On behalf of the Committee members, talk about social security: people’s livelihood feelings convey China temperature

  180,000 people live a happy new life in "moving the poor nest"

  "Up to now, there are still nearly 2 million people in Gansu who need to get rid of poverty. In 2017, more than 600,000 people got rid of poverty. One of the important signs was that they lived and lived, and completed the relocation of 180,000 poverty-stricken people to help the poor. " Fan Peng, deputy to the National People’s Congress and executive vice president of Gansu Provincial Party School, said.

  According to the national policy, the reality of the province and the wishes of the masses, Gansu pays attention to writing articles on relative concentration, inheriting traditions, leaving homesickness and having a rural flavor, and a large number of advanced models such as Huaqiao Village, Changba Town, Kang County, Longnan City have emerged, organically combining poverty alleviation with the construction and development of rural tourism in beautiful countryside, which not only reduces the number of rural areas and increases farmers’ income, but also plays a role in reducing agricultural staff and increasing efficiency in the long run.

  Deputy Fan Peng believed that "moving the poor nest" was a fundamental solution to the problem of farmers in remote mountainous areas who lived too scattered, did not have basic living conditions, and the cost of local poverty alleviation and development was too high. It won the hearts of the people and educated the masses, which not only helped the poor, but also helped their aspirations. "The poor people who moved to live in new houses frequently gave thumbs up and said from the bottom of their hearts: communist party is so concerned about the poor households, and it is really embarrassing to see people if they don’t pull out their roots!" The representative of Fan Peng said.

  In 2017, Gansu Province also rebuilt more than 42,000 dangerous houses for poverty-stricken households, basically eliminating the most dangerous houses. In the next step, the state needs to increase funding to help them improve their living conditions. (Economic Daily reporter Jiang Fan)

  Member Chinese People’s Political Consultative Conference and Chairman of the Board of Directors of Oak Group Zhu Jianmin:

  The coverage of old-age insurance continued to expand.

  In the past five years, China’s social security reform, especially the old-age insurance system, has made breakthrough progress. For example, promote the reform of the endowment insurance system of government agencies and institutions, and let the "dual track system" of pensions become history; The formulation of the investment management measures of the basic endowment insurance fund has enabled the endowment insurance fund to maintain and increase its value on the premise of ensuring safety. By accelerating the implementation of the universal participation plan, the coverage of old-age insurance has been continuously expanded, and the level of pension benefits has also been improved.

  "In 2016, the population over 60 years old in Liaoning Province accounted for 21.7% of the total population, which was 5 percentage points higher than the national average. Liaoning has done its utmost to manage pension revenue and expenditure, plug loopholes, and increase investment in establishing pension insurance risk funds. It has achieved remarkable results in two years. " Zhu Jianmin, member of Chinese People’s Political Consultative Conference and chairman of the board of directors of Oak Group, said.

  Last year, the State Council issued the Implementation Plan for Transferring Part of State-owned Capital to Enrich Social Security Fund. At the same time, the national overall planning of old-age insurance is also accelerating. This year, the central adjustment system of basic old-age insurance funds for enterprise employees is expected to play a "mutual aid" role throughout the country. These policies will help solve the problem of regional imbalance of enterprise pension.

  "It is necessary to establish a national overall planning, fair and unified pension adjustment system and mechanism to gradually solve the serious problem of insufficient and unbalanced regional pension planning in China, and comprehensively promote the realization of the well-off goal and the revitalization of the old industrial base." Commissioner Zhu Jianmin said. (Economic Daily reporter Han Bingzhi)

  Yang Weiguo, deputy to the National People’s Congress and deputy secretary of Zhuzhou Municipal Committee of Hunan Province:

  Innovating service mode and improving employment quality

  "In the past five years, the CPC Central Committee and the State Council have formulated a series of measures to expand employment. The scale of employment has continued to expand and the employment structure has been continuously optimized." Yang Weiguo, deputy to the National People’s Congress and deputy secretary of Zhuzhou Municipal Committee of Hunan Province, said that in order to achieve higher quality and full employment, Zhuzhou has taken a series of targeted measures. In terms of rural labor transfer and employment, Zhuzhou has carried out pre-job and post-job service activities, such as sending jobs, sending information, employment docking negotiations, and skills training, to help returning migrant workers find stable and sustainable employment in the local area. In terms of precision employment and poverty alleviation, we will develop jobs and identify labor insurance, public security, transportation, urban management, cleaning and other posts in administrative institutions as public welfare posts, which are mainly used to solve the employment placement of poor laborers.

  At the same time, Zhuzhou has also innovated service methods to promote employment and let workers enjoy more policy dividends. Deputy Yang Weiguo introduced that Zhuzhou has formulated a series of policies to promote entrepreneurship for all and promote innovation and entrepreneurship to promote employment. The implementation of the "Zhuzhou employment, run at most once" project has cleared the obstacles that affect innovation and entrepreneurship, and formed a full-chain, multi-level innovation and entrepreneurship service system. In the past five years, more than 250,000 people have been newly employed in Zhuzhou, and 118,000 people have been transferred from surplus agricultural labor.

  Deputy Yang Weiguo suggested that steady growth should be used to promote employment, promote regional development and expand employment coordination, guide industries in developed eastern regions to transfer to central and western regions, especially poverty-stricken areas in an orderly manner, and relieve employment pressure. (Economic Daily reporter Li Hualin)

  Sun Huiling, member of Chinese People’s Political Consultative Conference and deputy director of Tianjin Municipal Education Commission:

  Running special education well reflects social equity.

  "Special education is all kinds of education for children with special needs. Running special education well can further reflect educational equity and highlight social equity, and it is also an important measure to accelerate the process of well-off for disabled people. " Sun Huiling, member of Chinese People’s Political Consultative Conference and deputy director of Tianjin Education Commission, said.

  In 2014, the Ministry of Education and other ministries and commissions jointly issued the Special Education Promotion Plan (2014— 2016) to promote the development of special education. In 2017, the Ministry of Education and other seven departments issued the Second Special Education Promotion Plan (2017— 2020) to further improve the level of special education.

  At present, China’s special education has basically formed a development pattern with regular classes as the main body and special schools as the backbone. Governments at all levels have done a lot of work in increasing the enrollment rate of disabled children, improving the conditions for running schools, and caring for the work of special education teachers, but they have not yet formed a perfect policy and guarantee system. The development scale and quality of special education still cannot meet the educational needs of school-age children with special needs, and the living conditions of special education teachers are not satisfactory.

  Committee member Sun Huiling suggested that governments at all levels should attach importance to the development of special education and run special education schools well. At the same time, we will continue to promote integrated education. Make great efforts in funding guarantee and teacher treatment. Improve the standard of public funds per student, improve the level of teachers’ special education allowance, and form a series of special education teachers’ establishment, teacher title evaluation and job promotion separately. (Economic Daily reporter Chang Li)

  Member Chinese People’s Political Consultative Conference and Vice Chairman of Guizhou Provincial Political Consultative Conference Zhang Guangqi:

  Medical security system protects people’s health.

  "To solve the problem of returning to poverty due to illness, we need to combine medical care with poverty alleviation, take improving the level of medical security as the core, promote poverty alleviation through medical poverty alleviation, and promote a well-off society in an all-round way with the health of the whole people." Zhang Guangqi, member of Chinese People’s Political Consultative Conference and vice chairman of Guizhou CPPCC, said.

  Guizhou Province has innovatively implemented the "four-fold medical security" system. The county-level people’s government integrates relevant funds, establishes a medical assistance system, and implements basic medical insurance, serious illness medical insurance, medical assistance and medical assistance. The compensation level within the policy scope exceeds 90%. In 2017, a total of 2,574,500 people in Guizhou Province enjoyed the "four-fold medical security" and received compensation of 3.747 billion yuan. Guizhou Province has also accurately implemented special treatment for serious diseases, and identified 2,658 people suffering from 13 kinds of serious diseases, and explored the establishment of a medical assistance system for chronic diseases.

  Committee member Zhang Guangqi introduced that in order to speed up the filling of the shortcomings of insufficient grassroots service capacity, Guizhou Province invested 8 billion yuan to comprehensively improve the service capacity of grassroots medical and health institutions in three years. Nowadays, the telemedicine service system of township hospitals and the standardized digital vaccination clinics of township hospitals (government-run community health service centers) have been fully built in Guizhou, and the unified appointment registration platform for public hospitals at or above the county level has been put into operation. The medical supervision platform and the basic platform of national health information in provinces, cities and counties have also been put into use. (Economic Daily reporter Wang Xinwei Chen Guojing)

  Member Chinese People’s Political Consultative Conference and Vice President of Jiangxi Agricultural University Liu Muhua:

  Comprehensively develop the integration of urban and rural transportation

  Jiangxi is a big agricultural province, and traffic is one of the bottlenecks restricting economic development. Promoting the integrated development of urban and rural transportation is the only way for rural development in the future. "Although most villages have ‘ Green mountains and green hills ’ , but I can’t get it ‘ Jinshan Yinshan ’ . This requires not only increasing financial input, but also scientific planning to make money spent. " Liu Muhua, member of Chinese People’s Political Consultative Conference and vice president of Jiangxi Agricultural University, said.

  Member Liu Muhua believes that to realize the integrated development of urban and rural transportation, it is necessary to "combine soft and hard". On the one hand, improve the access depth of rural roads, create beautiful rural landscapes, strive to build beautiful ecological and civilized rural roads, focus on solving the road traffic problems of established villages that do not have traffic conditions, and at the same time, combine the advantages of the Yangtze River Economic Belt to build a modern water transport system, so that urban and rural water transport can flourish. On the other hand, encourage rural logistics to cooperate with postal service, express delivery, supply and marketing logistics, actively promote new modes such as passenger and cargo alliance and combination of transportation and postal service, realize effective connection between rural logistics and trunk logistics network, and realize "seamless connection" of freight.

  Member Liu Muhua suggested that citizens, especially scientific and technological personnel and entrepreneurs, should be guided to go to the countryside to get rich, and the elderly in cities should be attracted to the countryside to achieve a win-win situation of "agriculture+old-age care". (Economic Daily reporter Cui Guoqiang)

Mercedes AMG One set a record for the fastest production car at Monza Circuit.

Mercedes AMG ONE is a very special super sports car, which is equipped with the powertrain of Formula One racing car. Since its launch, it has continuously set new lap times all over the world. Last year, it has set new lap times records for the fastest production at New Bogeling, Red Bull and Hockenheim. Recently, Mercedes AMG ONE has maintained this strong momentum, winning the title of the fastest production car at Monza circuit in one fell swoop. Maro René Engel, a driver of AMG manufacturer, completed the challenge at Monza circuit in 1 minute and 43.902 seconds.

