Holiday consumption is vigorous. China is full of ＂zongzi＂ feelings and ＂zongzi＂ meanings.

CCTV News:Today (June 22nd), the Dragon Boat Festival holiday officially opened in 2023. According to the monitoring of the Ministry of Commerce, in 2023, the Dragon Boat Festival will increase consumption activities, residents’ willingness to travel and vacation will increase, and the holiday consumption atmosphere will be strong.

The number of tourists during the Dragon Boat Festival holiday this year is expected to exceed the level of the same period in 2019, reaching 100 million. Beijing, Hangzhou, Guangzhou, Chengdu and Qingdao will become popular destinations in China. Experts predict that the Dragon Boat Festival travel will bring 37 billion yuan of tourism consumption, which may be 30%— An increase of 40%. A "three-hour golden tourism circle" will be formed around major tourist cities, and the popularity of Zhou Bianyou and short-distance tours will increase.

Dragon Boat Festival holiday ushered in the peak of travel

Today is the first day of the Dragon Boat Festival holiday. Visiting relatives, traveling and student flow are superimposed, which ushered in the peak of holiday travel.

Dragon Boat Festival holiday transportation started on June 21st. From June 21st to 25th, the national railways are expected to send 71 million passengers. On June 22nd, the national railways are expected to send 16.2 million passengers and run 10,868 passenger trains. In terms of civil aviation, during the Dragon Boat Festival holiday, 16,110 flights were planned daily, an increase of 1.7% over the same period in 2019; The average daily transportation of passengers is expected to reach 1.98 million, an increase of 11.5% over the same period in 2019.

How to spend the Dragon Boat Festival holiday? What to eat? Where to play? Find the answer in big data

Leisure travel, catering and other consumption are heating up. According to the data of the travel booking platform, during the three days of the Dragon Boat Festival holiday, the booking volume of hotels, homestays and scenic spots has nearly doubled compared with that during the Dragon Boat Festival in 2019. According to the business data of UnionPay, the consumption of catering in the past week has increased by more than 20% year-on-year.

According to business big data monitoring, the national edible agricultural products market was fully supplied last week, the prices of grain, edible oil, aquatic products and fruits were basically the same as those of a week ago, the wholesale price of vegetables rose by 0.7%, and the prices of meat and eggs declined slightly.

Up to now, the online sales of Dragon Boat Festival bouquets have increased by 170 times year-on-year, and the number of e-commerce sales has increased by 344% year-on-year. Bouquet styles are dazzling, especially rich, with a year-on-year increase of 678%.

Statistics from online retail platforms show that egg yolk zongzi has become the "explosive" zongzi of this year’s Dragon Boat Festival.

Looking at Hot Topics of Dragon Boat Festival through Big Data

According to the big data analysis of China Mobile’s Wutong, the top hot topics in the week before the festival include: Zongqing Dragon Boat Festival, short-distance tour, salty and sweet Zongzi, meeting the Dragon Boat Festival in the college entrance examination, dragon boat race, the hottest Dragon Boat Festival in five years, and dragon boat economy.