President Suning.cn said that Suning stores will break through 10,000 stores, and it is an empty talk for millions of stores.

"double 11" hasn’t arrived yet, and the smell of smoke among merchants has started.

On October 26th, Suning held the kick-off meeting of "double 11 National Carnival" in Nanjing. Hou Enlong, president of Suning.cn, said in his speech that the number of stores in Suning will exceed 10,000 in double 11 this year.

Hou Enlong said that the energy of these 10,000 stores far exceeds that of 1 million ordinary stores, and each store in Suning includes various functions such as goods, services and experiences to achieve refined operation.

"We have actually opened 10,000 Internet stores, and now many people in the industry can do 600,000 or 1 million with a wave of their hands. I think it is more on paper." Hou Enlong said, "Like the pig on the tuyere, it will fall and die sooner or later. This simple use of data to make traffic go offline is untenable. "

Hou Enlong’s statement was interpreted as challenging his opponent JD.COM. Liu Qiangdong, the founder of JD.COM, announced in 2017 that more than 1 million JD.COM convenience stores will be opened nationwide in the next five years, with the opening rate of 1,000 stores every week.

It’s not the first time that Hou Enlong, president of Suning.cn, "choked" Liu Qiangdong.

At an event in July, 2018, the host asked questions about JD.COM’s advantages over Ali. Liu Qiangdong replied that JD.COM paid attention to the user experience and only sold genuine products. The host who asked questions gave a "hehehehehehehehehe" laugh. The next day, Hou Enlong released the Weibo, posting six words: "Hehehehehehehehehe", accompanied by a Pinocchio with a long nose in the cartoon Pinocchio.

This year’s "double 11", Suning’s carnival activities will last for 12 days, and the slogan shouted is "Go to the streets and go to Suning". Among them, November 9th is the "Super Store Day", and the offline stores (Su Xiansheng, Suning Store, Suning Plaza, Suning Red Kids, Suning.cn) will deliver it in 30 minutes at the earliest, and pay for it in one hour. Offline stores will also actively push red envelopes for users within 3 kilometers.

In addition, Suning is still promoting offline services. On October 20 this year, Suning opened the first Hakka-helping shop in Nanjing, providing various services needed by life, such as household appliances cleaning, housekeeping cleaning, laundry, home improvement, etc. Consumers in the surrounding area of 3 to 5 kilometers can enjoy the "321" service standard created by helping Hakka, that is, 3 minutes response, 2 hours door-to-door service and 1 hour service completion. At the press conference, Suning also announced that Suning Automobile officially launched the O2O service system. After purchasing the aftermarket products, consumers can directly enjoy the installation and maintenance services offline. At present, the first batch of offline outlets that have settled in Suning Automobile O2O service system have reached 28,000.

It is worth mentioning that on the eve of "double 11" this year, some express delivery companies, including Zhongtong and Yuantong, have announced price increases and allocated parts fees. At the kick-off meeting of Suning Carnival on October 26, Suning announced that from November 1 to 11, Suning’s self-operated products will be free of freight, and consumers don’t have to make up for free freight.

When talking about why the freight rate is not increased, Hou Enlong explained: "First, we are a retail enterprise, not a courier company. It is very immoral for you to be a retail enterprise to increase the freight rate, because you are a retailer and you are not a courier. This is the first. Second, you let all the poor people not come to you. You are doing the rich economy, and you are guilty of pink eye. "

In addition, after Alipay’s "koi fish" campaign became popular, Suning also decided to launch similar marketing measures. From November 1 to 11, Suning.cn will select a "transit lion" every day, and more than 100 brands will contract its consumption demand for one year.