South Korea’s expansion of foreign workers’ employment permit system is the largest in history.

  BEIJING, Nov. 28 (Xinhua) According to the Korean National Daily, the South Korean government held a meeting on the 27th. In 2024, the number of foreign workers who entered Korea under the employment permit system was determined to be 165,000, a record high.

  With regard to the substantial expansion of the employment quota of foreign manpower in 2024, the South Korean government explained that structural factors such as the reduction of the production population still exist. Under this circumstance, there is a persistent (allowed) requirement to hire foreign manpower centered on some service industries with a high proportion of vacant posts.

  According to the report, the scope of enterprises where foreign workers can work will also be expanded to catering, forestry and mining. The Korean labor circle criticized that this is a policy that does not consider the protection of foreign workers’ treatment and the impact on the Korean domestic labor market.

  On the same day, the Korea Federation of Trade Unions said that it would urge the government to stop promoting some hasty policies, including policies affecting the domestic labor market, not discussing with the labor sector in related industries, not evaluating the existing permitted industries, and not improving the direction.

Official announcement! The program of "2020 Spring Festival Gala" was officially released.

  "Happy New Year’s Eve", the 2020 Spring Festival Gala by the Central Radio and Television General Station will be unveiled on New Year’s Eve on January 24th. Today, the Spring Festival Gala program list is freshly released, and all 30 programs are announced.

  The 2020 Spring Festival Gala adopts the mode of Beijing main venue linking Zhengzhou and Guangdong-Hong Kong-Macao Greater Bay Area, Henan, focusing on the great achievements made in the 70 years since the founding of New China, the decisive battle to build a well-off society in an all-round way in 2020, the decisive battle to get rid of poverty and other themes, as well as the happiness, acquisition, security and pride brought to the people of all ethnic groups in the country, and it is full of joy, auspiciousness and jubilation on the stage of the Spring Festival Gala.

  This year, the number of language programs reached eight, the highest in the past years. Works such as Interesting Tales of Life, Mother-in-law, Sister Flowers at the Airport, Happiness is actually very simple, Like You, Like Me and so on are closely related to public life, and I strive to enjoy them. The emotional concentration and ideological depth of the works such as "Snow and jiaozi Love" and "Parents Love" pay equal attention to each other. They not only move people with emotion, but also strive to resonate with the audience’s heartstrings at the same frequency, which is more philosophical and enlightening. Through whipping formalism and bureaucracy, "Going Through the Field" makes the people praise the positive wind and discipline in laughter.

  Song and dance programs, Li Xian, Zhu Yilong, Sandra, Zhou Dongyu, Li Qin, William Chan, LAY, Karry, Wang Jiaer, Yi Qian Qian Xi, Yang Zi, Wang Yuan, Wei Daxun and many other new generation actors sang the youth declaration of the younger generation with songs. Guo Lanying, Li Guangxi, Yang Hongji, Li Guyi, David Jiang, Tong Tiexin and other old artists staged songs, and classic old songs and new songs, such as My Motherland, Good News in Border Villages and Splendid Well-off Society, gathered positive energy, sang the main theme and stirred people’s hearts.

  In addition, Leo, Eddie Peng Yuyan and Peng Yuchang made a surprise appearance in the magic show, opening the door to the fantasy world with the magician; In the acrobatic program, China acrobatics combines jujitsu with group modeling, which brings strength and beauty to life on the stage of the Spring Festival Evening. The martial arts performance "Wulin Xiongfeng" shows the profound Chinese martial arts spirit in the harmony of martial arts and dance; "Brilliant Pear Garden" is a collection of famous works and plays Four Great Classical Novels.

Large projects usher in new nodes, and the Yangtze River Delta integration demonstration zone will resume development.

  Xinhua News Agency, Shanghai, June 22nd  Title: Large projects usher in new nodes, and the Yangtze River Delta integration demonstration zone will resume development.

  Xinhua News Agency reporter Hu Jiefei

  Transport vehicles shuttled back and forth, and the electric drill splashed sparks. In late June, it was sunny in jinze town, Qingpu District, Shanghai. On the construction site of Huawei Qingpu R&D Center, more than a thousand workers were working nervously.

  As a key project of the Yangtze River Delta Integration Demonstration Zone, Huawei Qingpu R&D Center plans to build Huawei’s largest innovation base in the world. Yang Wei, project manager of Huawei Qingpu R&D Center Project (Group F) of China Construction Third Bureau, said that the first R&D office building of Huawei Qingpu R&D Center (Group F) has been capped recently with the completion of the last cubic meter of concrete pouring and after ten months of construction.

  Construction site of Huawei Qingpu R&D Center (Photo courtesy of interviewee)

  Major industrial projects catch up with the progress, infrastructure speeds up China Unicom, and system innovation is non-stop … … The epidemic situation has continued to cooperate, and the Yangtze River Delta ecological green integration development demonstration zone across Shanghai, Jiangsu and Zhejiang has gradually resumed development since June.

  — — Digital, green and low-carbon projects show vitality. Guided by digital, green and low-carbon projects, the demonstration effect of the Yangtze River Delta integration demonstration zone has become more and more prominent, breaking the time and space restrictions and better promoting the free flow of factors.

  Recently, China Mobile Yangtze River Delta (Suzhou) Cloud Computing Center officially landed in Fenhu High-tech Zone, Wujiang District, Suzhou City, Jiangsu Province. The center will serve the "East Counting and West Computing" project and optimize the allocation of resources.

  Located in Qingpu, Shanghai, the Yangtze River Delta Oasis Zhigu Zhaoxiang Park has introduced 24 entities, covering software information, new materials, intelligent robots and so on. "At present, the overall return to work rate of enterprises in the park has reached more than 80%, and it is accelerating to return to normal track." Xu Qing, deputy general manager of Zhaoxiang Emerging Industry Economic Development Co., Ltd. in the Yangtze River Delta, said.

  In Jiashan County, Jiaxing City, Zhejiang Province, the interior decoration of the No.1 workshop of Lanjun New Energy Project, which has a total investment of 5.5 billion yuan and produces lithium-ion battery cells and modules, has also been basically completed recently. According to expectations, the project will realize trial production of three production lines in July, and the main body of the No.2 workshop project will be topped up in August.

  — — Infrastructure links to explore new roads. Recently, in the Liantang section of Husuhu Railway in Qingpu District, with the successful pouring of precast box girder, the construction of this section has entered a new stage of bridge paving.

  As a railway line connecting many cities in the Yangtze River Delta, the Shanghai-Suzhou-Lake Railway will be connected with the Shanghai-Hangzhou high-speed railway, the Ning Hang high-speed railway and the Shanghai-Hangzhou high-speed railway to jointly build an intercity express railway network in the core area of the Yangtze River Delta and promote the high-quality development of regional integration.

  In Shanghai, the west extension project of Shanghai Rail Transit Line 17, which has received much attention, also ushered in an orderly resumption of work. In the future, this extended rail transit line will become an important channel connecting the Yangtze River Delta Integration Demonstration Zone and Hongqiao International Business District, helping the residents in the Yangtze River Delta to move conveniently.

