s 518 China Nutrition Festival continues its theme, advocating "advanced immunization, optimizing foods with high nutrient density", bringing together professional forces from all walks of life, and popularizing scientific nutrition knowledge to the public through popular science live broadcast and a series of interactive activities, with the help of video and live broadcast, encouraging the public to reasonably match meals and raising the national concern about nutrition and health issues.

    In order to find out people’s cognition on immunity and nutrition and health, on May 18th, at the conference of the second 518 China Nutrition Festival, Xinhuanet and Tomson Bianjian released the report "Investigation on National Immunity and Nutrition and Health Status" (hereinafter referred to as the report), which analyzed the current national nutrition and health status and future development trend from multiple levels, and provided the direction for the development of nutrition and health industry.

    National nutrition and health presents four new trends.

    According to the report, in the past year, more than 90% of the people paid more attention to nutrition and health issues, and nearly 80% of the people strengthened their nutritional supplements to enhance their immunity.

    Nutrition is the foundation of immunity, and it has become a general consensus to improve physical fitness and enhance immunity. Faced with the challenges of insomnia, intestinal problems, obesity and other multiple health problems, consumers not only want to eat enough and eat well, but also want to improve their physique and prevent diseases through nutritional intervention. Therefore, there are four trends: "the fourth meal of nutrition, light nutrition, quality intake and quantitative choice".

    More than 60% of the citizens will have meals or extra nutritional supplements in addition to three meals a day in their daily lives, among which improving immunity is the biggest purpose of nutritional supplements for the citizens; Secondly, targeted nutritional supplements are aimed at improving sleep, caring for the stomach and weight management.

    With the accelerated pace of life, a more relaxed and convenient way of "light nutrition" is favored. More than half of the respondents expressed the hope to maintain a balanced nutrition by increasing their intake of nutritious foods, such as high-protein foods. More than 40% of consumers want to eat three meals a day and 25 kinds of food a week.

    The national nutrition demand is becoming more secure, professional and personalized, and at the same time, it is more willing to invest in consumption. Among them, more than half of the people are willing to pay more than 3,000 yuan a year for a higher quality nutritious meal, and more than 15% of them are willing to pay more than 5,000 yuan a year.

    At the same time, more than 60% of the people pay attention to the nutrient content in the food nutrient composition table in their daily diet, but at present, more people are keen to pay attention to calories, while few people know the nutrient density, and even fewer people know what they can eat to enhance their immunity besides vitamin C and protein. According to the cases presented in the report, not only full-time mothers and ordinary white-collar workers lack nutrition and health knowledge, but also some fitness enthusiasts who know more about nutrition knowledge lack such knowledge.

    Four directions for improving nutrition and health to help realize national nutrition advancement.

    How to achieve advanced national nutrition? The report gives four directions.  

    According to the report, nearly half of the people don’t know the recommended intake of various nutrients they need every day, and 60% of the people never know their nutritional status through nutritional testing. The report hopes that such people should have the consciousness of "conscious nutrition in the world", often check their bodies and pay attention to their nutritional status. Daily intake should not be based on feelings, but should be based on data and science.

    More than 40% of the people said that "there are too many choices of the same type of nutritious food, and it is difficult to choose". Among them, many busy office workers said that they have no time to choose. On the other hand, although people pay great attention to the freshness and taste of ingredients when choosing nutritious foods, they pay relatively little attention to "nutrient density" and don’t know how to choose foods with higher nutritional value. For this kind of people, it is necessary to learn more about popular science and nutrition, break the difficulty of choice and become a "picky" selector who can scientifically grasp nutrition.

    Most people only remember to improve their nutrition and health when their bodies are warned, and behaviors such as lack of personal nutrition plan and failure to adhere to it still exist frequently. There are still many people who say that they can’t eat on time, and nutritional fortification has not become a daily habit. Such people should engrave scientific nutrition into their diet memory, persevere and become the rhythm master of nutrition intake.

    In the survey, only 7.45% people correctly answered the role of vitamin B. Through the small test, it is reflected that most people are not clear about the nutrients and nutritional value of food and the reasonable daily intake standard. It is very important for everyone to cultivate a scientific concept of big food and realize the leap-forward nutritional advancement of "food merchants"