AMG official said that AMG One improved its performance by 12 seconds compared with the lap time of 1 minute and 55.30 seconds previously maintained by Porsche 911 GT3 RS.

This time, AMG One is equipped with Michelin Pilot Sport Cup 2 R MO tires, which has fulfilled the challenge with legal highway specifications. It is equipped with a 1.6-liter turbocharged V6 engine and four motors from Formula 1 racing cars, with a maximum power of 1,048 HP. AMG One can accelerate 100 kilometers in 2.9 seconds, the acceleration time from 0 to 200 km/h is only 7 seconds, and the top speed can reach 352 km/h.. The top speed of this crazy engine is 11000rpm, and the overhaul mileage is only 50000 kilometers.

Mercedes AMG One is made by hand, only 275 vehicles are produced, and it is assembled in the AMG factory in Coventry, England. The powerful hybrid system comes from the high-performance department of Mercedes AMG.

In 2018, the world political security situation is still complicated, and six suspense affects the world.

  Xinhua News Agency, Beijing, January 1st (International Observation) In 2018, these six suspense will affect the world.

  Xinhua news agency reporter

  In 2017, the momentum of world economic recovery is improving, while the political and security situation remains complicated. Some old problems have been solved, but new problems keep emerging. Looking forward to 2018, what suspense will the world face?

  Suspense 1: How does the Middle East Chaos 3.0 Era evolve?

  With the collapse of the extremist organization "Islamic State", the main contradiction in the Middle East has changed, from anti-terrorism to the opposition between the Shiite and Sunni camps.

  If the so-called "Arab Spring" that began in 2010 triggered domestic chaos in Tunisia, Egypt, Libya, Yemen and Syria, which constituted the "1.0 era of chaos in the Middle East", the emergence of the "Islamic State" in 2014 and its "capital" in Raqqa, Syria meant that the chaos in the Middle East entered a "2.0 era" characterized by the struggle between counter-terrorism forces and terrorist organizations.

  By the end of 2017, the collapse of the "Islamic State" is a foregone conclusion, ending the "2.0 era". Syrian President Bashar al-Assad’s position has been consolidated, and Shiite forces such as Iran and Hezbollah in Lebanon who support him are rejoicing, while Sunni countries such as Saudi Arabia are increasingly worried about the emergence of a "Shiite crescent zone" from Tehran, Baghdad, Damascus to Beirut in the Middle East.

  In 2017, Saudi Arabia and other countries broke off diplomatic relations with Qatar, Lebanese Prime Minister Hariri resigned, and Yemeni Houthi armed forces fired missiles at Riyadh, the capital of Saudi Arabia, which highlighted the overall deterioration of relations between Saudi Arabia and Iran.

  In 2018, with the help of anti-Iranian forces such as the United States and Israel, how the "Middle East Chaos 3.0 Era" is evolving affects all parties.

  Suspense 2: Where is the fire of "TongRumen"

  The US prosecutor’s investigation of the "TongRumen" incident has made significant progress recently. President Trump’s former national security assistant Flynn pleaded guilty, and the investigation spearhead gradually pointed to people around Trump.

  But so far, the published and confirmed information is not enough to constitute a substantial blow to Trump himself. Analysts believe that unless the Republican Party loses its majority status in the House of Representatives after the mid-term congressional elections in 2018, it is unlikely that Trump will be impeached for "TongRumen". On the other hand, the "TongRumen" survey is undoubtedly not conducive to the Republican midterm election, and its suspense has become a major variable in American politics.

  In addition, although Russian President Vladimir Putin and Trump seem to be "appreciate each other", under the pressure of the "TongRumen" investigation and the mid-term election of the US Congress, the prospect of bilateral relations in 2018 is still full of uncertainty.

  Suspense 3: Can the anti-terrorism situation in the West improve?

  In 2017, the anti-terrorism situation in the West is still grim. From London to Manchester, from Paris to Barcelona, from Helsinki to Stockholm, terrorist attacks in European countries are frequent and hard to prevent.

  The United States has not been spared. On October 1st, Las Vegas, 59 people were killed and 527 injured when lone wolf gunmen strafed the crowd. On October 31, a car crash occurred in new york, killing 8 people; On November 5th, a church shooting in Texas caused more than 40 deaths and injuries … …

  In 2018, the security situation in western countries is still not optimistic.

  First of all, the "Islamic State" is dead but not stiff, and some remnants may form new terrorist organizations with smaller scale and different forms. The "Islamic State" elements scattered from Iraq and Syria have returned to other countries, which has become a security risk; Secondly, terrorist attacks are increasingly "localized". Judging from the identity of the people who launched terrorist attacks in Europe and America in the past, a considerable number of them are descendants of immigrants; Moreover, the means of terrorist attacks are more diverse, and the "lone wolf" attacks have increased significantly.

  Under the background of the intensification of social division in the United States, the deepening of internal contradictions in Europe and the transfer of terrorists from the Middle East, what means can the West have to get rid of the predicament of counter-terrorism?

  Suspense 4: Can the DPRK-US confrontation turn around?

  On December 22, 2017, the UN Security Council unanimously passed a resolution to impose more severe sanctions on North Korea.

  In 2017, North Korea repeatedly tested ballistic missiles in violation of Security Council resolutions, and conducted its sixth nuclear test on September 3. North Korea’s accelerated research and development of nuclear guidance poses a threat to regional peace and stability and has been unanimously condemned by the international community.

  But at the same time, it should be noted that the responsibility for causing tension in Northeast Asia is not only on the North Korean side. After Trump took office, he regarded North Korea as the "primary security threat" of the United States, and replaced the former government’s "strategic patience" policy with the policy of "extreme pressure and intervention", and even publicly threatened to use force against the DPRK when he spoke at the UN General Assembly.

  In view of the situation on the peninsula, China put forward the "double suspension" initiative of North Korea’s suspension of nuclear guidance activities and the suspension of large-scale joint military exercises between the United States and South Korea, and the "two-track parallel" idea of promoting the denuclearization of the peninsula and establishing a peace mechanism on the peninsula in parallel. Russia also put forward the idea of solving the peninsula problem step by step. On this basis, on July 4, 2017, China and Russia issued a joint statement, proposing a "road map" to solve the peninsula problem.

  Both the DPRK and the United States should realize that a tough confrontation will only plunge the situation on the peninsula into a vicious circle, and the possible serious consequences will be unbearable for both sides, and will also cause incalculable damage to the stability of the whole Northeast Asia. Only by implementing the "road map" proposed by China and Russia can we truly resolve the crisis and safeguard regional peace and stability.

  Suspense 5: Will US economic and financial policy risks spill over?

  In 2017, the world economy performed the best in the past decade. The recovery momentum is expected to continue in 2018, but a major risk lies in the possible spillover effects of changes in US economic and financial policies.

  At the monetary level, there is uncertainty about the strength and pace of the Fed’s interest rate hike and "table contraction". Once the inflationary pressure in the United States increases, the Federal Reserve may accelerate the tightening of monetary policy, which will have a significant impact on global cross-border capital flows, asset prices, exchange rate stability and so on.

  On the financial level, the large-scale tax cuts introduced by the Trump administration may cause some funds to flow back to the United States, which will bring challenges to the capital flow and exchange rate stability of emerging economies.

  On the trade level, under the background that the United States will usher in the mid-term congressional elections, the Trump administration may continue to play "trade cards" and "economic populist cards", which will lead to intensified international trade frictions.

  Suspense 6: Who will win the first prize for "quantum hegemony"

  At present, the passwords used in sensitive fields such as national defense and finance may take 100 years for classical computers to crack, while quantum computers may be broken in one second after they are really available. The industry believes that to achieve "quantum hegemony", that is, the computing power of quantum computers exceeds that of classical computers, it is necessary to be able to truly manipulate about 50 qubits. It is possible to make a major breakthrough in this regard in 2018.

  On November 30, 2017, the British magazine Nature published two breakthroughs at the same time: researchers at Harvard University in the United States announced the realization of 51 qubits; Researchers at the University of Maryland announced the realization of 53 qubits.

  All parties are chasing after each other in the number of qubits, but no one has claimed to have achieved "quantum hegemony". It turns out that "quantity" of light is not enough, but also "quality", that is, these qubits are interrelated through quantum entanglement and other means, so that they can be effectively used for quantum calculation.

  In this regard, scientists in China have made some important achievements. In May, 2017, researchers from China University of Science and Technology announced the entanglement of 10 superconducting qubits, which made a breakthrough in the research of quantum computers based on superconducting systems.

  In 2018, the competition for "quantum hegemony" who can win the top spot is not only eye-catching in the scientific and technological circles, but also a sign of the comprehensive strength competition of big countries. (Participating in reporters: Zhao Zhuoyun, Liu Jian, Chen Jing, Du Jing, Huang Kun)

Give you the big screen Apple iPhone6&6 Plus evaluation.

    In the early morning of September 10th, Beijing time, Apple put an end to the gossip on the Internet with a press conference that made people "guess the beginning and also the end". I brought an Apple Watch that I have met before, and a little unexpected.

    Even though there have been many speculations and early exposure events before the press conference, we are still waiting for them in front of the screen like looking forward to the "World Cup" every four years. Half is to verify the guess in my heart, and half is to look forward to the "The one more thing" that means surprise.

Give you the big screen Apple iPhone6&6 Plus evaluation.

    Then the conference was held at Flint Center in Cupertino, California, USA, where the first generation Macintosh computers were released in 1984. It has been proved that today’s Apple has indeed brought us a new product line-Apple Watch, which can match the historical position of this auditorium.

Apple iPhone6 comprehensive evaluation
Apple’s new product launch chose to release the first generation of Mac in 1984.Flint Center

    Even if there are new products, we still pay more attention to the news of two new products. Among them, the naming method of Plus is indeed a little unexpected, and the addition of a horizontal screen interface similar to iPad also makes us start to think, is it necessary for this product to continue to exist?

Apple iPhone6 comprehensive evaluation
Four products on sale: Plus (picture from Apple)

    The two new iPhone really look like this. I wonder if the friends in front of the screen have digested the design of the two new products in advance. Anyway, I still can’t accept such a rounded iPhone for the time being, or rather, it should be the "three bars" on the back of the fuselage (please support me from Virgo students).

Give you the big screen Apple iPhone6&6 Plus evaluation.

