Depicting the beautiful picture of intangible protection and inheritance in the new era

　　It is a vivid testimony of the diversity and continuity of Chinese civilization, and a vivid display of the Chinese nation’s blood ties and common destiny. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the protection and inheritance of intangible cultural heritage. From the strategic height of strengthening cultural self-confidence and realizing the great rejuvenation of the Chinese nation, the General Secretary of the Supreme Leader has published a series of important expositions and made a series of decision-making arrangements, which has provided fundamental follow-up for doing a good job in intangible cultural heritage in the new era. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, the Ministry of Culture and Tourism thoroughly studied and implemented the spirit of the important exposition of the Supreme Leader’s General Secretary on the protection and inheritance of intangible heritage, implemented the working policy of "protection first, rescue first, rational utilization, inheritance and development", adhered to classified protection, and persisted in creative transformation and innovative development, so as to promote the intangible heritage protection and inheritance to achieve remarkable results and enter a new stage of systematic protection, and provided the "China Plan" for the practice of intangible heritage protection and inheritance.　

　　Promote governance according to law, and build a "four beams and eight pillars" for intangible protection and inheritance. In 2011, the Law of People’s Republic of China (PRC) on Intangible Cultural Heritage was promulgated and implemented, which laid a solid legal foundation for the protection and inheritance of intangible cultural heritage. In 2021, the Central Office and the State Council issued the Opinions on Further Strengthening the Protection of Intangible Cultural Heritage, which pointed out the target direction for doing a good job in the protection of intangible cultural heritage in the new era. The Ministry of Culture and Tourism issued the measures for the identification and management of national intangible cultural heritage representative inheritors and the measures for the management of national cultural and ecological protection zones, jointly issued the implementation plan of non-genetic inheritance development projects with Publicity Department of the Communist Party of China and the Ministry of Finance, jointly issued the measures for the management of special funds for intangible cultural heritage protection, gradually improved supporting policies, and set up the main framework of the legal system for intangible cultural heritage protection and inheritance. All 31 provinces, autonomous regions and municipalities in China have issued regulations on the protection of intangible heritage, and some cities and counties have issued local regulations, and the level of legalization and standardization of the inheritance of intangible heritage protection has continued to improve.

　　Strengthen system construction, establish and improve the inheritance system of intangible cultural heritage protection. After years of efforts, China has now established an intangible heritage protection and inheritance system including investigation records, representative projects, representative inheritors, regional overall protection, inheritance experience facilities and theoretical research. Efforts will be made to build a national, provincial, municipal and county-level intangible cultural heritage list system, and more than 100,000 representative projects at all levels and more than 90,000 representative inheritors at all levels have been identified, including 1,557 national intangible cultural heritage projects in 5 batches and 3,068 national intangible cultural heritage inheritors in 5 batches. Vigorously improve the overall level of regional protection, and set up 23 national cultural and ecological protection (experimental) zones and 205 provincial cultural and ecological protection zones. Actively do a good job in the declaration and implementation of UNESCO’s intangible cultural heritage list items. Up to now, 42 items including Kunqu Opera, Chinese Medicine Acupuncture and Tai Ji Chuan have been included in it, ranking first in the world, showing the world the unique charm and beautiful style of Chinese excellent traditional culture.

　　Pay attention to innovation and development, and continuously improve the level of intangible heritage protection and inheritance. Around the protection of inheritance practice, inheritance ability and inheritance environment, we will innovate and implement a variety of effective ways of non-legacy protection. Implement the intangible cultural heritage recording project, record 1,805 national intangible cultural heritage inheritors, and keep the "Chinese memory". China non-genetic inheritors’ training plan was implemented. Together with the Ministry of Education and the Ministry of Human Resources and Social Security, the Implementation Plan of China’s Intangible Cultural Heritage Inheritors’ Training Plan (2021-2025) was issued, and more than 1,100 training courses were held, with over 38,000 trainees and extended training, covering over 100,000 people. We implemented the traditional craft revitalization plan of China, published the catalogue of traditional craft revitalization, and gave key support to 383 projects in 14 categories. The implementation of the Quyi inheritance and development plan will enhance the vitality and survival of endangered operas and operas, explore and explain the times value and social functions of folk literature, promote the integration of traditional sports and entertainment into national fitness activities, and expand and strengthen the social foundation and inheritance potential of intangible cultural heritage protection. Actively promote the construction of non-legacy disciplines, 11 colleges and universities set up non-legacy protection undergraduate majors, and 12 colleges and universities carried out pilot training for non-legacy talents.

　　Serve the overall situation of work and explore the path of connecting modern life. Give full play to the advantages of intangible cultural heritage, especially traditional craft resources, and promote urban and rural employment and increase people’s income. Together with the Ministry of Human Resources and Social Security and the National Rural Revitalization Bureau, the Notice on Continuously Promoting the Construction of Non-legacy Workshops to Help Rural Revitalization was issued. By June 2022, more than 2,500 non-legacy workshops had been set up in various places, of which more than 1,400 were set up in poverty-stricken counties, and a number of outstanding leaders including the "National Model for Poverty Alleviation" had been trained. The "Intangible Heritage Shopping Festival" was held for three consecutive years, which opened the "last mile" of intangible heritage products from production to sales. In 2022, the sales exceeded 1.6 billion yuan, becoming a cultural consumer brand activity for the masses to participate in intangible heritage protection and share the protection results. Coordinate the integration of intangible cultural heritage protection into the ecological protection and high-quality development strategy of the Yellow River Basin, and formulate the Construction Plan of Intangible Cultural Heritage Protection and Inheritance Project in the Yellow River Basin to promote the systematic protection of cultural heritage in the Yellow River Basin. Adhere to the principle of "building tourism with culture" and "displaying culture with tourism". Under the premise of effective protection, we will use intangible resources to develop rural tourism and other formats, and launch a number of theme tourism routes with distinctive intangible characteristics, so as to promote the integrated development of intangible heritage and tourism, fully connect with modern life, and show a bright style and full of vitality.

　　Increase the promotion and display, and continue to build a modern communication pattern of intangible cultural heritage. During the annual Cultural and Natural Heritage Day, a series of non-legacy exhibition activities are carried out. During the 2022 activities, more than 6,200 online and offline activities are in full bloom. China Chengdu International Intangible Cultural Heritage Festival, China Intangible Cultural Heritage Expo, China Native Folk Song Festival and National Intangible Cultural Heritage Art Week are held regularly. Actively promote the online communication of intangible cultural heritage, and hold the "Cloud Tour Intangible Cultural Heritage Video Exhibition" for three consecutive years. In 2022, more than 2,800 intangible cultural heritage films and documentaries will be exhibited online for public welfare. For two consecutive years, the activity of "Culture Entering Ten Thousand Families-Video Live Hometown Year" was held, and the intangible cultural heritage items were displayed on the network platform, with a cumulative broadcast volume of 2.03 billion times. Invite and support all kinds of media at all levels to participate in non-genetic broadcasting extensively. CCTV Comprehensive Channel produces and broadcasts Open Class of Non-legacy and China in Non-legacy. Guangming Daily and Guangming. com carry out the publicity activities of "China’s Person of the Year". Tik Tok and other new media launch special non-genetic broadcasting actions such as "Non-legacy Partner Plan" and "Seeing Craft Plan". Since 2012, more than 350,000 non-legacy publicity and exhibition activities have been held nationwide, enabling people at home and abroad to approach, experience, taste and fall in love with non-legacy. (Author: Hu Heping, Party Secretary and Minister of the Ministry of Culture and Tourism)