  Construction site of Liantang section of Shanghai-Suzhou-Lake Railway (Photo courtesy of interviewee)

  — — Cross-domain communication adds new scenes. Following the "off-site withdrawal of provident fund to repay mortgage", recently, residents of the Yangtze River Delta integration demonstration zone can take the lead in experiencing "off-site withdrawal of provident fund to pay rent"; In addition, for enterprises in the region, the financial service platform "e-Enterprise Finance" in the Yangtze River Delta Integration Demonstration Zone has also launched the function of "cross-domain credit granting". As long as enterprises release demand, foreign banks can also "grab orders", effectively alleviating the financing problems of some enterprises since the current epidemic.

  "There are frequent trade exchanges in the Yangtze River Delta, and the financing needs of SMEs in the region have further improved. Such a platform will help financial institutions and enterprises to effectively connect." Zhou Bingqing, account manager of Shanghai Yangtze River Delta Sub-branch of China Construction Bank, said.

From triumphant progress to difficult steps, how far can Five Questions Huimin Bao go?

  Text | Shen Zhipeng

  June 30, 2022

  Qingdao "Qindao E-insurance" has 1.61 million participants, 76.3% of the same period last year. "Qindao E-insurance" announced that the insurance period would be extended by 20 days, and the insurance period for residents would end at 24: 00 on July 20th.

  July 31, 2022

  The number of Shanghai "Huhuibao" participants was 6.45 million, which was 87.27% of the same period last year. The insurance period of Huhuibao is extended by 20 days, and the premium and guarantee period remain unchanged.

  In 2022

  Weihai’s "Wei Ni Bao" enrollment progress is far lower than the same period last year.

  These different names of insurance have a common name-"Huimin Insurance". With the new payment cycle of Huimin Insurance in various places, people find that the enthusiasm of customers is rapidly declining, and the participation data is declining instead of increasing.

  Is it a customer change of heart or a product failure? There is a heated discussion in the industry about what happened to Huimin Bao, wondering whether such products can go on.

  Some people blame this situation on the "death spiral" of insurance, and think that adverse selection is the main reason.

  Specific to Huimin insurance, it is its low premium and high security ability, which lies in the sharing of medical expenses between healthy people and patients with previous diseases.

  When the participation rate is high enough and there are enough healthy people who can share the medical costs of people with previous illnesses, Huimin insurance will continue;

  Once the participation rate of healthy people is insufficient, and the proportion of people suffering from serious diseases in the insured population is gradually increasing, the overall product will enter a "death spiral", which will be unsustainable.

  In fact, in addition to the "death spiral", Huimin Insurance entering 2022 is still facing multiple severe tests, and more deep problems are emerging one by one.

  one

  -Insurance Today-

  Huimin Bao "triangle model"

  Different parties have different perspectives and different demands.

  Many people regard 2015 and Shenzhen as the starting time and starting place of Huimin insurance products, but it is not. The real Huimin insurance products began in 2020.

  In 2015, Shenzhen Special Economic Zone took the lead in implementing supplementary insurance for serious illness, which has experienced years of running-in and stable operation.

  In 2020, the Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Reform of the Medical Security System (Zhongfa [2020] No.5) was promulgated, pointing out that:

  "By 2030, a medical security system with basic medical insurance as the main body, medical assistance as the backing, supplementary medical insurance, commercial health insurance, charitable donations and medical mutual assistance will be fully established."

  Huimin insurance is the product of the in-depth development of national medical insurance reform, and this document is the guiding document for all Huimin insurance products in the market. The nature of Huimin insurance is between basic medical insurance and commercial insurance. With the help of the third-party platform, Huimin insurance has developed rapidly, forming a triangular model of "government guidance, commercial operation and platform operation".

  Due to the different perspectives of the government, insurance companies and platforms, apart from the common expectation of the participation rate, there are many differences in demands among the three parties, even for the insured users and the Huimin insurance project itself. This leads to a series of problems that affect the development of Huimin insurance.

  2

  -Insurance Today-

  The first question

  It is difficult to balance "government guidance" and "commercial operation"

  2022 is the second year of many Huimin insurance projects. Because payout ratio was lower than expected in the first year, as a government-directed project, government departments were under great pressure from public opinion.

  In this context, many regional medical insurance departments have put forward clear requirements for insurance companies. In fact, it is also understandable that an insurance project with a "quasi-policy" color endorsed by the government’s credibility for insurance companies can never sit idly by and watch commercial insurance companies earn a lot of money. However, for insurance companies, there are also pressures. On the one hand, health insurance has the characteristics of lagging claims, and some claims have not been paid yet; On the other hand, the project itself has to face the company’s profit assessment.

  So, how to balance the two demands? This balance point is difficult to grasp. If the balance is not good, either the government’s support for the project will weaken or the insurance company will lose enthusiasm for the project. No matter which side weakens or withdraws, it will bring uncertainty, which is not conducive to the sustained and healthy development of Huimin Insurance.

  For fear of over-commercialization, government-guided projects will prohibit excessive pursuit of profits and insurance companies from providing insurance products or services other than Huimin Insurance. This has brought great pressure to the Huimin insurance project. From the essence of business, the government-guided Huimin insurance project is more like a group policy in which the government as the insured and the insured voluntarily pay. With the advantage of number and scale, government departments have absolute bargaining power and dominance over insurance companies, which leads to such projects being meager, flat or even losing money. From the perspective of sustainable development of Huimin insurance, it is necessary to have commercial means and methods, otherwise, only operating a single Huimin insurance product will not enrich the product structure and increase the scale of operating income, and such projects will not form a business model.

  Compared with the claim rate requirement, the government’s request for commercialization has a greater impact on the development of Huimin Insurance. Perhaps this is also one of the important reasons why Shenzhen’s serious illness supplementary insurance first emerged, but it was not copied externally.

  three

  -Insurance Today-

  the second question

  Two types of insurance companies, property insurance and life insurance, need to be improved and involved in each other.

  At present, the main participants of Huimin Insurance are property insurance companies. The main reason is that property insurance companies are affected by the auto insurance reform, and they are very concerned about short-term health insurance premiums. With the help of the government business experience of property insurance companies, they quickly enter Huimin Insurance Circuit and grab a favorable position.

  Compared with life insurance company’s complete life insurance product sequence, professional life insurance service ability and powerful service network, property insurance company has some inherent shortcomings, so it is necessary to continuously strengthen the professional strength of service and products, change the business thinking of auto insurance in the past, and realize long-term benefits through continuous operation and demand mining for customers.

  In the early stage, life insurance companies participated in a small number of projects, and even if they participated, they only acted as co-insurance companies. The main reason was that life insurance companies focused on long-term insurance. In the last two years, the growth of long-term insurance premiums was hindered and the agent team dropped off. In addition, life insurance companies did not participate much in government-run projects before, which led to the initial lack of time for life insurance companies to quickly join Huimin Insurance Circuit.

  Next, life insurance companies need to solve the relationship between Huimin insurance business and its team development and long-term insurance business. Life insurance teams and agents need to integrate Huimin insurance with their own business in order to stimulate life insurance potential and give play to their advantages.

  Whether property insurance companies or life insurance companies do a good job in Huimin insurance business, they all need a joint platform company to continuously serve the growing and changing needs of customers through the combination of online empowerment and offline services, establish a stable customer relationship and a good service experience, and firmly lay the foundation for the long-term and stable development of Huimin insurance.

  four

  -Insurance Today-

  Third question

  The expectation of comprehensive protection and the reality of only covering serious illness

  As an entry-level health insurance, Huimin Insurance has quickly completed the insurance education for the public, which is mainly due to the urgent protection needs of ordinary people (603883).

