China Press and Publication Research Institute released the results of the 19th national reading survey.

　　Just now, at the first national reading conference, China Press and Publication Research Institute released the results of the 19th national reading survey. The full text is as follows:

　　The main findings of the 19th national reading survey

　　Since 1999, the national reading survey organized and implemented by China Press and Publication Research Institute has been continuously carried out for 19 times. The 19th National Reading Survey was launched in August 2021, and the sample cities were sampled in September 2021. From October 2021 to December 2021, questionnaire collection and review were carried out simultaneously, and data processing, data weighting and data analysis were carried out from January 2022 to April 2022.

　　This survey still strictly follows the principle of "same caliber, comparability" and continues to use four sets of questionnaires to investigate the population of all ages. For the three age groups of minors (0— 8 years old, 9— 13 years old, 14— 17 years old) were interviewed by three different sets of questionnaires.

　　In this survey, samples were collected in 162 cities by online survey and telephone survey, covering 30 provinces, autonomous regions and municipalities directly under the central government. The effective sample size of this survey is 42,456 (in addition, this survey was strongly supported by the learning platform of "Learning Power", and 1.26 million samples were obtained through the questionnaire survey of the learning platform of "Learning Power"), among which adults accounted for 74.5% of the total sample size, minors under the age of 18 accounted for 25.5% of the total sample size, and the proportion of urban and rural samples was 3.3∶1.

　　After the sample was recovered, we weighted the sample according to the data of the seventh national census bulletin, and analyzed it with SPSS social statistics software. This survey can reach 1.322 billion people in China, including 56.3% urban residents and 43.7% rural residents. The main findings of this survey are as follows:

　　(A) In 2021, the comprehensive reading rate of Chinese adult citizens in all media will continue to grow steadily, and the book reading rate and the contact rate of digital reading methods will increase in the same way.

　　In 2021, the comprehensive reading rate of all kinds of media, including books, newspapers and digital publications, was 81.6%, which was 0.3 percentage points higher than that of 81.3% in 2020.

　　In 2021, the reading rate of adult national books in China was 59.7%, an increase of 0.2 percentage points compared with 59.5% in 2020; The newspaper reading rate was 24.6%, which was 0.9 percentage points lower than 25.5% in 2020. The periodical reading rate was 18.4%, which was 0.3 percentage points lower than that of 18.7% in 2020. The contact rate of digital reading methods (online reading, mobile phone reading, e-reader reading, Pad reading, etc.) is 79.6%, which is 0.2 percentage points higher than that of 79.4% in 2020.

　　An investigation on the reading rate of urban and rural adults in 2021 shows that the reading rate of urban residents in China is 68.5%, which is higher than 68.3% in 2020. The reading rate of rural residents is 50.0%, which is higher than 49.9% in 2020.

　　(B) Adult nationals tend to read digitally, and young people become the main body of digital reading.

　　Further analysis of the contact situation of various digital reading carriers shows that in 2021, 77.4% of adult citizens read on mobile phones, an increase of 0.7 percentage points compared with 76.7% in 2020; 71.6% of adult citizens have read online, an increase of 0.1 percentage point compared with 71.5% in 2020; 27.3% of adult citizens read on e-readers, which is basically the same as that in 2020 (27.2%); 21.7% of adult citizens use Pad (tablet computer) for digital reading, which is basically the same as that in 2020 (21.8%).

　　Judging from the crowd distribution characteristics of digital reading, more and more young and middle-aged groups have become the main body of digital reading. Specifically, among the adult digital reading contacts in China, 18-mdash; 59-year-olds accounted for 92.8%, and 60-year-olds and above accounted for 7.2%.

　　(3) In 2021, the reading volume of paper books and e-books per adult in China has increased compared with the previous year, and the reading advantage of paper books is still obvious.

　　According to the survey of adult citizens’ reading of various publications, the per capita reading of paper books in China in 2021 was 4.76, higher than 4.70 in 2020. The per capita reading of e-books is 3.30, which is higher than 3.29 in 2020. The per capita reading of paper newspapers is 15.13 issues (copies), which is lower than 15.36 issues (copies) in 2020. The per capita reading of paper periodicals is 1.90 issues (copies), which is lower than 1.94 issues (copies) in 2020.

　　In 2021, 11.9% of China’s adult citizens read 10 or more paper books annually, an increase of 0.3 percentage points compared with 11.6% in 2020; 8.7% of the people read 10 or more e-books every year, an increase of 0.2 percentage points compared with 8.5% in 2020.

　　Through the investigation of the reading volume of urban and rural adults in China, it is found that in 2021, the reading volume of paper books of urban residents in China was 5.58, 0.04 more than that of 5.54 in 2020; The number of paper books read by rural residents is 3.76, which is higher than 3.75 in 2020.