    As well as the Plus, the enlarged display panel has also expanded the fuselage. Among them, 5% of the products are undoubtedly declaring war on the big-screen products of rivals, while 4% of the products are the continuation of "one-handed feelings" and also a challenge for Apple’s ultimate pursuit.

    In terms of configuration, Apple A8 processor (CPU performance increased by 20%, GPU performance increased by 50%) and NFC module all appeared. In addition, although Apple did not mention the specific capacity of the battery, the endurance of the two new products has been fully upgraded. In addition, the camera module of Plus has also added an optical anti-shake module.

Apple iPhone6 comprehensive evaluation
1.4 GHz Apple A8 processor CPU performance increased by 20% and GPU performance increased by 50% (image from Apple).

    In terms of storage capacity, Plus directly skipped the 32GB version, and after the 16GB diaosi version, it was the previous 64GB version, and then the new top version provided 128GB of storage space, which was consistent with the previously released iPad Air.

Apple iPhone6 comprehensive evaluation
There is no Chinese mainland in the starting area with Plus (picture from Apple)

    As for the sale of the new machine, Apple seems to be more eager than the consumers in front of the screen. The reservation was accepted on September 13th, Beijing time, and it was officially released on September 20th. However, Chinese mainland was missing from the first batch of sales areas, so it seems that the opportunity can only be left to the real local tyrants.

    In addition, the official version of the iOS 8 system will be released on September 18th, Beijing time. For the old users who are still using iOS 7, even if they don’t change the new machine, the new features of iOS 8 are enough to get more new functions for the old devices in your hands. As for the specific content, we will start from the following.

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    The "stunning" appearance of Hehe (hereinafter referred to as "they are different in size but identical in overall design") still continues the tradition of changing the appearance of the series of products from generation to generation, which should have started from the second generation of the series, from iPhone3G, iPhone3GS to iPhone4, and then to iPhone5/. In fact, we can also expect this before the news of exposure has spread all over the sky. On the other hand, the reason why I put quotation marks on the word stunning is because the change in the appearance of the iPhone seems to be the loudest one. When the iPhone4 was exposed, people were amazed at its design, but when the iPhone5 was exposed, they often heard it, but in fact, the appearance of the iPhone5/5s was still satisfactory enough. So, is it amazing or disappointing this time? Let’s follow in our footsteps and have a look.

Apple iPhone6 comprehensive evaluation
Final appearance

    If the iPhone5/5s is handsome and compelling, it gives people a somewhat more feminine and lovely feeling. Although the iPhone series models have not been suitable for using the word tough, they are really not as angular as the previous iPhone. In the visual treatment of the whole appearance, a large number of arc designs are adopted, which is also the reason why they look more feminine and lovely.

Apple iPhone6 comprehensive evaluation
/6 Plus size comparison (left is right is Plus)

    Although its market performance can’t be said to be bad, it is certain that its sales volume is far below Apple’s expectations, so when Apple changed its tactics, we all know that this release has two versions with screen sizes-() and (Plus), which makes the fans who have been looking forward to the big-screen iPhone get what they want, and of course makes the "one-handed party" a little embarrassed, but in any case, the big screen is definitely a trend. The resolution of is 1334*750 pixels, while the resolution of Plus is 1920*1080 pixels.

Apple iPhone6 comprehensive evaluation
Size comparison of iPhone5s/6 Plus (left for iPhone5s, right for Plus)

    There are two size versions, the 4. version is called Plus, and the 5. version is called Plus. The size of the whole machine seems to be very well controlled. Although the screen size has increased a lot, the control of the three dimensions of the whole machine is still good, and the proportion of the whole screen has also increased compared with the past. The compactness of the front of the whole machine has become stronger and the visual impact is greater, which is why the three dimensions of the screen size have increased but it has remained excellent. Of course, this screen will be introduced in detail later.

Apple iPhone6 comprehensive evaluation
The /6 Plus uses 2.5D curved glass.

    The front of the fuselage is still a whole panel. What is different from the past is that we can see a certain curvature at the edge, which is the 2.5D curved glass used by many Lumia models. In the design of sensor and front camera, there is not much change compared with the past. The front camera is placed on the left side of the receiver, while the light+distance sensor is above the receiver. In the previous exposure, if there is a third "black spot" besides these openings, it should be a cottage.

Apple iPhone6 comprehensive evaluation
Front camera and sensor of /6 Plus

Apple iPhone6 comprehensive evaluation
Home button and Touch ID of /6 Plus.

    At the bottom of the screen, it is still Apple’s iconic physical Home button with Touch ID function. Although we haven’t tested it in detail yet, I believe that the Touch ID will have a better performance in terms of experience (in fact, the one on the iPhone5s is already excellent enough …). In fact, because of the arc design of the panel edge and the change of the border, people have the feeling that the screen floats on the fuselage. I don’t know if this will make people like it.

    On the whole, although the size of the fuselage has changed, the change in the front is not too big, and most netizens focus on the back design. The back still adopts a three-stage design, but the difference is that the back of the whole fuselage, including the frame, is made of metal. From the design of double-sided glass in iPhone5 to this generation, it has officially come to an end.

Apple iPhone6 comprehensive evaluation
The back has a three-stage design.

    Because the back is made of a whole piece of metal, annoying signal problems also appear, and the screen adopts the same method as One, that is, it is divided into several parts, and the middle is filled with plastic material. After careful observation, we can find that there are not only two dividing lines that divide the back into three parts, but also a circle of such dividing lines on the whole back. It is precisely because of these designs that many netizens express that the back is too ugly.

Apple iPhone6 comprehensive evaluation
//Contrast on the back (as Plus on the right in iPhone5s)

    If these are relatively easy to resist, then what I want to say next may be the most unacceptable fact for fruit fans. The camera of iPhone is convex. In the past, fruit fans were proud of the whole flat back. "XXX can’t make the camera not protrude like iPhone?" !” This sentence seems to be missing for a while in the future. On the bright side, the protruding height of this camera is not too high, and there is a border around it, so netizens still don’t have to worry about protection. However, one thing to note here is that both Plus and Plus still use 8 megapixel cameras, but the specifications are still improved, and they support digital image stabilization. Plus supports optical image stabilization (sure enough, there are differences between the two versions).

Apple iPhone6 comprehensive evaluation
Camera confirmation bump of

Apple iPhone6 comprehensive evaluation
 Plus has not been spared.

    There is a microphone for noise reduction next to the camera, and the flash is on the right. We can see that the size of this flash is still relatively large, because it has made two flash lamps arranged vertically in the past into a whole circle, and it is also a dual-color LED flash, which has improved the exposure effect and nature, which has been recognized by many users on the iPhone5s. This design also deepens the element of cuteness that I mentioned at the beginning.

Apple iPhone6 comprehensive evaluation
The one on the back is really not very beautiful

Apple iPhone6 comprehensive evaluation
The same symmetrical design below.

    The position in the middle of the fuselage is still the familiar Apple logo. Compared with this design and pattern, it is the biggest appeal for fruit fans. As for the bottom of the back, I don’t think this up-and-down symmetrical design contains too many functional considerations. According to Apple’s design ideas, it should be symmetrical for the sake of symmetry and get a better sensory experience in visual effects. I wonder if such netizens can accept it?

    In addition to the design of the back of the fuselage, the design of the fuselage frame has also undergone great changes. First of all, the most intuitive thing is that the frame has changed from a plane to an arc. In my opinion, the metal material of the integrated fuselage is very critical, which also determines the modeling design of the frame. Of course, on the other hand, it should be a solution to take care of the feel of the whole machine after the screen size increases. After all, the arc should be more consistent with the curve of the palm, and the performance of the grip will be better.

Apple iPhone6 comprehensive evaluation
The /6 Plus frame has a curved design.

Apple iPhone6 comprehensive evaluation
Because of the curved glass, the front looks floating.(Left is right)

    Viewed from the side, the 2.5D curved glass mentioned earlier can also be seen more intuitively, and we can see that the front panel is indeed "floating" on the frame of the fuselage. As for the design of the surrounding buttons, there is no small change. Because of the increase in size, the power button has been moved from the top to the right side of the fuselage, so that the top of the fuselage becomes bare without any buttons and jacks.

Apple iPhone6 comprehensive evaluation
The top of the fuselage is bare (top is Plus)

Apple iPhone6 comprehensive evaluation
The function of the bottom of the fuselage is relatively dense.(the top is Plus)

    The bottom of the fuselage is still a relatively dense area, from left to right, there are 3.5 mm headphone jack, microphone, Lightning data cable jack and speaker. In fact, there is not much difference between the functional arrangement of the bottom of the fuselage and the previous models. The change is that the microphone that looks like a speaker in the past is changed to a single-hole design, which may be due to the thickness of the fuselage. The thickness of the fuselage has been reduced to 6.9 mm, while the thickness of the Plus is only 7.1 mm, which is much less than that of the iPhone5/5s.

Apple iPhone6 comprehensive evaluation
The change of the volume key is obvious (the top is Plus)

    On the left side of the fuselage are the classic mute button and volume button. The function of mute button is believed to be very familiar to netizens, and the switch-type design looks simple and clear, both practical and functional. The volume button at the bottom adopts the long strip design on the iPad, which is also because the thickness of the body has been reduced to 6.9/7.1 mm. If you continue to use the round button, the size of the whole button will be reduced, and there will be a certain loss in the feel (reference power button), but in terms of visual effect, I personally prefer the round button, giving people a more exquisite feeling.

Apple iPhone6 comprehensive evaluation
Move to the power button on the right side of the fuselage.(the top is Plus)

    As I mentioned just now, because of the increase of screen size, the power button on the top of the fuselage is placed on the right side of the fuselage, which is very necessary in practical use. For a fuselage of this size, the thumb will be easier to operate than the index finger. Below the power button is the SIM card holder, which still uses the smallest Nano-SIM card at present.

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Hand-held /6 Plus size comparison (left is right is Plus)

    In fact, from the perspective of the whole body circumference and weight, its grip is still very good, and the radian treatment of the frame is indeed a plus item in the feel, which should also be an important part of Apple’s optimization of the big screen experience, and it is particularly important because the frame with radian design also ensures the thinner feel of the body. In terms of body color, Apple still offers gray, white and gold. In a word, the appearance has really changed a lot. As for whether it is acceptable or not, I believe it is still a topic that varies from person to person. But just like the iPhone5, after it is officially put on sale, no matter how ugly it is before, it still grabs the rhythm of "buying in buy buy".