  Today, with the development of society, we still see all kinds of information about fund-raising due to illness, which shows that there is still a cruel reality that many people in this society have not received corresponding protection, especially for low-and middle-income groups and underdeveloped areas, the breadth and depth of commercial insurance are far from what it should be.

  It’s not that ordinary people don’t want to buy insurance, but there are practical problems. The first is the issue of trust, the second is that the price is too expensive, and the third is the threshold limit for participation.

  It can be said that Huimin Insurance has solved the above problems well and even become the first commercial health insurance for many urban white-collar workers. It’s like people have to buy a full insurance after buying a car. Although they don’t know much about the specific content of full insurance, there are usually misunderstandings, thinking that all cars can be compensated for their accidents. Ordinary people buy Huimin Insurance and think that it can provide all medical insurance.

  In fact, Huimin insurance is only a supplementary insurance for serious illness, and there are conditions such as higher deductible, which can not only solve most of the problems of most people, but also meet certain conditions for solving the problems of a few people.

  In this way, there is an irreconcilable contradiction between the people’s comprehensive security needs and high psychological expectations and the limited security of Huimin insurance.

  This year, there have been many voices questioning Huimin Insurance on the Internet, which even became a hot topic in local search. Everyone discussed "benefiting the people to protect the people", and there was a community of "* * * revealing the scam of benefiting the people".

  This is usually because ordinary people do not pay attention to the details of the terms when they are insured. When they actually claim compensation, they find that the deductible is high and there are many restrictions on the scope of reimbursement, which will inevitably lead to emotional rebound. If the relevant parties do not provide good service and explain communication, they will easily escalate into negative public opinion.

  The problem of benefiting the people and protecting public opinion has become a problem in many places, even in cities with high claims rate. After all, the real benefit is only those who are seriously ill and spend a lot of money.

  These people are only a small part of all the insured. For most insured people, there is no benefit and no sense of gain.

  For ordinary people, what they need is comprehensive protection and services, not only individuals but also families, which contain a lot of medical care and related content.

  For example, there are children in the family who have bad teeth and are prone to problems, so there is a need for oral health care and protection; There are elderly people at home, medical needs or medication needs, and there will also be unexpected protection needs; For families, there are financial needs at the beginning or end of the month.

  All these are not supported by a Huimin insurance, but need a Huimin security system, which not only solves the serious illness problem, but also solves the medical and health service needs, and also solves the mental health or financial health needs of families and individuals. From this perspective, Huimin Bao is only the first step.

  five

  -Insurance Today-

  The fourth question

  The operation platform is awkward.

  At first, the platform company was the promoter of the rapid development of Huimin Insurance.

  Some platform companies with mature experience and talent teams have helped insurance companies with political insurance experience or government resources to achieve a "zero to one" quick cold start. At one time, platform companies led or influenced the development of the project. However, with the increase in the number of platform companies and the increasing dominance of government departments, platform companies first came to an embarrassing situation.

  There is even a fierce price killing between platforms. In this way, the platform’s own value and significance of existence have been completely abandoned. The platform itself should be based on operational services and technology empowerment to make money, but the result is to enter the market at the expense of "white-edged fighting" to the end. Moreover, in the actual operation process, the operation platform is doing the implementation work, but it is not allowed to do any commercialization or customer operation.

  Some people even suggest that insurance companies can operate, but objectively speaking, the organizational structure and operating mechanism of insurance companies are traditional rules, and platform operation requires long-term investment of funds and teams, service integration and product innovation, and rapid and flexible response mechanisms, which are not what insurance companies can do.

  In the actual project operation, limited by the commercialization of the government and the insurance company’s right to operate, it is difficult for platform companies to have the opportunity to try and innovate. This is also one of the main obstacles to Huimin’s innovation and development.

  six

  -Insurance Today-

  The fifth question

  To be or not to be?

  Since there are so many deep-seated problems, some people worry that Huimin Bao will disappear soon.

  I believe that Huiminbao will survive.

  Huimin insurance "comes from time to time, thrives on demand, and changes according to the situation", which includes the arrangement of top-level design for people’s livelihood security, the rigid demand of promoting people’s livelihood, and the changes of times, insurance reform and industrial integration. Although there are many problems in the process of development, although some problems are unsolvable in a short time, there is reason to believe that time and development will break through each problem one by one.

  From another angle, the security needs of ordinary people are there. If there is no Huimin insurance, is there a better alternative? Will other alternatives solve the current contradictions and problems? After substitution, can it bring greater industry development and social benefits? While thinking, let’s review the innovations and surprises in the development process of Huimin Insurance.

  May 2020

  Beijing Jinghuibao Project Team launched "Huitabao", the exclusive inclusive guarantee for women, which extended to specific groups on the basis of serious illness, and broadened the scope and services of reimbursement for specific diseases on the basis of continuing the price to benefit the people. "Huitabao" became the masterpiece of the first Pratt & Whitney series products.

  September 2021

  Zibo launched the service of "Qi Huibao+public welfare assistance". By June 2022, the special public welfare fund for rare diseases in Zibo had served 3 patients with spinal muscular dystrophy (SMA). After serious illness insurance, Qi Huibao reimbursement and public welfare fund assistance, the out-of-pocket expenses of patients were reduced to less than 30%, effectively reducing the economic burden of patients and their families. Huimin insurance+public welfare fund better embodies the concept and significance of multi-level protection.

  November 2021

  Guangzhou "Sui Sui Kang" has expanded the scope of the insured population. On the basis of social medical insurance participants in Guangzhou and other medical security personnel in Guangzhou in 2021, Sui Sui Kang has added three categories of participants: first, registered residents in Guangzhou, second, those who have applied for and held the Guangdong Residence Permit in Guangzhou and have been registered for two consecutive years, and third, those who have been recognized by the relevant departments of Guangzhou as courageous in the administrative area of Guangzhou, basically achieving full coverage of the permanent population in Guangzhou. Absorb new citizens to participate in the insurance, so that the benefits of Huimin Bao Pratt & Whitney will be more deeply rooted in the hearts of the people.

  A small step in the development of Huimin insurance is a big step in the health insurance industry. From the unimaginable a few years ago to the rapid development in the last two years, although there are difficulties, we will certainly be able to step over the bumps.

  We look forward to the early formation of the commercial closed loop of Huimin Insurance, which will bring new possibilities and choices for the transformation of the insurance industry and provide customers with more complete protection and services.

This article was first published on WeChat WeChat official account: Today’s Insurance. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Ma Jinlu HF120)

Accounting fraud meets heavy punishment: listed companies with high deposit and loan are facing key audits

  Since 2019, the capital market has exposed a series of accounting fraud cases, which has attracted attention. The Ministry of Finance has put forward a series of requirements for accounting firms to improve the quality and level of audit services and do a good job in the audit of the 2019 annual report. In grasping the audit risk, it is required to strengthen the audit of "deposit and loan" listed companies, local financial institutions, local financing platforms and state-owned enterprises — —

  In the new year, enterprises will release the results of the previous year one after another, and the annual report is highly concerned by the market. The authenticity and integrity of enterprise accounting information need the audit supervision of accounting firms.