　　(D) The reading volume of nearly half of the adult citizens has changed compared with the previous year, and reading through "video storytelling" has become a new reading choice.

　　Judging from the reading form of adult nationals, in 2021, 45.6% of adult nationals tend to "read with a paper book", up 2.2 percentage points from 43.4% in 2020; 30.5% of adult nationals tend to "read on their mobile phones"; There are 8.4% adult nationals who tend to "read on e-readers"; 6.6% of adult citizens tend to "read online"; 7.4% of adult nationals tend to "listen to books"; There are 1.5% adult nationals who prefer "video storytelling".

　　Judging from the evaluation of adult nationals on the number of personal readings, in 2021, 3.1% of the nationals thought that they read a lot, 10.4% thought that they read a lot, 51.0% thought that their reading was average, and 35.5% thought that their reading was little or less.

　　Judging from the feedback of adult citizens on the changes of reading volume of personal paper content and digital content, compared with the previous year, 12.2% of the citizens said that they "increased reading of digital content" in 2021, but 8.9% said that they "reduced reading of digital content" in 2021; 11.6% of the people said that they "increased the reading of paper content" in 2021, but 10.4% said that they "reduced the reading of paper content" in 2021; There are also 50.1% of the people who believe that the amount of personal reading has not changed in 2021.

　　Judging from the evaluation of adult nationals on their overall reading situation, 28.2% of them are satisfied (very satisfied or relatively satisfied); 16.6% of the nationals expressed dissatisfaction (relatively dissatisfied or very dissatisfied); Another 41.1% of the nationals said it was average.

　　(5) Adult nationals’ study time has increased by more than one minute compared with the previous year, but it still lags behind the time spent using the Internet for recreation.

　　In the traditional paper media, in 2021, the average reading time of Chinese adults was the longest, which was 21.05 minutes, an increase of 1.01 minutes compared with 20.04 minutes in 2020. The average daily reading time is 5.22 minutes, less than 5.71 minutes in 2020; The average daily reading time of periodicals is 2.96 minutes, less than 3.25 minutes in 2020.

　　In digital media, adult citizens have the longest contact time with mobile phones every day. In 2021, the average daily contact time of Chinese adult citizens was 101.12 minutes, which was 0.37 minutes more than that of 100.75 minutes in 2020. The average daily internet contact time is 68.42 minutes, an increase of 0.6 minutes compared with 67.82 minutes in 2020; The reading time of e-readers per person per day is 11.78 minutes, an increase of 0.34 minutes compared with 11.44 minutes in 2020; The average person’s daily contact with Pad is 9.82 minutes, an increase of 0.09 minutes compared with 9.73 minutes in 2020.

　　(6) More than 30% of adult citizens have developed the habit of listening to books, but the difference between urban and rural areas is obvious.

　　The investigation of adult people’s listening habits shows that in 2021, more than 30% (32.7%) of adult people in China have listening habits, which is 1.1 percentage points higher than the average level in 2020 (31.6%).

　　From the comparison between urban and rural areas, in 2021, the listening rate of urban adult residents in China was 34.6%, which was 7.8 percentage points higher than that of rural adult residents’ 26.8%.

　　An investigation of the media for listening to books by Chinese adults shows that the proportion of people who choose "mobile audio APP platform" to listen to books is high, accounting for 17.9%. 11.2% people choose to listen to books through "WeChat WeChat official account or applet"; 10.8% people choose to listen to books through "smart speakers"; 8.9% and 5.7% people choose to listen to books through "radio" and "audio reader or voice reader" respectively.

　　(VII) The effect of nationwide reading brand activities is increasingly prominent, which basically meets the demands of adult citizens for reading activities.

　　According to the survey data, Chinese adults have a high demand for reading activities. In 2021, 80.1% of adult citizens think that local authorities should hold reading activities or reading festivals. In order to meet the residents’ high demands for reading activities, the national reading authorities in various places have launched splendid national reading brand activities.

　　In 2021, the awareness rate of adult citizens in China on brand reading activities for the whole people reached 73.1%. Among them, "local city reading festival" and "book fair and book market" have the highest awareness rate, with the selection ratio of 28.8%; The proportion of "government enterprises/campus reading activities" is 28.5%; The awareness rate of "local reading club" and "city reading lecture hall" is 26.9% and 23.2% respectively.

　　In 2021, China’s adult citizens’ participation in national brand reading activities reached 65.4%. Among them, the participation of "local city reading festival" is 25.5%; The participation of "government enterprises/campus reading activities" ranks second, with 25.3%; The participation rate of "local reading club" is 24.1%; The participation rate of "Book Fair" is 23.6%; The participation rate of "City Reading Lecture Hall" is 19.1%.