    Compared with the small size in recent years, the design changes of the two new machines can almost be said to be a reinvention. Then Zhou Hongyi once said that "no one can beat the trend". It seems that even today’s Apple has failed to do so, and finally made a compromise to the trend of "generally adopting larger screens".

■ Give you the big screen you want.

    If you only use one sentence, then "the screen size has increased" will be the best answer to the question "What has changed in the new machine". We can blame all the design changes of the two new machines on the changes of these two screens. The cambered surface of the fuselage frame, the adjustment of the position of the power key and the design of the lens have all changed.

Apple iPhone6 comprehensive evaluation
Both and use curved screens.

    Unfortunately, neither machine uses sapphire as the outer screen material, even the more expensive Plus with a larger screen size. However, there is still a curved surface design at the edge of the screen. Although this "water drop screen" has been worn out by Nokia Lumia series products, it is better than nothing. 

Apple iPhone6 comprehensive evaluation
Screen size comparison of four iPhone products on sale

    Among the two new products, the screen size of is, the physical resolution is 1334*750, and that of pixels per inch is 326 (consistent with). The screen size of the larger Plus is, and the physical resolution is 1920*1080, which is improved to 401 in pixels per inch.

■ How does Apple adjust the larger panel?

    Then the screen size is also increased. The previous iPhone 5 (,1136*640) was lengthened on the basis of (3., 960*640). The final result is a row of icons on the screen, and the screen ratio has changed from 3: 2 to 16: 9, which is now used by mainstream mobile phones.

    The screen ratio of the two new machines is still 16: 9, so the previous method is no longer applicable. So how to adapt to a larger display panel, Apple gives users two choices. The first method is to do simple enlargement directly, and the size of all UI elements is increased by about 15%.

Apple iPhone6 comprehensive evaluation  Apple iPhone6 comprehensive evaluation
The left picture is an enlarged view.                               The right picture shows the standard view.

    The second method is that Apple provides users with a standard layout that can "put seven rows of icons", and adjusts the gaps between elements on the basis of keeping the size of the original UI elements unchanged, so as to adapt them to the new size panel. As for whether the icon will become blurred after the resolution is improved, the reporter’s answer in front is that he can’t detect it.

■ Join the landscape mode to grab the iPad job?

    Since this version, there has also been a horizontal display mode, but this mode is exclusive to the 5.5-inch Plus. For Plus with a large size, the horizontal display mode brings a column layout similar to the iPad version of iOS to the application, and the processing efficiency will also be improved.

Apple iPhone6 comprehensive evaluation

Apple iPhone6 comprehensive evaluation
 Plus added landscape mode.

■ How does Apple deal with one-handed operation?

    The screen size has increased, and the iPhone, once famous for its small size, has to face the problem of how to handle one-handed operation. The iOS 8 system integrates a one-handed operation mode called "Convenient Access". When the user touches the Home button twice, the whole screen can be moved down to the range of thumb. A hammer T1 is also used in a similar way. 

Apple iPhone6 comprehensive evaluation
By touching the Home button twice, the iPhone can enter convenient access mode (picture from Apple).

■ Apple’s official screen quality parameters

    In terms of screen quality, the reference value of screen brightness given by Apple and Plus is 500nit, but in fact, after testing, the highest screen brightness of iPhone 5s has been able to reach 550nit. Then, after the dialogue between Lao Luo and Wang Ziru, we are more willing to believe that this is Apple’s conservative statement.

     Thanks to the use of semi-reflective and semi-transparent backlight panel, iPhone series phones have always had good screen readability in outdoor sunlight. This time, the two new machines have improved the design of the built-in polarizer (originally), so that those users who usually like to go out with sunglasses can also have a better screen reading experience.

    The two new machines are equipped with the latest iOS 8 system at the factory. Compared with the new products with a little mystery before the conference, the new version of the system that has been released at the developer conference is not so noticeable. However, with the release of new products, we also have some new understanding of the iOS system.

■ A more efficient programming language

    Then Apple introduced a new programming language "Swift" at the developer conference in June, with simpler code structure and higher execution efficiency. This seems to be a good solution to the negative impact of thinner fuselage and higher resolution, which is the heat dissipation problem we are worried about.

Apple iPhone6 comprehensive evaluation
The new system will adopt Swift programming language with higher execution efficiency.(Image from Apple)

    Therefore, even if the newly-launched Apple A8 processing chip does not upgrade too many hardware specifications, Apple still brings users an improvement in experience through system optimization. Let’s take a look at the subtle differences and changes between the official version of the system at the press conference and the previous Beta system.

  

Apple iPhone6 comprehensive evaluation Apple iPhone6 comprehensive evaluationScreen Locking in iOS 8 SystemSurface and standby desktop

Apple iPhone6 comprehensive evaluation Apple iPhone6 comprehensive evaluationNotification center of iOS 8 systemWith the control center

    Many system screenshots before the conference show that the icon of the official version of iOS 8 system "Passbook" has a "horizontal bar", which is indeed the case in the real X iOS 8 system. In addition, there is an option of "7 lines" icon on two large-size iPhone.

■Apple Pay payment function

    In addition to the horizontal screen mode, zoom mode and convenient operation functions we have mentioned in the previous screen part. "Apple Pay" is a new function that has not been announced in the WWDC release, because its implementation needs the help of NFC sensors on new machines, and Apple will naturally not announce this news in advance.

Apple iPhone6 comprehensive evaluation
Apple Pay combines TouchID for fast online or offline payment (picture from The Verge).

Apple iPhone6 comprehensive evaluation
Using Apple Pay requires binding a credit card or debit card in Passbook.(Image from The Verge)

    With the function of Apple Pay, "Passbook" has become more practical. By binding the bank card, the users with can verify their identity information through the fingerprint identification function of Touch ID, and the transaction process both online and offline is greatly reduced.

Apple iPhone6 comprehensive evaluation
The reporter in front experienced the Apple Pay fingerprint payment function at the press conference.

    IOS 8 system with the update of Mac OSX 10.10 makes more interaction between Mac and OS devices. Through the "Hand Off" function, users can continue their unfinished work (editing documents and writing right buttons) on Apple devices such as iPad or Macbook.

Give you the big screen Apple iPhone6&6 Plus evaluation.
After updating the system, Apple strengthened the interaction between iOS devices and Mac devices (picture from Apple).

    In addition, through this function, we can also make phone calls and send ordinary short messages on Mac devices, which reduces our dependence on device entities. Even if I’m worried that it’s not convenient to use the computer’s external phone, at least it can remind me of the incoming call in silent mode.

1.iCloud Drive

    Three years ago, Apple launched the iCloud service for synchronizing information between multiple designs at the launch of mobile phones. In the iOS 8 system, Apple has opened ——iCloud Drive, a cloud storage service for any file, but the storage capacity provided free of charge is still limited to 5GB.

Apple iPhone6 comprehensive evaluation
Apple has opened the cloud storage function of iCloud Drive (image from Apple)

2. Family sharing

    In order to solve the problem of family members sharing purchased applications, music and video resources, the iOS 8 system has also added a function called "family sharing". Through this function, the content purchased between multiple accounts can be shared. In this way, the cost of consuming content between friends is greatly reduced.

Apple iPhone6 comprehensive evaluation
Family members can share apps, music and videos purchased by other members through the family sharing function (pictures from Apple).

    The appearance of family sharing function solves the problem of synchronization between FaceTime and iMessage when using an ID. And for many friends in China who have accounts in the Central District and the United States, there is no need to switch when downloading applications purchased in the United States (for example, operating on a computer).

3.Health Kit

    For many bracelets and health peripheral products on the market, Apple provides a unified data interface-HealthKit in the iOS 8 system. Through the Health Kit development kit, the data of these peripherals will be integrated into the new health APP added by iOS 8 through internal calls.

Apple iPhone6 comprehensive evaluation
Newly added health APP in iOS 8

    In the actual use process, this APP will also set up a "medical emergency card" for users in emergencies (local users in the United States can directly bind to the medical insurance card), and the information registered by users (blood type, medical history, allergic reaction, drug use) will be presented in the "emergency" interface.

Still upgraded for the 8 megapixel camera

■ Camera specifications

    Before and after, Apple’s camera has experienced 8 million pixels for three consecutive generations. Nevertheless, Apple has also upgraded the sensor model, size, pixel size and software and hardware optimization to varying degrees. Of course, ordinary users who don’t know the technical details seem to be more impressed by the fact that 8 million pixels have not changed. This time, and Plus still continued this number-8 million pixels.

Apple iPhone6 comprehensive evaluation
Still an 8 megapixel camera.

Apple iPhone6 comprehensive evaluation
The camera is slightly convex, but it is acceptable.

    The common details with the Plus camera-8 million pixels, single pixel size of 1.5 microns, and aperture f/2.2-are the same as those of the Plus camera, and the changes are that it adopts a brand-new sensor, has a new generation of noise reduction function, doubles its focusing speed based on the ISP (image signal processor supported by A8) designed by Apple, and Plus supports optical image stabilization (not supported).

Apple iPhone6 comprehensive evaluation
 Plus supports optical image stabilization.


Demonstration of continuous shooting function

Video recording

    And Plus support 1080p video recording with 30-60 frames/sec and slow motion with a maximum of 240 frames/sec, and the slow motion video is doubled compared with the maximum of 120 frames/sec of the iPhone5s.


Slow-motion video demonstration

flashlight

    In terms of flash, the iPhone5s adopts the dual-LED True Tone flash for the first time, and the simultaneous action of cold and warm color temperature flash makes the white balance control of the iPhone5s better when the flash is turned on in low light environment. Inherited and developed the characteristics of iPhone5s dual-LED True Tone flash, and changed the way of arranging two LED lights up and down into the appearance of "one round flash", but two cold and warm flashes still exist at the same time. Although it is only a small change, it can be seen that Apple has made a lot of technical efforts.

New front camera

    Apple and Plus adopted a brand-new front camera, and Apple named it the new Facetime HD camera. It adopted a brand-new sensor, and the aperture was raised to f/2.2. Under the same conditions, it could get more light (up to 81%) than before.

And Plus camera hardware reviews.

    Generally speaking, and Plus have not made much improvement in the camera hardware. The number of pixels, the size of a single pixel, the sensor area and the aperture are all the same as those of the iPhone5s. The upgrade points are mainly the sensor model update and faster focusing speed and enhanced noise reduction. Of course, Plus has also added optical anti-shake support. Therefore, from these technical details, the photo with Plus is still slightly upgraded, mainly for the camera speed and low-light camera ability.