  On January 7, the Ministry of Finance held a video conference on the audit and supervision of enterprise annual reports, which put forward requirements for doing a good job in the audit of enterprise annual reports and made it clear that violations in the audit of annual reports would be severely punished.

  Deep-seated problems need attention.

  The quality of enterprise accounting information and the practice quality of intermediary institutions have always been concerned by society and market. Especially since 2019, the capital market has exposed a series of accounting fraud cases, such as Kangdexin and Kangmei Pharmaceutical. The audit of accounting firms failed to find problems or failed to issue appropriate audit opinions, which triggered heated discussions.

  At the meeting, Liu Feng, the second inspector of the Supervision and Evaluation Bureau of the Ministry of Finance, reported the accounting supervision and inspection work in the past two years and the main problems found.

  "Focus on the pain points of people’s livelihood and carry out in-depth inspection of accounting information quality in the pharmaceutical industry." Liu Feng said that the Ministry of Finance, together with the National Medical Insurance Bureau, selected 77 pharmaceutical enterprises to conduct penetrating inspection on the whole process of drug production, circulation, use and settlement in accordance with the requirements of "double randomness and one openness".

  Focus on the key points of practice risks and earnestly do a good job in the quality inspection of accounting firms. Following the completion of a comprehensive survey of 40 certified public accounting firms in 2018, from 2019, the Ministry of Finance launched a second round of survey of certified public accounting firms, and selected four accounting firms to carry out practice quality inspection.

  Focus on the blocking point of industry development and continuously manage the outstanding problems existing in the practice of non-securities qualified accounting firms. "Some non-securities qualified accounting firms excessively pursue economic interests, relax the quality management of practice, and damage the fair and honest image of the industry. The Supervision and Evaluation Bureau has organized local financial departments to carry out special rectification work for several consecutive years, and effectively managed problems such as nominal practice, selling reports, and low-price competition, and achieved good results. " Liu Feng said.

  "In recent years, the risk awareness of accounting firms has increased, and the level of practice has improved. However, the inspection also found that some deep-seated problems in the CPA industry have not been effectively managed, which has seriously affected the quality of practice. " Liu Feng said.

  According to the circular, these deep-seated problems include imperfect internal governance, failure to abide by independence, lax management of business undertaking, inadequate implementation of audit procedures, falling off the internal review barrier, non-securities qualified accounting firms practicing in name and "selling reports".

  It is reported that some firms have turned a blind eye to the signs of fraud that have been concerned for reasons such as maintaining customer relations and ensuring the income of the firms, and lost their independence and professional ethics; In the year when the finance department of a province first carried out the work of "clearing the front name", 666 certified public accountants were cleared; The proportion of "selling reports" by individual firms exceeds 70% of the total amount reported by this firm.

  Statistics show that in 2018, financial departments at all levels inspected 1,080 accounting firms and 18,476 enterprises and institutions. 88 accounting firms were punished, of which 21 were suspended from practice and 3 were revoked; 140 certified public accountants were punished, of which 53 were suspended and 5 were revoked. In 2019, the financial departments at all levels inspected 1,209 accounting firms and 23,922 enterprises and institutions, and the inspection work was basically finished, which is being followed up.

  Severely crack down on accounting fraud

  At present, the downward pressure on the economy has increased. Under this circumstance, the pressure on corporate performance is increasing and the motivation for fraud is rising. It is necessary for financial departments at all levels and accounting firms to work together to do a good job in auditing the 2019 annual report to ensure the truthfulness and integrity of corporate accounting information.

  "In the current environment, severely punishing a few black sheep that disrupt the market order and have a strong social response is the best guarantee for the reputation of the industry and the best protection for the development of the industry." Qi Jinxing, director of the Supervision and Evaluation Bureau of the Ministry of Finance, said that in the next step, financial supervision and inspection institutions should earnestly perform their supervisory duties entrusted by law, crack down on accounting fraud, rectify and standardize market order, and enhance the social credibility of the industry.

  It is reported that according to the regulatory requirements of the new Securities Law on "double filing", the Ministry of Finance will study and adjust the "peer-to-peer" division of labor, optimize the administrative supervision mechanism of accounting firms, fully mobilize the enthusiasm of the supervision bureau and the finance department (bureau), and jointly do a good job in accounting supervision.

  "Highlight key points, severely punish heavy penalties, and further increase inspection and handling penalties." Gao Jinxing said that on the basis of continuing to push forward the comprehensive round-robin inspection of accounting firms, we should focus on increasing the intensity and frequency of inspection of accounting firms with large business scale, high practice risk and continuous administrative punishment, and promptly investigate and deal with major audit failure clues exposed by the media when problems such as "taking over the house", "changing the vest" and "selling reports" emerge; The practice of "double punishment in one case" will impose administrative penalties on accounting firms and certified public accountants with significant audit responsibilities.

  The Ministry of Finance has put forward a series of requirements for accounting firms to improve the quality and level of audit services and do a good job in the audit of the 2019 annual report. In grasping the audit risk, it is required to strengthen the audit of "deposit and loan" listed companies, local financial institutions, local financing platforms and state-owned enterprises.

  "For listed companies with high deposits and loans, focus on the authenticity of financial assets such as monetary funds and cash flow of enterprises, and increase the audit of bank deposits, operating income costs and large current accounts, especially related party transactions and overseas transactions." Liu Feng said.

  At the same time, local supervision bureaus should follow up the whole process, understand the annual report audit of listed companies and key enterprises within their jurisdiction, remind and supervise accounting firms in time when finding doubts, and enhance the timeliness, pertinence and effectiveness of supervision. Local financial departments should continue to carry out special treatment of nominal practice and selling reports, intensify punishment, resolutely clean up the black sheep and constantly rectify the market order.

Prospect of Toyota’s new cars in 2019, such as Asian Dragon/New Lei Ling.

  [car home News] In 2018, Toyota’s cumulative sales in China market reached 1.47 million vehicles (including Lexus), up 14.3% year-on-year. The two joint ventures FAW Toyota and GAC Toyota contributed 720,000 vehicles and 580,000 vehicles respectively. In fact, 2018 is not a big year for Toyota products, and it is not easy to achieve steady growth. In 2019, Toyota will step up its product offensive in China market, and launch eight brand-new models, including (|), brand-new Corolla/Lei Ling and brand-new RAV4. Not only will the sports car 86 return to the market, but Supra, which has just made its world debut, is also expected to be introduced. Then, please follow us to see what heavy products Toyota will launch in 2019.

Home of the car

 Prospect of Toyota’s new cars in 2019 brand car make and model grade Time to market page number Toyota Asian dragon in-between car Mar. first page Toyota Brand-new corolla small family car August-September first page Toyota Corolla Shuangqing E+ small family car Mar. first page Toyota New Lei Ling small family car May 20th is expected. first page Toyota Lei ling Shuang Qing E+ small family car Mar. first page Toyota Brand new RAV4 Compact SUV Between October and December Second pages Toyota 86 racing car within the year Second pages Toyota Supra racing car within the year Second pages Toyota Vellfire HEV MPV June-July Second pages

  From the perspective of specific models, Toyota’s focus in 2019 will be compact, including cars and SUVs, with a total of five models. New energy is still its focus. The fuel consumption of Corolla dual-engine E+ and Ralink dual-engine E+ PHEV models is particularly eye-catching, and the fuel consumption is 4.3L/100km under the feeding condition (that is, when the battery power is zero). In addition, Toyota also shows a more sporty side. Two sports cars, 86 and Supra, will be introduced to China. Whether the civilian sports car and Niu Mowang can continue their names is worth looking forward to.