　　The survey on the satisfaction of the reading activities that have been participated in shows that more than 70% (71.6%) of the adult citizens who have participated in the national reading brand activities are satisfied with the reading activities that they have participated in ("very satisfied" or "relatively satisfied"), 24.5% are generally satisfied with the reading activities that they have participated in, and only 3.9% are dissatisfied with the reading activities that they have participated in ("very dissatisfied" or.

　　(VIII) China’s urban residents are increasingly satisfied with the use of public reading service facilities.

　　In 2021, the awareness rate of adult urban residents in China about at least one public reading service facility near the street where they live is 51.7%. Among them, the awareness rate of public libraries is 30.3%; The awareness rate of newspaper column is 26.5%; The awareness rate of community reading room/community bookstore/city study is 25.3%.

　　Judging from the use of various public reading service facilities, in 2021, the proportion of urban adult residents in China who used public libraries was 14.5%; 10.5% have used community reading room/community bookstore/city study; The proportion of newspaper columns used was 10.1%.

　　Among the urban adult residents who have used the above public reading service facilities, the public library has the highest satisfaction, accounting for 77.1%; The satisfaction rate of community reading room/community bookstore/city study is 70.6%; The satisfaction degree of newspaper column is 62.3%.

　　(9) 0— 17-year-old minors are reading better, and the average time spent reading every day has increased compared with previous years.

　　Judging from the reading rate of minors, 0-mdash in 2021; The reading rate of 8-year-old children is 72.1%, which is 0.7 percentage points higher than 71.4% in 2020. 9— The reading rate of 13-year-old children is 99.1%, which is 0.4 percentage points higher than that of 98.7% in 2020. 14— The reading rate of 17-year-old teenagers is 90.1%, which is 0.4 percentage points higher than 89.7% in 2020. Based on the above data, China’s 0-mdash in 2021; The reading rate of 17-year-old minors is 83.9%, which is 0.5 percentage points higher than 83.4% in 2020.

　　According to the analysis of the reading volume of books for minors, it is found that in 2021, there will be 14— 17-year-old teenagers read the most extracurricular books per capita, with 13.10, higher than 13.07 in 2020; 0— The per capita reading of books for 8-year-old children is 10.33, higher than 10.02 in 2020; 9— 13-year-old children read 10.21 books per capita, higher than 9.63 books in 2020. Based on the above data, China’s 0-mdash in 2021; The per capita reading volume of 17-year-old minors is 10.93, which is 0.22 more than 10.71 in 2020.

　　Judging from the reading time of minors, 9-mdash; The average reading time of 13-year-old children is 25.48 minutes per day, which is 2.22 minutes more than 23.26 minutes in 2020. 14— The average reading time of 17-year-old teenagers is 51.90 minutes per day, an increase of 0.09 minutes compared with 51.81 minutes in 2020.

　　China’s 0-mdash in 2021; The contact rate of digital reading for 17-year-old minors is 72.5%. Specifically, 0— The contact rate of digital reading for 8-year-old children is 69.2%, 9-mdash; The contact rate of 13-year-old children’s digital reading is 76.4%, 14-mdash; The contact rate of digital reading among 17-year-old teenagers is 74.8%.

　　China’s 0-mdash in 2021; The listening rate of 17-year-old minors is 32.7%. Specifically, 0— The listening rate of 8-year-old children is 33.7%, 9-mdash; The listening rate of 13-year-old children is 31.4%, 14-mdash; The listening rate of 17-year-old teenagers is 32.6%.

　　The analysis of parents’ early reading behavior shows that in 2021, China will have 0-mdash; Among the families of 8-year-old children, 73.2% have the habit of accompanying their children to study, an increase of 1.5 percentage points compared with 71.7% in 2020. In addition, in 0— In the families of 8-year-old children who have reading behavior, parents spend an average of 26.14 minutes reading with their children every day, an increase of 0.33 minutes compared with 25.81 minutes in 2020.

　　(10) In 2021, the national reading index will be 70.62 points, including 73.09 points for personal reading and 67.66 points for public reading service.

　　In order to comprehensively reflect the overall situation and changing trend of Chinese national reading, we have developed an index system of Chinese national reading index. The index system of reading index includes 25 indexes, which are divided into two aspects: personal reading index and public reading service index. Among them, the "personal reading index" includes three aspects: the reading volume and possession of individual books, the reading rate of various publications and personal reading cognition and evaluation, which comprehensively reflects the national reading level; The "public reading service index" includes three aspects: national awareness, usage and satisfaction evaluation of public reading service facilities and national reading activities, which comprehensively reflects the construction of public reading facilities and the level of public service. The reading index was obtained by hierarchical fitting of 25 indexes.

　　It is estimated that the national reading index in 2021 is 70.62 points, which is 0.17 points higher than 70.45 points in 2020. Among them, the personal reading index is 73.09 points, which is 0.04 points higher than 73.05 points in 2020; The public reading service index is 67.66 points, which is 0.03 points higher than 67.63 points in 2020.