    Due to the limited on-site conditions of the conference, I will briefly present some shooting proofs and screenshots of the camera interface for you for the time being, and the following content will continue to bring you more detailed information.

Apple iPhone6 comprehensive evaluationApple iPhone6 comprehensive evaluation
Support 240fps slow motion video.

Apple iPhone6 comprehensive evaluation
Multiple filters

Apple iPhone6 comprehensive evaluation
On-site proof of press conference

Apple iPhone6 comprehensive evaluation
On-site proof of press conference

Apple iPhone6 comprehensive evaluation
On-site proof of press conference

Apple iPhone6 comprehensive evaluation
On-site proof of press conference

Apple iPhone6 comprehensive evaluation
On-site proof of press conference

New Generation M8+A8 Chip Combination

    The A7 processor made Apple first enter the 64-bit era in intelligence, and also brought the M7 motion coprocessor. And this combination is continued, bringing a brand-new A8+M8 combination.

    Compared with A7, A8 chip is 13% smaller and 25% faster. It adopts 2 billion (double the 1 billion compared with A7) and 20 nm process (A7 is 28 nm), and the performance of graphics processor is improved by 50%.

Apple iPhone6 comprehensive evaluationApple iPhone6 comprehensive evaluation
New A8+M8 combination

    The performance of A8 chip is 50 times higher than that of the first generation, and that of GPU is 84 times higher than that of the first generation. The chip area has been reduced from 102 square millimeters in A7 to 89 square millimeters.

    Working with A8 is a brand-new M8 motion co-processor, which will not only collect information from gyroscopes, accelerometers and direction sensors, but also collect information from newly added air pressure sensors. Through the new air pressure sensor, not only the distance data can be counted, but also the height and other data information can be counted.

    As we expected, Apple didn’t announce the number of A8 cores and the specific model of GPU at the press conference, so we will keep an eye on it at any time and bring you relevant reports in time. Of course, now we know that it is important to improve its performance again.

Apple iPhone6 comprehensive evaluation
Metal technology will bring high-quality image quality to Apple iOS devices.

    Another:In the press conference, Apple once again introduced Metal, a new generation of graphics technology introduced on WWDC. "Metal technology brings host-level image quality to Apple’s iOS devices." This is what Apple said before. In this conference, Apple said that it will work hard to promote Metal applications and games, and bring users a higher-quality application game experience. The first batch of Metal games will arrive before the end of the year. In view of the increased screen size of and Plus, I believe that these higher-quality game experiences will be better.

A total of nine colors and two new protective shells made of materials.

    As in the times, Apple still released leather and silicone protective cases for peace and purpose. Obviously, the Plus protective case is very suitable for both models.

    Among them, the silicone protective shell has six colors of black, blue, orange, green, gray and red, and the leather protective shell has five colors of black, white, brown, blue-black and red, and the two materials have nine colors in total. This can make Plus and its own deep space gray, gold and silver get more color shapes. Of course, due to the characteristics of silicone and leather materials, it can also ensure a good feel and protection for the mobile phone itself.

Apple iPhone6 comprehensive evaluation
Apple released two mobile phone cases.

Apple iPhone6 comprehensive evaluation
A large number of protective covers were displayed on site.

Apple iPhone6 comprehensive evaluation
A large number of protective covers were displayed on site.

Apple iPhone6 comprehensive evaluation
A large number of protective covers were displayed on site.

    128GB capacity version! Yes, you are not mistaken. The newly released and both have 128GB capacity versions, which is consistent with previous rumors, but this does not mean that and Plus have four capacity versions to choose from. 32GB has been "unfortunately" cancelled. At present, these two models have 16GB/64GB/128GB three capacity versions to choose from.

Apple iPhone6 comprehensive evaluation
/Plus is available in three capacity versions.

Apple iPhone6 comprehensive evaluation Apple iPhone6 comprehensive evaluation
The two-year contract price of /6 Plus is the same as before.

Apple iPhone6 comprehensive evaluation
/5s immediately reduces the price.

    Besides capacity, we are most concerned about the price. After all, there are only two kidneys! Whether you can afford it depends on whether the price is acceptable. Judging from the KeyNote at the press conference, the two-year contract prices of the three capacity versions are US$ 199/US$ 299/US$ 399 respectively. According to the pricing strategy in previous years, their retail prices of RMB should be RMB 5288 /6088 /6888 respectively.

    On the other hand, the two-year contract prices of the three capacity versions of Plus are US$ 299/US$ 399/US$ 499 respectively, and the corresponding retail price of RMB may be 6088 yuan /6888 yuan /7688 yuan if there is no accident. Yes, the "highest match" broke through 7,000 yuan in one fell swoop. For you, the local gold version of 128GB Plus is your symbol.

Apple iPhone6 comprehensive evaluation
Accept the reservation on September 12th.

Apple iPhone6 comprehensive evaluation
Officially shipped on September 19th.

    According to the news released at the press conference, these two models will be booked on September 12 (September 13, Beijing time) and officially shipped on September 19 (September 20, Beijing time). The release date is exactly the same as the previous exposure date. In the area of sale, Chinese mainland did not appear in the list of the first batch of countries and regions for sale, and official website in China of Apple still showed "the date of sale will be updated later", so it seems that scalpers can have a good rest. . .

Apple iPhone6 comprehensive evaluation
With the first difficulty.

Apple iPhone6 comprehensive evaluation
In addition to the screen size resolution, the two machines also have differences in camera anti-shake.

    Now it’s time for the purchase manual. If you are a phobia patient, take a look! First of all, we are faced with the question of whether to choose Plus or not. This question depends entirely on whether you have a big screen, especially a big screen. There is no difference between them except the screen and the camera, so it will be very simple after you figure out this question.

Apple iPhone6 comprehensive evaluation
Still have gold/silver/gray three colors to choose from (picture quoted from Apple official website)

    After choosing Plus or Plus, we have to choose the capacity version. For most consumers, I believe they will not choose the 128GB capacity version, because its practicality and necessity are too low. In the face of 16GB and 64GB versions, there are obviously two groups of people. If you just want a good mobile phone, the capacity of 16GB is enough to meet most of your needs.

    For application control, the 64GB version is undoubtedly more valuable, because in the case of the same price difference, you can only buy 64GB at the price of 32GB in the past, which makes the large-capacity iPhone model related to the cost performance for the first time, so you still need to understand your needs. As for the color, it is always a matter of different opinions. From my personal point of view, deep space gray is undoubtedly the most attractive on the basis of this design.

Apple iPhone6 comprehensive evaluation
The Hong Kong version with a price of 64GB is quite attractive.(The picture is quoted from Apple official website.)

    Of course, at present, the launch area of /6 Plus does not include Chinese mainland, and Apple’s decision is really confusing. Of course, we should also look on the bright side, that is, the Hong Kong version is still the cheapest choice in the world, with three versions equivalent to RMB 4,425/5,059/5,692 respectively, and three versions of Plus equivalent to RMB 5,059/5,692/6,404 respectively. Of course, there is also a problem here. If the sales situation is still like the iPhone5, /6 Plus will probably go to the purchase restriction measures. We will continue to pay attention to these issues later. I hope netizens will pay attention to our news reports.

summary: 

    Sure enough, after the concentrated exposure of the shower, and Plus, except for the naming, it didn’t guess correctly again, and everything else was basically consistent with the exposure. Even if we don’t consider the surprise and Plus, we haven’t brought too many revolutionary changes, and the sound of spitting in design is definitely the best in the iPhone series. However, from a more rational point of view, and Plus are still products worth buying. After all, they really give you what users want, especially relying on the words big-screen iPhone can attract countless fruit fans to buy, and in all aspects, Apple is developing steadily, and once again the word balance has been better interpreted.

The word "big screen", which has never appeared on the iPhone, has finally appeared. The two big screens of iPhone6 and iPhone6 Plus are believed to make many users flock to it because the iPhone has no big screen. As for whether other hardware has been greatly upgraded, it may not affect the choice of ordinary users.

Another suspense drama "Thirteen Years of Dust" was finished in Chongqing. This time, Chen Xiao Chen Jianbin co-starred in the criminal police mentoring.

Chen Jianbin, Chongqing’s son-in-law, is back, but this time it’s not as simple as going home with his wife Angel, but he has a new work. On October 24th, the upstream journalist learned from the producer that another criminal investigation mystery drama "Thirteen Years of Dust" filmed in Chongqing was announced. This time, Chen Jianbin, who is going home, and Chen Xiao will form a pair of INTERPOL mentors and apprentices, trying to catch the man behind a murder that lasted for 13 years.

"Thirteen Years of Dust" was officially released in Chongqing a few days ago.

"Master and apprentice" joined hands to pursue the murder for 13 years

Thirteen Years in Dust attracted a lot of attention when it was first turned on in January this year. In addition to the popularity of Chen Jianbin and Chen Xiao, directed by Liu Haibo, who won the Best Director Award of the Magnolia Award at the Shanghai TV Festival, the co-starring of Liu Mintao and Yu Entai once became a hot topic for fans and netizens.

Chen Jianbin plays a policeman. Perhaps the first thing that many viewers think of is the criminal investigation drama Trident, which was also directed by Liu Haibo two years ago. In contrast, thirteen years of dust has more youthful power brought by Chen Xiao. According to the outline of the plot that has been officially announced at present, the story of the whole drama is presented by the ingenious overlapping of two years, 1997 and 2010.

In 1997, there was a mystery in the south city of the play. Wei Zhengrong, a criminal police officer played by Chen Jianbin, was ordered to investigate but never found the real murderer, so he left the front line of criminal investigation. Thirteen years later, the murderer’s whereabouts reappeared, and new evidence and clues were discovered by the younger criminal policeman Lu Xingzhi (Chen Xiao), which had multiple coincidences with the evidence of that year’s case. Wei Zhengrong and Lu Xingzhi, who were originally apprentices, joined hands again, reeling from the cocoon and jointly chasing the murderer.

Interestingly, the change of time is not only the key to the evolution of the case story in the play, but more importantly, it has had an important impact on the personnel design of the two protagonists-thirteen years ago, Lu Xingzhi played by Chen Xiao was young and immature but the theory was supreme, and Wei Zhengrong (Chen Jianbin) was middle-aged but had off the charts skills; Thirteen years later, their personalities were reversed and they grew up separately. Interlocking clues, pressing killers, evidence reversal suspense, cleverly overlapping in parallel double time and space. In the end, the two men broke through the fog to make the truth emerge gradually, and all roads lead to the same goal to complete the inheritance of the police spirit between the two generations.

Double-line parallel shooting spans winter and summer.