Quickly understand the key points of this article:

1. Toyota will launch at least 9 models for the China market in 2019;

2. It includes 8 brand-new models;

3. New energy is still the key direction;

4. Try a new sports car again;

5. Toyota is stepping up its product offensive in China market.

Home of the car

● Asian dragon
Time to market: March 2019
New car features: the upgrade of appearance "arrogance" and the hybrid version are advantages.

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

  The domestic Asian Dragon was launched during the 2018 Guangzhou Auto Show, and the degree of "arrogance" is further compared with the previous generation, which is even worse than Camry. Recently, Asia Dragon announced the pre-sale price of four models, of which the pre-sale price of 2.5L is 244,800 yuan; The pre-sale price of the mixed version is 239,800 yuan; The pre-sale price of the mixed version is 257,800 yuan; The pre-sale price of the hybrid version is 289,800 yuan.

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

"Domestic Asian Dragon Double Engine"

Toyota (Import) Asian Dragon (Overseas) 2018 Basic Model

"Overseas version"

  The domestic version of the Asian Dragon retains the overall design of the overseas version. The exaggerated front grille almost occupies the front of the car, with angular LED light sets and front bumper lines, showing a strong momentum. However, the new car is not equipped with the LED headlight group with Pisces bone-shaped daytime running lights of overseas high-profile models, but is replaced with a unique three-circle full LED headlight. From the visual perception, the sharpness of the latter’s "eyes" is obviously lower than that of the overseas version of "fishbone lights".

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

  Viewed from the side, the Asian Dragon looks very elegant, and the low body style makes the new car look more stretched. On the tail side, the car uses a through taillight group with a full-fledged rear bumper, which greatly improves the sports temperament of the new car. In terms of body size, the length, width and height of the new car are 4975/1850/1450mm and the wheelbase is 2870mm respectively.

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

  In terms of interior, the new car adopts a symmetrical design style, which is not the same as Camry, and it shows a calm atmosphere. The most attractive thing in the whole central control area is this 9-inch central control LCD screen, which integrates conventional multimedia functions, is easy to operate and supports Apple CarPlay function.

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

  In terms of configuration, the new car will be equipped with leather seats, panoramic sunroof and sewing design of door trim panels. Another highlight of the new generation of Asian Dragon is that AVS adaptive variable suspension system will be standard, which can effectively improve ride comfort and driving stability.

FAW Toyota Asia Dragon 2019 Double Engine 2.5L High Edition

  Domestic Asian Dragon provides 2.5L inline four-cylinder naturally aspirated engine and 2.5L hybrid engine, both of which are A25A 2.5L naturally aspirated engines of Toyota Dynamic Force series, with maximum thermal efficiency of 40% and 41% respectively. Among them, the maximum power of the 2.5L model is 209 horsepower, and the transmission system is matched with the 8-speed automatic manual transmission; However, the maximum power of the 2.5L engine of the twin-engine model is 178 HP, the maximum power of the motor is 120 HP, and the comprehensive maximum power of the system is 218 HP. In terms of fuel consumption, it is officially announced that the comprehensive fuel consumption of the 2.5L+8AT model is 6.2L/100km, while the dual-engine model is only 4.3L/100km.

Editor’s comment:

FAW Toyota Asia Dragon 2019 2.5L Hybrid Edition

  In the medium-sized automobile market, FAW Toyota has been silent for a year after Reiz stopped production in September 2017. Fortunately, in November 2018, FAW Toyota officially released the domestic Avalon (Asian Dragon). The exaggerated design language of the new car instantly makes this medium-sized car, which was originally moderate and steady, run wild, and also brings fresh blood to the domestic joint venture brand medium-sized car market. At the same time, the addition of Asian Dragon has also broken the status quo that Toyota’s medium-sized car is only Camry "single-handedly" and seized more shares for it.

  However, from the perspective of Camry and ES of Toyota’s domestic layout, how to differentiate and price the Asian dragons on the same platform has become its first consideration. Judging from the pre-sale price recently released, the price of the hybrid version of FAW Toyota Asia Dragon is basically the same as that of the fuel version, which obviously comes with sincerity, and the main sales model is between Camry and ES, and Toyota really plays a "good card". As for whether it can impress consumers after listing, it remains to be tested by the market.

Home of the car

● New Corolla/Lei Ling (including double engines)
Time to market: August-September, 2019 (Corolla) and May 20, 2019 (Lei Ling).
New car features: drastic changes

FAW Toyota Corolla 2019 Dual Engine 1.8L Basic Model

GAC Toyota Lei Ling 2019 Double Engine Basic Model

"The picture shows the new Corolla Twin Engine/Ralink Twin Engine"

  The brand-new Corolla sedan and Lei Ling sedan made by Toyota’s two China partners ushered in the debut at the 2018 Guangzhou Auto Show eight months after the launch of the American version of Corolla (the car released at the auto show is a hybrid version). Of course, the relationship between the two is still a sister car, and the visible difference at present is only in the appearance. Compared with the sedan image of current models, the brand-new Corolla/Lei Ling based on TNGA architecture is young and avant-garde in appearance.

FAW Toyota Corolla 2019 Dual Engine 1.8L Basic Model

GAC Toyota Lei Ling 2019 Double Engine Basic Model

  The front face shapes of the new Corolla and Ralink are obviously different. The former does not use the "fangs" headlights of overseas models, while the front face of Ralink is closer to the overseas version. The large-area grille on the front of the car is eye-catching. The difference is that Corolla is a banner style, while Ralink is a mesh design.

FAW Toyota Corolla 2019 Dual Engine 1.8L Basic Model

GAC Toyota Lei Ling 2019 Double Engine Basic Model

  In the rear part, there are still obvious differences between the two cars. Corolla takes a simple route and Ralink is a sporty style. The most direct advantage of this design is that the Corolla and Lei Ling can be easily distinguished from the front face and the rear of the car.

Home of the car

  In addition, Toyota China announced at the launch that the new Corolla/Lei Ling will be equipped with the China version of the exclusive 12.1-inch central control panel and PM2.5 filtering system. Compared with the overseas version of the 8-inch screen, this can be said to be considerate of the needs of consumers in China. In terms of configuration, the new car will also be provided with the latest generation of Zhixing interconnection system and Zhixing safety system, of which the latest Zhixing interconnection system will be 100% installed in all future replacement cars of Toyota. As for the power part, the official has not announced the specific parameters of the new car power, only revealing that the new car will be equipped with the latest version of the 1.8L hybrid system.

Editor’s comment:

Home of the car

  As the sales pillars of Toyota in China market, Corolla and Lei Ling shoulder the heavy responsibility of stabilizing the compact car market, laying a solid foundation for Toyota’s expansion in China market. According to the latest data, the cumulative retail sales of Corolla in 2018 was 294,300, and the sales of twin-engine models were 82,400, up 3% and 41% respectively. The annual sales volume of Lei Ling (including double engines) reached 202,700 vehicles, a year-on-year increase of 21%.

