Roewe D7 will be listed, medium and large cars, pure electric hybrid optional, low price or innovation.
With the increasingly fierce competition in the automobile market, there is a cruel elimination match between automobile enterprises, some of which have been forced to withdraw from the stage, while others are being pushed out of sight by the "big waves".
For example, Roewe, a brand that was once popular in the market with its star model RX5. In 2018, with the help of Roewe RX5, Roewe went to the "highlight" moment with a performance of over 470,000 vehicles.
However, with the rise of new forces and the efforts of various traditional car companies in technology and new products, the labels and selling points of Roewe RX5 are no longer competitive. Since 2021, the sales volume of Roewe RX5 has entered a state of sharp decline. In 2022, the sales volume continued to decline, with a direct drop to "freezing point" in April, with a monthly sales volume of only 1,990 vehicles.
The sales volume of Roewe RX5 has shrunk, which directly affects the overall performance of the brand. In 2021, the sales volume of Roewe was only 348,400, and in 2022 it dropped to 260,000. You know, in 2017, the sales volume of Roewe RX5 alone was 237,000, which shows how much it was affected.
To sum up the decline of Roewe, it is precisely because it relies too much on the sales support of Roewe RX5, and the brand performance is in trouble because the number of vehicles is too single. The decline in sales of Roewe RX5 is due to the "short board" of product strength, which has no advantage compared with the current new energy vehicles and the market competitiveness is greatly reduced.
Fortunately, in the face of successive declines, Roewe also took out its own attitude step by step, stepped up the push of new cars, and strived to catch up.
The latest news shows that Roewe will launch a new car, Roewe D7, this month. The new car is aimed at medium and large cars, and it will launch a DMH hybrid version and an EV electric version respectively. At the same time, the new car will integrate scientific and technological equipment such as Yunsu cockpit and zebra intelligent driving machine system.
From the appearance, the front face of the new car adopts a brand-new inductive design language, which is different from the design of the existing Roewe series products and is more recognizable as a whole. Specifically, Roewe D7 EV and DMH adopt different shapes, and D7 EV adopts the design of closed front face and split headlights. The D7 DMH adopts integrated headlights, and the front air intake grille adopts the extension design elements of left-right expansion and up-and-down support, which makes the vehicle’s vision more spacious.
From the side of the car body, this car is equipped with hidden door handles and 18-inch wheels with low wind resistance, which is more scientific and technological as a whole. In terms of the rear end, the tail shape is round and generous, full and full of tension.
The taillights are slender in shape, with the duckling tail design with the edge of the trunk slightly upturned, which is full of movement. In terms of body size, the length, width and height of the new car are 4890/1872/1510mm and the wheelbase is 2810mm respectively.
In terms of interiors, the two cars are consistent, equipped with an integrated large screen and made of a lot of suede. It is worth mentioning that the seat is decorated with diamond-shaped elements, which increases the sense of advanced vehicle.
In terms of power, Roewe D7 pure electric version was born in SAIC Nebula pure electric platform, which will provide two new Rubik’s cube batteries, corresponding to CLTC comprehensive cruising range of 510km and 610km respectively. In terms of power, the new car will be a VGA six-in-one motor and a permanent magnet synchronous motor with a maximum power of 155kW.
The DMH hybrid version is equipped with a hybrid engine with a thermal efficiency greater than 43% and a fuel consumption of 4.3L/100km. Under CLTC condition, its pure electric cruising range is 125km and its comprehensive cruising range is 1400km.
Write it at the end
As a medium-sized and large-sized car, Roewe D7 combines advanced technology design and diverse power options, which is very in line with the current mainstream. After the new car goes on the market, it will compete with BYD Seal and Deep Blue SL03. It is said that the price will start from 130,000, which is still attractive to consumers.