"We focus on how to show the atmosphere of the times and great changes." There is no doubt that thirteen years of dust is a realistic style. In this regard, director Liu Haibo said that his creative philosophy is to let the audience "live in it at a glance and feel more empathy for the story."

Of course, in striving to restore the fireworks atmosphere in the market, the main creative team naturally made considerable efforts. The old sewing machine in the 1980s, the police station with white and green walls, and the quick-talking neighbor’s aunt all truly reproduce the social conditions seen by the police in the process of handling cases. Yin Xiaoye, the chief producer, hopes that Thirteen Years of Dust Collection can simultaneously show the unchanging police spirit inheritance under the great changes of the times, as well as the value background of humanistic care and punishing evil and promoting good.

It is worth noting that, in order to restore the double time-space setting in which the cases in 1997 and 2010 overlap and interweave, and fit the real situation, the crew specially chose to shoot the scenes in 1997 and 2010 in winter and summer respectively, and the shooting cycle span was extended to 9 months.

A group photo of the co-author of "thirteen years of dust"

There are small tricks on the scene in Chen Jianbin, Chen Xiao

In an interview with reporters, Chen Xiao, one of the leading actors, used three words to evaluate the crew: Excellence, efficiency and professionalism. For example, in the aspect of Excellence, in order to highlight the sense of hierarchy spanning 13 years, Chen Xiao took the initiative to remove the hairline and sideburns to increase the sense of vicissitudes, and the old actor Niu Piao lost 20 Jin in a few months to show the role difference.

At the same time, the styling director also went deep into the streets of Chongqing to observe the image of the local ordinary people, and designed a makeup style for each actor that is both mountain city temperament and character characteristics. Like Liu Mintao in the play, it was a small scroll in 1997, which highlighted the pungent character and sense of the times; Thirteen years later, her hairstyle softened, showing the character characteristics of gradual gentleness and generosity.

In addition, Chen Jianbin also showed many unique expression skills when shooting. For example, in order to arouse the anger of the opponent’s performance, he suddenly slammed into the door when the other party was unprepared, and let the actor instantly transform the interrupted anger into the role, and the emotions in the play became very real.

Chen Xiao also has great changes in the play. When he played the 1997 play, he always held a notebook in his hand and his eyes were clear, which vividly portrayed the fledgling student spirit; When he played the scene in 2010, he has faded away, his eyes are more firm and resolute, and the righteous temperament and resolute style of senior criminal police are ready to come.

Chen Jianbin and Chen Xiao will play a pair of police mentors this time.

According to reports, at present, the filming of "Thirteen Years of Dust" has all ended and officially entered the production period. It is expected to land on the iQiyi platform in 2023.

Upstream journalist Qiu jinyi

Editor: Chen Xiujuan

Editor: Liao Lei

Audit: Feng Fei

The Eighth Member Congress of the Provincial Red Cross Society was held. Yuan Jiajun, Wang Ke, and Huang Jianfa attended.

  Zhejiang Daily, Hangzhou, August 31 (Reporter Liu Leping, Lu Le, Wang Chenhui) On the 31st, the eighth member congress of the Provincial Red Cross Society was held in Hangzhou.

  Yuan Jiajun, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the opening ceremony and delivered a speech. Wang Ke, Party Secretary and Executive Vice President of China Red Cross Society, spoke at the opening ceremony. Huang Jianfa, Wang Cheng, Chen Yijun, Li Weining and Cai Xiujun attended the meeting and Cheng Yuechong presided over it. The meeting commended the advanced collectives and individuals who have made outstanding contributions to the cause of the Red Cross Society in our province. The representative of the Red Cross volunteers read out the Basic Principles of the International Red Cross and Red Crescent Movement, and the person in charge of the Provincial Association for Science and Technology delivered a congratulatory message on behalf of mass organizations.

  Yuan Jiajun congratulated the convening of the conference, paid tribute to the commended advanced collectives and individuals, and extended greetings to the Red Cross workers, members and volunteers in the province. After fully affirming the achievements made in the development of the Red Cross in our province in recent years, Yuan Jiajun pointed out that the work of the Red Cross in our province is facing new situations and new requirements when entering a new era and embarking on a new journey. We should thoroughly study the spirit of the important exposition of the Supreme Leader General Secretary on the work of the Red Cross, continue to polish the brand of "five groups", further enhance the political, advanced and mass nature, give full play to the role of the Red Cross as a bridge and link between the people in the humanitarian field, take the digital reform as the traction, adhere to the main line of "protecting people’s life and health and safeguarding people’s dignity", focus on the main business of "three rescues and three donations" and actively build "people’s side" Unite and lead the vast number of Red Cross workers, members and volunteers to take an active role and dare to act, systematically improve the performance ability and service level of the Red Cross, achieve innovative breakthroughs and enlarge advantages in enhancing the political function of the Red Cross, helping the construction of a demonstration zone for common prosperity, accelerating the creation of a "digital Red Cross", enhancing core business capabilities, shaping public welfare brands, and improving the level of rule of law, and continuously build a Red Cross brand with Zhejiang recognition, so as to faithfully implement the "Eighth Five-Year Strategy" and resolutely achieve ""two maintenance", strive to promote "two firsts" and make more contributions to the Red Cross.

  Yuan Jiajun emphasized that Party committees and governments at all levels should earnestly strengthen their leadership and support for the Red Cross work, earnestly study and enthusiastically help solve the practical difficulties and problems encountered in the development of the Red Cross cause. It is necessary to strengthen the responsibility of joint management by all party and government departments and the responsibility of support and help from all sectors of society, so that the vast number of caring enterprises, caring people and forces from all walks of life can closely unite around the party and gather great strength for the development of the Red Cross cause in our province.

  Huang Jianfa spoke at the closing ceremony that afternoon. He pointed out that the new board of directors and supervisors of the Provincial Red Cross Society should strengthen theoretical arms, adhere to the guidance of Party building, and unswervingly follow the development path of the Red Cross cause with China characteristics. It is necessary to concentrate on the "two firsts", promote the high-quality sharing of public services, and promote the reform of the income distribution system and grassroots social governance. It is necessary to popularize life education, tell the story of the Red Cross well and promote voluntary service. It is necessary to build a transformational organization, deepen reform and innovation, strengthen self-construction, and continue to revitalize the Red Cross organization. Cheng Yuechong spoke at the closing ceremony.

  The General Assembly elected the new Council and Board of Supervisors of the Provincial Red Cross Society, and hired Yuan Jiajun and Wang Hao as honorary presidents of the Provincial Red Cross Society. Cheng Yuechong was elected as the president of the provincial Red Cross Society and Lin Bin as the executive vice president.

The cumulative turnover of carbon emission quotas in the target carbon market of anchoring "double carbon" was 194 million tons.

  CCTV News:On October 27th, the Ministry of Ecology and Environment released the 2022 Annual Report on China’s Policies and Actions to Address Climate Change. According to the report, since 2021, China has actively implemented the Paris Agreement, vigorously and orderly promoted various key tasks around peak carbon dioxide emissions’s carbon neutrality goal, and achieved remarkable results.

  At present, China has established the "1+N" policy system of carbon neutrality in peak carbon dioxide emissions, formulated the medium and long-term greenhouse gas emission control strategy, promoted the construction of the national carbon emission trading market, and worked out and implemented the national climate change adaptation strategy.

  According to preliminary accounting, in 2021, the carbon dioxide emission per unit GDP in China will be 3.8% lower than that in 2020 and 50.8% lower than that in 2005. Non-fossil energy accounts for 16.6% of primary energy consumption, and the total installed capacity of wind power and solar power generation will reach 635 million kilowatts, which will significantly reduce the coal consumption per unit GDP, and the forest coverage rate and stock volume will achieve "double growth" for 30 consecutive years. On the first anniversary of the launch of the national carbon emission trading market, the cumulative turnover of carbon emission quotas in the carbon market was 194 million tons, with a cumulative turnover of 8.492 billion yuan.

  It is estimated that by 2030, the carbon dioxide emission per unit GDP in China will be reduced by more than 65% compared with that in 2005, the proportion of non-fossil energy in primary energy consumption will reach about 25%, the forest stock will increase by 6 billion cubic meters compared with that in 2005, and the total installed capacity of wind power and solar power will reach more than 1.2 billion kilowatts.

Sichuan car owners, the authoritative answer to the hot issues of ETC that you want to know is here!

People’s Daily Online, Chengdu, September 16 According to the official news of the Expressway Administration Bureau of the Sichuan Provincial Department of Transportation, at present, the total mileage of expressways in Sichuan Province has exceeded 75 kilometers, ranking second in the country; The number of ETC users in the province is nearly 10,000, ranking eighth in the country; The comprehensive utilization rate of ETC in the province is 75.9%, and the average daily traffic volume is about 1.58 million vehicles/time, ranking first in the country.

On September 15th, Jian Huang, Secretary of Discipline Inspection Commission and Deputy Director of Expressway Administration Bureau of Sichuan Provincial Department of Transportation, visited Sichuan Jiaoguang Live Studio to interpret expressway policies and regulations in the form of live broadcast, answer hot issues of ETC and respond to the concerns of the majority of car owners.

1. Is the ETC charging system stable at present?

Huang Jian: Stable. Please rest assured that the majority of car owners and friends can use it. The toll collected by ETC must always be less than or equal to the actual receivable amount. The last program (click to view it in the past) has been answered. If you still have unclear friends, you can log on to the official website of the Sichuan Provincial Department of Transportation or follow the WeChat WeChat official account of the Sichuan Provincial Department of Transportation to find out.

2. What should I do if the vehicle can’t leave the station normally (there is no vehicle information at the exit) because the entrance speed of the toll station is too fast?

Huang Jian: When the owner encounters this situation, he needs to seek help from the toll booth staff in time. Under the condition of ensuring safety, he will change the vehicle to the manual passage, pull out the ETC card and hand it over to the toll collector, who will check the specific information by technical means and charge the toll according to the actual traffic path of the vehicle. At this time, he can use ETC to deduct the toll and enjoy the ETC preferential policies normally. At the same time, we are also urging the expressway operating companies to further strengthen the business training for toll collectors and provide better services for car owners and friends.

3. Recently, we have noticed that some car owners have complained that they don’t know what to do when entering and leaving the high-speed ETC. Can you give us a detailed answer?