  Obviously, the Gemini strategy has not caused each other to seize the market, but has successfully met the needs of different consumers, and each has its own advantages to meet the needs of more consumers and win market share. The existing data show that the interior changes are also huge and are loved by consumers. As for the market performance after listing, these two cars are expected to continue their cash sales or will usher in new growth.

Home of the car

● Corolla/Ralink engine E+
Time to market: March 2019 (Corolla Shuangqing E+) and March 2019 (Ralink Shuangqing E+)
New car features: fuel consumption under feed condition is 4.3L/100km.

Home of the car

  At the 2018 Beijing Auto Show, Toyota fulfilled its promise made two years ago and released the Corolla/Ralink E+ at the same time. These two models are exclusive to the China market, and they share a plug-in hybrid system consisting of a 1.8L naturally aspirated engine, two motors and a battery pack. According to official data, the fuel consumption of the whole system is 1.3L/100km under comprehensive working conditions and 4.3L/100km under feed working conditions (that is, when the battery power is zero), which can be described as strong competitiveness.

FAW Toyota Corolla Twin Engine E+ 2019 1.8L Ultimate Edition

GAC Toyota Ralink Shuangqing E+ 2018 Basic Model

"The picture shows Corolla double engine E+ and Ralink double engine E+"

  Let’s look at the appearance first. Both cars continue the design of the current fuel version, only the details are different. In the details, the new car has added blue elements to the front grille and headlights to highlight its new energy identity. In addition, the headlight light source comes standard with LED, and the LED daytime running light of Corolla dual-engine E+ is only available for two models with high allocation.

FAW Toyota Corolla Twin Engine E+ 2019 1.8L Ultimate Edition

GAC Toyota Ralink Shuangqing E+ 2019 Basic Model

  In the rear part, each of the two cars has a blue decorative strip that runs through both sides. The Corolla dual-engine E+ is more obvious, and the rest is not much different from the fuel version. The fuel filler is on the left side of the car body, and the charging port is on the right side of the car body. In the charging part, take the Corolla dual-engine E+ as an example. The car supports public AC charging piles and portable chargers, which take about 3 hours and 5 hours to be fully charged respectively.

FAW Toyota Corolla Twin Engine E+ 2019 1.8L Ultimate Edition

The picture shows the Corolla twin-engine E+, which is only different from the Ralink twin-engine E+ in configuration.

  In terms of interiors, both cars follow the fuel version of the car design, and there are no popular elements at present, which may be its charm. In terms of configuration, the new car uses an 8-inch touch screen and supports the interconnection function of Baidu CarLife mobile phone. But there is no reversing radar function in the whole system.

FAW Toyota Corolla Twin Engine E+ 2019 1.8L Ultimate Edition

  In terms of power, both cars are equipped with a plug-in hybrid system consisting of a 1.8L naturally aspirated engine, dual motors and battery packs, in which the maximum power of the engine is 99 HP and the maximum torque is 142 Nm; The maximum power of the motor is 72 HP and the maximum torque is 207 Nm. In terms of transmission system, it still matches the E-CVT continuously variable gearbox; The cruising range of the car in pure electric mode is 55km.

Editor’s comment:

FAW Toyota Corolla Twin Engine E+ 2019 1.8L Ultimate Edition

  Toyota’s plug-in hybrid version based on Corolla and Lei Ling cars is easy to understand, which is intended to inherit the golden signboard of Corolla, and the hybrid technology has been very mature for many years. In addition, the double-point system requires Toyota to have corresponding plug-in or pure electric vehicles in China, so it is a route that can be realized quickly based on cash.

  Judging from the latest sales data, the cumulative sales volume of Corolla Shuangqing from January to December was 82,400 units, a year-on-year increase of 41%; The cumulative sales volume of Leiling Shuangqing this year is 44,600 units. It is not difficult to see that consumers are gradually recognizing Toyota hybrid technology. Reliable and mature hybrid technology, low fuel consumption and high user base and reputation of Corolla/Lei Ling will lay a good starting point for these two plug-in hybrid models.

National nutrition plan opens a new era of national health

In a healthy China, nutrition comes first, and nutrition is the material basis of national quality. With the continuous improvement of people’s living standards in China, the nutrition supply capacity has been significantly enhanced, and the national nutrition and health status has been significantly improved. However, it still faces the problems of frequent nutrition-related diseases and the lack of popularization of a nutritious and healthy lifestyle, which has become an important factor affecting national health. In the past two years, many programmatic documents, including "Healthy China 2030" and "National Nutrition Plan", have made demands on improving national nutrition and quality, and believe that a new era of national health will surely come.

The problem of national undernutrition and excess coexist.

In recent years, the dietary and nutritional status of urban and rural residents in China has changed greatly. Previously, the Report on Nutrition and Chronic Diseases of China Residents released by the National Health Planning Commission analyzed and evaluated the changes of nutrition and chronic diseases of Chinese residents in the past 10 years. The report shows that after years of efforts, the nutritional status of Chinese residents has improved significantly, which is manifested in the following aspects: the physical and nutritional development of residents has improved, the height and weight of residents have increased, and the growth retardation and malnutrition have improved significantly; But at the same time, with the increase of residents’ intake of fat and high-quality protein, the problem of overweight and obesity is becoming more and more serious, which has also become the main cause of hypertension, diabetes and cardiovascular and cerebrovascular diseases in adults.

At the same time, "Healthy China 2030" also pointed out that the overall situation of national nutrition in China at present is that some residents lack micronutrients, some people consume too much high-calorie foods such as oil, and the problems of insufficient nutrition and excess nutrition coexist.

Nutrition science popularization will be more standardized and normalized.

With the continuous development of mobile internet technology, nutrition science popularization has become the norm in citizens’ daily life. When people turn on their mobile phones, they can often see the sharing and pushing of nutrition and health. While spreading nutrition knowledge to the citizens, there are also some false information that has a great misleading effect on the citizens.

In July this year, the State Council issued the National Nutrition Plan (2017-2030), which deployed seven implementation strategies to ensure the work, of which the seventh clearly stated that it is necessary to popularize nutrition and health knowledge and promote the normalization of nutrition and health science education activities.

Liu Ping, deputy director of the National Food Safety Risk Assessment Center, once said in an interview with the media that the popularization of science in nutrition and food safety has been done for many years, such as the annual National Nutrition Week, Food Safety Week, Nutrition and Health Lecture Hall, etc., which has made positive contributions to promoting the dissemination of science, nutrition and health knowledge. At the same time, however, the traditional one-way information dissemination and propaganda mode is still the main mode of nutrition science popularization in China. The information supply is insufficient, and the content and form are relatively simple, which is not enough to meet the nutritional and health needs of the public. It also provides an opportunity for some nutrition pseudo-experts, and some so-called "masters" appear to confuse the audience.

In order to solve these problems, the Plan proposes to innovate the expression forms of popular science information on nutrition, establish a free and shared national popular science platform on nutrition food safety, and adopt various communication modes and channels to provide popular science information to different groups in a targeted and accurate manner. At the same time, it will also strengthen the construction of popular science teams for nutritious food safety, discover and correct pseudo-scientific nutritional information in time, and truly convey scientific and healthy nutritional knowledge to the public.

Grain nutrition has been mentioned in a more prominent position.

Cereals are an important source of human energy, which can avoid the disadvantages of high energy and high fat, and play an important role in promoting human health. In recent years, with the change of lifestyle, the problem of uneven diet among China residents has become increasingly prominent. According to the survey on the Intake of Coarse Grains among Adult Residents in China, which was participated by China Nutrition Association, more than 80% of adult residents in China have insufficient intake of whole grains, and the proportion of grains in the nutritious foods concerned is also small.

In order to adjust residents’ diet structure and balance their diet, in the new version of Dietary Guidelines for China Residents released in 2016, "Variety of food and cereal as the main recommendation" was put forward as the first item, and people were strongly encouraged to change their diet structure and increase their cereal intake. At the same time, the National Nutrition Week held from May 14 to May 20, 2017 took "whole grain, nutrition+"as the theme, and during the nutrition week, a series of activities were launched to help residents choose nutritious and high-quality grains.

At present, all kinds of cereal products have appeared in the market and gradually become a part of citizens’ lives. In the future, grain will certainly play a more important role in the daily life of citizens.

Special medical food will become an effective supplement to national nutrition.

In national nutrition, there is a very important part-the nutrition problem of patients. However, this issue has not been paid enough attention. The National Nutrition Plan puts forward six major actions, one of which is the clinical nutrition action, aiming at strengthening the nutritional diagnosis and treatment of patients and improving their nutritional status.

Professor Shi Hanping, Chairman of the Application Committee of Formulated Foods for Special Medical Use of China Nutrition and Health Food Association, said at the first Guangdong Symposium on Formulated Foods for Special Medical Use in 2017 that nutritional therapy is another treatment method that pays equal attention to surgery, radiotherapy, chemotherapy and other treatments. It should be the basic treatment method or first-line treatment method for patients, and it is a real integrated treatment. However, among the 140 million inpatients in China, less than 1% have received clinical nutrition diagnosis and treatment, while hundreds of millions of patients with chronic non-communicable diseases outside the hospital are still in an unattended state. The incidence rate of malnutrition in major diseases such as cancer patients is 70%-80%, and the needs of tens of millions of patients are not met.

Professor Shi Hanping’s clinical nutrition therapy refers to special medical food, that is, formula food for special medical use, which is specially processed and prepared to meet the special needs of people with limited eating, digestive and absorption disorders, metabolic disorders or specific disease States for nutrients or meals. Generally speaking, special medical food is food for patients, which has a direct promoting effect on patients’ recovery.

China’s special medical food started late, but the state attaches great importance to its development. In recent two years, the relevant policies and systems of special medical food have been intensively introduced, and the industry norms have been continuously improved. In March 2016, the State Food and Drug Administration issued the Measures for the Administration of the Registration of Formulated Foods for Special Medical Uses; In November 2016, the State Food and Drug Administration issued the "Quality Management Standards for Clinical Trials of Formulated Foods for Special Medical Use (Trial)". In September 2017, the State Food and Drug Administration issued an announcement on the items and requirements of application materials for the registration of formula food for special medical use (Trial) and the research requirements for the stability of formula food for special medical use (Trial).

The introduction of this series of measures not only has positive promotion significance for the development of special medical food industry, but also effectively supplements the shortcomings of national nutrition in the past. More importantly, it has played the most direct and effective help for the majority of patients. (Reporter Zhu Fenglan/Wen)

 

It is found that natural antibiotics in nasal cavity can kill "super bacteria"

  German researchers reported in the new authoritative academic journal Nature that they found a natural antibiotic in human nasal cavity, which can kill methicillin-resistant Staphylococcus aureus (MRSA), which is called "superbacteria" and is resistant to many antibiotics.

  Researchers at the University of Tü bingen, Germany, found in the study of 187 hospitalized patients that a bacterium named Staphylococcus ludden rarely appeared with Staphylococcus aureus in the nasal cavity of patients. When the patient has Staphylococcus aureus in the nasal cavity, the rate of Staphylococcus aureus in the nasal cavity is only one sixth of that of the patient without Staphylococcus aureus in the nasal cavity. Further research shows that Staphylococcus ludden can produce a previously unknown natural antibiotic, which makes Staphylococcus aureus unable to survive in human nasal cavity. The researchers named it "Ludenin".

  Animal experiments have shown that Luteinin can kill MRSA, vancomycin-resistant enterococci and other multi-resistant bacteria resistant to traditional antibiotics. For example, the ointment made of Ludwig successfully cured MRSA skin infection in mice, and Ludwig spray greatly reduced the number of MRSA in the nasal cavity of rats. The researchers say that antibiotics are usually produced only by bacteria and fungi in the soil, and it is a new discovery that human flora can also be a source of antibiotics. Next, they will focus on the application of ludenin, such as trying to implant ludenin-producing bacteria into high-risk patients to reduce the risk of MRSA infection.

  Jim Lewis, a microbiologist at Northeastern University in the United States, said that this is the first time that scientists have made it clear that antibiotics produced by one bacterium can inhibit the existence of another bacterium in the same microbial community. Researchers believe that new discoveries will help to prevent and treat drug-resistant bacterial infections in the future, and also provide new ideas for finding new antibiotics in the future.

Regarding China products, the United States announced the extension of the tariff exemption period.

According to the Reuters report quoted by the US World News Network on May 24th, the Office of the US Trade Representative announced that it would extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to the epidemic from May 31st to June 14th. Some exempted projects will be extended to May 31, 2025.

The report mentioned that former US President Trump imposed tariffs on China goods in 2018 and 2019 in accordance with Article 301 of the Trade Law.

According to the report, the extension of exemption measures announced on the 24th means that some commodities will continue to be exempted from import duties, including animal feeding machines, DC electric motors, blood pressure monitors and thermostats specially designed for air conditioning or heating systems that are not connected to the network.

The Office of the U.S. Trade Representative said that the exemption period will be extended until June 14th to facilitate the transition. Some exclusions will be extended until May 31, 2025 to support efforts to transfer procurement out of China, or to provide additional time when the supply of products outside China is still limited.

However, according to the Office of the Trade Representative, many products will face tariffs again, including 102 categories, which are items for which there is no public request for further extension, or there is no evidence that extending the exemption will help to transfer the procurement out of China.

These product categories include garage door openers, switches for motor vehicles, printed circuit board components, electric motorcycles, natural graphite, a series of luggage bags and messenger bags.

The report pointed out that Beijing has always criticized the 301 tariff imposed by the United States on China’s imports as "discriminatory".

Public relations secret war between Internet giants (1): "Public relations prince" comes out of Ali

Don’t know Zhou Huan.

There is neither WeChat nor personal contact, so I always wanted to be called "Duke of Zhou" when I wrote my draft, but when I started writing, I found that he had already had the reputation of "Duke Huan" and followed it with fear.

But presumably, the public relations and media in the internet circle are mostly aware of Huan Gong. Since December 7, 2015, Huan Gong was once fully responsible for the public relations department of Alibaba Group. In addition to continuing to directly lead the public relations team of the retail e-commerce business, the public relations teams of other business divisions of the Group reported to Huan Gong on the dotted line. However, just over two years later, Huan Gong suddenly broke with Ali, and joined Pinduoduo in mid-2018 to meet the brothers of the former public relations team.