Huang Jian: When entering and leaving the expressway, if the vehicle in front rubs the ETC first, the owner needs to seek help from the toll booth staff in time. After the staff verifies the on-site situation in the toll collection system, the passage will be charged according to the normal situation. If the owner rubs the rear vehicle ETC first when driving into the high speed, the treatment will be the same as mentioned above; If the owner rubs the rear vehicle ETC first when driving out of the expressway, the toll booth staff will conduct an audit through technical means to recover the toll payable by the vehicle.

Therefore, once again remind the majority of car owners and friends to slow down when entering and leaving the expressway, and pay in an orderly manner. Each toll station is equipped with a high-definition smart camera, which can accurately identify and record the license plate number and passing situation of each ETC vehicle. If the vehicle does not have an expressway pass card or driving record due to illegal behavior, it will be treated as no card when driving out of the expressway, and it will be blacklisted and unable to pass the national expressway normally.

4. Why did some truck owners who handled ETC last year report that they could not enjoy ETC concessions normally?

Huang Jian: The single card user of truck ETC is a service mode to realize non-cash payment for trucks under the condition of charging by weight. It can only be used for manual charging. Since it cannot realize fast charging without stopping, it will no longer enjoy the preferential policies of ETC from January 1, 2002. At the same time, before the end of last year, about five ordinary ETC cards were issued to tractors in our province. Therefore, this kind of tractors will not be able to complete the reserved passage due to the lack of key information of vehicles and the mismatch between ETC cards and OBU equipment information.

In this reform of canceling the provincial toll station of expressway, in order to realize the fast passage of trucks without stopping and promote the speed-up and efficiency-improvement of the logistics industry, it is required that the charging method for trucks should be adjusted from the charging by weight to the charging by truck (axle) from January 1, 22. Therefore, the owners of these trucks are requested to go to the issuing bank in time to install ETC on-board devices and improve the actual information of vehicles for free, so as to ensure that they can continue to enjoy various ETC preferential policies (including the basic preferential policy of not less than 5% of vehicle tolls).

5. Does the truck ETC need to be weighed without stopping when entering the expressway?

Huang Jian: Yes. Since December 16, 2019, the national expressway has fully implemented the non-stop weighing inspection at the entrance. When entering the expressway, truck owners need to take the initiative to enter the weighing platform to weigh according to the lane indicator. The weighing inspection data will be interconnected with the expressway toll card issuing system. If it is confirmed to be a legal vehicle, the toll system will automatically lift the pole and release it; If it is confirmed to be an illegal overloaded vehicle, the toll collection system will prohibit lifting the pole and refuse it to enter the expressway, and the owner must leave according to the route guided and arranged by the staff.

6. How do large transport vehicles pass through the expressway?

Huang Jian: By logging in to the Trans-provincial Parallel Permit System for Bulk Transportation, an application is submitted. After the application is approved, the system will automatically forward the information of the permission list to the applied toll station on the expressway entrance. After the vehicle is weighed and tested, the entrance toll station manually checks the vehicle outline size, and the toll collection system automatically checks the conformity of the vehicle license of large transport vehicles. If the information is consistent, it will be allowed to be released, and a sign of "large-piece transportation" will be marked in the ETC vehicle-mounted device, and the ETC gantry will be charged and deducted according to the over-limit transportation rate along the way.

7. What should I do if the vehicle with ETC installed cannot drive into the high-speed normally?

Huang Jian: If the owner friend encounters this situation, he needs to change the vehicle to the manual passage, and pay the fee normally according to the vehicle without ETC card when leaving the station. After the passage, you can call the ETC customer service number (28-12122) to reflect the specific situation. When it is verified that the ETC of the vehicle cannot be used for technical reasons, it will be charged according to the ETC vehicle preferential policies. At the same time, the same applies to truck owners in similar situations.

8. What should I do if I prompt the blacklist when I pass the ETC lane?

Huang Jian: Generally, when the ETC lane is prompted to be blacklisted, only the manual passage is temporarily selected, and the ETC lane will be used after the next blacklist is lifted. There are two ways to cancel the blacklist: if the blacklist is added by the bank, it is generally because the balance of the bank card is insufficient or overdue, and you need to contact the bank to handle it and apply for cancellation; If it is joined by ETC customer service center, it is generally because the audit found that the vehicle type does not match the actual situation, and it is suspected of evading tolls. It is necessary to go to the bank to change the vehicle information to the actual vehicle type and cancel it. In addition, the lifting of the blacklist involves data updating and synchronization, which requires a certain processing time. If it still cannot be used normally after 48 hours, please go to the bank outlet or call (28)12122 for consultation.

9. How to prevent vehicles from being pulled into the ETC blacklist?

Huang Jian: First, pay attention to the balance in the bank card and repay it in time; The second is to properly keep ETC cards, OBU devices, bank cards and passwords.

10. If I find that my car has been occupied and registered for ETC, how should I cancel it?

Huang Jian: If it is occupied by an issuer outside the province, please pay attention to the official WeChat WeChat official account of the Ministry of Transport or the WeChat applet of "China ETC Service" and use the "Cancel License Plate Occupancy" business to apply; If it is occupied by an issuer in the province, please pay attention to the "Sichuan Expressway ETC" WeChat WeChat official account, and enter the vehicle license plate number and other related information in the "Online Message" License Plate Occupancy, and apply for canceling the occupation.

11. What information do I need to provide to remove the license plate occupation?

Huang Jian: Personal vehicles need to carry the following documents: owner’s ID card and vehicle driving license (if acting as an agent, power of attorney, agent’s ID card and vehicle authorization); The following documents are required for the company’s vehicles: the ID card of the agent, the vehicle driving license, the power of attorney of the company and the power of attorney of the vehicle. Here, I suggest you consult the ETC issuing bank first before handling it.

Tips

The majority of car owners and friends need to pay special attention in the process of using ETC:

Check ETC device before driving on the road. Focus on checking whether the ETC vehicle is correctly inserted into the ETC card and whether the OBU tag on the vehicle is in a normal state (the ETC card in the OBU can be pulled out first, and then inserted correctly, and if the OBU sounds "beep", it means normal startup). If it is a stored-value card, make sure that the balance on the card is sufficient to avoid traffic obstruction due to insufficient balance.

In and out of the toll station, you must slow down and drive in a special lane. ETC vehicles should take the ETC lane, and non-ETC vehicles should take the artificial lane and get the CPC cartoon line. Don’t change lanes in front of the toll booth or in the station. Try to keep a distance of about 5 meters between ETC vehicles, and don’t be too close to the vehicle, so as to avoid the situation that your vehicle is recognized first and you pay the bill for the vehicle in front. When weighing trucks, it is also necessary to keep the necessary distance between vehicles, so as to avoid congestion caused by lack of space when there are overloaded vehicles in front. Here, we should also remind truck drivers and friends that they must be loaded in a standardized way and transported legally, and overloaded vehicles cannot enter the expressway.

We must standardize civilized driving after entering the expressway. Gantry should drive in the specified lane on the way. Don’t change lanes or speed at will, and don’t pull or insert ETC cards at will on the way, otherwise it will easily lead to abnormal marking and affect the success rate of billing.

Do not destroy the disassembly OBU label. OBU tags are dedicated to special vehicles, and correspond to vehicle information and bank card information one by one. Illegal disassembly will cause the tags to be invalid and unable to pass normally. If it is found that the OBU label of the vehicle has fallen off or loosened, the owner needs to re-install and activate it at the ETC bank service outlet.

Illegal operation of vehicles, malicious arrears and blacklisted vehicles are prohibited from passing through the expressway. At present, the province’s expressways have established a credit joint punishment system. We will severely and accurately crack down on illegally operated vehicles through big data analysis and application, and jointly punish malicious arrears and blacklisted vehicles. The disciplined car owners will not be able to pass the expressway for a certain period of time.

The majority of car owners can directly call the service hotline of ETC business handling bank or the service hotline of Sichuan Expressway at 28-12122 for telephone consultation, or you can pay attention to the WeChat WeChat official account of Sichuan Expressway for self-help inquiry. Please don’t trust the ETC update and certification related information released by other unknown sources or unofficial media, and don’t click on unknown links to ensure the safety of personal information and property and avoid being cheated.

Korean e-commerce giant Coupang enters the Japanese market-Japanese company registration

Korean e-commerce giant Coupang enters the Japanese market-Japanese company registration

Coupang is an e-commerce company headquartered in Seoul, the capital of South Korea. Its founder is Bom Kim, and the company was established in 2010. In May 2015, the company’s total financing has reached 1.4 billion US dollars, and Coupang’s valuation has exceeded one trillion won, about 913 million US dollars.

Coupang’s product categories are very rich, including electronic products, beauty products, consumer goods, books, baby products, household goods, decoration, fashion, toys, sporting goods, tickets, tourism and cultural activities planning.

Coupang operates more than 100 distribution centers in Korea with more than 40,000 employees. In less than 10 years, it has grown into a national leader in e-commerce, with 14.85 million buyers and sales close to 12 billion US dollars. Coupang’s Rocket Delivery service promises to deliver orders within 24 hours. Coupang has a 24% share of the Korean e-commerce market with this service.

According to foreign media reports, Coupon announced on June 3 that it will start trial operation of Coupon service in parts of Kanagawa, Tokyo from this month. At present, Coupang in Japan only offers about 320 products in 23 categories. Unlike South Korea’s "24-hour" transportation service, Coupang promises to deliver goods immediately after receiving orders from nearby buyers in Japan. The business model of trial operation is similar to food delivery.

However, apart from Kanagawa, there is no distribution in other parts of Japan at present, and there are not many product categories for the time being. As a demonstration service for testing the Japanese market, Coupang will conduct small-scale market testing and correction in this area.

Information required for Japanese company registration (shell company)

1、The name of the company can be in Chinese, Japanese and English, but the company must be added before or after;

2、Color scanned copies of the ID cards of directors and shareholders and their contact telephone numbers. Directors need to make a personal seal (2 * 2);

3、Directors’ ID cards and personal seals need to be notarized, notarized documents should be provided, and notarized documents should be translated into Japanese (our company can provide notarized samples);

4、The registered capital is 1,000,000 yen, and there is no need for capital verification. If it is necessary to increase the registered capital, a usage fee of 4% of the increased amount will be charged.

5、Share proportion;

6、Business scope of the company;

7、Fill in an application form for Japanese company registration.

Korean e-commerce giant Coupang enters the Japanese market-Japanese company registration

The registration file contains

1、A certificate of business license of Japan Co., Ltd.;

2、Corporate Seal of Japan Corporation, Bank of Japan Corporation

Chapter;

3、A certificate of corporate seal of Japan Co., Ltd.;

4、A copy of the Articles of Association of Japan Corporation.