At that time, Ali and Pinduoduo were engaged in fierce fighting. For quite some time, Huan Gong’s choice was the talk after dinner in the circle.

Huan Gong’s big trouble happened on January 4, 2021. At 1 am that day, a 23-year-old female employee in Pinduoduo died suddenly on the way to work. In the face of the sudden death of female employees, Pinduoduo’s series of crazy operations are jaw-dropping; But after Zhihu gave Pinduoduo a fatal blow, things became more and more magical.

As the head of public relations, Huan Gong is naturally at the forefront, and in successive disputes, he quietly left, and the public relations team with hundreds of people was collectively opened, which can’t help but sigh.

When I was out of Ali, I gave up a lot. I’m afraid I’ll worry about it and hate it. How many things do I want to talk about?

01 Quan Shuai Zhi Shuai

Be brave and know the machine, know people and make good use of them, which is handsome; Take charge of the three armed forces alone and display the general plan, which is actually handsome; Shock up and down, tune yin and yang, and make a decision, which is the right to be handsome.

No matter what the content of Ali’s public relations system is, we can’t bypass Wang Shuai. Ali’s public relations is brave and good at fighting, which can be called "the public relations team" by the outside world, and also originated from Wang Shuai.

Wang Shuai is not only the chairman of the marketing public relations committee of Alibaba Group, but also a partner of Alibaba Group. He is not a general Ali partner, because Wang Shuai has a higher level in the management sequence than many partners.

In other words, Wang Shuai can’t be simply regarded as the head of Ali’s public relations. He is a core participant in the strategic planning of Ali Group, and he helps the group’s strategy more by supervising the war and public relations, a Chinese-Taiwan department.

The existence of Wang Shuai naturally solved two major problems that public relations had to face:1. Internal status (whether there is a right to speak); 2, internal management (can you get the results, cut to the cake).

In most companies, anyone in the public relations department can bully, and from time to time, they have to "carry the pot" for the boss. It is light to get a few kicks, and it is normal to be stewed in a pot. But in Ali, public relations is a close comrade-in-arms of the bosses of all business lines, and even many business lines rely on public relations to break the game.

To put it bluntly:For anyone in Ali’s public relations, personal ability determines the foundation of their growth, Ali’s stage determines the space for them to move around, and Wang Shuai determines the upper limit of their development early..

Duke Huan is undoubtedly capable. In Ali, Huan Gong has the same scenery for a while, and he can also play games among partners. However, in Pinduoduo, although it is widely rumored that "Ali public relations saves Pinduoduo", Huan Gong and his defected No.100 brother not only took the blame, but were also accused of chopping.

This is probably the difference between having Wang Shuai in Ali and not having Wang Shuai in Pinduoduo.. I don’t know if all the students of Ali PR are aware of Wang Shuai’s real energy-probably not, because what they see every day is the other side of Quan Shuai.

02 the right to be handsome

Appoint officials because of their posts, follow the name and be responsible for the facts, hold the handle of killing, and teach the ministers the ability to exercise power.

In February, 2021, in response to the discussion on Alibaba’s intranet triggered by To Ali, Wang Shuai published a post entitled "Some Thoughts on Everyone’s Discussion", put forward the theory of "three tens of millions" and talked about "price and value are inconsistent". Teacher Ma replied to praise "good writing, true feelings of writing" and was put on the top.

But there are also some replies that the style of painting is like this:

"I don’t understand"

"Is there a class representative to sum it up?"

"a little profound"

"The prose is well written."

……

Talking about this phenomenon, Ali, a former public relations student, joked: "After the arrangement of Shuai Zong, we often have to think about it. What does it mean? Do you follow the original words, or do you have other deep meanings? "

Is it necessary to guess? Yes!

"Wang Shuai doesn’t like others to change his meaning." Many senior media reporters who have been docking Ali for a long time have affirmed this.

Wang Shuai is a man with a wide range of interests. He dabbles in poetry, books, paintings, wine, rock and roll, etc., and naturally speaks and acts like a scholar. This is understandable, Wang Shuai’s personal charm itself is very commendable.However, when Ali’s public relations classmates began to guess Wang Shuai’s mind, and who guessed more accurately and who had the advantage, and when the guess was accurate, everything changed..

Coincidentally, although Wang Shuai is in a high position, he is very emotional and close to the people. He doesn’t put on airs at ordinary times, and he is also willing to interact with his classmates. From time to time, he plans to eat and sing K. Many students in the public relations system can easily get in touch with Wang Shuai directly if they want to. So some students deliberately attract attention, some students move their homes to Hangzhou, and some students play emotional cards privately …

"At the grass-roots level, involution is really serious. The high P class Committee is similar. " More than one Ali public relations classmate expressed emotion.

Having worked in Ali’s public relations system for so many years, Huan Gong should know Wang Shuai, otherwise he could not have once become "Prince Ali’s public relations".He knows Wang Shuai, but he may not know what Wang Shuai really means.

03 the love of the superior

Give it to you, it is yours; No, you can’t take it.

There are two sections of Qing history that are very interesting and can be used as mirrors.

In the first year of Jiaqing (1796), Emperor Qianlong passed the throne to his son Jiaqing. It was not until the fourth year of Jiaqing (1799) that Jiaqing dismissed He Shen from office and put him in prison. Fifteen days after the death of Emperor Qianlong, Jiaqing gave He Shen suicide.

In 1898, Emperor Guangxu implemented the "Reform Movement of 1898", but it was resisted by Empress Dowager Cixi, who imprisoned Emperor Guangxu in Yingtai, Zhongnanhai. The whole reform lasted only 103 days, which was called "Hundred Days Reform".

On December 7, 2015, Huan Gong took full charge of the public relations department of Alibaba Group. After a while, this position became the general manager of Alibaba’s public and customer communication department. In June 2017, Huan Gong took over the public relations work of Alibaba Pictures brand market, and the time was limited. Huan Gong soon left Ali to join Pinduoduo, and he was in a competitive position.

Professionals who are familiar with HR rules should understand that there is room for communication in non-competition agreements. In 2017, Kyle, the former general manager of Sohu Video Copyright Film and Television Center, was arbitrated at a high price for allegedly violating the prohibition of business strife. Zhang Chaoyang once said that "this is a question of rules, and the question of rules is not a small problem"; But Kyle cried to Zhang, playing the emotional card, and Zhang, the good man, was gently put down.

As I said before, Wang Shuai is also very emotional. Ali’s public relations department also has employees who have left their jobs and are engaged in competition. Wang Shuai, who is affectionate and righteous, naturally won’t make it difficult for his former subordinates.

As long as they bow their heads.

Many students bowed their heads. Some of their competitions have changed from year to year, and most of them have turned a blind eye.

But Huan Gong went to Pinduoduo with a competitive career.

Some former comrades-in-arms of Huan Gong said with emotion: "According to his character, it is hard to imagine that he would cry and ask for help."

The wind turned into a sigh, and he forgot the smoke in the water. Out of Ali, into a lot, refused to bow, rushed into a bigger storm vortex.

(To be continued)