Limitation of registration

About 30 working days(about 2 months)

(Source: cross-border service master sa)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author.

(Source: Cross-border White Warrior James)

Innovation should not overthrow tradition, but embrace it to get the essence.

  Pi Jun, Secretary of the Party Committee and President of China Youth Publishing House, delivered a keynote speech entitled "Deep Cultivation of Industry Promotes Technological Revolution" at the 2017 World Mobile Internet Conference and New Media Portal Conference. He pointed out that the real technological revolution is bound to occur after the industry is deeply cultivated. The following is the full text of the speech:

  Any innovation is not an isolated leap, but has its profound historical logic and realistic scene; Similarly, any technological revolution is based on the demand chain of traditional industries, and more is to enhance the value of factors that people neglected in the past. Therefore, the real technological revolution is bound to occur after the deep cultivation of the industry, rather than appearing out of thin air.

  First, the three strange phenomena of current innovation

  1. The technology is improving and the quality is decreasing.

  In many fields, we have encountered the phenomenon of quality degradation caused by technological progress. When we used chemical fertilizers and pesticides to produce high-yield crops, the most innovative agricultural model now is natural free-range chickens and miscellaneous grains with a yield of several hundred kilograms per mu; When we wiped out those manual workshops and artisans with almost artistic standards with big industries, now we are calling for the spirit of artisans (there are a lot of manual workshops in Switzerland and Germany at present). I once visited the headquarters of Mercedes-Benz in Stuttgart, Germany. The models in the 1920s and 1930s have far more aesthetic features than today’s models, and all of them are art treasures. Now, personal tailor and handcraft are all labeled as innovation. In fact, what innovation is there? The starting point of technological progress is often to improve efficiency and save costs, but it does not necessarily bring about quality improvement.

  2. Marketing is expanding and creativity is shrinking.

  Channel is king and platform is king, which is the most innovative "false proposition" in recent years. We can only say that channels and platforms are very important in a certain period and in a certain field. But if we must say that it is king, it completely violates common sense and basic dialectics. Marketing behavior does not necessarily bring innovation. Now people who advocate that channels are king and platforms are king just find ways to make money through channels and platforms. Once the business model of paying for content is broken, it is only a matter of minutes to knock over channels and platforms. We need to work hard on people. Any industry is people-oriented and creativity-oriented. Enterprises that are only willing to spend money on channels and platforms, but not on people and creativity, end up making wedding clothes for others.

  3. Knowledge is in surplus and knowledge is in shortage.

  We are in an era of information explosion, an era of rapid knowledge surplus. Some knowledge became obsolete as soon as it was invented, and a lot of knowledge became obsolete before it could be applied. Most people are even so pitiful that they can’t even touch the edge of the sea of knowledge in Wang Yang. Not to mention encyclopedic figures such as Leonardo da Vinci and Newton, or people like Wang Yangming and Zeng Guofan who know and do in one, if the proportion of total social knowledge is used to measure modern people, most people can be classified as illiterate with diplomas and Bai Ding with academic qualifications. Many people can’t go to bring peace and stability to the country in the world or start their own businesses in the world. I really don’t know what they have learned after spending so much precious time, money and energy. Intellectuals will be replaced by knowledgeable people.

  Second, the cause of the problem

  1. Many industries that have been deeply ploughed have been knocked over in the name of "tradition".

  Many people often use the word "subversion" to explain innovation. In fact, this has nothing to do with innovation.

  Taking the media industry as an example, it takes many years to cultivate a real media person, and it also takes many years to form an excellent media tradition, form a social public opinion environment with the spirit of the rule of law, and build a media system that matches the modernization of the national governance system and governance capacity. However, many people naively think that with technological progress like the Internet, everything can be subverted. In fact, we are destroying ourselves: many people and organizations prefer to spend a lot of time and energy, buy various new technologies to argue rumors, delete posts and withdraw manuscripts, but don’t want to spend energy to train real media people-closer to the truth, closer to the facts, closer to life, more clearly expressed, more reasonable and more dialectical. Most Internet media or self-styled new media organizations are becoming a carnival for people who eat melons, and the efficiency of obtaining information in the whole society has been rapidly reduced. It has become the norm to pick up some poor and valuable things from the massive junk information. Some so-called internet media are turning most people into scavengers in the information world. What algorithms and preferences are used to fool investors and those illiterate people with academic qualifications? Such technology has completely lost the soul of the media. The former ideal of news, media justice and the spirit of seeking truth and being pragmatic have disappeared in the internet media.

  2. The law of production in the material world is opposite to that in the spiritual world.

  The production of the material world is demand-oriented, which is the iron law in economics. However, now we find that this rule is gradually failing. Why? Because the law of production in the material world is opposite to that in the spiritual world. In the material world, people’s needs are clear. For example, I need a cup to drink water. You can see any kind of cup in the market. For example, if you want to buy an air conditioner, you can choose any favorite brand. But spiritual products are completely opposite, that is to say, before this cultural product is produced, no one can ask for it. For example, before the film "Wrestle, Dad" came out, no one would appeal that we should watch a movie called "Wrestle, Dad". Similarly, before the book Harry Potter came out, no one in the market would ask to read it. In this sense, any demand-oriented prediction and technology of spiritual products are deceptive.

  More importantly, at present, the spiritual life of young people has completely surpassed the material life. In April this year, the CPC Central Committee and the State Council officially promulgated the Medium-and Long-Term Youth Development Plan 2016-2025, which made institutionalized arrangements for youth work for the first time. This plan will mainly target young people aged 14-35. Under the guidance of this planning spirit and the general situation of reading by the whole people, China Youth Publishing House, together with the big data company Chengdu Shulian Mingpin Company, researched and developed the China Youth Reading Index. We just released the second index two days ago. Our research has seen the crux of the problem: no matter the time, energy or money they put into spiritual life, they have greatly surpassed material life. In the past, it was said that the young people have the world, but now people have invented a word called "those who are 9000 years old have the world" (after 90 +00). However, many people have not studied the living conditions of "9000-year-olds" in spiritual life, so it is impossible to really get their hearts and explore the real market.

  Third, what should we do?

  Step 1 embrace tradition

  This is an era when "tradition" determines "future". This year’s report "The Road to the Future of Artificial Intelligence in China" released by McKinsey & Company clearly pointed out: "Only when artificial intelligence technology is fully applied to traditional industries, not just to technology giants, its economic potential will be fully demonstrated. This requires overcoming many obstacles, including lack of strategic awareness of business leaders, lack of professional and technical knowledge and high implementation costs. "

  Tradition has left three most precious things: attitude, quality and connotation. Why is the practice of "body and mind" very popular among urban white-collar workers now? In fact, they are all learning the attitude of the ancients-the attitude towards nature, the attitude towards society, others and themselves. No matter what kind of innovation we make, the ultimate goal is to improve quality and connotation. Without these three innovations, they are all hooligans. Especially in the field of spiritual products, we must embrace those institutions and people who have the best traditions and are deeply involved in the industry. As we all know, the most creative enterprise at present is not produced at the forefront of technology, but an ancient institution: the Palace Museum. There will be more and more such examples in the future.

  Bubbles are generated at the technical end. What can be called traditional things, their starting point must be in line with human nature and Taoism. What we need is to master the traditional core with all our strength, and constantly empower him with new technologies and new models, instead of doing another set. Sima Qian wrote in the biography of Sima Yi in the historical records: The art of war is deep, although three generations of conquering failed to do its justice. In fact, there are many such precious treasures in our tradition, which have not been concealed for hundreds of generations. But only those who deeply cultivate tradition can get it.

  2. Quality first

  If the technology represented by the Internet has improved the efficiency of the whole society in the past 30 years, then the innovation represented by culture will improve the quality of the whole society in the next 30 years.

  The United States, as a hardware, basically took shape in the 1950s. But other innovations never stopped.

  Standardized things will be eliminated quickly, and personalized things will shine. This is determined by the nature of culture.

  To be exact, culture has only one function: to ensure that the quality of civilization that has been created is not degraded. No matter what new technology, new model and new format we adopt, it is all for the continued development of the civilization that has already emerged. This requires us to clearly know what level of human civilization exploration has reached, what level of culture has reached, and any cause must start again at this level. Otherwise, we are in danger of reversing history. Therefore, using and embracing new technologies is not the patent of technology school, but should become the mission of traditional industries. Only those institutions that have been deeply involved for many years can do this. As I said earlier, many technical schools only see the formal distinction between paper reading and electronic reading, while China Youth Publishing House has seen the change of reading field, the change of socially necessary consumption time, the industry saturation, and the deep-seated change of aesthetic orientation and value trend. These are all things that laymen can’t touch at all.

  In the future, all material things will be done by robots or artificial intelligence, while human beings will all turn to spiritual production, and the quality of culture will be determined by people rather than technology.

  3. Determine the virtual with the real.

  Now, our focus is not simply to "break away from reality" or "break away from reality", what we need to do is to "determine the emptiness with reality".

  We pointed out in the latest China Youth Reading Index: Why is the "amplitude" so large between "in the name of people" and "young soul/fresh meat"? The film and television dramas such as "Choosing the Sky" are not technical failures, but logical errors. The fundamental reason is that the logic of youth reading in China has not been grasped, and the "real and imaginary" changes between the general trend from "key words" to "reading field" and the "small trend" of youth reading movement in China have not been properly judged.

  In my opinion, the cultural industry in the future will move towards the definition of "emptiness" by "reality": reality is the collective situation of this era, the world and society, that is, "state and ecology", and emptiness is the "mentality and intention" determined by this attitude and ecology. The so-called "virtual reality" such as the second dimension, subculture and micro-community are all "virtual insights" of the "real world".

  This is also the goal of the China Youth Reading Index:

  In terms of culture, the first is to reconstruct the "expression framework system" that maps the youth in China; The second is to reshape the "cognitive framework system" that cuts across the youth in China; The third is to rebuild the "content framework system" to accommodate China youth.

  From the market point of view, the first is to measure the "fundamentals" of China youth reading and the changing "hot trends". The second is to measure the "mother of civilization" and "fragments of information, knowledge and thought" read by China youth. The third is to measure the "socially necessary consumption time" and "saturation" of China youth reading.

  In a word, who can let China youth spend the least time to find what he wants and needs to read most … This will become the axis of optimization, improvement, subversion and change of all the "guiding methods" and "business models" at present.

  Of course, there is still a long way to go, and we have only taken the first step, but it is already the most crucial step.

  We are willing to bring exponential growth to the whole industry, which is our responsibility.